Moz vs Similarweb：哪款 SEO 工具更适合 2025 年的你？

优胜者

4.5

• 搜索引擎结果页面分析
• 免费研究工具
• 关键词探索器
• 页面内评分器
• 权限检查器
• 免费试用
• 付费套餐，每月 39 美元起。

立即尝试

亚军

3.5

• 关键词探索器
• 竞争对手分析
• Google Analytics 集成
• 排名追踪器
• 网站调研
• AI趋势分析器
• 付费套餐，每月 199 美元起。

立即尝试

Are you struggling to pick the best SEO tool for your website?

It’s a common problem. 

你想要 制作 smart choices for your online presence, but how do you know which tool truly fits your needs?

本文拨开迷雾，直击要点。

We’ll look closely at Moz vs Similarweb.

让我们开始吧！

概述

We’ve spent a lot of time using both Moz and Similarweb.

We’ve tested their features, checked their 数据, and seen how they work for real websites.

这种实践经验使我们得出了这一清晰的比较结果。

4.55分制

提升您的SEO！超过50万营销人员信赖Moz。用户关键词排名提升了1143%。

定价： 提供免费试用。高级套餐起价为每月 39 美元。

主要特点：

• 域名权威
• 链接浏览器
• 关键词探索器

免费试用 Moz 阅读完整评论

3.55分制

准备好在你的细分市场中占据主导地位了吗？深入了解竞争对手的策略。

定价： 14天免费试用。套餐价格从每月199美元起。

主要特点：

• 网站流量分析
• 竞争对手分析
• 市场情报

免费试用 SimilarWeb 阅读完整评论

Moz是什么？

现在，我们来聊聊 Moz。它是 SEO 领域的另一大巨头。

很多人知道它是因为域名权重（Domain Authority）。Moz 非常注重链接。

它能帮助你建立牢固的人际关系。

此外，还可以探索我们最喜欢的 Moz 替代方案……

我们的观点

提升您的SEO！超过50万营销人员信赖Moz。像Tinuiti这样的用户关键词排名提升了1143%。准备好了吗？ 使用 Moz 想成为专家？点击即可立即开始提升您的SEO！

免费试用 Moz 阅读完整评论 Moz 的替代方案

主要优势

• 行业标准域名权威性。
• 重点关注链接分析。
• 提供详细的网站爬取报告。
• 关键词分析工具，助您获取洞察。
• 反向链接数据链接分析器。

免费试用 Moz

定价

所有计划都将是 按年计费.

• 入门级套餐（每月 39 美元）
• 标准版（每月 79 美元）
• 中等（每月 143 美元）
• 大号（每月 239 美元）

免费试用 Moz

优点

• 可信域名权威机构。
• 界面很吸引人。
• 出色的链接分析功能。
• 非常适合本地SEO优化。
• 提供了良好的教育资源

缺点

• 关键词数据库较小。
• 竞争对手分析不够深入。
• 缺乏内容营销功能。
• 有些工具感觉不够强大。

免费试用 Moz

Similarweb是什么？

Similarweb 非常擅长向你展示互联网的全貌。

它就像一台观测网络趋势的望远镜。

这个工具可以帮助你了解不同网站的运行情况、访客来源以及竞争对手的动态。

此外，还可以探索我们最喜欢的 Similarweb 替代方案……

我们的观点

Similarweb 在广泛的市场和竞争对手流量洞察方面表现出色，但与其他工具相比，其直接的本地 SEO 功能（如 Google 企业资料管理和深度本地排名跟踪）有限。

免费试用 SimilarWeb 阅读完整评论 SimilarWeb 的替代方案

主要优势

• 广泛的市场洞察： 涵盖超过 1 亿个网站和应用程序，提供对数字活动的广泛了解。
• 详细流量来源： 精准定位来自直接访问、搜索等渠道的流量 社交媒体推荐、电子邮件和展示广告。
• 竞争对手标杆分析： 将您的网站性能与多达 100 个竞争对手进行比较，以了解市场份额。
• 受众群体特征： 提供有关访客年龄、性别、位置和兴趣等方面的信息。
• 最新关键词数据： 每日更新关键词数据，帮助您发现热门关键词并快速调整策略。

免费试用 Similarweb

定价

• 入门级套餐（每月 199 美元）
• 团队（每年 14,000 美元）
• 企业（年收入 35,000 美元）
• 企业版（定制）

免费试用 Similarweb

优点

• 非常适合市场调研。
• 出色的竞争对手分析。
• 用户界面清晰明了。
• 交通数据十分详细。
• 浏览器扩展程序很方便。

缺点

• SEO功能深度不足。
• 社交媒体数据有限。
• 缺乏有效的反向链接分析。
• 小型网站的数据有限。

免费试用 Similarweb

功能对比

Moz Pro is a foundational seo platform for seo professionals in the seo industry, renowned for link research and link metrics crucial for large scale seo.

Similarweb is a powerful platform for digital intelligence and website traffic analysis, leveraging real user data to provide actionable insights into the competitive landscape and market research.

This comparison contrasts their seo data focus against broader web intelligence capabilities.

