Choosing the right platform to manage your customer relationships is a big deal.
You want something that makes life easier, not harder, right?
That’s where GoHighLevel and Zendesk come in. Both are popular choices, but they have some key differences.
In this post, we’ll compare GoHighLevel vs Zendesk to help you decide which is best for su empresa en 2025.
No confusing jargon, just the facts you need to make the right call. Let’s dive in!
Visión general
We’ve spent weeks testing GoHighLevel and Zendesk to give you the most accurate comparison.
We’ve explored each platform’s features, ease of use, and pricing plans to help you understand its strengths and weaknesses.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Precios: It has a free plan. Paid plan starts at $97/month
Características principales:
- Creador de sitios web
- Funnel Builder
- 2-Way SMS
Ready to see if Zendesk is your perfect match? Check out our in-depth Zendesk review!
Precios: It has a free plan. The premium plan starts at $19/month.
Características principales:
- Omnichannel support
- AI-powered bots
- Análisis avanzados
What is GoHighLevel?
Okay, so what is GoHighLevel exactly? Think of it as your one-stop shop for running your business.
It has everything you need, from marketing and sales tools to a website builder and CRM.
Pretty cool, right? It’s like having a whole team of software working together in one place.
Explore también nuestros GoHighLevel alternatives...
Nuestra opinión
Es ideal para agencias y empresas que desean consolidar herramientas. Las funciones de automatización son muy potentes. Sin embargo, su amplio conjunto de funciones puede resultar abrumador para los nuevos usuarios, y existe una curva de aprendizaje definida.
Principales ventajas
- Plataforma de marketing todo en uno.
- Marca blanca disponible.
- Campañas automatizadas.
- Herramientas de captación de clientes potenciales.
- Informes exhaustivos.
Precios
- Inicio: $97/mes.
- Sin límites: $297/mes.
Pros
Contras
¿Qué es Zendesk?
Now, let’s talk about Zendesk. Have you ever contacted customer support and used their online chat?
Chances are, you’ve already used Zendesk! It’s super popular with businesses of all sizes. Why?
Because it’s good at helping you manage customer questions, requests, and issues.
Think of it as a central hub for all your customer interactions.
Explore también nuestros Alternativas a Zendesk...
Principales ventajas
Zendesk helps you make customers happy and helps your team work better.
- Makes Customers Happier: Businesses using Zendesk see customers get 25% happier. That’s a big deal!
- All Talks in One Spot: Handle all messages from one place. No more jumping around.
- Smart Help: It does easy tasks for you. This lets your team fix harder problems.
- Self-Help Guides: You can make a help page. Customers can find answers themselves. This reduces questions by 15%.
- AI Smart Tools: It uses smart computer help. This means quicker and better answers for customers.
Precios
All the plans will be billed annually.
- Equipo de apoyo: $19/month.
- Equipo Suite: $55/month.
- Suite Profesional: $115/month.
- Suite Enterprise: Talk to Sales.
Pros
Contras
Comparación de funciones
Alright, let’s get down to brass tacks.
How do GoHighLevel and Zendesk stack up against each other feature by feature?
Here’s a closer look at some key areas:
1. Core Focus
- GoHighLevel: This tool is built for marketing agencies and digital marketing agencies. It helps pequeña empresa owners run their own business. It’s also a full sales platform.
- Zendesk: This is mainly Zendesk’s customer support software. It helps manage customer service software needs. It focuses on helping your support team.
2. Marketing & Campaigns
- GoHighLevel: It has all the features for your marketing campaigns. You can build funnels and send emails. It’s a powerhouse for outreach.
- Zendesk: Its main focus is not on marketing campaigns. It has some tools, but they are for support communication.
3. Sales Capabilities
- GoHighLevel: It works as a strong sales platform. You can manage leads and deals. It helps your sales team close more deals.
- Zendesk: It has Zendesk Sell. This part helps your sales team track deals. It’s good for sales, but less broad than GoHighLevel.
4. Customer Support & Ticketing
- GoHighLevel: It has basic tools for support tickets. You can manage some support requests. But it’s not its main strength.
- Zendesk: This is where Zendesk Support shines. It’s a top customer service software. It has a strong ticketing system for all customer conversations.
5. Platform Scope
- GoHighLevel: It’s an all-in-one tool. You get all the features for multiple platforms. It lets you handle unlimited accounts for multiple clients.
- Zendesk: Zendesk Suite combines many tools. It focuses on customer service needs. It’s not built for running your whole marketing agency.
6. Integraciones
- GoHighLevel: It connects with many other tools. This helps you bring everything together.
- Zendesk: It has a big Zendesk Marketplace. You can find many apps there. This helps you connect with other services.
7. Reporting & Analytics
- GoHighLevel: It gives you reports on your marketing and sales. You can see how your marketing campaigns are doing.
- Zendesk: It has strong reporting and analytics Zendesk. You can see how your support team is doing. It tracks customer data and support tickets.
8. Agency & Scalability
- GoHighLevel: It’s great for marketing agencies and digital marketing agencies. You can manage unlimited accounts for multiple clients. It’s built to scale your own business.
- Zendesk: It scales well for customer service. But it doesn’t have the same tools for managing multiple clients as an agency. It’s more for internal use.
9. Security & Other Features
- GoHighLevel: It has general seguridad features. It helps manage your data.
- Zendesk: Security Zendesk is a big focus. It also offers multilingual support. This enables you to serve customers worldwide. It protects your customer data.
What to look for when choosing a Marketing tool?
Elegir bien CRM is crucial for companies looking to improve customer experience and streamline their business systems. Here’s what to consider:
- Define Your Needs: What problems are you trying to solve? Do you need a strong solution for customer support, lead management, or a combination?
