Ubersuggest vs Similarweb：谁是 2025 年最佳关键词研究工具？

优胜者

4.5

• 现场审核
• 关键词 发电机
• 交通流量估算
• 人工智能内容 作家
• 反向链接管理
• 免费试用
• 付费计划，终身价格120美元起

立即尝试

亚军

3.5

• 关键词探索器
• 竞争对手分析
• Google Analytics 集成
• 排名追踪器
• 网站调研
• AI趋势分析器
• 付费套餐，每月 199 美元起。

立即尝试

Feeling stuck trying to figure out which 关键词研究 tool is best for your website? 

对于任何想要在网上推广内容的人来说，这都是一个常见问题。

Picking the wrong tool can mean wasting a lot of time and effort on keywords that don’t bring in visitors. 

You need a way to find the right words that people are actually searching for.

That’s why we’re going to dive into a head-to-head battle: Ubersuggest vs Similarweb. 

概述

Running various tests on their keyword research, 竞争对手分析, and overall usability. 

This hands-on experience allowed us to compare their strengths and weaknesses directly. 

Giving you a clear picture of which tool stands out for your needs.

4.55分制

想提升网站流量吗？加入300万信赖Ubersuggest的用户行列。立即体验！

定价： 提供免费试用。套餐起价为120美元/终身。

主要特点：

• 关键词创意
• 内容创意
• 反向链接数据

免费试用 Ubersuggest 阅读完整评论

3.55分制

准备好在你的细分市场中占据主导地位了吗？深入了解竞争对手的策略。

定价： 14天免费试用。套餐价格从每月199美元起。

主要特点：

• 网站流量分析
• 竞争对手分析
• 市场情报

免费试用 SimilarWeb 阅读完整评论

Ubersuggest是什么？

Let’s talk about Ubersuggest. It’s a keyword research tool that’s really easy to use.

I mean, you can just jump in and start finding keywords right away.

It’s a great tool for beginners who are just starting with SEO.

此外，还可以探索我们最喜欢的 Ubersuggest 替代方案……

我们的观点

想提升网站流量吗？加入 300 万信赖 Ubersuggest 的用户行列。发现数千个全新关键词，立即提升您的 SEO 排名。创建您的账户！

立即试用 Ubersuggest 阅读完整评论 查看 Ubersuggest 的替代方案

主要优势

• 界面非常人性化。
• 提供一次性付款方式。
• 提供全面的关键词数据。
• 深入的关键词研究。
• 网站审核，快速修复问题。

立即试用 Ubersuggest

定价

• 个人 （终身 120 美元）
• 商业 （200美元/终身）
• 企业 （400美元/终身）

立即试用 Ubersuggest

优点

• 价格非常实惠。
• 易于理解。
• 终身优惠。
• 适合初学者。
• 简洁明了的用户界面。

缺点

• 高级功能较少。
• 不够全面。
• 客户服务响应速度较慢。
• 缺乏一些深刻的见解。

立即试用 Ubersuggest

Similarweb是什么？

Similarweb is a powerful tool that gives you a big-picture view of the digital world.

It’s not just about keywords. It’s a “market intelligence” platform.

You can see where their website traffic comes from.

此外，还可以探索我们最喜欢的 Similarweb 替代方案……

我们的观点

Similarweb 在广泛的市场和竞争对手流量洞察方面表现出色，但与其他工具相比，其直接的本地 SEO 功能（如 Google 企业资料管理和深度本地排名跟踪）有限。

免费试用 SimilarWeb 阅读完整评论 SimilarWeb 的替代方案

主要优势

• 广泛的市场洞察： 涵盖超过 1 亿个网站和应用程序，提供对数字活动的广泛了解。
• 详细流量来源： 精准定位来自直接访问、搜索等渠道的流量 社交媒体推荐、电子邮件和展示广告。
• 竞争对手标杆分析： 将您的网站性能与多达 100 个竞争对手进行比较，以了解市场份额。
• 受众群体特征： 提供有关访客年龄、性别、位置和兴趣等方面的信息。
• 最新关键词数据： 每日更新关键词数据，帮助您发现热门关键词并快速调整策略。

免费试用 Similarweb

定价

• 入门级套餐（每月 199 美元）
• 团队（每年 14,000 美元）
• 企业（年收入 35,000 美元）
• 企业版（定制）

免费试用 Similarweb

优点

• 非常适合市场调研。
• 出色的竞争对手分析。
• 用户界面清晰明了。
• 交通数据十分详细。
• 浏览器扩展程序很方便。

缺点

• SEO功能深度不足。
• 社交媒体数据有限。
• 缺乏有效的反向链接分析。
• 小型网站的数据有限。

免费试用 Similarweb

功能对比

Ubersuggest, founded by entrepreneur neil patel, provides a powerful tool for digital marketing and organic traffic growth.

It offers a user friendly ubersuggest dashboard and ubersuggest offers for 小型企业 users to find keywords.

Similarweb is a powerful platform for digital intelligence and website traffic analysis, providing digital insights into the competitive landscape for seo professionals.

This comparison details their core features.

1. Core Platform Logic and Data

• Ubersuggest uses google search console and google search results to help users optimize their site and improve ranking. It is designed to find keywords and generate content ideas for search engines while helping users drive traffic using neil patel methods. The tool provides suggestions for organic keywords to improve search performance.
• Similarweb is a web intelligence and digital intelligence suite that provides 数据 driven insights into consumer behavior and market research. The similarweb platform leverages real user data and historical data to perform competitor analysis and provide digital insights across the web to seo professionals.

