Picking the right customer tool can feel like choosing between a bike and a rocket.
You need something that fits your needs, but how do you know what’s best?
Maybe you’re stuck between ActiveCampaign and Salesforce.
Both look good, but which one actually helps you grow?
Don’t worry, we’re going to break down ActiveCampaign vs Salesforce.
Überblick
We’ve spent weeks diving into both ActiveCampaign and Salesforce, testing their features, user interfaces, and customer support.
Our hands-on experience allows us to provide a real-world comparison, not just a list of specs.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Preise: It has a 7-day free Trial. Paid plan starts at $15/month
Hauptmerkmale:
- E-Mail-Marketing
- Marketing-Automatisierung
- CRM
Ready to explore the world’s leading CRM? Sign up for a free trial of Salesforce today!
Preise: Es gibt einen kostenlosen Plan. Der Premium-Plan beginnt bei 25 $/Monat.
Hauptmerkmale:
- Lead management
- Sales forecasting
- Opportunity management
Was ist ActiveCampaign?
Okay, let’s talk ActiveCampaign.
Think of it as your marketing buddy.
It’s built to help small to medium businesses grow.
It focuses on email marketing and Automatisierung. Do you want to reach customers? This tool helps you do it.
Entdecken Sie auch unsere beliebtesten ActiveCampaign-Alternativen…
Unsere Meinung
ActiveCampaign ist eine ausgezeichnete Wahl für Unternehmen, die das wahre Potenzial von E-Mail-Marketing und Automatisierung nutzen möchten. Aufgrund seiner Komplexität ist es jedoch möglicherweise nicht die beste Wahl für Anfänger.
Hauptvorteile
- Erweiterte Automatisierung: Erstellen Sie komplexe Workflows, um Leads zu pflegen und Aufgaben zu automatisieren.
- Kraftpaket für E-Mail-Marketing: Senden Sie ansprechende und effektive E-Mail-Kampagnen.
- Eingebaut CRM: Verwalten Sie Kontakte und verfolgen Sie Interaktionen.
- Segmentierung und Personalisierung: Sprechen Sie bestimmte Kontaktgruppen mit personalisierten Nachrichten an.
Preise
- Anlasser: $15/Monat.
- Plus: $49/Monat.
- Pro: $79/Monat.
- Unternehmen: $145/Monat.
Pros
Nachteile
Was ist Salesforce?
Now, let’s talk Salesforce.
This is a big player. Think of it as a powerhouse.
It’s built for larger companies. It handles sales, service, marketing, and more.
It’s super customizable. It can do almost anything you need.
Entdecken Sie auch unsere beliebtesten Alternativen zu Salesforce…
Unsere Meinung
Es ist unglaublich leistungsstark und flexibel. Der kostenlose Plan ist sehr großzügig und bietet viele Funktionen zur Projektverwaltung. Aufgrund der vielen Optionen kann es jedoch zunächst überwältigend sein, und die Lernkurve kann für neue Benutzer steil sein.
Hauptvorteile
Salesforce helps businesses connect better with customers. It gives a full view of each customer.
This helps improve sales and service.
- 360-Degree Customer View: See all customer interactions in one place.
- Boosts Sales by 39%: Many users report higher sales and productivity.
- Leistungsstarke Automatisierung: Automate tasks like emails and lead tracking.
- Huge AppExchange: Connects with thousands of other apps.
- Scalable for Growth: Grows with your business, from small to large.
Preise
- Starter Suite: 25 $/Benutzer/Monat.
- Pro Suite: $100/user/month.
- Unternehmen: $165/user/month.
- Unbegrenzt: $330/user/month.
- Einstein 1 Sales: $500/user/month.
Pros
Nachteile
Funktionsvergleich
We’ve tested both platforms extensively, putting their key functions through the paces.
It is time to see which platform offers the best tools to help your business succeed.
1. Marketing and Sales Automation
- ActiveCampaign: Leads in ease of use for marketing and sales automation. The visual Baumeister for ActiveCampaign marketing automation is simple, fast, and features 900+ pre-built templates.
- Salesforce: Offers more advanced features with its Marketing Cloud, but setting up complex automation features often requires a technical background or an advanced user.
2. Intelligent Marketing Automation (AI)
- ActiveCampaign: Utilizes intelligent marketing automation with AI to build flows and predict the best send times.
- Salesforce: Leverages its Einstein AI agent for broader, groundbreaking ai innovation across the entire salesforce CRM, including predictive insights and recommendations.
3. CRM Platform and Sales Pipeline
- Salesforce: The superior crm platform. Its Sales Cloud offers robust sales pipeline management, contact management, and opportunity tracking, making it a must-have platform for big businesses.
