Are you juggling your 社交媒体 and feeling overwhelmed?
It can be tough trying to keep up with all your posts, messages, and updates, right?
Well, you’re in the right place!
We’ll examine two popular tools, Agorapulse vs Zoho Social, to help you decide which one is best for you.
Let’s dive in and see what they can do!
概述
We’ve tested Agorapulse and Zoho Social, exploring their features and how they handle daily 社交媒体 任務。
Our hands-on testing across different platforms helps us provide a clear and practical comparison of each tool’s offerings.
Want to simplify your social media life? Give Agorapulse a try with a free trial & see how it can save your time & boost your results!
定价： You can try it for free. Paid plan starts at $79/month
主要特点：
- Intuitive social 收件箱
- Powerful publishing calendar
- In-depth reporting
What is Agorapulse?
Okay, so what’s the deal with Agorapulse?
Think of it as your social media command center.
它旨在 制作 managing all your different social accounts easier.
You can schedule posts, answer messages, and see how well your content is doing, all in one place.
此外，探索我们最喜欢的 Agorapulse替代品…
我们的看法
对于重视社区管理和参与的企业来说，Agorapulse 是一个绝佳的选择。它易于使用、价格实惠，并提供卓越的客户支持。
主要优点
- 特征： Agorapulse 提供调度、发布、分析、社交聆听和强大的收件箱，用于管理跨多个社交网络的对话。
- 支持的社交网络： 它与 Facebook、Twitter、Instagram、LinkedIn 和 YouTube.
- 易于使用： 界面简洁直观，即使您是社交媒体管理新手，也能轻松上手。
- 客户支持： Agorapulse 以其出色的客户支持而闻名，提供电子邮件和实时聊天等选项。
- 集成： 它与一些关键工具相连，例如 Slack， Canva和 Google Drive。
- 可扩展性： Agorapulse 为各种规模的企业提供计划，从小型团队到大型机构。
定价
- 标准： 每月 79 美元
- 专业的： 每月 119 美元
- 先进的： 每月 149 美元
- 风俗： 定制定价
优点
缺点
什么是 Zoho Social？
So, let’s talk about Zoho Social.
It’s another cool tool for handling your social media stuff.
It helps you plan your posts, keep an eye on what people are saying, and measure how well your content is doing.
It’s part of a bigger family of Zoho products, which can be handy if you already use their other tools.
此外，探索我们最喜欢的 Zoho Social 替代品…
我们的看法
提升你的 社交媒体 Zoho Social 助您制定战略。从智能日程安排、社交聆听到深度分析，立即探索 Zoho Social 的强大功能！
主要优点
- 定制为王： 定制 Zoho CRM 以适合您的确切工作流程。
- 人人都负担得起： 从最多 3 个用户的免费计划开始。
- 移动应用程序访问： 随时随地管理您的 CRM。
- 内置分析： 跟踪关键指标并获得有价值的见解。
定价
- 标准：每位用户每月 14 美元。
- 专业的：每位用户每月 23 美元。
- 企业:$40/用户/月。
- 最终的：每位用户每月 52 美元。
优点
缺点
功能比较
Choosing the right and effective social media management tool is crucial for social media marketing success.
Here is a feature comparison of Agorapulse and Zoho Social, two excellent social media management tools, to help a social media manager find the best fit for their 小型企业.
1. Unified Inbox and Engagement
- Agorapulse: This is a superior social media management tool for engagement, offering a truly unified inbox that pulls in comments, mentions, and private direct messaging from all social media platforms, including facebook pages and YouTube channels. This greatly speeds up response time for the social media manager.
- Zoho 社交: It provides an engagement dashboard that centralizes interactions but is often a less seamless experience than Agorapulse’s fully unified inbox for managing a high volume of customer interactions. It is designed more to monitor hashtags and mentions.
2. Analytics and Reporting Depth
- Agorapulse: It offers detailed reports and advanced social media analytics that are geared towards proving social media roi. The reports are highly visual and provide deep insights into post content and audience growth, allowing users to make data-driven decisions.
