SE 排名与 Similarweb：2025 年什么最适合您？

优胜者

9.0

• 关键词研究员
• 反向链接检查器
• Website 审计
• 内容创意查找器
• 本地营销
• 14 Days Free Trial
• Paid Plans from $52/month

立即尝试

亚军

7.0

• 关键词资源管理器
• 竞争对手分析
• 谷歌分析集成
• 排名追踪
• Website Research
• AI Trend Analyzer
• 付费计划 $199 起/月

立即尝试

Choosing the right SEO tool can be tricky, right?

You’re looking for something that helps your website grow.

Two popular choices often come up: SE Ranking vs Similarweb.

Both promise to give you an edge in the online world.

But which one is truly best for your needs in 2025? 

This article will break down what each tool offers. We’ll look at their strengths and weaknesses in a clear, simple way.

Get ready to understand which one can help you succeed.

概述

To give you the clearest picture, we extensively tested both SE Ranking and Similarweb.

Our hands-on experience with their features, data accuracy, and user interfaces formed the basis of this in-depth comparison.

加入超过 100 万 SE Ranking 用户，他们每天跟踪 1000 万个以上的关键词，每年保存 36 亿个以上的排名。

9满分 10 分

定价： 14天免费试用。套餐起价为每月52美元。

主要特点：

• 排名跟踪
• 网站审计
• 反向链接分析

免费试用 SE 排名 阅读完整评论

Ready to dominate your niche? Get similar insight into competitor strategies. Explore to analyze.

7满分 10 分

定价： 14 Days Free Trial. Plans start from $199/month.

主要特点：

• Traffic & Engagement Metrics
• 竞争对手分析
• Industry Analysis

Try SimilarWeb now 阅读完整评论

What is SE Ranking?

SE Ranking is like having a helpful friend for your website’s SEO.

这是一个一体化平台。

You can check your rankings, audit your site for problems, and even see what your competitors are doing.

It’s designed to be easy to use, even if you’re new to SEO.

Think of it as your go-to hub for making your website more visible online.

此外，探索我们最喜欢的 SE 排名替代方案…

东南大学排名

9.0

加入超过 100 万 SE Ranking 用户，他们每天跟踪 1000 万个以上的关键词，每年保存 36 亿个以上的排名。

Try se ranking free 阅读完整评论

主要优点

• Extensive Keyword Database: Access to a vast database with over 5.9 billion keywords globally.
• Comprehensive Website Audit: Scans your site for over 120 SEO factors, helping you find and fix issues quickly.
• Accurate Rank Tracking: Monitor your keyword positions with high accuracy across 188 country databases.
• Robust Backlink Analysis: Helps identify toxic links and analyze competitor backlink profiles.
• Integrated Content Marketing: Tools to create content briefs and optimize your articles in real time.

定价

SE Ranking offers a variety of pricing plans to suit your needs & budget, with discounts available for annual subscriptions.

• 基本费用：52.00 美元/月。 1 个经理席位、5 个项目、排名追踪器。
• 专业版：每月 95.20 美元。 3 个经理席位、30 个项目、页面和 SERP 分析、声音份额指标。
• 商业: $207.20/month. 5 个经理席位、无限项目、最大化数据覆盖范围、团队培训、数据洞察。

What is Similarweb?

Similarweb is like a digital detective for market research.

It gives you deep insights into website traffic and online behavior. 

It’s really strong for understanding your competition and the overall market.

It helps you uncover trends and make smart business decisions.

此外，探索我们最喜欢的 类似网站替代品…

类似网络

7.0

Ready to dominate your niche? Get similar insight into competitor strategies. Explore to analyze.

Try SimilarWeb now 阅读完整评论

主要优点：

• Unparalleled Traffic & Engagement Data: Provides estimated visits, bounce rate, and pages per session for any website.
• Deep 竞争对手分析: Compare your performance against rivals, including their top keywords and traffic sources.
• Market Intelligence & Trend Spotting: Identify emerging trends and analyze market share across 187 pre-existing categories.
• Accurate Traffic Estimations: A SparkToro study found its traffic estimations are highly precise for sites with 5K-100K monthly users.
• Sales Intelligence Features: Helps with lead scoring and provides buyer intent signals for sales teams.

定价

• 入门版（$199/月）
• 团队（$14,000/年）
• 业务（$35,000/年）
• 企业（自定义）

功能比较

Now, let’s dive into the core features of these powerful tools.

We’ll break down how SE Ranking vs Similarweb stack up against each other.

This detailed comparison will help you see their strengths for various SEO needs.

1.关键词研究

• 东南大学排名： Offers detailed 关键词研究 with metrics like difficulty, search volume, and CPC. It provides a vast database of over 5.9 billion keywords globally. This helps you target profitable terms for better ranking.
• Similarweb: Provides keyword insights for Google, Amazon, and YouTube. While its keyword data is fresh, detailed filtering might be limited on lower plans compared to SE Ranking.

2.排名跟踪

• 东南大学排名： Known for its highly accurate ranking tracker. It offers daily updates and helps you monitor your ranking across various locations and devices. You can also track competitor positions easily across 188 country databases.
• Similarweb: Includes ranking tracking as part of its suite. However, it’s not as central as its traffic analytics. You might find less granular control over tracking options.

3. Competitor Analysis

• 东南大学排名： Offers solid competitor research, showing organic traffic, top keywords, and backlink profiles of your rivals. It helps you to locate where you can improve your SEO efforts.
• Similarweb: Excels in broader competitor intelligence. It gives you a comprehensive view of any competitor’s overall digital performance, including traffic sources, audience demographics, and marketing channels. 