2. Traffic Analysis and Engagement Metrics

• Similarweb excels at website traffic analysis and traffic analysis using real user data to provide engagement metrics like engagement data and user behavior. It enables users to check traffic sources and conversion analysis for a digital strategy within its powerful platform.
• Ubersuggest provides estimated traffic for top pages and identifies most traffic sources. Users can see popular pages and most popular pages to reverse engineer success and identify which organic keywords lead to most traffic and organic traffic.

3. Keyword Research and Search Discovery

• Ubersuggest offers keyword ideas and keyword suggestions through its keyword overview feature which shows monthly search volume and seo difficulty for a given keyword. Users start with a seed keyword to find long tail keywords and related keywords via the ubersuggest dashboard.
• Similarweb tracks keyword rankings and keyword performance to help category managers identify emerging trends. It provides traffic benchmarking and helps analyze keyword rankings in the competitive landscape using its web analytics and competitive intelligence.

4. Competitive Intelligence and Benchmarking

• Similarweb focuses on competitive intelligence and competitive benchmarking to help each companies stay ahead in the competitive landscape. It provides audience insights and analyzes ad strategies for paid search across different platforms to help users understand the platform’s capabilities.
• Ubersuggest allows users to reverse engineer competitor domains to see their domain overview and domain authority. It shows site ranks for same keywords and provides additional information on ads and YouTube visibility for rivals to understand their keyword tracking status.

5. Specialized Intelligence and Mobile Data

• Similarweb features specialized app intelligence and app usage data for mobile apps. It also offers sales intelligence, shopper intelligence, and stock intelligence to track stock performance and app traffic trends for categories.
• Ubersuggest is primarily a best seo tools option focused on keywords and backlinks. It does not provide specialized stock intelligence but helps users optimize their domain and perform a site audit to fix meta descriptions for their site.

6. Backlink Analysis and Metrics

• Ubersuggest provides backlink data and backlink profiles to analyze referring domains and backlinks pointing to a site. It uses domain score and anchor text analysis to help users find link building opportunities and evaluate backlinks and backlink data.
• Similarweb focuses on the web analytics of traffic from a link but does not prioritize technical backlink profiles or referring domains in the same technical detail as dedicated seo tools found in other tools.

7. SEO Monitoring and Performance

• Ubersuggest includes site audit features to identify technical issues and monitor seo difficulty and ranking progress. Users utilize keyword tracking and rank tracking to manage their organic keywords performance and key metrics.
• Similarweb provides website rankings and digital insights into market share. It helps users understand their competitive landscape through traffic benchmarking and competitor benchmarking rather than a code-based site audit.

8. Pricing, Plans and Access

• Similarweb pricing and similarweb cost are tiered for an enterprise plan, team plan, or professional plan. It offers a web intelligence starter plan and api access for product developers using the similarweb api with specific api pricing and advanced features.
• Ubersuggest provides paid plans for small businesses and a free version with limited keyword suggestions. Users access ubersuggest offers to get more keyword overview data and search term results at an affordable price.

9. Workflow Integration and Social

• Ubersuggest features a chrome extension and ubersuggest extension for a quick overview of keyword suggestions. It integrates with google search console for additional information and provides suggestions for content ideas based on facebook shares and popular pages.
• Similarweb provides api access for ai agents and product developers to track ai traffic. It utilizes platform’s capabilities to provide actionable insights and engagement metrics integrated with google analytics and other tools.

选择关键词研究工具时应该注意哪些方面？

Choosing the right keyword research tool can make or break your digital marketing efforts.

Here’s what to keep in mind when making your decision:

• 数据准确性： Always prioritize tools that provide reliable search volume, keyword difficulty, and traffic estimates. Different tools use different data sources, so look for consistency.
• 全面功能： Beyond basic keyword ideas, look for features like competitive analysis, backlink analysis, and site 审计. An all-in-one SEO tool like Semrush or Ahrefs can offer more holistic insights.
• User Interface and Ease of Use: The best tool is one you’ll actually use. A clean, intuitive interface, like UberSuggest’s, saves time and reduces frustration.
• 定价与价值： Consider your budget and what you get for the price. Some tools offer great value for individuals, while others are geared towards larger agencies. Many offer a 免费试用 to test them out.
• 搜索意图分析： 一个好的工具可以帮助你理解 为什么 people are searching for a keyword (informational, transactional, etc.), which is crucial for creating effective content marketing and landing pages.
• Market Trends and Insights: Tools like Similarweb excel at showing broader market trends and industry-level data, which can inform your overall marketing strategies.
• 支持与资源： Look for tools that offer good support options, tutorials, and communities to help you get the most out of their features.

最终判决 

When comparing Ubersuggest vs Similarweb for your SEO research. 

Ubersuggest is our top pick for most users.

It’s more affordable and user-friendly, giving you crucial, valuable insights without the high cost.

While Similarweb offers deep market data.

Ubersuggest provides better value for individuals and 小型企业.

We’ve put both to the test so that you can trust our recommendation.

立即试用 Ubersuggest 阅读完整评论 Ubersuggest 的替代方案

免费试用 SimilarWeb 阅读完整评论 SimilarWeb 的替代方案

Ubersuggest 的更多内容

Similarweb 的更多内容

常见问题解答