Moz vs SE Ranking：哪款 SEO 工具将在 2025 年称霸？

优胜者

4.5

• 关键词研究员
• 反向链接检查器
• 网站审核
• 内容创意查找器
• 本地营销
• 14天免费试用
• 付费计划，起价 52 美元

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亚军

3.5

• 搜索引擎结果页面分析
• 免费研究工具
• 关键词探索器
• 页面内评分器
• 权限检查器
• 免费试用
• 付费套餐，每月 39 美元起。

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Ever feel stuck trying to get your website seen online?

It’s a common problem for anyone trying to stand out in today’s crowded internet.

You’re probably wondering, “Which one actually works best for 我的 needs?”

That’s where we come in! In 2025, two major players will often come up: Moz vs SE Ranking.

Let’s break it down together and help you decide which SEO tool truly reigns supreme.

概述

We put both Moz and SE Ranking to the test.

Our team used them just like you would, checking out all their features.

This hands-on approach helped us see exactly how each tool performs.

Now, we’re ready to show you how they stack up.

3.55分制

提升您的SEO！超过50万营销人员信赖Moz。用户关键词排名提升了1143%。

定价： 提供免费试用。高级套餐起价为每月 39 美元。

主要特点：

• 域名权威
• 链接浏览器
• 关键词探索器

免费试用 Moz 阅读完整评论

4.55分制

全球超过5000家代理机构信赖SE Ranking！使用SE Ranking提升您的SEO排名。

定价： 14天免费试用。套餐价格从每月52美元起。

主要特点：

• 综合网站审核工具
• 反向链接监测与分析
• 竞争对手洞察

免费试用搜索引擎排名 阅读完整评论

Moz是什么？

现在，我们来聊聊 Moz。它是 SEO 领域的另一大巨头。

很多人知道它是因为域名权重（Domain Authority）。Moz 非常注重链接。

它能帮助你建立牢固的人际关系。

此外，还可以探索我们最喜欢的 Moz 替代方案……

我们的观点

提升您的SEO！超过50万营销人员信赖Moz。像Tinuiti这样的用户关键词排名提升了1143%。准备好了吗？ 使用 Moz 想成为专家？点击即可立即开始提升您的SEO！

免费试用 Moz 阅读完整评论 Moz 的替代方案

主要优势

• 行业标准域名权威性。
• 重点关注链接分析。
• 提供详细的网站爬取报告。
• 关键词分析工具，助您获取洞察。
• 反向链接数据链接分析器。

免费试用 Moz

定价

所有计划都将是 按年计费.

• 入门级套餐（每月 39 美元）
• 标准版（每月 79 美元）
• 中等（每月 143 美元）
• 大号（每月 239 美元）

免费试用 Moz

优点

• 可信域名权威机构。
• 界面很吸引人。
• 出色的链接分析功能。
• 非常适合本地SEO优化。
• 提供了良好的教育资源

缺点

• 关键词数据库较小。
• 竞争对手分析不够深入。
• 缺乏内容营销功能。
• 有些工具感觉不够强大。

免费试用 Moz

什么是搜索引擎排名？

那么，搜索引擎排名（SE Ranking）怎么样呢？这款工具以其强大的功能和更实惠的价格而闻名。

如果您需要强大的SEO功能但又不想花费太多，那么它就是完美之选。 

它涵盖了所有SEO要点，例如 关键词研究竞争对手分析和网站审核。

此外，还可以探索我们最喜欢的搜索引擎排名替代方案……

我们的观点

加入超过 100 万搜索引擎排名用户行列，他们每天追踪超过 1000 万个关键词，每年节省超过 36 亿个排名。

免费试用排名功能 阅读完整评论 SE排名替代方案

主要优势

• 精准的关键词排名追踪。
• 强大的竞争性研究特征。
• 提供白标报告。
• 网站全面审核。
• 反向链接监测与分析。

立即尝试排名

定价

SE Ranking 提供多种定价方案，以满足您的需求和预算（按年计费)

• 基本款：每月 52.00 美元。 1 个经理席位，5 个项目，排名跟踪器。
• 专业版：每月 95.20 美元。 3 个经理席位，30 个项目，页面和搜索引擎结果页面分析，声量份额指标。
• 商业用途：每月 207.20 美元。 5 个经理席位，项目数量不限，最大化数据覆盖范围，团队培训，数据洞察。

立即尝试排名

优点

• 全面的功能集
• 用户友好界面
• 物超所值
• 强大的客户支持
• 灵活且可定制

缺点

• 有限的白标选项
• 偶尔出现数据差异
• 内容营销功能需要改进
• 部分功能需要升级才能使用。

立即尝试排名

功能对比

Moz Pro is a foundational seo platform trusted by seo professionals and seo experts in the seo industry, renowned for its authoritative link metrics and link research for large scale seo.

SE Ranking is an intuitive seo platform trusted by over a million agency and in house teams, offering a highly affordable keyword rank tracker and a robust seo toolkit.

This comparison details how both platforms support seo efforts and help rank higher.

