Later vs Sprout Social：2025 年，如何节省时间并提高参与度？

优胜者

4.8

• 社交媒体 管理
• 更智能的内容规划
• 员工权益倡导
• 高级分析
• 影响力营销
• 提供 30 天免费试用
• 付费计划起价 199 美元

立即试用

亚军

7.0

• 日历
• 媒体图书馆
• 对话
• 分析
• 生物中的林肯
• 提供免费试用
• 付费计划 $16.67 起/月

立即尝试

Feeling swamped by social media? It’s a lot to handle!

Later and 萌芽社交 can help you take control, saving you precious time and boosting your engagement.

But which one’s right for you?

This post compares Later vs Sprout Social to both platforms to helped you choose the perfect tool for your social media strategy.

概述

To give you the most accurate comparison, we’ve spent weeks testing both Later and Sprout Social, scheduling posts, digging into analytics, and exploring all the features they have to offer.

This hands-on experience gives us a solid foundation for comparing these two popular social media management platforms.

4.8满分 5 分

准备精简您的 社交媒体 管理和提升您的在线形象？今天就开始免费试用 Sprout Social，体验与众不同！

定价： 它有一个免费计划。付费计划起价为 $249/月

主要特点：

• 社交聆听
• 高级分析
• 团队协作工具

免费试用 Sprout Social 阅读完整评论

3.5满分 5 分

Later 的可视化计划器和最佳发布时间功能可帮助您充分利用内容。立即探索它的功能！

定价： 它提供免费试用。付费计划起价为 $16.67/月

主要特点：

• 视觉规划师
• 最佳发布时间
• 林肯生平

稍后免费试用 阅读完整评论

什么是 "后来"？

Ever wished you could plan your Instagram feed visually? That’s where Later shines.

It started as a simple tool for scheduling Instagram posts, but it’s grown into a complete social media management platform.

Think of it as your content calendar and scheduling assistant all rolled into one.

It’s super user-friendly, even for beginners.

此外，探索我们最喜欢的 后来的替代品…

我们的看法

对于注重视觉内容和 Instagram 营销的企业来说，Later 是一个绝佳的选择。它易于使用、价格实惠，并提供一系列功能，帮助您创建和安排精美、引人入胜的内容。

稍后免费试用 阅读完整评论 后来的替代方案

主要优点

• 特征： Later 提供调度、发布、分析和可视化规划器，用于创建和预览您的社交媒体内容。
• 支持的社交网络： 它与 Instagram、Facebook、Twitter、Pinterest 和 TikTok.
• 易于使用： 该界面采用拖放式设计，非常直观，可轻松规划和安排您的内容。
• 客户支持： Later 提供电子邮件和聊天支持，以及全面的帮助中心。
• 集成： 它与一些关键工具相连，例如 Canva、Unsplash 和 Dropbox。
• 可扩展性： Later 为各种规模的企业提供计划，从个体经营者到大型团队。

稍后免费试用

定价

Later 提供免费计划，但功能有限。付费计划起价为每月 18 美元，具体价格取决于您需要的社交资料和用户数量。

• 起动机： 每月 16.67 美元
• 生长： 每月 30 美元
• 先进的： 每月 53.33 美元

稍后免费试用

优点

• 直观的界面。
• 视觉规划。
• 功能丰富。
• 便捷的移动应用程序。
• 免费计划选项。

缺点

• 免费功能有限。
• 对于某些人来说价格昂贵。
• 高级功能有一个学习曲线。

稍后免费试用

什么是 Sprout Social？

Need a serious social media management tool? Sprout Social is a powerhouse.

It’s designed for businesses and agencies that need advanced features, in-depth analytics, and powerful social listening capabilities.

Think of it as your all-in-one social media command center.

