SocialPilot vs Sprout Social:2024 年顶级社交媒体工具?

| 10 月 23, 2024

优胜者
社会飞行员
4.8
  • 统一社交收件箱
  • 内容策划
  • 分析和报告
  • 社交媒体日历
  • 团队协作
  • 提供免费试用
  • 付费计划起价 25.50 美元
亚军
Sproutsocial
3.5
  • 社交媒体 管理
  • 更智能的内容规划
  • 员工权益倡导
  • 高级分析
  • 影响力营销
  • 提供 30 天免费试用
  • 付费计划起价 199 美元
SocialPilot-vs-sproutsocial

Feeling overwhelmed by the choices for managing your social media?

SocialPilot and Sprout Social are two top contenders, but which one comes out on top?

This post cuts through the noise and gives you the straightforward comparison you need.

We’ll break down SocialPilot vs Sprout Social and their key differences, helping you choose the perfect tool to boost your 社交媒体 game.

Ready to conquer your social media chaos? Let’s get started!

概述

To give you the most accurate comparison, we’ve rolled up our sleeves and tested both SocialPilot and Sprout Social extensively.

We’ve explored their features, analyzed their pricing, and put their usability to the test so you can make an informed decision.

Think of us as your social media Sherpas, guiding you through the tricky terrain of choosing the right tool!

SocialPilot 行动呼吁
4.8满分 5 分

Streamline your social media marketing. Manage 30 profiles, analyze performance, and engage with your audience.

定价: It has a free plan. Paid plan Starts at $30/month

主要特点:

  • Bulk Scheduling
  • Client Management
  • In-Depth Analytics
sproutsocial-CTA
3.5满分 5 分

准备精简您的 社交媒体 管理和提升您的在线形象?今天就开始免费试用 Sprout Social,体验与众不同!

定价: 它有一个免费计划。付费计划起价为 $249/月

主要特点:

  • 社交聆听
  • 高级分析
  • 团队协作工具

What is SocialPilot?

Ever wish you had a personal assistant for all things social media? Well, SocialPilot is kind of like that!

It’s a tool that helps you manage all your social media accounts in one place. Think Facebook, Twitter, Instagram, LinkedIn – the whole gang.

You can schedule posts, track performance, and even collaborate with your team. Pretty neat, right?

此外,探索我们最喜欢的 SocialPilot alternatives

socialpilot主页

我们的看法

SocialPilot 行动呼吁

准备好简化您的社交媒体了吗?Socialpilot 提供强大的功能来管理您的社交媒体形象。点击此处,了解 Socialpilot 如何助力您的社交媒体发展!

主要优点

  • 特征: SocialPilot 提供一整套用于日程安排、发布和分析的工具,还包括客户管理和团队协作功能。
  • 支持的社交网络: 它与所有主要平台连接,如 Facebook、Twitter、LinkedIn、Instagram,甚至 Google Business Profile 和 TikTok。
  • 易于使用: 仪表板简洁且易于使用,因此您无需花费太多的学习时间即可开始使用。
  • 客户支持: 他们通过聊天和电子邮件提供全天候客户支持。
  • 集成: 它与 Canva、Bitly 和 Zapier 等有用的工具集成。
  • 可扩展性: SocialPilot 的计划可以随着您一起成长,从单个用户到拥有多个客户的大型机构。
  • 保修单: 虽然 SocialPilot 不提供传统保修,但对新购买的产品提供 14 天退款保证

定价

  • 要点: 25.50 美元/月(按年计费)
  • 标准: 每月 42.50 美元(按年计费)
  • 优质的 每月 85 美元(按年计费)
  • 最终的: 每月 170 美元(按年计费)
socialpilot 定价

优点

  • 轻松、快速学习。
  • 批量调度可以节省时间。
  • 良好的客户管理。
  • 性价比高。
  • 强大的客户支持。

缺点

  • 基本分析。
  • 缺乏先进的人工智能。
  • 有限的报道。
  • 积分限制。

什么是 Sprout Social?

Imagine having a command center for all of your social media activities. That’s Sprout Social in a nutshell!

It’s a powerful platform that helps businesses of all sizes manage their social presence like pros.

From scheduling posts & engaging with your audience to analyzing performance and discovering what people are saying about your brand, Sprout Social has you covered.

