Choosing the right marketing automation platform can feel like picking a favorite child – impossible!
But let’s be honest: you don’t have time to waste time on the wrong tool.
HubSpot 和 Marketo are two of the biggest names, both promising to skyrocket your marketing efforts.
In this guide, we’ll break down the key differences between HubSpot vs Marketo, helping you choose the perfect platform for your needs and budget in 2024.
HubSpot vs Marketo: Overview
To give you the most accurate comparison, we’ve spent weeks testing both HubSpot and Marketo.
We built email campaigns, landing pages, and automated workflows in each platform to get a real feel for their strengths and weaknesses.
Now, we’re sharing our firsthand experience to help you make the right decision.
想了解 HubSpot 的实际应用？今天就开始免费试用，体验一体机的强大功能。 客户关系管理!
定价： 它有一个免费计划。高级计划起价为 $20/月。
主要特点：
- 电子邮件营销
- 营销自动化
- 客户关系管理
Ready to take your marketing to the next level with Marketo? See how its robust features can drive serious.
定价： Have to contact them for the custom pricing.
主要特点：
- Advanced Marketing
- Account-Based Marketing (ABM)
- Predictive Content
什么是 HubSpot？
Ever wished for a marketing platform that’s actually easy to use?
That’s HubSpot. It’s known for being super user-friendly, even for beginners.
Think email marketing, landing pages, and even a 客户关系管理 to manage your contacts. HubSpot is like the Swiss Army knife of marketing tools.
It’s got everything you need to get started and grow your 商业.
Want to learn more about how HubSpot can help your business grow? Start your free trial today and explore the platform for yourself!
主要优点
HubSpot 以其一体化方法和强大的免费计划而大放异彩。以下是它脱颖而出的原因：
- 自由的 客户关系管理: 是的，你没看错！HubSpot 提供完全免费的 CRM，用户数量不受限制，联系人多达 100 万。
- 营销自动化： 自动执行营销任务，如电子邮件营销活动和 社交媒体 张贴，节省时间，提高效率。
- 销售管道管理： 可视化并跟踪您的销售流程，从而更轻松地识别瓶颈并更快地完成交易。
- 广泛的集成： 将 HubSpot 与 1,000 多种常用业务工具连接起来，以简化工作流程。
定价
HubSpot 提供多种定价计划，以满足不同的需求和预算：
- 营销中心启动器： 每月 20 美元
- 启动客户平台： 起价 $20/月
- 专业的： 起价 $890/月
- 企业： 定制定价
优点
缺点
What is Marketo?
Need a marketing powerhouse? Marketo is your answer.
It’s built for serious marketers with big goals. Think complex automation, detailed analytics, and personalized campaigns at scale.
Marketo is known for its advanced features and robust capabilities.
It’s the go-to choice for enterprise businesses who want to fine-tune their marketing and drive serious results.
Want to learn more about how Marketo can help your business grow? Start your free trial today and explore the platform for yourself!
主要优点
- 先进的自动化： Create complex campaigns with ease.
- Robust analytics: Track every detail and measure your ROI precisely.
- Account-based marketing: Target and engage key accounts effectively.
- Predictive content: Deliver personalized experiences to each lead.
- 可扩展性： Marketo grows with your business, no matter how big you get.
定价
Have to contact for the exact pricing.
优点
缺点
HubSpot vs Marketo: Feature Comparison
Let’s get down to business and compare these marketing automation software giants feature by feature.
We’ll explore the core tools that drive successful marketing campaigns, highlighting what makes each platform unique.
营销自动化
- HubSpot Marketing Hub: Offers a visual workflow 建造者 to automate repetitive tasks and nurture leads.
- Marketo: Provides a robust marketing 自动化工具 with AI-powered personalization.
潜在客户管理
- HubSpot： Includes a free CRM platform for contact management and lead scoring.
- Marketo: Offers advanced lead scoring and segmentation for highly targeted marketing campaigns.
电子邮件营销
- HubSpot： Makes email marketing easy with drag-and-drop templates.
- Marketo: Offers advanced features like A/B testing and dynamic content for email personalization.
社交媒体管理
- HubSpot’s Marketing Hub: Includes tools to schedule posts and track social media performance.
- Marketo: Integrates social media into your marketing automation solution.
分析和报告
- HubSpot： Offers customizable dashboards to track key metrics and gain valuable insights.
- Marketo: Provides advanced reporting capabilities, including custom attribution modeling.
集成
- HubSpot Marketing Hub: Integrates with a wide range of third-party tools.
- Marketo: Focuses on integrations with enterprise-level tools like Salesforce.
客户支持
- HubSpot： Provides excellent customer support with various channels and resources.
- Marketo: Offers dedicated account managers for larger clients.
What to Look For When Choosing a CRM Software?
- 易于使用： Can you navigate the platform without pulling your hair out?
- 特征： Does it have the tools you need to manage contacts, track interactions, and automate tasks?
- 定价： Does it fit your budget? Are there hidden fees?
- 集成： Does it connect with your other essential business tools?
- 可扩展性： 客户关系管理系统能否与企业共同成长？
- 支持： 当你需要帮助时，是否能随时得到？
- Mobile access: Can you access your CRM on the go?
- 定制： Can you tailor the CRM to your specific needs?
- 安全: Is your data safe and secure?
- 报告： Can you generate reports to track your progress and identify areas for improvement?
By considering these factors, you can choose a CRM that will help you streamline your processes, improve customer relationships, and drive business growth.
最终裁决（我们的选择）
So, who wins the battle of the marketing automation giants? For us, it’s HubSpot. Why?
It’s just easier to use, especially if you’re new to this. HubSpot’s free CRM is a game-changer.
Allowing for seamless data sync between your sales teams and customer relationship management efforts.
Plus, HubSpot makes it easy to get started with email marketing and basic automation.
Now, Marketo is super powerful. It’s great for complex marketing and big businesses.
But it has a steeper learning curve and a higher price tag.
If you need enterprise-level features and have the budget, Marketo is a solid choice. Just remember that you may need to contact sales for a precise quote.
Ultimately, the best choice depends on your needs and budget.
Choose wisely, and watch your marketing soar!
常见问题
Can I use HubSpot and Marketo together?
Yes, you can integrate HubSpot and Marketo. This can be helpful if you want to use HubSpot’s CRM for contact management and Marketo for more complex marketing automation. However, keep in mind that managing two separate systems can be challenging.
哪个平台更适合小型企业？
HubSpot is generally a better fit for small businesses. It’s more affordable, easier to use, and offers a generous free plan. HubSpot’s sales hub also provides essential tools for managing customer relationships and growing your business.
Which platform is better for large enterprises?
Marketo is often the preferred choice for large enterprises with complex marketing needs. It offers more advanced features, robust analytics, and the scalability to handle high volumes of customer data and marketing contacts.
Is HubSpot really free?
Yes, HubSpot offers a free CRM with basic marketing tools. This allows you to manage your contacts, send emails, and create forms. However, you’ll need to upgrade to a paid plan to access more advanced features like marketing automation and lead generation.
What kind of support do these platforms offer?
Both HubSpot and Marketo offer excellent customer support. You can access help through phone, email, and chat. Both platforms also provide extensive knowledge bases and community forums. Marketo offers dedicated account managers for larger clients, while HubSpot has a strong focus on educational resources and community engagement.
English 
Spanish 
Chinese 
German 
French 
Russian 
Portuguese 
Japanese 
Korean