Need help managing a flood of customer questions and complaints on 社交媒体?
Tools like 萌芽社交 and Sprinklr can help, but which is best for your business in 2024?
This article compares these platforms to help you choose the right one for your customer service needs.
We’ll break down Sprout Social vs Sprinklr and their key features and highlight their strengths & weaknesses so that you can make an informed decision.
概述
To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Sprinklr.
We dug deep into their features, explored their dashboards, and even ran some test campaigns to see how they perform in real-world scenarios.
This hands-on experience allows us to provide an insightful look at their strengths and weaknesses in customer service.
准备精简您的 社交媒体 管理和提升您的在线形象？今天就开始免费试用 Sprout Social，体验与众不同！
定价： 它有一个免费计划。付费计划起价为 $249/月
主要特点：
- 社交聆听
- 高级分析
- 团队协作工具
Want a unified view of your customers? Sprinklr helps brands manage over 30 billion customer conversations every year.
定价： It has a free trial. Paid plan Starts at $249/month
主要特点：
- Unified-CXM Platform
- AI-powered Insights
- 高级自动化
什么是 Sprout Social？
Ever feel like you’re drowning in 社交媒体 chaos? Sprout Social is here to throw you a lifeline.
This platform helps businesses organize and manage their social media presence. Think of it as your command center for all things social.
You can schedule posts, track mentions, and engage with your audience all in one place.
此外，探索我们最喜欢的 Sprout Social 替代品…
主要优点
- 特征： 它是一个综合平台，提供发布、互动和分析工具，还包含社交聆听和网红营销功能。
- 支持的社交网络： 它连接了超过 20 个网络，包括 Facebook、Instagram、Twitter 和 LinkedIn，以及 Google Business Profile 和 TikTok。
- 易于使用： 界面简洁、用户友好，易于导航。
- 客户支持： Sprout Social 通过电话、电子邮件和实时聊天提供 24/5 客户支持，同时还提供强大的知识库。
- 集成： 它与许多其他流行工具集成，例如 Canva、Zendesk 和 Salesforce。
- 可扩展性： 它提供不同的计划以满足小型企业和大型企业的需求。
- 保修单： Sprout Social 的服务条款概述了其责任限制，但没有提供具体的产品保修。
定价
- 标准： 每月 199 美元
- 专业的： 每月 299 美元
- 先进的： 每月 399 美元
- 企业： 定制定价。
优点
缺点
What is Sprinklr?
Ready to take your social media game to the next level? Sprinklr is a powerful platform designed for large enterprises.
It’s more than a social media management tool. Think of it as a complete customer experience management (CXM) platform.
It helps businesses listen to, engage with, and analyze customer interactions across all channels, not just social media.
此外，探索我们最喜欢的 Sprinklr 替代品…
我们的看法
对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。
主要优点
- Get the full picture. Sprinklr brings all your customer 数据 together in one place.
- Work smarter, not harder. Automate tasks and free up your team’s time.
- Make data-driven decisions. Uncover valuable insights with AI-powered analytics.
- Protect your brand. Monitor social media for potential crises.
- Boost your bottom line. Drive sales and improve customer satisfaction.
定价
- Social Media Management Solution: $249/month, Omnichannel publisher, Multi-timezone calender, Sprinklr AI+for content creation.
- SMM and Customer Service Solution: $299/month, Offer customer care on 15+ channels, AI-powered chatbots and Digital Twin, Omnichannel inbox.
- Custom Social Media Management Solution: 定制定价。
优点
缺点
功能比较
Sprout Social and Sprinklr are both top-tier social media management tools, but they serve different market segments.
While Sprout Social is a great tool for a wide range of businesses, Sprinklr is a leading enterprise software company focused on unified customer experience management (Unified CXM).
1. Unified Platform
- Sprout Social： Sprout Social is a robust social media management tool that works to un-silo teams by offering a unified social 收件箱 and shared publishing calendar. It’s designed to be a one-stop shop for a business’s social media needs.