- Facilidad de uso: Is the platform user friendly? Will your users find it easy to learn and integrate into their daily workflow?
- Feature Set: Look beyond the basics. Does it offer robust AI agents for automated responses, the ability to create custom reports, or manage multiple channels for communication?
- Integraciones: How well does it connect with your existing tools? For instance, is there a seamless Zendesk integration if you’re already using it, or does it offer good Zendesk alternatives or top Zendesk alternatives? Consider Zendesk GoHighLevel capabilities if you need a blend.
- Escalabilidad: Can the process handle your growth? Will it continue to meet your needs as your company expands?
- Access and Mobility: Can you access it easily from a mobile device? This is key for teams on the go.
- Data Insights: Does it help you gain insights into customer satisfaction? Can you easily track a new ticket’s journey?
- All-in-One vs. Specialized: Do you want a comprehensive solution that puts everything in one location, or are you looking for a specialized tool with strong alternatives for specific tasks?
- Personalización: Can you tailor the workflows and features to fit your unique business operations?
Veredicto final
So, which platform comes out on top? For us, it’s GoHighLevel.
Its all-in-one approach, powerful automation, and built-in sales pipeline give it the edge.
While Zendesk excels at customer support, GoHighLevel offers more value for businesses looking to streamline their operations and grow.
Remember, we’ve spent weeks testing these platforms, digging deep into their features, and comparing their strengths and weaknesses.
We’re confident that our insights can help you make the right decision for your business.
Plus, with GoHighLevel’s extensive integrations, including Zendesk integration options, you can connect with other tools you love as your needs evolve.
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and correo electrónico no deseado outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
Más de Zendesk
He aquí una breve comparación de Zendesk con estas soluciones de software:
- Zendesk vs Pipedrive: Zendesk destaca en el servicio y la atención al cliente integrales, mientras que Pipedrive es un CRM centrado en las ventas con gestión visual de pipeline.
- Zendesk vs Gohighlevel: GoHighLevel helps marketing groups and small business owners. It’s a full sales tool. It helps your own business grow. Zendesk is mostly a customer help tool. It helps your support team handle customer questions.
- Zendesk vs Keap: Zendesk se especializa en una sólida atención al cliente y emisión de tickets; Keap ofrece una amplia automatización de ventas y marketing para pequeñas empresas.
- Zendesk vs ActiveCampaign: Zendesk es una plataforma dedicada a la atención al cliente con gestión de tickets; ActiveCampaign está especializada en la automatización del marketing por correo electrónico, la captación de clientes potenciales y la integración de CRM.
- Zendesk vs HubSpot: Zendesk provides strong customer service and support ticketing, whereas HubSpot is a comprehensive suite that encompasses sales, marketing, and service hub features.
- Zendesk vs Clickfunnels: Zendesk es una solución de atención al cliente con tickets y chat en vivo; ClickFunnels es un constructor de embudos de ventas para crear páginas de aterrizaje y automatizar las ventas.
- Zendesk vs Folk: Zendesk ofrece un potente servicio de atención al cliente para diversas interacciones; Folk hace hincapié en la organización colaborativa de los contactos y la gestión racionalizada de las relaciones.
- Zendesk vs Instantly: Zendesk se centra en la atención al cliente y la gestión de tickets; Instantly se especializa en campañas automatizadas de correo electrónico en frío y generación de clientes potenciales.
- Zendesk vs ClickUp: Zendesk is a customer support system, while ClickUp is a versatile work management platform that can function as a CRM, project management tool, and task tracker.
- Zendesk frente a Monday CRM: Zendesk es una plataforma de atención al cliente con emisión de tickets; Monday CRM es una herramienta de gestión de flujos de trabajo muy visual y personalizable con funciones de CRM.
- Zendesk vs Capsule CRM: Zendesk proporciona un sólido servicio de atención al cliente y gestión de tickets; Capsule CRM es un sistema simplificado de gestión de contactos y seguimiento de ventas.
- Zendesk vs Insightly: Zendesk se centra en la atención al cliente y los tickets de servicio; Insightly es un CRM más completo con sólidas funciones de canalización de ventas y gestión de proyectos.
- Zendesk vs Freshsales: Zendesk hace hincapié en soluciones sólidas de atención al cliente, mientras que Freshsales CRM está diseñado para la automatización de ventas, el seguimiento de acuerdos y la gestión de clientes potenciales.
- Zendesk frente a Salesforce: Zendesk ofrece una plataforma especializada de atención al cliente; Salesforce es una extensa CRM con amplias nubes de ventas, marketing y servicios.
Preguntas frecuentes
Is GoHighLevel worth the price?
While GoHighLevel might seem expensive upfront, its all-in-one approach can save you money in the long run by eliminating the need for multiple subscriptions to different marketing and sales tools.
Can I use Zendesk for more than just customer support?
Zendesk primarily excels at customer support, but it can be integrated with other platforms to easily expand its functionality. However, if you need robust marketing automation or a full-fledged CRM, you might need to consider alternative solutions.
What if I need help setting up or using GoHighLevel or Zendesk?
Both platforms offer comprehensive support resources, including knowledge bases, tutorials, and customer support teams. GoHighLevel also has an active user community where users can get help and advice from each other.
Can I migrate my data from another platform to GoHighLevel or Zendesk?
Both platforms offer data migration tools and services to help you quickly transfer your data from other CRM or help desk solutions.
Which platform is better for small businesses?
Zendesk’s lower starting price might make it more appealing to small businesses. However, GoHighLevel’s all-in-one approach can be more beneficial for growing businesses that need comprehensive marketing, sales, and support solutions.