1. SEO Foundation & Digital Intelligence

• Moz: The core focus is search engine optimization and establishing brand authority. Moz pro is essential for seo experts performing link research and site 审计, offering a seo strategy built on key seo metrics and link metrics.
• Similarweb: The core focus is digital intelligence and web intelligence. The similarweb platform enables users to analyze the entire competitive landscape and market research, offering digital insights into consumer behavior and traffic analysis.

2. Traffic Data and User Behavior

• Similarweb: Excels at website traffic analysis, providing historical data and real user data on website traffic and engagement metrics. It gives seo professionals deep insight into user behavior and audience demographics for effective digital strategy.
• 莫兹: Provides estimates of organic traffic and qualified traffic based on keyword rankings and search rankings. The moz data focuses on traffic derived from search engines, rather than general web analytics or external traffic analysis.

3. Backlink Analysis and Domain Authority

• Moz: Is the industry leader for link metrics. The moz link explorer provides deep backlink analysis, showing inbound links, external links, and linking domains, along with crucial scores like domain authority and spam score. This link research is vital for link building.
• Similarweb: Provides limited backlink analysis or link data. Its competitive intelligence focuses on quantifying the traffic 影响, not the technical link metrics like domain authority or identifying broken links.

4. 关键词研究和搜索意图

• 莫兹: The keyword explorer is a powerful tool for seo research, helping seo professionals conduct 关键词研究 and generate keyword ideas. It provides keyword data and serp data to assess search intent and keyword rankings for a target keyword.
• Similarweb: Provides keyword rankings and keyword performance data, allowing users to track website rankings and identify high-volume paid search terms. Its competitive benchmarking helps identify search intent within the competitive research landscape.

5. Technical SEO and Site Auditing

• 莫兹 tools include site auditing features like site crawl to check seo health and identify technical seo issues. Moz pro is essential for large scale seo and providing the seo experts with technical seo data on how well the site performs.
• Similarweb: Does not offer dedicated site auditing features. Its value lies in high-level web analytics and traffic analysis, informing seo professionals where to focus their external seo audit or technical seo efforts.

6. Specialized Intelligence (Beyond SEO)

• Similarweb: Offers unique advanced features like app intelligence (for app traffic and app usage on mobile apps), sales intelligence, shopper intelligence, and stock intelligence (for stock performance). This breadth is crucial for category managers and holistic digital strategy.
• 莫兹: Its content optimization tools are focused on search engine optimization and content strategy. Moz tools include moz local, a specialized offering for local seo, but lack the expansive app intelligence and shopper intelligence of Similarweb.

7. Competitive and SERP Analysis

• 莫兹: Offers powerful competitive research features, including detailed serp analysis and serp features data. Seo professionals use moz to analyze ranking keywords and search engine results, helping them rank higher and gain organic traffic.
• Similarweb: Excels at competitive benchmarking and traffic benchmarking. Its platform’s capabilities provide actionable insights into competitors’ overall digital marketing ad strategies and conversion analysis across various search results and platforms.

8. Reporting and Integration

• Similarweb: Integrates with google analytics for data verification and provides the similarweb api for developers. The api access and api pricing allow product developers and ai agents to track ai traffic and pull key metrics for custom reports.
• 莫兹 pro allows for custom reports and integrates with google analytics and google search console. The moz api provides api access for developers to pull raw seo data and keyword data into external other SEO工具 or systems.

9. 定价和可及性

• Similarweb pricing and similarweb cost are generally high, reflecting its enterprise focus and advanced features. It offers a limited free version and a free trial, with tiers ranging from web intelligence starter plan to professional plan and enterprise plan (or team plan). The similarweb review often praises its data depth.
• 莫兹 pricing for the moz plan is also premium but moz offers a free trial and free tools as a gateway. Seo professionals who prioritize the link metrics and the keyword explorer find the moz cost justifiable.

10. Voice and AI Application

• Similarweb: Provides ai agents and ai traffic insights, using artificial intelligence to analyze market shifts and consumer behavior. Its focus on data accuracy is paramount for its web intelligence service.
• Moz ai features are less central than its core link research. The link metrics and seo data are primarily used by seo professionals to inform their seo efforts manually, rather than for automated ai traffic analysis.

选择关键词研究工具时应该注意哪些方面？

• 数据库大小： 它是否拥有庞大且不断更新的关键词数据库？
• 数据准确性： 搜索量和关键词难度数据可靠吗？
• 功能集： 它提供关键词建议、聚类和意图分析吗？
• 竞争对手洞察： 它可以分析竞争对手的关键词排名吗？
• 用户友好性： 界面是否直观易用？
• 一体化： 它能与其他你使用的SEO工具很好地配合使用吗？
• 定价结构： 价格是否与所提供的功能和您的预算相符？

最终判决

So, after really digging into both Moz and Similarweb, which one should you choose?

For most businesses and SEOs, especially those focused on organic search growth and on-page optimization, Moz is our top pick.

It truly excels at core SEO tasks like keyword research, link building, and technical site audits.

Its user-friendly interface also makes it a great starting point for those new to SEO.

It offers a wider view of overall web traffic, beyond just organic search.

Both tools are strong, but for focused SEO improvement, we lean towards Moz.

Trust us; we’ve seen the results firsthand.

免费试用 Moz 阅读完整评论 Moz 的替代方案

免费试用 SimilarWeb 阅读完整评论 SimilarWeb 的替代方案

更多 Moz 的内容

Similarweb 的更多内容

常见问题解答