- ActiveCampaign: The activecampaign crm is lightweight, focusing mainly on the sales pipeline and contact management for small teams.
4. Email Marketing Services
- ActiveCampaign: A dedicated email marketing platform with superior email marketing services, an intuitive email builder, extensive email templates, and great advanced automation tools like conditional content.
- Salesforce: Its email marketing automation is powerful but often requires more advanced user knowledge and can feel less focused on the creative side.
5. Customization and Scalability
- Salesforce: Highly scalable, allowing for extensive customization, including the creation of custom objects and fields, which is perfect as your business grows.
- ActiveCampaign: Offers good customization using custom fields, but it cannot compete with the enterprise-level depth and scalability of salesforce crm.
6. Reporting and Analytics
- Salesforce: Provides highly robust and comprehensive Berichterstattung. It allows for detailed custom reports and complex analytics, giving you a complete view of all business Daten.
- ActiveCampaign: Offers solid analytics and lead scoring, but its reporting capabilities are generally less granular and more basic.
7. Integrations and Ecosystem
- Salesforce: Known for its massive AppExchange, which offers over 4,000 integrations. Its ability to deeply integrate with other enterprise tools like Microsoft Dynamics is a significant advantage.
- ActiveCampaign: Has strong integration capabilities with over 900 add-ons for services like Shopify and QuickBooks.
8. Lead Management and Scoring
- ActiveCampaign: Focuses on automated lead scoring and nurturing through timely follow-up email sequences based on behavior.
- Salesforce: Has a deeply integrated, highly configurable lead management process within its sales cloud, giving the salesforce team more control over lead qualification and conversion.
9. Support and Dedicated Account Team
- ActiveCampaign: Often praised for its responsive customer support, even if phone support is limited to higher tiers.
- Salesforce: Its top tiers offer a dedicated account team and extensive knowledge base resources. However, its general support channels can be slow when dealing with a complex setup.
Worauf ist bei der Auswahl eines CRM-Tools zu achten?
- Business Size Fit: Decide if you need a solution for a Kleinunternehmen (most businesses fall here) or an enterprise tool for many employees. ActiveCampaign features are perfect for smaller businesses, while Salesforce products are built for scale.
- Implementation and Training: Consider the time and costs of implementation and training. Easy setup leads to faster customer success.
- Core Feature Focus: Look beyond the key features. Do you need an email campaigns leader (recommend ActiveCampaign) or a platform like Salesforce that takes advantage of the whole customer company with the Service Cloud and Commerce Cloud?
- AI and Innovation: Prioritize vendors committed to ai commitments. Get a sneak peek at their new features. Salesforce’s data cloud is key, while ActiveCampaign features focus on digital marketing AI.
- Cost and Billing: Check the true costs. Is it billed annually? Look for a free plan or clear starter pricing, like the built-in crm options. Are there hidden crm add-ons or just optional add-ons?
- Data and Compliance: Ensure data privacy framework compliance. If your industry is sensitive, check for HIPAA support or that it is gdpr compliant.
- Customer Communication: What channels do you manage? The tool should easily let you send sms (sms add-ons) and transactional emails, not just standard newsletter tool messages.
- Platform Ecosystem: Check available apps and other crm solutions integration. Salesforce has a massive ecosystem, but ActiveCampaign alternatives offer great connectivity too.
- Mobile Access: Your users need mobile access for on-the-go sales engagement and to add notes.
- Vendor Trust: Review the ActiveCampaign review and know who the co-founder is. Don’t worry if a company is busy redesigning; look at the commitment to innovation.
Endgültiges Urteil
For most clients, ActiveCampaign is our best bet.
Throughout this review, we’ve shown why this customer relationship management software provides a superior customer experience for small and mid-sized teams.
Its focused design makes it easy to build automations, manage purchase history, and use features like dynamic content without the heavy learning curve of an enterprise plan.
While Salesforce takes advantage of vast scale.
ActiveCampaign’s excellent deliverability and focused features—including ads activecampaign, landing pages, and the ability to send Text messages—offer immediate benefits.
ActiveCampaign is a legit SAAS choice, supporting everything from transactional email to non-profits and is gdpr compliant.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Gekauft is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on Kalte E-Mail outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Kapsel CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Mehr von Salesforce
Here’s a brief comparison of Salesforce with these software solutions:
- Salesforce vs. Pipedrive: Salesforce ist ein umfassendes, hochgradig anpassbares CRM für Vertrieb, Marketing und Service, während Pipedrive sich auf intuitives, visuelles Vertriebs-Pipeline-Management für optimierte Vertriebsprozesse konzentriert.
