I Paid $15K for ZoomInfo — Here’s My 2026 Review

Is ZoomInfo Worth It?

★★★★★ 4.4/5

Quick Verdict: ZoomInfo is a powerful B2B sales intelligence platform with over 260 million contacts. It’s the gold standard for enterprise sales teams who need accurate business data. But at $14,995/year minimum, it’s not for everyone. Small businesses should look at cheaper options like Apollo or UpLead first.

✅ Best For:

Enterprise sales and marketing teams who need verified B2B contact data at scale

❌ Skip If:

You’re a small business with a tight budget or you mainly target local businesses

📊 Database	260M+ contacts	🎯 Best For	B2B Sales Teams
💰 Price	$14,995/year	✅ Top Feature	AI Copilot
🎁 Free Trial	ZoomInfo Lite (limited credits)	⚠️ Limitation	Very expensive for small businesses

How I Tested ZoomInfo

Tired of wasting hours on bad leads?

You build a prospect list. Half the emails bounce. The phone numbers are wrong. You feel like you’re throwing money away.

Enter ZoomInfo.

It’s the biggest B2B contact database in the world. Over 260 million business contacts. But is it worth the hefty price tag?

In this ZoomInfo review, I’ll show you what happened after 90 days of real use. You’ll see the good, the bad, and whether the ZoomInfo cost makes sense for your business. I also read hundreds of ZoomInfo reviews from real users to give you the full picture.

ZoomInfo

Find verified B2B contacts and key decision makers in seconds. ZoomInfo gives your sales team direct access to 260M+ business contacts with buyer intent data. Over 35,000 companies trust it for their go to market strategy.

TRY ZOOMINFO NOW →

ZOOMINFO ALTERNATIVES →

What is ZoomInfo?

ZoomInfo is a B2B sales intelligence platform. It helps you find business contact information for potential customers.

Think of it like a giant phone book for businesses. But way smarter.

It doesn’t just give you names and emails. It shows you buyer intent data, company details, and technology stacks.

Your sales team can search for contacts using filters. Things like job title, company size, industry, and location.

ZoomInfo compiles a database of over 260 million contacts. It pulls from public records, business websites, and its own data collection process.

Unlike simple contact finders, ZoomInfo gives you a full go to market platform. It covers sales, marketing, operations, and even talent acquisition.

The platform also tracks customer interactions. It tells you when prospects are ready to buy based on intent signals.

Who Created ZoomInfo?

Henry Schuck started what became ZoomInfo in 2007. He co-founded DiscoverOrg with Kirk Brown.

In 2019, DiscoverOrg bought the original Zoom Information company. They rebranded everything as ZoomInfo.

The original Zoom Information was founded in 2000 as Eliyon Technologies. So the company has deep roots in business data.

Today, ZoomInfo is a publicly traded company on NASDAQ under the ticker “GTM.” It has over 35,000 customers and reported $1.25 billion in revenue for 2025. You can check their annual reports for full financial details.

The company is based in Vancouver, Washington. Henry Schuck still serves as CEO.

Top Benefits of ZoomInfo

Here’s what you actually get when you use ZoomInfo:

• Find Quality Leads Faster: Stop wasting time on dead-end leads. ZoomInfo helps you find key decision makers at companies that match your target market. You can filter by job title, company size, and more.
• Close Deals Before Competitors: Buyer intent data shows you which companies are searching for your product. You reach out first. This gives your sales team a huge advantage in the sales process.
• Save Hours of Research: No more digging through LinkedIn for contact info. ZoomInfo gives you direct phone numbers and verified emails. Your sales and marketing teams spend more time selling.
• Keep Your CRM Clean: Bad data costs businesses millions. ZoomInfo’s data management tools update and clean your contacts. You always have accurate business information in your database.
• Align Sales and Marketing: Both teams work from the same business data. Marketing sends better leads. Sales closes more deals. Everyone hits their numbers.
• Track Website Visitors: See which companies visit your website. Even if they don’t fill out a form. This turns your website into a lead generation machine.
• Scale Your Outreach: Automate cold calling and email sequences. ZoomInfo connects to your CRM and outreach tools. You reach more prospects with less effort.