- Zoho 社交: This platform also provides strong analytics, including the ability and understanding to create detailed reports & automatically run and schedule analytics reports. It is excellent for tracking social media performance and social media campaigns, and it tracks more social networks than Agorapulse.
3. Publishing and Scheduling Features
- Agorapulse: It provides powerful scheduling features with a robust publishing calendar that supports bulk scheduling and a queue system. It allows you to post content to all major social media channels like linkedin company pages and facebook groups.
- Zoho 社交: It offers a straightforward publishing calendar and a “SmartQ” feature, which uses 数据 to suggest the best times to schedule posts for maximum reach. You can 即刻 publish posts or add them to the publishing queue with a few clicks.
4. Integration with Business Tools
- Agorapulse: It offers standard integrations with social media tools and platforms, focusing on providing a comprehensive social media management tool outside of a specific 商业 ecosystem.
- Zoho 社交: A major key features is its seamless integration with other zoho apps like Zoho 客户关系管理 and Zoho Desk. This allows you to manage your social media campaigns as part of a larger business strategy using the zoho apps suite.
5. Social Listening and Monitoring
- Agorapulse: It has dedicated social listening tools that allow you to track brand mentions & keywords across multiple platforms. This is an essential feature for maintaining a solid social media marketing strategy and protecting brand reputation.
- Zoho 社交: It has strong monitoring tools that monitor hashtags and keywords, helping you stay updated on conversations relevant to your business. It provides listening columns to give you relevant information for your social media content.
6. Team Collaboration and Workflow
- Agorapulse: It is a strong social media management tool for teams, featuring advanced collaboration tools, including approval workflows, assigned comments, and defined user roles for multiple accounts.
- Zoho 社交: It also includes collaboration features, allowing users to add any one of the team members with different roles and permissions, which is necessary for a team to maintain an active and deep social media presence across multiple social channels.
7. Mobile Functionality and Support
- Agorapulse: It offers a mobile app that allows you to manage most aspects of the platform on the go, including the unified inbox, publishing, and 报告. Users consistently praise the great support provided by the Agorapulse team.
- Zoho 社交: It has the zoho social mobile app, which is useful for managing your social media posts and monitoring your feed. The mobile app is essential for a social media manager who needs to manage their social media accounts away from their desktop.
8. User Interface (UI) and Usability
- Agorapulse: While it has more advanced features, its user interface is known for being intuitive and easy to navigate once familiar with the tool. It’s a highly rated social media management tool in terms of usability.
- Zoho 社交: It generally has a very clean and straightforward user interface, making it an easy social media management tool for a 小型企业 迅速采用。
9. Content Library and Creation
- Agorapulse: It has a content library where you can store images and post content. The tool also simplifies the ability to post content by allowing users to easily recycle social media posts and evergreen content.
- Zoho 社交: It has a content library and provides content creator tools for creating and editing images before you schedule posts. This helps the social media manager maintain a consistent and active social media presence on multiple social channels and multiple platforms.
选择社交媒体调度程序时应注意什么？
- Consider the number of social media accounts you need to manage.
- Think about the importance of a truly unified social inbox for your workflow.
- Evaluate if an advanced approval workflow is crucial for your team.
- Determine if in-depth and customizable analytics features are a priority for your social media strategy.
- Assess the level of support team assistance you might require.
- Check for integrations with other digital marketing tools you use.
- Consider the usability and user-friendliness of the platform for your team’s comfort level.
- Look for features that provide valuable insights beyond basic metrics.
最终裁决
Okay, so we’ve looked closely at both Agorapulse and Zoho Social.
Both are pretty good at helping you manage your social media.
But if we had to pick just one, we’d lean towards Agorapulse for most folks.
Why? Well, its unified inbox is super helpful for keeping up with everything.
Plus, the analytics features give you really good info to make your social media strategy even better.
It might cost a bit more, but if you’re serious about your social media presence.
We think Agorapulse gives you the most bang for your buck.
We’ve spent the time testing these out, so trust us on this one!
More of Agorapulse
- Agorapulse vs Sprout Social: Agorapulse – intuitive inbox, often cheaper for smaller businesses. Sprout – advanced analytics, listening.