- Salesforce vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
- Salesforce vs. Keap: Salesforce bietet ein umfangreiches, anpassbares CRM-Ökosystem für Unternehmen jeder Größe; Keap bietet eine integrierte Vertriebs- und Marketing-Automatisierung, die sich besonders für kleinere Unternehmen eignet.
- Salesforce vs. ActiveCampaign: Salesforce ist ein umfassendes, unternehmensgerechtes CRM mit leistungsstarker Vertriebsautomatisierung, während ActiveCampaign sich durch Marketingautomatisierung, E-Mail-Kampagnen und die Visualisierung der Customer Journey auszeichnet.
- Salesforce vs. Hubspot: Salesforce legt den Schwerpunkt auf tiefgreifende Anpassungen und zuverlässige Berichte für komplexe Geschäftsanforderungen, während HubSpot eine integrierte Suite von Marketing-, Vertriebs- und Servicetools mit einer benutzerfreundlicheren Oberfläche bietet.
- Salesforce vs. Clickfunnels: Salesforce ist ein umfassendes CRM für die Verwaltung von Kundenbeziehungen und Verkäufen; ClickFunnels wurde speziell für die Erstellung von Verkaufstrichtern entwickelt, um Kunden durch einen Konversionspfad zu führen.
- Salesforce vs. Folk: Salesforce ist ein hochgradig skalierbares, funktionsreiches CRM für komplexe Abläufe und große Unternehmen; Folk bietet ein einfacheres, kollaboratives Kontaktmanagement und ein Tool zum Aufbau von Beziehungen.
- Salesforce vs. Instantly: Salesforce ist eine umfassende CRM-Plattform, die verschiedene Aspekte des Kundenmanagements abdeckt; Instantly ist spezialisiert auf automatisierte Kaltakquise per E-Mail und Lead-Generierung für gezielte Kampagnen.
- Salesforce vs. ClickUp: Salesforce ist ein spezielles, leistungsstarkes CRM für die Verwaltung von Kundeninteraktionen und Vertriebsprozessen; ClickUp ist eine vielseitige Plattform für das Arbeitsmanagement, die CRM-Funktionen in ihre umfassenderen Projektmanagement-Tools integriert.
- Salesforce vs. Montag: Salesforce ist ein robustes CRM mit umfangreichen Datenmodellen für komplexe Workflows in verschiedenen Branchen; Monday CRM bietet hochgradig anpassbare visuelle Workflows und wird häufig von Unternehmen, die bereits auf Monday.com arbeiten, für das Projektmanagement genutzt.
- Salesforce vs. Capsule: Salesforce ist ein CRM für Unternehmen, das sich für große Organisationen mit komplexen Anforderungen eignet; Capsule CRM ist ein einfacheres, benutzerfreundliches CRM, das sich ideal für kleine bis mittlere Unternehmen eignet, die sich auf die Nachverfolgung von Kontakten und Verkäufen konzentrieren.
- Salesforce vs. Insightly: Salesforce bietet ein umfassendes, hochgradig anpassbares CRM für unterschiedliche Unternehmensanforderungen; Insightly bietet ein vielseitiges CRM mit integriertem Projektmanagement, das aufgrund seiner Benutzerfreundlichkeit häufig von kleinen und mittelständischen Unternehmen bevorzugt wird.
- Salesforce vs. Freshsales CRM: Salesforce ist ein hochgradig anpassbares und skalierbares CRM mit fortschrittlichen Funktionen für große Unternehmen; Freshsales CRM konzentriert sich auf KI-gesteuerte Vertriebseinblicke und Automatisierung für ein rationalisiertes Vertriebsmanagement, das oft von kleineren Teams bevorzugt wird.
- Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.
Häufig Gestellte Fragen
Is ActiveCampaign better for small businesses?
Yes, ActiveCampaign is generally better for small to medium businesses. Its intuitive marketing automation and affordable pricing machen it ideal for those focusing on email marketing and customer engagement.
Is Salesforce too complex for beginners?
Yes, Salesforce can be very complex for beginners. Its extensive features and customization options require a significant learning curve, making it better suited for larger enterprises with dedicated IT support.
Which platform has better email marketing features?
ActiveCampaign typically has better email marketing features. Its advanced segmentation, personalization, and automation tools provide a more focused and effective email marketing platform for targeted campaigns.
Can ActiveCampaign handle large volumes of data?
While ActiveCampaign is capable, Salesforce is better equipped to handle large volumes of data. Salesforce’s scalable infrastructure and robust CRM capabilities make it ideal for enterprise-level data management.
Which tool offers better CRM capabilities?
Salesforce offers more comprehensive CRM capabilities. Its robust platform integrates sales, service, and marketing, providing a 360-degree view of the customer journey. ActiveCampaign’s CRM is more basic.
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