此外，探索我们最喜欢的 Sprout Social 替代品…

我们的看法

开始使用 Sprout Social 进行 30 天免费试用，加入超过 30,000 个使用其强大的分析功能和统一收件箱来推动社交成功的品牌。

免费试用 Sprout Social 阅读完整评论 Sprout Social 替代品

主要优点

• 特征： 它是一个综合平台，提供发布、互动和分析工具，还包含社交聆听和网红营销功能。
• 支持的社交网络： 它连接了超过 20 个网络，包括 Facebook、Instagram、Twitter 和 LinkedIn，以及 Google Business Profile 和 TikTok。
• 易于使用： 界面简洁、用户友好，易于导航。
• 客户支持： Sprout Social 通过电话、电子邮件和实时聊天提供 24/5 客户支持，同时还提供强大的知识库。
• 集成： 它与许多其他流行工具集成，例如 Canva、Zendesk 和 Salesforce。
• 可扩展性： 它提供不同的计划以满足小型企业和大型企业的需求。
• 保修单： Sprout Social 的服务条款概述了其责任限制，但没有提供具体的产品保修。

定价

• 标准： 每月 199 美元
• 专业的： 每月 299 美元
• 先进的： 每月 399 美元
• 企业： 定制定价。

免费试用 Sprout Social

优点

• 强大的社交聆听工具。
• 出色的客户支持。
• 全面的分析和报告。
• 用户友好的界面。
• 强大的参与功能。

缺点

• 昂贵的定价计划。
• 有限的免费试用。
• 对于初学者来说可能很复杂。
• 移动应用程序有待改进。
• 日程安排上存在一些限制。

免费试用 Sprout Social

功能比较

Comparing Later vs. Sprout Social involves examining two of the most popular social media management apps.

Later is a well-known later social media scheduler with a focus on visual content, while Sprout Social is a comprehensive enterprise-grade platform.

The best choice depends on your needs, team size, and budget.

1.定价和计划

• Later: Offers a free plan with basic features, making it accessible to individuals and new users. Its paid plans are more budget-friendly, billed annually, and structured for 小型企业 and content creators who manage a few social media channels.
• Sprout Social： This is a more expensive platform. Sprout Social pricing is on a per-user, per-month basis, with a standard plan being significantly more costly than Later’s top-tier plans. Its pricing structure and extra features are geared toward larger teams and agencies.

2. Supported Social Platforms

• Later: Excels at visual platforms like Instagram, Pinterest, and TikTok. While it also supports Facebook pages and other social accounts, its core strengths lie in visual-first scheduling and publishing content.
• Sprout Social： Supports a wider range of social media accounts, including Twitter, LinkedIn pages, and Google Business Profile. This makes it a great tool for managing a diverse range of social profiles.

3. Publishing and Scheduling

• Later: The later social media scheduler is known for its visual calendar and drag-and-drop user interface, which is perfect for planning a cohesive Instagram feed. It also offers unique features like automatically posted first comment and scheduling suggestions.
• Sprout Social： Provides a robust publishing workflow with a unified social media calendar. Users can pause all outgoing posts, schedule posts for optimal send times, and use custom workflows for content approval, making it ideal for teams with multiple users.

4.分析和报告

• Later: Offers basic features and insights into your social media post performance and follower growth. While it has some unique hashtag suggestions and analytics, it is not as comprehensive as its counterpart.
• Sprout Social： The professional plan and top-tier plans offer in-depth analytics, competitive 报告, and paid social reporting. You can generate custom reports, track multiple social media accounts, and gain a complete picture of your social media performance.

5. Social Listening and Brand Monitoring

• Later: Has very limited social listening tool capabilities. While you can search for user-generated content and some twitter keywords, its listening features are not a key focus of the platform.
• Sprout Social： Excels in this area. It provides a powerful social listening tool that allows you to monitor brand mentions, track keywords, and perform trend analysis, which is essential for proactive social review management.

6. Inbox and Engagement

• Later: Its social 收件箱 is a convenient feature for managing comments and messages across your social platforms. However, some Later reviews mention it can feel a bit annoying to navigate and lacks more advanced features.
• Sprout Social： Features a “Smart Inbox” that brings all messages into one stream, complete with conversation history and a social 客户关系管理. This allows you to create support tickets, assign tasks, and even manage reviews from platforms like Facebook pages, the Apple App Store, and Google My Business.