- Sprinklr: Sprinklr works on a much larger scale. As a leading enterprise software company, it is a unified platform that brings together all customer-facing functions—including marketing, sales, service, and research—to deliver great customer experiences across every modern channel.
2. Pricing and Scalability
- Sprout Social： Sprout Social has transparent pricing. It’s an expensive platform, with a per-user social pricing model. A standard plan or professional plan is billed annually, and while it offers unlimited social profiles, the cost for additional users can be “bit annoying”.
- Sprinklr: Sprinklr’s pricing is not publicly available. It is an enterprise solution with a custom-built model for global brands. The cost is a significant investment and is tailored to the specific needs of the 商业, its scale, and the number of employees and services they need access to.
3. Social Listening and Research
- Sprout Social： Sprout Social has a powerful social listening tool that allows users to monitor profiles, track twitter keywords, and perform trend analysis. It is a very handy feature for a social media manager.
- Sprinklr: Sprinklr’s social listening and research capabilities are far more advanced, a key reason why brands and Fortune companies use it. Its advanced AI allows companies to monitor mentions, trends, and feedback from consumers across millions of data sources, not just social channels.
4. Social CRM
- Sprout Social： Sprout Social has strong social 客户关系管理 tools within its platform. It allows users to track a social review, monitor profiles, and manage reviews, which is a great tool for lead generation.
- Sprinklr: Sprinklr’s focus is on unified CXM, which goes beyond social 客户关系管理. It is designed to help companies connect with and serve customers happier across all customer-facing functions, including customer care and review sites.
5. Publishing and Workflows
- Sprout Social： The platform offers robust publishing tools with a social media calendar, content library, and automated link tracking. It also provides custom workflows to help teams assign tasks and collaborate on a new post before publishing.
- Sprinklr: Sprinklr provides enterprise-grade governance for publishing content. It allows brands to create content, approve posts, and publish posts with a high degree of control and consistency across multiple social media accounts. Its ability to create complex custom workflows is a major selling point.
6. Analytics and Reporting
- Sprout Social： Sprout Social offers powerful analytics. Users can create a custom view, get competitive 报告, and access paid social reporting. The pre-built reports are detailed and provide a clear picture of social media performance.
- Sprinklr: Sprinklr is built for deep data analysis at a global scale. Its dashboards are highly customizable and can integrate data from various sources to provide a unified view of the customer experience. This allows brands to get unparalleled insights and enhance their services.
7.用户界面和易用性
- Sprout Social： Sprout Social is known for its user interface. A sprout social review often praises it for its intuitive design and ease of use, making it a great tool for both beginners and experienced social media professionals.
- Sprinklr: Sprinklr’s user interface can be overwhelming for some users due to its sheer scale and number of features. It requires more training to use effectively, as it’s designed for experienced users who need access to all the features for a large-scale operation.
8. Customer Care and Support
- Sprout Social： Sprout Social is well-regarded for its customer care. They have a responsive support team that is quick to address support tickets. This is a key reason many businesses choose Sprout.
- Sprinklr: As a platform for the world’s largest brands, Sprinklr provides dedicated customer care and support teams that work closely with the client. It’s a high-touch service model designed to ensure the success of large, complex deployments.
9. AI and Automation
- Sprout Social： Sprout Social offers AI and 自动化 features to streamline workflows, like the ability to automate tasks and boost facebook posts. These extra features are very helpful for a social media management tool.
- Sprinklr: Sprinklr’s advanced AI is at the core of its business. Its AI is used to automate everything from content creation to customer service responses, helping companies deliver human experiences at scale. The software leverages AI to un-silo teams and enhance the customer-facing functions.
10. Integrations
- Sprout Social： Sprout Social has a wide range of integrations with other tools, including a content library, social review platforms, and helpdesk systems.