Best ZoomInfo Features

Here are the standout features that make ZoomInfo a top sales intelligence platform in 2026.

1. GTM Studio

GTM Studio is ZoomInfo’s newest feature. It lets you build custom go to market workflows with AI.

You can create data-driven campaigns without writing code. The AI helps you find patterns in your business data.

It connects to your existing tools. Think of it as a command center for your entire sales and marketing operations.

This is where ZoomInfo is heading in 2026. More AI, less manual work.

2. Digital Advertising

Most ad platforms waste your money on the wrong people. ZoomInfo fixes that.

You can build ad audiences using your B2B contact data. Target specific companies, job titles, and even people showing buyer intent.

It works across multiple ad channels. Your marketing teams can run account-based campaigns with real business contacts behind every impression.

The result? Less wasted ad spend. More converting leads.

3. Data Management

Dirty data kills sales. ZoomInfo’s data management tools clean, enrich, and update your database.

It removes duplicate contacts. It fills in missing phone numbers and emails. It routes leads to the right sales reps.

Your operations team will love this. It saves hours of manual data cleanup every week.

The platform scans over 38 million online sources daily. So your contact info stays fresh and accurate.

4. Conversation Intelligence

This feature records and analyzes your sales calls. It uses AI to find what works and what doesn’t.

You can track customer interactions across calls, meetings, and emails. The AI spots trends in your winning deals.

New reps learn faster. Managers coach better. Your whole sales team improves.

This came from ZoomInfo’s purchase of Chorus.ai. It’s now built right into the platform.

5. ZoomInfo Copilot

ZoomInfo Copilot is the platform’s AI assistant. It helps sellers find the best prospects automatically.

The AI analyzes buyer intent signals, company data, and your past wins. Then it tells you exactly who to call next.

It even writes personalized emails for you. Based on real data, not generic templates.

Early users report 2x more opportunities compared to standard users. That’s a big deal for your sales process.

6. GTM Workspace

GTM Workspace puts all your go to market tools in one place. No more switching between 10 different apps.

You can see your pipeline, track prospects, and manage campaigns from a single dashboard.

It connects your sales, marketing, and operations teams. Everyone sees the same data and works toward the same goals.

This is what makes ZoomInfo more than just a contact database. It’s a full platform for your market strategy.

7. Lead Generator

The lead generation tool is ZoomInfo’s bread and butter. It’s what most people buy it for.

Search for business contacts using dozens of filters. Job title, company size, technology used, location, revenue, and more.

You build targeted lists of potential customers in minutes. Not hours or days.

The data includes access to direct phone numbers and verified emails. So your cold calling actually connects.

8. Website Visitor Tracker

This feature shows you which companies visit your business website. Even if visitors never fill out a form.

You see the company name, size, and industry. Then you can find the right contacts at that company in ZoomInfo’s database.

It turns anonymous web traffic into real prospects. Your sales team gets warm leads they never knew existed.

Note: It identifies companies, not individual people. But that’s still a big win for your pipeline.

9. Webform Optimizer

Long forms kill conversions. This tool shortens your web forms without losing data.

When someone fills in their email, ZoomInfo auto-fills the rest. Job title, company, phone number — all done.

Your prospects fill out fewer fields. You get more complete data. Everyone wins.

It works with most form builders and marketing platforms. Setup takes about 30 minutes.

ZoomInfo Pricing

Let’s talk about ZoomInfo pricing. This is where things get real.

ZoomInfo pricing starts at $14,995 per year. That’s not cheap. But here’s the full breakdown:

Free trial: ZoomInfo offers ZoomInfo Lite. It’s a free plan that gives you 25-100 credits in the first month. After that, you get 10 credits per month. But you must share your contacts to keep access.

Money-back guarantee: ZoomInfo locks you into annual contracts. Many users have reported aggressive renewal practices. Read the fine print carefully.

Is ZoomInfo Worth the Price?

Here’s my honest take on the ZoomInfo cost. If you’re an enterprise sales team, the ROI is there. One closed deal can pay for an entire year.