7.团队协作

• Later: The platform provides a media library and team collaboration tools, but its features are more basic, suited for smaller teams and 自由职业者. The app works well for simple publishing workflows and shared access to a content library.
• Sprout Social： Is built for teams. It offers custom workflows, user permissions, and case management features that allow different users to have specific roles and responsibilities.

8. Mobile Apps

• Later: The later mobile app for the Apple App Store and Google Play is pretty handy and a core part of its workflow, especially for publishing Instagram stories and video content.
• Sprout Social： Also has mobile apps, but the full power of its features and user interface is experienced on the desktop version.

9. Content Creation

• Later: The platform has a robust media library and provides tools like unique hashtag suggestions tailored to your content. It allows you to create content, upload media, and plan post ideas directly.
• Sprout Social： Offers an asset library for storing and sharing media. It also supports editing posts and provides features like boosting Facebook posts for paid social.

10.客户支持

• Later: Generally receives positive later review feedback for its responsive customer care, particularly for its lower-priced plans.
• Sprout Social： While it has dedicated support, some Sprout Social reviews have cited issues with their customer service, particularly concerning their annual billing policies.

11. Core Purpose and Audience

• Later: Its focus on visual content and ease of use makes it a great tool for social media managers, influencers, and small businesses that prioritize Instagram and Pinterest. It’s one of the best social alternatives for those looking for simplicity.
• Sprout Social： A full-service social management solution for large teams and agencies that require advanced features, social CRM tools, detailed analytics, lead generation, and competitive reporting.

What to Look For When Choosing the Right Tool?

• Pricing & Scaling: Does the social media management app offer a free version or trial? Do the plans align with your budget and allow for additional users and multiple social media accounts as you grow? Be sure to check for transparent pricing, annual billing options, and any extra features that might cost more.
• Platform Support: Ensure the social media management tool supports all the key social channels you use, including a strong focus on visual-first platforms if that is your primary focus, such as Instagram or TikTok. Check for specific features like a TikTok auto-publishing feature or the ability to automatically post to your Instagram account.
• Publishing & Scheduling: Look for a robust posting process. Can you schedule content with a precise date, cross-post across multiple platforms with just a few tweaks, and drop posts onto a visual social media calendar? Does it have features like automated link tracking, hashtag suggestions, or the ability to automatically publish the first comment?
• 分析与报告： A great tool should provide more than just basic Instagram analytics. Look for powerful analytics to monitor profiles, measure your social media posts’ performance, and get post recommendations to increase engagement. Competitive reporting and custom views are also key.
• Engagement & Inbox: A unified inbox that centralizes all social reviews, messages, and comments from multiple platforms is a huge time-saver. Check for a smart inbox, social CRM tools, and the ability to assign tasks to manage reviews and further action.
• 团队协作： If you have a team, look for key features that streamline your workflow. Does the tool offer custom workflows, user permissions, and an asset library? These features are essential for smooth collaboration and publishing content across other accounts.
• Mobile App Functionality: A good social media management app should have a later mobile app for when inspiration strikes. This allows you to schedule Instagram stories, edit posts, and upload media on the go, which is crucial for managing video content ahead of time.
• 功能设置： The best social media management tools go beyond the basics. Look for extra features like a social listening tool, the ability to boost Facebook posts for paid social reporting, and tools for lead generation. Make sure the features align with your specific needs.
• Review Management: For businesses, a dedicated social review or review management feature is crucial for maintaining a positive online reputation. This can include monitoring and managing Facebook reviews from Facebook pages.

最终裁决

So, which tool comes out on top? For most users, especially small businesses, we recommend Later.

It’s easy to use, has a great visual planner, and won’t break the bank. Plus, it offers all the essential features you need to boost your social media game.

Later, it makes scheduling visual content a breeze and provides helpful analytics to track your progress.

需要 Sprout Social alternative that’s less complex and more affordable? Later is a great choice.

