Ever feel stuck trying to get your website seen online?
It’s a common problem for anyone trying to stand out in today’s crowded internet.
You’re probably wondering, “Which one actually works best for my needs?”
That’s where we come in! In 2025, two major players will often come up: Moz vs SE Ranking.
Let’s break it down together and help you decide which SEO tool truly reigns supreme.
概述
We put both Moz and SE Ranking to the test.
Our team used them just like you would, checking out all their features.
This hands-on approach helped us see exactly how each tool performs.
Now, we’re ready to show you how they stack up.
Boost your SEO! Over 500,000 marketers trust Moz. Try Moz now and unlock more features.
定价： 可免费试用。高级计划起价为 $39/月。
主要特点：
- Domain Authority
- Link Explorer
- 关键词资源管理器
Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with SE Ranking.
定价： 14 Days Free Trial. Plans start from $52/month.
主要特点：
- Comprehensive site audit tool
- Backlink monitoring and analysis
- Rank tracker with competitor insights
What is Moz?
Now, let’s talk about Moz. It’s another big player in SEO.
Many people know it for Domain Authority. Moz focuses a lot on links.
It helps you build strong connections.
Also, explore our favorite Moz alternatives…
主要优点
Moz shines with its distinct advantages, providing powerful tools to boost your search presence:
- Industry-Leading Domain Authority (DA): This is a key metric. It predicts search engine ranking. Moz’s DA is widely recognized. Over 90% of SEOs consider it important.
- Powerful Link Explorer: Analyze backlinks deeply. Find link-building opportunities easily. It has a massive index of over 35 trillion links.
- Intuitive Keyword Explorer: Discover relevant keywords. Get clear difficulty scores. See organic CTR data too.
- Comprehensive Site Crawl: Identify technical SEO issues. Get actionable recommendations quickly.
- 本地搜索引擎优化 Tools: Optimize for local search. Manage 商业 listings effectively.
定价
- 入门级（$39/月）
- 标准（$79/月）
- 中型（$143/月）
- 大号（$239/月）
优点
缺点
What is SE Ranking?
So, what about SE Ranking? This tool is known for being a powerful yet more affordable option.
It’s perfect if you need solid SEO features without breaking the bank.
It covers all the SEO essentials like 关键词研究, competitor analysis, and website auditing.
Also, explore our favorite SE Ranking alternatives…
Join over 1 million SE Ranking users who track 10 M+ keywords daily and save 3.6 B+ positions yearly.
主要优点
- Uncover Hidden Opportunities: SE Ranking’s comprehensive keyword research tools help you find valuable keywords with low competition.
- Track Your Progress with Ease: Monitor your website’s rankings across multiple search engines and track your progress over time.
- Boost Your Website’s Performance: Identify and fix technical SEO issues with SE Ranking’s in-depth website audit tool.
定价
SE Ranking offers a variety of pricing plans to suit your needs & budget, with discounts available for annual subscriptions.
- 基本费用：$52.00/月。 1 manager seat, 5 project, Rank Tracker.
- 专业版：$95.20/月。 3 个经理席位，30 个项目，页面和 SERP 分析，声音份额指标。
- 业务：$207.20/月。 5 个经理席位、不限项目、最大化数据覆盖范围、团队培训、数据洞察。
优点
缺点
功能比较
Ready to dive into the details?
We’ve looked closely at what Moz and SE Ranking offer.
This will help you see which tool fits your needs best.
1.关键词研究
Finding the right words people search for is vital. Both tools help, but they do it a bit differently.
Moz: Their Keyword Explorer gives you “Priority” scores. This helps you find keywords that are easier to rank for and have good search volume. However, it often provides a range for search volume, not an exact number.
SE Ranking: This tool boasts a much larger keyword database. You also get exact search volumes and can find many more keyword ideas. It’s often better for spotting new opportunities.
2.排名跟踪
Knowing where your website shows up in search results is super important. Here’s how they compare:
Moz: It tracks your keyword positions weekly. You can see how your site moves up or down over time.
SE Ranking: It updates your keyword positions daily. This means you get a much quicker look at how your efforts are paying off. It also offers more keywords to track, depending on your plan.
3.反向链接分析
Backlinks are like votes for your website. Checking them helps your site rank higher.
Moz: It has a huge database of links. Many see it as a leader for finding who links to your site. It also uses its well-known Domain Authority (DA) metric.
SE Ranking: While its link database is smaller, it offers helpful features like finding broken backlinks. It also gives a “toxicity score” to show if links might hurt your site.
4. Site Audit
A site audit checks your website for problems that stop it from ranking well.
Moz: It gives you a basic overview of issues. It can spot common problems like missing titles or slow pages.
SE Ranking: This tool offers much deeper and more detailed site audits. It can find many more technical errors and makes it easier to understand and fix them.
5. User Interface & Ease of Use
How easy a tool is to use matters a lot, especially if you’re new to SEO.
Moz: Many users find Moz to be very easy to use, especially for beginners. Its design is clean and simple to navigate.
SE Ranking: It has a clear interface too, but some find Moz a bit more intuitive. Still, it’s straightforward once you get the hang of it.