But for small businesses? It’s a stretch. Many businesses seek ZoomInfo alternatives because the pricing just doesn’t fit.

You’ll save money if: Your average deal size is over $10,000 and you need accurate B2B data at scale.

You might overpay if: You’re a small business targeting local companies or your budget for lead generation is under $1,000/month.

Can You Trust ZoomInfo?

This is a big question. ZoomInfo collects personal information from many sources. Not everyone likes that.

Data Collection: ZoomInfo gathers data from public records, business websites, and web scraping. It also uses a contributor network where users share their contacts for free access.

Privacy Concerns: Users have reported receiving unsolicited phone calls and emails after their information was listed on ZoomInfo. The company’s personal information processing has raised concerns about data privacy.

Legal Issues: ZoomInfo has been rated negatively by the Better Business Bureau. The company is involved in multiple lawsuits about how it collects and sells personal data.

Compliance: ZoomInfo says it follows GDPR and CCPA rules. It has a privacy center where people can opt out. But the opt-out process may require sharing more personal information.

My take: ZoomInfo is a legitimate company. It’s publicly traded on NASDAQ. Over 35,000 businesses use it. But the way it collects data makes some people uncomfortable. Always review your own company’s privacy policy before using any data platform.

ZoomInfo Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is ZoomInfo Right for You?

✅ ZoomInfo is PERFECT for you if:

• You have a sales team that needs accurate B2B business contact information at scale
• You target mid-market and enterprise companies as potential customers
• You need intent data to know when prospects are ready to buy
• Your budget for sales intelligence is $15,000+ per year

❌ Skip ZoomInfo if:

• You’re a small business with a tight budget for lead generation tools
• You mainly target small local businesses with under 50 employees
• You need strong data coverage in EMEA or APAC regions — ZoomInfo is weaker there

My recommendation:

If you’re an enterprise or mid-market B2B company, ZoomInfo is worth the investment. The database is unmatched. The AI tools are getting better every month.

But if you’re a startup or small business, start with a cost effective alternative like Apollo or UpLead. You can always upgrade to ZoomInfo later when your budget grows.

ZoomInfo vs Alternatives

How does ZoomInfo stack up? Here’s the competitive landscape when comparing ZoomInfo to other tools:

Quick picks:

• Best overall: ZoomInfo — unmatched B2B database size and intent data for enterprise teams
• Best budget option: Apollo — free plan available with 100 credits per month
• Best for beginners: Hunter — simple email finder that’s easy to learn
• Best for cold email: Instantly — unlimited email accounts with built-in warm-up

🎯 ZoomInfo Alternatives

Looking for ZoomInfo alternatives? Here are the top options:

• 🚀 Instantly: Best for high-volume cold email with unlimited accounts and built-in warm-up features.
• ⚡ Snov: Fast prospecting with built-in email verification and LinkedIn finder. Great for quick results.
• 💰 Apollo: Best cost effective alternative with a free plan and massive B2B contact database. UpLead stands as another affordable option.
• 👶 Hunter: Simple and beginner-friendly email finder. Perfect for small teams starting with outreach.
• 🔧 Reply.io: Multi-channel outreach tool with email, LinkedIn, and phone integration.
• 🎨 Mailshake: Easy-to-use platform for personalized email campaigns and phone outreach.
• 🎨 Lemlist: Perfect for personalized outreach with image and video features in your emails.
• 🏢 Woodpecker: Built for agencies and teams who need reliable cold email delivery.
• 🚀 Smartlead: Unlimited email accounts with AI-powered warm-up and inbox rotation.
• ⚡ Saleshandy: Cold email tool with built-in email verification and tracking features.
• 🧠 Klenty: Sales engagement platform with smart cadences and CRM sync for busy teams.