此外,探索我们最喜欢的 Sprout Social 替代品

sprout社交主页

我们的看法

sproutsocial-CTA

开始使用 Sprout Social 进行 30 天免费试用,加入超过 30,000 个使用其强大的分析功能和统一收件箱来推动社交成功的品牌。

主要优点

  • 特征: 它是一个综合平台,提供发布、互动和分析工具,还包含社交聆听和网红营销功能。
  • 支持的社交网络: 它连接了超过 20 个网络,包括 Facebook、Instagram、Twitter 和 LinkedIn,以及 Google Business Profile 和 TikTok。
  • 易于使用: 界面简洁、用户友好,易于导航。
  • 客户支持: Sprout Social 通过电话、电子邮件和实时聊天提供 24/5 客户支持,同时还提供强大的知识库。
  • 集成: 它与许多其他流行工具集成,例如 Canva、Zendesk 和 Salesforce。
  • 可扩展性: 它提供不同的计划以满足小型企业和大型企业的需求。
  • 保修单: Sprout Social 的服务条款概述了其责任限制,但没有提供具体的产品保修。

定价

  • 标准: 每月 199 美元
  • 专业的: 每月 299 美元
  • 先进的: 每月 399 美元
  • 企业: 定制定价。
萌芽社会定价

优点

  • 强大的社交聆听工具。
  • 出色的客户支持。
  • 全面的分析和报告。
  • 用户友好的界面。
  • 强大的参与功能。

缺点

  • 昂贵的定价计划。
  • 有限的免费试用。
  • 对于初学者来说可能很复杂。
  • 移动应用程序有待改进。
  • 日程安排上存在一些限制。

功能比较

Comparing these two social media management tools is a task for marketers and businesses of all sizes.

This deep dive into SocialPilot vs Sprout Social will help you determine the best fit for your social media presence.

1. Pricing and Value

  • SocialPilot: SocialPilot is well-known for offering a better value, making it a great tool for small and medium businesses and marketing agencies. The pricing is more affordable, and they offer a professional plan with many valuable features.
  • Sprout Social: Sprout Social pricing is often noted in sprout social reviews as being an expensive platform, especially for 小型企业. The standard plan starts at a high price point, and many features require a professional plan or top-tier plans.

2. Supported Networks and Integrations

  • SocialPilot: SocialPilot supports multiple social media profiles across all major social networks, including TikTok, LinkedIn, Twitter, and Facebook pages, as well as Google 商业 Profile. SocialPilot offers a Canva integration for creating beautiful posts directly within the platform.
  • Sprout Social: Sprout Social offers a comprehensive set of social media channels. It’s a powerful social media suite that also supports Google Business Profile and other tools, but some Socialpilot review posts may mention that it has a more limited selection of native integrations compared to its competitor.

3. Publishing and Scheduling

  • SocialPilot: SocialPilot offers a seamless ability to publish posts across multiple platforms. Its powerful bulk scheduling feature and intuitive social media calendars help you save time and stay organized. The socialpilot dashboard makes it easy to manage multiple accounts at once.
  • Sprout Social: Sprout Social’s publishing capabilities are excellent, with a clean user interface and robust content library. It offers tools for automated link tracking and allows users to boost Facebook posts, but some sprout social reviews mention its scheduling features can feel less intuitive than SocialPilot’s.

4. Social Inbox and Engagement

  • SocialPilot: SocialPilot’s social 收件箱 is designed to manage social messages and the first comment on posts across your accounts. This helps you to stay on top of all your engagement and customer services.
  • Sprout Social: The Smart Inbox is a standout feature of Sprout Social. It collects all messages, mentions, and social reviews in a single inbox. Its social 客户关系管理 tools provide an in-depth view of customers and their history, which is critical for review management and building a social strategy.
社交试点使用

5. Social Listening and Monitoring

  • SocialPilot: SocialPilot offers basic features for monitoring brand mentions and tracking conversations. It’s a simple approach that provides a fundamental understanding of your social media presence.
  • Sprout Social: Sprout Social’s social listening tool is a core strength. It allows you to monitor profiles, track twitter keywords, and perform in-depth trend analysis. This gives marketing agencies and larger businesses the ability to track industry conversations and generate valuable features for their social strategy.

6. Analytics and Reporting

  • SocialPilot: SocialPilot offers great analytics for 报告 on post performance, audience growth, and engagement. The dashboard provides a clear overview, and you can generate PDF reports for clients and stakeholders.
  • Sprout Social: Sprout Social offers comprehensive and professional reporting, including competitive reporting and paid social reporting. You can create custom views and download detailed reports, giving you a deeper look into your social media marketing efforts.

7.团队协作

  • SocialPilot: SocialPilot is highly recommended for small team and medium businesses because it offers features to assign tasks and manage workflows. It makes it easy for a small team to collaborate and approve posts before publishing content.
  • Sprout Social: Sprout Social’s collaboration features are robust, allowing you to assign tasks and set up custom workflows. It also offers collision detection to prevent team members from responding to the same message, which is a key ability for multi location brands and large teams.

