Choosing the right CRM can feel like picking out the perfect pair of shoes.
There are tons of options, and what works for your friend might not be the best fit for you.
If you’re looking at GoHighLevel and Copper CRM, you’re already on the right track!
These are both popular choices, but they have some key differences.
In this post, we’ll compare GoHighLevel vs Copper CRM so you can decide which CRM is the perfect fit for your business needs in 2025.
Overview
We’ve spent weeks testing GoHighLevel and Copper CRM to give you the most accurate comparison.
We’ve explored their features, ease of use, and pricing plans, so you don’t have to!
Now, let’s dive into what makes each platform unique.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Want a CRM that seamlessly integrates with your Google apps? Experience a smoother workflow!
Pricing: It has a free plan. The premium plan starts at $9/month.
Key Features:
- Google Workspace Integration
- Contact Management
- Pipeline Management
What is GoHighLevel?
Ever wish you had one tool that could do it all? That’s the idea behind GoHighLevel.
It’s like a Swiss Army knife for businesses.
Think of it as a complete suite of tools to help you get more leads and close more deals.
It’s got everything from email marketing to website building, all in one place.
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is Copper CRM?
Are you a Google Workspace fanatic? Then, you’ll love Copper CRM.
It’s built to work seamlessly with all your favorite Google apps like Gmail, Calendar, and Drive.
This means no more switching between different platforms!
Copper is all about making your workflow smoother and more efficient, especially if you’re already deep in the Google ecosystem.
Also, explore our favorite Copper CRM alternatives…
Our Take
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.
Key Benefits
Copper CRM excels in simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
All pricing will be billed annually.
- Starter: $9/seat/month.
- Basic: $23/seat/month.
- Professional: $59/seat/month.
- Business: $99/seat/month.
Pros
Cons
Feature Comparison
Let’s look at GoHighLevel and Copper CRM. We will compare their features for customer relationship management.
This will help you pick the best tool for your own business.
1. Core Sales CRM
- GoHighLevel: A full sales platform with many marketing tools. It gives your sales team what they need.
- Copper CRM: A sales crm that helps manage your sales process right from your Gmail.
2. Contact Management
- GoHighLevel: Helps reduce manual data entry with its all-in-one approach. It makes workflow automation easier.
- Copper CRM: Easy to keep contacts updated, especially from your Gmail inbox. It simplifies your customer relationship management.
3. Marketing Campaigns
- GoHighLevel: Great for a marketing agency with strong marketing tools for your marketing campaign. It has deep workflow automation.
- Copper CRM: Focuses more on sales tasks. It has fewer deep marketing features, but it does offer some project management within the CRM.
4. Google Suite Integration
- GoHighLevel: Connects with Google tools.
- Copper CRM: Works very well with Google, built right into gmail inbox, google calendar, and google docs. Also has a Chrome extension.
5. Website Tracking
- GoHighLevel: Offers strong website tracking to see what visitors do.
- Copper CRM: Also has website tracking to understand customer behavior.
6. Pricing and Accounts
- GoHighLevel: Can be pricey, but offers unlimited accounts for agencies. Manage multiple clients.
- Copper CRM: We’ll look at copper crm pricing later. Usually costs less per user.
7. Target Audience
- GoHighLevel: Often for marketing agencies and digital marketing agencies.
- Copper CRM: Great for small business owners and sales teams using Google Workspace.
8. All the Features
- GoHighLevel: Offers all the features you need in one place. It is a true multiple-platform solution.
- Copper CRM: More focused on CRM and sales. It integrates with other tools.
9. Alternatives and Clients
- GoHighLevel: Helps manage multiple clients easily with its agency-focused tools.
- Copper CRM: A good choice for sales teams looking for GoHighLevel alternatives.
What to Look for When Choosing a CRM Platform?
- Your needs: Focus on essential features and avoid unnecessary complexity.
- Ease of use: Choose an intuitive platform with good training resources.
- Scalability: Ensure the CRM can grow with your business.
- Budget: Find a solution that offers the best value.
- Customer support: Reliable support is essential.
- Free trial: Test drive different CRMs before deciding.
- Mobile access: Choose a platform with mobile access if needed.
- Reporting: Look for robust reporting features to track performance.
- Industry features: Consider a specialized CRM if it benefits your industry.
- Data security: Prioritize data security and compliance.
Final Verdict
Choosing between GoHighLevel and Copper CRM ultimately depends on your needs and priorities.
If you’re seeking an all-in-one marketing and sales powerhouse with advanced automation and a wide range of features, GoHighLevel is the clear winner.
However, Copper crm software is the better choice if you prioritize seamless Google Workspace integration, ease of use, and a more affordable solution.
We’ve spent countless hours testing and comparing these platforms to give you the insights you need to make an informed decision.
Trust our expertise and choose the CRM that will best empower your business to thrive in 2025 and beyond!
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of Copper CRM
Here’s a brief comparison of Copper CRM with these software solutions:
- Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
- Copper vs GoHighLevel: Copper is best for teams using Google. It is simple to use and built right into Gmail. GoHighLevel is a bigger tool for marketing agency needs. It has more powerful automation and can manage multiple clients.
- Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
- Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
- Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
- Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
- Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
- Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
- Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
- Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
- Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
- Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
- Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
- Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.
Frequently Asked Questions
Is GoHighLevel better than Copper CRM?
It depends on your needs! GoHighLevel is more comprehensive with marketing automation, while Copper CRM excels at Google Workspace integration and simplicity.
Can I use GoHighLevel and Copper CRM together?
While possible, it’s generally not recommended. Both platforms offer overlapping features, and using both could create redundancy and unnecessary costs.
Is Copper CRM good for small businesses?
Absolutely! Copper CRM is very user-friendly and has affordable pricing plans that are best for small businesses, especially those heavily reliant on Google Workspace.
Does GoHighLevel offer a free trial?
GoHighLevel offers a 14-day free trial, allowing you to explore its features before committing to a paid plan.
What kind of businesses is GoHighLevel best for?
GoHighLevel is an excellent fit for businesses that need robust marketing automation, sales funnels, and a comprehensive suite of features to manage their entire customer journey.
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