6. Pricing & Value
Cost is always a factor when choosing a tool for your business.
Moz: Its plans can be more expensive, especially for smaller businesses. They offer a 30-day free trial.
SE Ranking: Generally, SE Ranking is more affordable. It also lets you customize your plan based on what you need, which can save you money. They offer a 14-day free trial without needing a credit card.
7. Content Marketing Tools
Creating good content is key to attracting visitors.
Moz: It focuses more on traditional SEO aspects. You might need other tools for content creation.
SE Ranking: This tool includes features to help you with content. It can give you ideas for new articles and help you improve existing ones for better SEO. It even has some AI features to help write content.
选择关键词研究工具时应注意什么？
- 数据库大小： 它是否拥有庞大且不断更新的关键词数据库？
- 数据的准确性： 搜索量和关键词难度是否可靠？
- 功能设置： 它是否提供关键词建议、聚类和意图分析？
- 竞争对手洞察： 它能分析竞争对手的关键词排名吗？
- 用户友好性： 界面是否直观、易于浏览？
- 一体化： 它与你使用的其他搜索引擎优化解决方案工具配合得好吗？
- 定价结构： 费用是否与所提供的功能和您的预算相符？
最终裁决（我们的选择）
After putting both tools through their paces, our pick for most users is SE Ranking.
It offers daily rank tracking and a bigger keyword database.
Its site audits are more thorough, finding issues Moz might miss.
Plus, it’s often more affordable, giving you great value for your money.
If you want a powerful, all-around SEO tool without breaking the bank, SE Ranking is a solid choice.
We used these tools ourselves, so you can trust our honest opinion.
More of Moz
We’ve compared Moz with the following alternatives, highlighting their standout features:
- Moz vs Ahrefs: Ahrefs offers a massive backlink database and deeper competitor analysis.
- Moz vs Semrush: Semrush is an all-in-one suite covering SEO, PPC, and content marketing.
- Moz vs Content Raptor: Content Raptor specializes in identifying “quick win” content opportunities from GSC data.
- Moz vs Ubersuggest: Ubersuggest is a budget-friendly tool with strong keyword suggestions and content ideas.
- Moz vs SpyFu: SpyFu excels in competitor paid ad analysis and keyword insights for rivals.
- Moz vs 类似网络: Similarweb focuses on broad website traffic analytics and market intelligence.
- Moz vs 乌鸦工具: Raven Tools offers agency-focused reporting and comprehensive white-label solutions.
- Moz vs Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
- Moz vs Ranktracker: Ranktracker specializes in highly accurate, detailed keyword rank tracking.
More of SE Ranking
Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:
- SE Ranking vs Surfer SEO: Surfer SEO is specialized for on-page content optimization; SE Ranking is all-in-one.
- SE Ranking vs Ubersuggest: Ubersuggest is a free-tier-friendly keyword tool; SE Ranking is a more comprehensive paid solution.
- SE Ranking vs SpyFu: SpyFu specializes in competitor PPC ad and keyword strategies, unlike SE Ranking’s broader focus.
- SE 排名 vs Similarweb: Similarweb is best for overall web analytics; SE Ranking focuses on SEO campaign management.
- SE Ranking vs Raven Tools: Raven Tools offers integrated client reporting; SE Ranking provides a full suite of SEO features.
- SE Ranking vs Mangools: Mangools is known for its user-friendly keyword research; SE Ranking is a more extensive platform.
- SE Ranking vs Ranktracker: Ranktracker focuses on hyper-accurate rank tracking; SE Ranking offers a wider SEO toolset.
常见问题
What are the key differences between SE Ranking and Moz for SEO analysis?
SE Ranking offers a comprehensive suite of tools with a strong focus on competitive analysis and keyword research, often at a more accessible price point. Moz is known for its authoritative domain authority metric and robust link analysis capabilities.
How do SE Ranking and Moz compare in terms of their on-page SEO capabilities?
Both platforms provide tools for on-page SEO analysis. SE Ranking offers detailed audits that highlight specific issues and actionable recommendations. Moz’s On-Page Grader helps optimize content for target keywords and identifies areas for improvement.
Can Semrush be used in conjunction with SE Ranking and Moz for a more complete SEO strategy?
Yes, Semrush can complement both SE Ranking and Moz. Semrush excels in in-depth competitor analysis, advertising research, and content marketing insights, providing a broader perspective when combined with the specific strengths of SE Ranking and Moz.
Which platform is better for understanding “SEO ranking vs Moz” in terms of backlink analysis?
Moz is often considered stronger for backlink analysis due to its well-established Link Explorer and Domain Authority metric, providing a deeper understanding of link profiles and their impact on search performance. SE Ranking also offers backlink analysis but with a different emphasis.
For someone focused on improving “SEO ranking and Moz” visibility, which offers better keyword tracking?
Both platforms offer robust keyword tracking. SE Ranking provides detailed historical data and competitor comparisons for keyword performance. Moz’s Rank Tracker focuses on organic search visibility and helps monitor keyword positions over time.
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