8. User Interface and Experience

  • SocialPilot: The SocialPilot dashboard is often praised in a socialpilot review for its straightforward and intuitive user interface. It is easy to navigate, making it a great social media management tool for new users and small businesses.
  • Sprout Social: Sprout Social’s user interface is professional and clean, but as noted in some sprout social reviews, its extensive features can feel a bit complex for a new user. The sheer number of valuable features can be a bit annoying until you get the hang of it.
sproutsocial-conversion-breakdown

9. Customer Service and Support

  • SocialPilot: SocialPilot’s customer care is highly rated. Customers praise their responsiveness and willingness to help. This level of support is crucial for both small and medium businesses.
  • Sprout Social: Sprout Social is known for its excellent customer care. Many sprout social review posts mention dedicated account managers and proactive support, which is a key part of their services, although it comes at a higher cost.

10. Audience Engagement & Communication

  • SocialPilot: SocialPilot provides a social inbox to manage conversations and messages, which allows you to stay engaged with customers. It helps marketing agencies and small businesses stay on top of all incoming messages.
  • Sprout Social: Sprout Social’s Smart Inbox is a powerful tool for engagement. It not only centralizes messages and reviews but also provides social 客户关系管理 tools, allowing you to manage support tickets and build relationships with new customers.

11. Extra Features

  • SocialPilot: SocialPilot offers extra features like an AI assistant to generate relevant content ideas, making it easier to fill your content library with beautiful posts. Its ability to manage multiple accounts without a credit card required for a free trial is also a plus.
  • Sprout Social: Sprout Social’s extra features include advanced review management and the ability to monitor profiles for sentiment analysis. The powerful social media suite also offers integrations with other tools like Zendesk, making it a comprehensive platform for a full social strategy.

What to Look For When Choosing the Right Tool?

Here are some quick tips to keep in mind when making your decision:

  • Budget-Friendly Plans: Look for a social alternative like SocialPilot that offers unlimited users or additional users on professional plans, as this provides better value and is a great feature for agencies.
  • Collaboration & Features: The best social media management tools allow you to manage reviews, assign tasks, and create beautiful posts in a collaborative environment.
  • 定制: Choose a social media account management platform that offers the ability to generate a custom view of your analytics for a specific date range, giving you the insights that matter most.
  • Intuitive User Interface: The user interface should be easy to navigate, whether on the Apple App Store or a web browser, and help you save time when posting to your social accounts.
  • 观众参与: The right social pilot has valuable features for lead generation and managing your social profiles so you can stay engaged with your customers.
  • 附加功能 Look for a content library to store your assets and other tools that provide curated content, as these additional features can make a big difference in your social works.

最终裁决

So, who emerges as the social media champion? It’s a close call, but we choose SocialPilot as the best overall tool for most users. Why?

It offers a fantastic balance of features, affordability, and ease of use.

You get powerful scheduling, in-depth analytics, and excellent client management capabilities, all at a price that won’t break the bank.

While Sprout Social is a strong contender with its advanced features, it’s significantly more expensive.

If you need top-notch social listening and have a larger budget, Sprout Social is worth considering.

But for most businesses, SocialPilot delivers exceptional value and helps you conquer your social media goals.

We’ve spent countless hours testing these tools to bring you this comparison. Trust us – you can’t go wrong with SocialPilot!

Need more help choosing the right social media tools for your business? Check out our in-depth reviews & comparisons of other leading platforms.

We’re here to help you navigate the exciting world of social media and achieve your marketing goals. Let’s get social!

More of Socialpilot

Let’s see how it measures up with other options:

Sprout Social 的更多信息

常见问题

What happens if there’s a connection error while proceeding with the account verification process?

Both platforms have robust systems in place to handle connection errors during the account verification process. If a connection error occurs, you’ll likely be prompted to try again later. You can also check on your internet connection and ensure you have the correct login credentials.

Is there a “verification successful waiting” period before I can start using the tools?

While the verification process itself is usually quick, there might be a short “verification successful waiting” period while the platforms finalize setting up your account. This typically takes only a few moments, and you’ll be notified when you can proceed.

What security measures are in place to protect my data on these platforms?

Both SocialPilot and Sprout Social prioritize data 安全. They use robust measures like encryption and secure servers to protect your information. You can be confident that your 数据 is safe and secure on these platforms. You won’t have to worry about your connection being compromised.

Can I manage multiple social media accounts from different businesses?

Yes, both SocialPilot and Sprout Social allow you to manage many social media accounts from various businesses. This is especially useful for agencies or social media managers handling numerous clients.

Will my scheduled posts go live on the specified date, or is there a delay in the system?

Both platforms ensure your posts go live at the scheduled date and time. There’s no significant delay in post-scheduling, so that you can rely on these tools for timely content delivery.