However, if you need advanced features like in-depth social media listening and Google Analytics integration, Sprout Social stands out as the more powerful option.

Sprout Social offers a more robust feature set, including detailed analytics and social listening tools, but it comes at a higher cost.

We’ve tested both platforms extensively so that you can trust our recommendation. Ultimately, the best choices depends on your specific needs and budget.

Choose wisely and watch your social media engagement soar!

Still not sure? Try out the free trials of both Later and Sprout Social to see which one feels like the best fit for you.

稍后免费试用 阅读完整评论 后来的替代品

免费试用 Sprout Social 阅读完整评论 Sprout Social 替代品

后来的更多

• Later vs Sprout Social: 它提供全面的社交聆听和高级分析功能，是一款更强大但也更复杂的工具。
• 后来者 vs Metricool: 它提供更广泛的分析和广告管理。
• 后来者 vs Socialpilot: 它支持更多平台，并设有社交收件箱。
• 后来者 vs Sendible: 它具有强大的协作和报告功能。
• 后来者 vs 内容工作室: 它在内容发现方面表现出色。
• 后来者 vs Heropost: 它利用人工智能进行内容创作。
• 后来者 vs Agorapulse: 它提供强大的社交监听功能。
• Later vs Zoho Social: 它与 Zoho 套件集成。
• 稍后与缓冲: 它以简洁著称。
• 后来者 vs Sprinklr: 这是一个企业级平台。
• 后来者 vs Loomly: 它侧重于团队内容工作流程。
• 后来者 vs 烈焰: 这取决于 Blaze 的具体功能。
• 后来者 vs Hootsuite: 它是一款更全面的工具，具有更广泛的平台集成和深入的分析功能。
• 稍后与可计划 它是一款协作至上的工具，重点关注团队的内容审批工作流程

Sprout Social 的更多信息

• Sprout Social 与 Metricool: Metricool 适用于电子商务，重点关注转化率。Sprout Social 面向大型团队，提供更深入的企业分析。
• 萌芽社交 vs Socialpilot: SocialPilot 在内容安排方面很有价值。Sprout Social 的评测显示，它在高级分析和社交聆听方面表现出色，更适合深入洞察。
• 萌芽社交 vs Sendible: Sendible 以其友好的用户界面而著称。Sprout Social 则更注重详细的报告和情感分析。
• 萌芽社交 vs 内容工作室: Content Studio 更专注于小型企业的内容发现。Sprout Social 是高级分析和团队协作的强大工具。
• Sprout Social 与 Heropost: Heropost 具有强大的竞争对手分析能力。Sprout Social 的评论强调了其更先进的社交聆听和报告功能。
• 萌芽社交 VS 阿戈拉脉冲: Agorapulse 是一款价格更实惠、收件箱更出色的替代产品。Sprout Social 提供更深入的报告，更适合企业级付费社交报告。
• Sprout Social 与 Zoho Social: Zoho Social 价格合理，界面简单易用。Sprout Social 的功能更强大、更全面，但价格较高。
• 萌芽社交 VS 缓冲区: Buffer 以其简洁性而闻名。Sprout Social 为大型团队提供了一套更广泛的功能和更深入的分析。
• Sprout Social vs Sprinklr: Sprinklr 适用于大型企业。Sprout Social 通常被评价为拥有更直观的用户界面和对其复杂功能更好的支持。
• Sprout Social 与 Later: Later 是一个视觉优先的平台，尤其适用于 Instagram。Sprout Social 是一个更广泛的社交媒体管理工具，支持更多的社交选择，并提供更先进的社交监听功能。
• Sprout Social 与 Loomly: Loomly 专注于团队协作。Sprout Social 提供更高级的社交聆听和详细分析。
• Sprout Social 与 Blaze: Blaze 的一个版本是社交媒体工具。另一个更常见的版本是大麻软件套件，并非直接竞争对手。
• Sprout Social 与 Hootsuite: Hootsuite 是一个老牌竞争对手。Sprout Social 因其出色的社交报告和客户支持而广受赞誉。

常见问题