- Agorapulse vs Metricool: Agorapulse – strong inbox, team tools. Metricool – clear analytics, competitor focus.
- Agorapulse vs Socialpilot: Agorapulse – robust engagement, listening. Socialpilot – affordable scheduling.
- Agorapulse 与 Sendible: Agorapulse – efficient inbox, clear reporting. Sendible – strong listening, customizable reports.
- Agorapulse vs Content Studio: Agorapulse – streamlined inbox, engagement. Content Studio – content discovery, AI.
- Agorapulse vs Heropost: Agorapulse – strong engagement, listening. Heropost – AI content, competitor intel.
- Agorapulse vs Zoho Social: Agorapulse – robust inbox, listening. Zoho Social – cost-effective (Zoho users).
- Agorapulse vs Buffer: Agorapulse – wider features (inbox, listening). Buffer – simpler scheduling.
- Agorapulse vs Sprinklr: Agorapulse – strong all-in-one (small/medium biz). Sprinklr – enterprise-level.
- Agorapulse vs Later: Agorapulse – broader platform support, engagement focus. Later – visual content (Instagram).
- Agorapulse vs Loomly: Agorapulse – efficient inbox, engagement. Loomly – content calendar, teamwork.
- Agorapulse vs Blaze: Agorapulse’s inbox/engagement is are key strength.
Zoho Social 的更多信息
- Zoho Social vs Sprout Social: Zoho - 更实惠（Zoho 用户）。Sprout - 高级分析、聆听、团队。
- Zoho Social 与 Metricool: Zoho - 经济实惠。Metricool - 更强的分析能力，关注竞争对手。
- Zoho Social vs Socialpilot: Zoho - 经济高效。Socialpilot - 更广泛的集成、强大的日程安排。
- Zoho 社交 vs Sendible: Zoho 提供经济实惠的基本功能。Sendible 提供全面的监听和 报告（机构）。
- Zoho Social vs Content Studio: Zoho - 经济实惠。Content Studio - 内容发现、人工智能内容。
- Zoho Social 与 Heropost: Zoho - 经济实惠的入口。Heropost - 人工智能内容、竞争对手情报。
- Zoho Social 与 Agorapulse: Zoho - 更经济实惠。Agorapulse - 强大 收件箱听着
- Zoho Social 与 Buffer: Zoho - 性价比更高。Buffer - 更简单的日程安排。
- Zoho Social vs Sprinklr: Zoho - 面向中小型企业（Zoho 用户）。Sprinklr - 企业级。
- Zoho Social 与 Later: Zoho - 更广泛的平台支持。Later - 视觉内容（Instagram）。
- Zoho Social 与 Loomly: Zoho - 经济高效的内容管理。Loomly - 内容日历、团队合作。
- Zoho Social 与 Blaze: Zoho 的经济性/集成性是关键。Blaze - 强大的日程安排、人工智能内容。
常见问题
Do Agorapulse or Zoho Social offer a free trial?
Yes, both Agorapulse and Zoho Social typically offer a free trial period. This lets you test out their features and see which platform better fits your needs before committing to a paid plan. It’s a great way to get hands-on experience.
Can I see interactions in real time with these tools?
Yes, both platforms offer features to monitor interactions in near real-time. Agorapulse’s unified inbox is particularly strong at displaying conversations as they happen. Zoho Social’s engagement dashboard also provides timely updates on audience activity.
Is there a free plan available for either Agorapulse or Zoho Social?
Zoho Social offers a limited free plan with basic features for managing a small number of social media profiles. Agorapulse does not typically provide a completely free plan, focusing instead on its paid subscription tiers and the free trial.
Which tool is better for analyzing my social media performance?
Both offer robust analytics features, but Agorapulse generally provides more in-depth and customizable reports. If detailed insights and the ability to track a wider range of metrics are crucial for your social media strategy, Agorapulse might have an edge.
Can I manage all my social media accounts, like LinkedIn, with these platforms?
Yes, both Agorapulse and Zoho Social allow you to manage multiple social media accounts, including LinkedIn, from their dashboards. This centralizes your social media management efforts, saving you time and effort.
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