1. Backlink Analysis and Domain Authority

• 莫兹: Moz pro is built on its unique datasets and proprietary link metrics. The moz link explorer provides deep backlink analysis, showing inbound links and external links, along with crucial scores like domain authority and page authority, which are the key seo metrics to assess seo health and brand authority.
• SE排名: Provides strong backlink analysis as part of its robust seo toolkit. It helps seo pros identify link building opportunities and linking domains, but often lacks the deep historical 数据 and industry-wide reverence of the moz data and link metrics.

2. 排名跟踪与监控

• SE排名: Offers a top-tier keyword rank tracker feature, allowing seo pros to accurately monitor keyword rankings and search engine rankings across all major search engines. The se ranking platform provides excellent 报道 and is known for its detailed ranking keywords and seo performance data for agency and in house teams.
• 莫兹: Provides a reliable rank tracker tool for monitoring keyword rankings and search rankings. Moz offers deep localization and serp data, enabling seo professionals to monitor seo efforts and seo performance with high fidelity.

3. Keyword Research and Discovery

• 莫兹: The keyword explorer is a powerful tool for seo research and content strategy, allowing users to conduct keyword research and generate vast keyword ideas. It helps seo professionals find target keywords and related keywords while assessing the difficulty and search engine visibility.
• SE排名: Se ranking covers keyword research comprehensively, providing vast keyword ideas and traffic estimates. This robust seo toolkit helps marketing agency teams find related keywords and ranking keywords to implement effective strategies for achieving qualified traffic and high search results.

4. Technical SEO and Site Auditing

• 莫兹: Moz tools include site auditing features like site crawl to check seo health and identify technical seo issues. Moz pro is essential for large scale seo and providing the seo experts with technical seo data on how well the site performs.
• SE排名: Provides a strong website 审计 tool for tech optimization, providing actionable insights on technical seo issues and on page optimization. This helps seo pros and in house teams implement effective strategies for maximizing search engine rankings.

5. Competitive and SERP Analysis

• 莫兹: Offers powerful competitive research features, including detailed serp analysis and serp features data. Seo professionals use moz to analyze ranking keywords and search engine results, helping them rank higher and gain more organic traffic.
• SE排名: Excels at competitive research and serp analysis. The platform’s comprehensive features include a keyword gap tool and robust competitor tracking, which is vital for any marketing agency looking to gain search engine visibility against rivals.

6. Link Analysis and Link Building

• 莫兹: Moz link explorer is the go-to tool for link building and link research, providing link metrics, link data, and seo data to help users monitor spam score and linking domains. Moz offers some of the most reliable link building tools in the seo industry.
• SE排名: Offers strong link building and backlink analysis features, which allow seo pros to monitor external links and inbound links. Its reports are detailed and integrated within the robust seo toolkit.

7. Local SEO and Specialized Tools

• SE排名提供专用服务 本地SEO tools, allowing seo pros to track localized keyword rankings and search results effectively. This is part of the advanced features that the se ranking platform offers.
• 莫兹: Moz tools include moz local, a specialized offering that focuses on managing business listings and citations, which is critical for local seo and improving search engine visibility for local businesses.

8. Reporting and Integration

• SE排名: Provides dedicated reporting tool functionality, allowing seo pros to create custom reports and integrate google analytics and google search console data seamlessly, which is necessary for multiple client management by a marketing agency.
• 莫兹 pro allows for custom reports and integrates with google analytics and google search console. The moz api provides api access for developers to pull raw seo data and keyword data into external other seo tools or systems.

9. 定价和可及性

• Se ranking’s pricing policy is highly competitive and affordable, making it the preferred seo platform for agency and in house teams who need a robust seo toolkit without the premium cost, as it is an intuitive seo platform trusted by over a million agency.
• Moz pricing for the moz plan (and moz pro) is generally higher, reflecting its industry standing and the value of its link metrics and seo data. Moz offers a free trial and free tools as a gateway to its suite.

选择关键词研究工具时应该注意哪些方面？

• 数据库大小： 它是否拥有庞大且不断更新的关键词数据库？
• 数据准确性： 搜索量和关键词难度数据可靠吗？
• 功能集： 它提供关键词建议、聚类和意图分析吗？
• 竞争对手洞察： 它可以分析竞争对手的关键词排名吗？
• 用户友好性： 界面是否直观易用？
• 一体化： 它能与其他你使用的SEO工具很好地配合使用吗？
• 定价结构： 价格是否与所提供的功能和您的预算相符？

最终判决

After putting both tools through their paces, our pick for most users is SE Ranking.

It offers daily 排名跟踪 and a bigger keyword database.

Its site audits are more thorough, finding issues Moz might miss.

Plus, it’s often more affordable, giving you great value for your money.

If you want a powerful, all-around SEO tool without breaking the bank, SE Ranking is a solid choice.

We used these tools ourselves, so you can trust our honest opinion.

免费试用 Moz 阅读完整评论 Moz 的替代方案

免费试用搜索引擎排名 阅读完整评论 SE排名替代方案

更多 Moz 的内容

更多SE排名信息

常见问题解答