- Sprinklr: Sprinklr has an extensive marketplace of integrations. It has deep-level integrations with other enterprise software like Microsoft and provides a robust API, allowing for a truly connected unified platform.
11. Core Business
- Sprout Social： Sprout Social’s core business is to be the best social media management tool, providing all the features needed for a modern social media account.
- Sprinklr: Sprinklr’s core business is Unified Customer Experience Management (Unified CXM), which helps brands manage all their customer-facing functions from a single platform. The social media component is just one part of its broader offering.
What to Look For When Choosing Between Sprout Social and Sprinklr?
- Pricing and Features: Compare the social pricing. While a standard plan might seem like a good starting point, remember that many advanced or additional features are often locked behind top-tier plans. For example, a Sprout Social review often notes that it is an expensive platform, especially with its per-user pricing model. In contrast, many social alternatives offer a more transparent and affordable monthly or annual billing. Look for a free plan to test the basic features.
- 用户界面： The user interface should be intuitive and easy to use for new users. A good social media management tool makes social works easy to navigate and helps you get a clear picture of your social media accounts.
- Publishing and Scheduling: The platform should make it easy to manage your social media calendars, publish posts to your Facebook pages, LinkedIn pages, and other social media channels. The ability to schedule posts in advance and have a content library is pretty handy.
- 分析和报告： A good platform provides insights into your social media performance. Look for tools that offer detailed metrics and the ability to create custom views to track the performance of your social posts within a specific date range. For a business that values the relationship with its customers, a tool that helps to turn them into happier customers is a huge asset.
- 参与工具： The platform should help you manage your social conversations. Look for a Smart Inbox or a similar feature to centralize messages and comments. This is a crucial feature for review management and lead generation.
- 可扩展性： Consider how the tool will grow with your business. Does the platform allow for multiple accounts? Will you be able to add additional users easily? Some platforms, like Sprout Social, can become an expensive platform as you grow, even with unlimited social profiles.
- Core Business: Remember that some tools, like Sprinklr, are built for large enterprises and focus on broader front office and customer experience management rather than just social media. These platforms may offer a different kind of value to a brand, helping to enhance the overall engagement with their community.
最终裁决
For most businesses, especially those with smaller social media teams, Sprout Social is the clear winner.
It offers all the essential features you need to manage your social media effectively. It’s easy to use, has great customer support, and won’t break the bank.
Plus, with its intuitive interface, your team can quickly learn the ropes and start maximizing their social media efforts.
Sprinklr is a powerful platform, but its complexity and high price tag make it a better fit for large enterprises with dedicated resources.
If your social media team requires advanced automation and enterprise-level features, Sprinklr might be worth considering.
Ultimately, the best choices depends on your specific needs and budget. We encourage you to try both platforms and see which one feels like the right fit for your team.
We’ve given you the information you need to make an informed decision.
Now it’s time to take action and choose the platform that will help you achieve your social media goals!
