Apollo Vs Mailshake: Which Can Boost Sales Outreach in 2025

Are you tired of your sales outreach falling flat? You’re not alone.

Many sales teams struggle to connect with prospects and generate leads.

But what if there was a way to automate your outreach and make it more effective?

That’s where sales engagement platforms like Apollo Vs Mailshake come in.

These powerful tools offer features like automated email sequences, prospect list building, and detailed analytics to help you close more deals.

Overview

To give you the most accurate comparison, we’ve rigorously tested both Apollo and Mailshake, evaluating their features, ease of use, pricing, and customer support.

This hands-on experience allows us to provide an insightful analysis to help you choose the best platform for your needs.

What is Apollo?

Have you ever wished you could have a crystal ball to see into your prospects’ world?

That’s kind of what Apollo feels like. It’s a sales intelligence and engagement platform.

Think of it as your all-in-one tool for finding, connecting with, and converting leads. Pretty cool, right?

It gives you access to a massive database of contacts and companies.

You can also automate your outreach with personalized emails and follow-ups.

Apollo even tracks your prospects’ engagement to see who’s interested and who’s not.

Also, explore our favorite Apollo alternatives…

What is Mailshake?

Want to warm up your cold emails? Mailshake is your go-to tool. It helps you create highly personalized email outreach campaigns.

Think of it as your friendly automated assistant. It helps you connect with prospects without sounding like a robot.

Mailshake focuses on building relationships and increasing engagement.

It’s known for its simple interface and powerful features.

You can easily create email sequences, track your results, and even A/B test different messages to see what works best.

Also, explore our favorite Mailshake alternatives…

Feature Comparison

These sales engagement platforms are designed to help your sales team build and manage cold email campaigns to drive revenue.

While both Apollo and Mailshake aim to improve outreach, they approach the sales workflow from different angles. Here’s a detailed comparison of their core features.

1. Prospecting and Data

• Apollo: As an all-in-one one platform, Apollo includes a vast, proprietary database that its sales reps can use for prospecting. The apollo email finder and email lookup tool are integral to this process, providing business email addresses, phone numbers, and other contact info from its database.
• Mailshake: Mailshake is primarily an outreach platform. While it does not have a native database, its mailshake’s data finder feature allows you to find contact info and verified emails directly from linkedin profile pages and company websites, which can then be used in your campaigns.

2. Email Automation and Campaigns

• Apollo: Apollo is a provider automated email sequences, allowing users to build complex, multi-step cold email outreach. You can use email templates and schedule follow-ups across multiple channels, all from within the same platform to save time.
• Mailshake: Mailshake is a specialist in cold email outreach. Its platform is known for being easy to use, allowing sales reps to quickly send personalized cold emails. It also offers a robust provider automated email sequences feature, along with A/B testing to optimize your email campaigns.

3. Data Accuracy and Verification

• Apollo: Apollo aims for the most accurate data in its database. It offers verified email addresses and a built-in email verification system to help ensure deliverability for your email campaigns.
• Mailshake: Mailshake’s primary focus is on the deliverability of your cold email outreach. It integrates with various tools for email verification and offers an email domain setup assistant to help you warm up your sending address and ensure your personalized cold emails land in the inbox.

4. Chrome Extension

• Apollo: The apollo chrome extension is a powerful tool for finding leads. It allows you to find a linkedin profile, verified email addresses, and other contact data while Browse a company name on a company websites or LinkedIn. You can then add these contacts to a sequence with a single click.
• Mailshake: Mailshake also has a chrome extension that works with its mailshake’s data finder. The extension lets you find contact info and verified emails while Browse, and it also includes linkedin automation features to help you
• automate tasks on the platform.

5. Multi-Channel Outreach

• Apollo: As an all-in-one one platform, Apollo allows for comprehensive multi-channel outreach. You can build sequences that include emails, calls, and tasks for social media, all in a single workflow.
• Mailshake: Mailshake is a strong player in multi-channel engagement. It allows you to combine email, phone calls, social media, and linkedin automation into a unified sequence to engage with prospects across different channels.