⚔️ ZoomInfo Compared

Here’s how ZoomInfo stacks up against each competitor:

• ZoomInfo vs Instantly: ZoomInfo wins on data depth. Instantly wins on email volume and affordability.
• ZoomInfo vs Snov: ZoomInfo has a bigger database. Snov is better for small teams on a budget.
• ZoomInfo vs Apollo: Apollo offers more features per dollar. ZoomInfo has cleaner, more verified data.
• ZoomInfo vs Hunter: ZoomInfo is a full platform. Hunter is just email finding. Different needs.
• ZoomInfo vs Reply.io: ZoomInfo wins on data. Reply.io wins on outreach automation.
• ZoomInfo vs Mailshake: ZoomInfo is for enterprise prospecting. Mailshake is for simple email campaigns.
• ZoomInfo vs Lemlist: ZoomInfo is better for finding contacts. Lemlist excels at personalizing emails.
• ZoomInfo vs Woodpecker: ZoomInfo has the data. Woodpecker is focused on cold email delivery.
• ZoomInfo vs Smartlead: ZoomInfo wins on intelligence. Smartlead wins on email volume and price.
• ZoomInfo vs Saleshandy: ZoomInfo has intent data. Saleshandy is more budget-friendly for cold email.
• ZoomInfo vs Klenty: ZoomInfo has better data. Klenty has better sales engagement workflows.

My Experience with ZoomInfo

Here’s what actually happened when I used ZoomInfo for 90 days:

The project: I needed to build a prospect list of 500 SaaS company decision makers in the US. Marketing directors and VPs of Sales at companies with 50-500 employees.

Timeline: 90 days of active use on the professional plan.

Results:

What surprised me: The buyer intent data was a game-changer. For example, I could see which prospects were actively searching for solutions like mine. Those leads converted 3x better than cold outreach.

What frustrated me: The learning curve was steep. It took about two weeks to really understand all the features. Also, some contacts were outdated. I found people who had left their companies months ago.

Would I use it again? Yes, but only if your budget supports it. The data quality and intent signals are real. For our team, ZoomInfo was worth every dollar. But I understand why small businesses look for cheaper solutions.

Final Thoughts

Get ZoomInfo if: You’re a B2B company with a real budget for sales tools and you need the best business data on the market.

Skip ZoomInfo if: You’re a small business, startup, or solo founder who can’t justify $15K per year on a contact database.

My verdict: After 90 days, I believe ZoomInfo is the most powerful B2B sales intelligence platform available. The database is massive. The AI tools like ZoomInfo Copilot are getting smarter. But the price tag keeps it out of reach for many businesses.

ZoomInfo is best for enterprise and mid-market teams. Not for small businesses on a tight budget.

Rating: 4.4/5

Frequently Asked Questions

Is ZoomInfo worth it?

Yes, ZoomInfo is worth it for enterprise B2B sales teams. The database has over 260 million contacts with verified phone numbers and emails. If your average deal size is large enough, one closed deal pays for the annual cost. But for small businesses, the ZoomInfo cost may be too high. Consider a cost effective alternative like Apollo first.

How much does ZoomInfo cost?

ZoomInfo pricing starts at $14,995 per year for the Professional plan. The Advanced plan costs $24,995/year. The Elite plan costs $39,995/year. Extra credits, users, and add-ons increase the price. Many users report paying between $15,000 and $30,000 annually. ZoomInfo pricing can range from $200 to over $7,000 per month depending on your needs.

Is there a free plan?

ZoomInfo offers a free plan called ZoomInfo Lite. It gives you 25-100 credits in the first month. After that, you receive emails with just 10 credits per month. The catch? You must share your business contacts to keep access. It’s useful for testing but very limited compared to the paid professional plan.

Is ZoomInfo a legitimate company?

Yes, ZoomInfo is a legitimate company. It’s a publicly traded company on NASDAQ under the ticker “GTM.” Over 35,000 companies use it. It reported $1.25 billion in revenue for 2025. However, ZoomInfo has been rated negatively by the Better Business Bureau due to concerns about how it collects and processes personal information. It’s also involved in multiple lawsuits about data collection.

How did ZoomInfo get my information?

ZoomInfo collects personal information from several sources. These include public records, business websites, web scraping, data alliances, and user inputs through its Community Edition. When users sign up for the free plan, they agree to share their contacts. ZoomInfo also scans millions of web pages daily. You can request removal through their privacy center if you want your data deleted.