Sprout Social 的更多信息
- Sprout Social 与 Metricool: Metricool 适用于电子商务，重点关注转化率。Sprout Social 面向大型团队，提供更深入的企业分析。
- 萌芽社交 vs Socialpilot: SocialPilot 在内容安排方面很有价值。Sprout Social 的评测显示，它在高级分析和社交聆听方面表现出色，更适合深入洞察。
- 萌芽社交 vs Sendible: Sendible 以其友好的用户界面而著称。Sprout Social 则更注重详细的报告和情感分析。
- 萌芽社交 vs 内容工作室: Content Studio 更专注于小型企业的内容发现。Sprout Social 是高级分析和团队协作的强大工具。
- Sprout Social 与 Heropost: Heropost 具有强大的竞争对手分析能力。Sprout Social 的评论强调了其更先进的社交聆听和报告功能。
- 萌芽社交 VS 阿戈拉脉冲: Agorapulse 是一款价格更实惠、收件箱更出色的替代产品。Sprout Social 提供更深入的报告，更适合企业级付费社交报告。
- Sprout Social 与 Zoho Social: Zoho Social 价格合理，界面简单易用。Sprout Social 的功能更强大、更全面，但价格较高。
- 萌芽社交 VS 缓冲区: Buffer 以其简洁性而闻名。Sprout Social 为大型团队提供了一套更广泛的功能和更深入的分析。
- Sprout Social vs Sprinklr: Sprinklr 适用于大型企业。Sprout Social 通常被评价为拥有更直观的用户界面和对其复杂功能更好的支持。
- Sprout Social 与 Later: Later 是一个视觉优先的平台，尤其适用于 Instagram。Sprout Social 是一个更广泛的社交媒体管理工具，支持更多的社交选择，并提供更先进的社交监听功能。
- Sprout Social 与 Loomly: Loomly 专注于团队协作。Sprout Social 提供更高级的社交聆听和详细分析。
- Sprout Social 与 Blaze: Blaze 的一个版本是社交媒体工具。另一个更常见的版本是大麻软件套件，并非直接竞争对手。
- Sprout Social 与 Hootsuite: Hootsuite 是一个老牌竞争对手。Sprout Social 因其出色的社交报告和客户支持而广受赞誉。
More of Sprinklr
Here’s a brief comparison of Sprinklr against alternatives, highlighting its enterprise focus:
- Sprinklr vs Sprout Social: Sprout Social is a comprehensive enterprise tool known for its user-friendly interface and robust social inbox.
- Sprinklr 与 Metricool: Sprinklr – complex enterprise platform; Metricool – simpler analytics (SMB).
- Sprinklr vs Socialpilot: Sprinklr – enterprise scalability; Socialpilot – efficient scheduling (SMB/agency).
- Sprinklr 与 Sendible: Sprinklr – broad CXM (enterprise); Sendible – client management (agency).
- Sprinklr 与 Content Studio: Sprinklr – enterprise-grade; Content Studio – content/AI (SMB).
- Sprinklr vs Heropost: Sprinklr – enterprise platform; Heropost – AI/competitor intel (SMB).
- Sprinklr vs Agorapulse: Sprinklr – scalable CXM; Agorapulse – all-in-one (SMB).
- Sprinklr vs Zoho Social: Sprinklr – enterprise power; Zoho Social – cost-effective (SMB, Zoho).
- Sprinklr 与 Buffer: Sprinklr – comprehensive enterprise; Buffer – simple scheduling (small biz).
- Sprinklr 与 Later: Sprinklr – broad enterprise; Later – visual content (SMB/creators).
- Sprinklr vs Loomly: Sprinklr – enterprise social media mgmt; Loomly – content/team (SMB).
- Sprinklr vs Blaze: (Info limited – Sprinklr’s strength: comprehensive enterprise CXM.)
- Sprinklr vs Hootsuite: Hootsuite is a long-standing, all-in-one platform known for its comprehensive, multi-stream dashboard.
- Sprinklr vs Planable: Planable is a collaboration-first tool with a focus on visual content approval and client feedback.
常见问题
哪个平台更适合小型企业？
Sprout Social is generally a better fit for little businesses due to its user-friendly interface, affordable pricing, and focus on essential social media management features.
Does Sprinklr offer a free trial?
While Sprout Social offers a 30-day free trial, Sprinklr does not. You’ll need to contact their sales team for a demo and custom quote.
Which platform has better social listening capabilities?
Sprinklr offers more robust social listening with AI-powered insights and advanced sentiment analysis. Sprout Social’s listening tools are more basic.
Can I manage my social media ads with these platforms?
Yes, both Sprout Social and Sprinklr allow you to manage and track your social media advertising campaigns.
Which platform integrates with more third-party tools?
Both platforms offer a big range of integrations, but Sprout Social boasts a larger app marketplace with connections to various marketing and CRM tools.
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