6. Integrations and Workflow

• Apollo: Apollo offers extensive integrations with popular CRMs like Salesforce and HubSpot, along with a host of other marketing tools. This allows you to automatically log emails and update contact data to maintain a clean and accurate data workflow.
• Mailshake: Mailshake also integrates with a wide range of platforms to help manage your sales process. You can connect it to your CRM and other tools to automate tasks, but some user sales reps have reported trouble uploading leads correctly from external sources.

7. AI Features

• Apollo: Apollo leverages AI for various functions, including an AI writer to help you send personalized cold emails, lead scoring to prioritize contacts, and AI-powered insights to help you identify buying signals. This helps you save time and be more efficient with your outreach.
• Mailshake: Mailshake includes an AI-powered email writer that can help you craft compelling personalized cold emails and subject lines. It also has features that can analyze your email copy to improve deliverability and engagement.

8. Scheduling and Calling

• Apollo: Apollo has a built-in dialer and allows for seamless meeting scheduling. It integrates with your google calendar to make sure prospects can book time with you easily, and you can log emails and call notes directly to the contact’s record.
• Mailshake: Mailshake also includes a dialer and calling features. On its higher-tier plans, it offers unlimited free dialer minutes to make calls to North American phone numbers, which can be a significant cost-saver for your sales team.

9. Pricing and Credits

• Apollo: Apollo offers a freemium plan and various paid tiers. The number of email and calling credits varies by plan, with some higher-tier plans offering unlimited email credits for certain features, which is ideal for a growing sales team.
• Mailshake: Mailshake has a straightforward pricing model with different tiers based on your needs. Its highest-tier plan offers unlimited free dialer minutes and is priced to be a competitive solution for teams focused on phone and email outreach.

10. Ease of Use

• Apollo: Apollo’s all-in-one approach can have a steeper learning curve for new sales reps due to its extensive features. However, once users are familiar with the platform, it is highly efficient and provides everything you need in one platform.
• Mailshake: Mailshake is praised for its user-friendly interface and simplicity, making it an excellent choice for teams who want to get their cold email campaigns up and running quickly. It’s often recommended for its straightforward approach to cold email outreach.

11. Customer Support

• Apollo: Apollo offers a comprehensive knowledge base and email support, with live chat available on some plans. Its support team helps with technical issues, but some users note a learning curve with the more advanced features.
• Mailshake: Mailshake is known for its responsive customer support team and helpful educational content, including training on how to optimize cold email campaigns. This support is vital for new users to get started with their outreach efforts successfully.

What to Look for When Choosing a Cold Email Tool?

• Your Budget: Pricing varies significantly between platforms. Consider your needs and how much you’re willing to spend.
• Team Size: Some platforms are better suited for individuals or small businesses, while others cater to larger teams.
• Technical Expertise: Choose a platform with an interface and features that match your technical skills.
• Deliverability Features: Prioritize tools with email warm-ups and other features to improve deliverability.
• Customer Support: Look for responsive and helpful customer support if you need assistance.
• Free Trial or Demo: Take advantage of free trials or demos to test the platform before committing.
• Specific Needs: Consider your unique requirements, such as integrations with other tools or particular features like conversation intelligence or advanced reporting.

Final Verdict

So, which platform wins out? It was a close call, but we chose Apollo io as the best overall sales engagement tool.

Why? It offers powerful features, including a massive contact database, advanced automation, and seamless integrations.

Apollo.io truly shines with its multichannel outreach capabilities and robust analytics dashboard.

You can track key metrics and fine-tune your workflow to maximize your outreach efforts.

While Mailshake is an excellent option for personalized cold email outreach, especially for small businesses, Apollo.io offers a more comprehensive solution for scaling your sales efforts.

Plus, its API allows for even greater customization.

Need more info? Check out user reviews on G2. Want to explore other options?

Search for a Mailshake alternative that fits your specific needs.

No matter your choice, remember that personalization and providing value to your prospects are the keys to successful outreach.

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Frequently Asked Questions