4. Site Audit & Technical SEO

• 东南大学排名： Provides a thorough website audit tool. It scans for over 120 SEO factors, offering actionable recommendations to improve your site’s health. This makes fixing SEO problems straightforward.
• Similarweb: It doesn’t provide a dedicated site audit tool like SE Ranking. Its strengths lie more in traffic analytics rather than deep technical SEO checks.

5. Backlink Analysis

• 东南大学排名： Includes a robust backlink checker and monitor. You can analyze your own and competitor’s backlinks, check their quality, and find new opportunities. It helps keep your backlink profile healthy.
• Similarweb: Provides some backlink insights, often focused on referring domains. However, its backlink database and depth of analysis are generally not as comprehensive as specialized SEO工具 like SE Ranking.

6. Traffic Analytics

• 东南大学排名： Offers traffic analytics by integrating with Google Analytics and Search Console. You can see traffic sources, user demographics, and how your ranking changes affect visits.
• Similarweb: This is a powerhouse for traffic analytics. It provides extensive data on website visits, user engagement, and traffic distribution across various channels. A study found its traffic estimations highly accurate for sites with 5K-100K monthly users.

7. Content Marketing

• 东南大学排名： Includes tools to help with content creation. You can generate content briefs, find semantic keywords, and get real-time feedback on your content optimization. 
• Similarweb: While not a primary content marketing tool, its keyword and competitor insights can indirectly inform your content strategy. It helps you see what topics are trending and what content drives traffic for your competitors.

选择关键词研究工具时应注意什么？

When picking your keyword research tool, consider these vital aspects:

• Data Accuracy & Volume: Does the tool provide reliable search volume, competition, and trend data? Look for tools that pull from large, regularly updated databases.
• 功能设置： Beyond basic keyword ideas, do you need competitor insights, a backlink audit tool, an SEO checker, or content marketing help? 
• 易于使用： Is the interface intuitive? Can you quickly find the information you need without a steep learning curve?
• 定价： Does the cost fit your budget? Remember, some tools offer free SEO features, but more in-depth analytics often come with a price.
• 一体化： Does it work well with other tools you use for your SEO and digital marketing efforts, such as Google Analytics or Search Console?
• 支持与社区： Is there good customer support, tutorials, or an active community to help you when you get stuck?
• 报告: Can you easily export data and create custom reports for clients or team members?

最终裁决

For 2025, our pick is SE Ranking. It provides a full set of tools.

You get great rank tracking and keyword research.

Its backlink and optimization features are strong.

Plus, it offers excellent customer support.

SE Ranking is a solid SEO tool.

It truly helps with search engine visibility.

Its ease of use makes it a clear winner.

免费试用 SE 排名 阅读完整评论

Try SimilarWeb now 阅读完整评论

更多 SE 排名

Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:

• SE 排名与 Ahrefs: SE Ranking offers more affordable, comprehensive features, while Ahrefs excels in the backlink database size.
• SE Ranking 与 Content Raptor: Content Raptor focuses on AI content optimization, while SE Ranking is a broader SEO suite.
• SE Ranking vs Surfer SEO: Surfer SEO specializes in on-page content optimization; SE Ranking is all-in-one.
• SE 排名与 Moz 的比较: Moz provides strong domain authority metrics, while SE Ranking has a larger keyword database.
• SE 排名与 Ubersuggest: Ubersuggest is a free-tier-friendly keyword tool; SE Ranking is a more comprehensive paid solution.
• SE Ranking 与 SpyFu 的比较: SpyFu specializes in competitor PPC ad and keyword strategies, unlike SE Ranking’s broader focus.
• SE 排名与 Semrush: Semrush is best for overall web analytics; SE Ranking focuses on SEO campaign management.
• SE Ranking 与 Raven Tools: Raven Tools offers integrated client reporting; SE Ranking provides a full suite of SEO features.
• SE Ranking vs Mangools: Mangools is known for its user-friendly keyword research; SE Ranking is a more extensive platform.
• SE 排名与 Ranktracker: Ranktracker focuses on hyper-accurate rank tracking; SE Ranking offers a wider SEO toolset.

More of Similarweb

Here’s how Similarweb stacks up against some of its key competitors, highlighting their main differences.

• Similarweb vs Semrush: Similarweb excels at broader market intelligence and traffic analysis, while Semrush offers more in-depth SEO tools like keyword research and site audits.
• Similarweb vs Surfer SEO: Similarweb provides overall website and competitor insights, whereas Surfer SEO is highly specialized in content optimization for improved rankings.
• Similarweb vs Ahrefs: Similarweb delivers comprehensive traffic source data, but Ahrefs is renowned for its robust backlink analysis and strong organic search insights.
• Similarweb vs Content Raptor: Similarweb offers extensive digital data and competitive views, while Content Raptor focuses specifically on generating and optimizing content for SEO.
• Similarweb vs Ubersuggest: Similarweb offers detailed traffic and competitor data, whereas Ubersuggest provides simpler, quicker insights for keyword research and content ideas.
• Similarweb vs 莫兹: Similarweb focuses on market intelligence and traffic metrics, while Moz emphasizes a broader range of SEO tools, including domain authority and link analysis.
• Similarweb vs Mangools: Similarweb provides extensive web tracking and market insights, while Mangools is known for its user-friendly interface and specialized keyword research tools.
• Similarweb vs Ranktracker: Similarweb offers deep insights into website traffic and audience behavior, while Ranktracker focuses on real-time rank tracking and on-page SEO features.

常见问题