Hootsuite vs Loomly：2025 年哪种工具适合您？

优胜者

4.5

• Publish & Schedule
• 社交媒体 分析
• AI Content Creation
• 参与工具
• Social Advertising
• 提供免费试用
• 付费计划 $99 起/月

立即尝试

亚军

3.0

• 社交媒体 调度器
• 无缝协作
• 内容 安全
• 内容创作
• 组织活动
• 提供免费试用
• 联系了解定价

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Selecting the right 社交媒体 management tool is tough.

Two popular options are Hootsuite and Loomly.

Both help you schedule posts and manage social media, but which is best for you in 2025?

This post will breaks down the key differences between Hootsuite vs Loomly, looking at features, pricing, and ease of use so that you can 制作 the right choice.

概述

To help you make the best decision, we’ve spent weeks testing both Hootsuite and Loomly. Here’s what we found.

Hootsuite and Loomly are both popular social media management platforms, but they have different strengths.

Hootsuite is a feature-rich platform for managing all aspects of your social presence. Loomly focuses on creating great content and making teamwork easy.

4.5满分 5 分

Want an affordable way to manage all your social media in one place? Start your free 30-day Hootsuite trial!

定价： 30 days free trial available. Paid plan Starts at $99/month

主要特点：

• Wide range of integrations
• Bulk scheduling capabilities
• Simple content creation tools

免费试用 Hootsuite 阅读完整评论

3满分 5 分

加入 10,000 多个依赖 Loomly 进行社交媒体管理的品牌行列。立即体验与众不同。

定价： 可免费试用。请联系他们了解具体价格。

主要特点：

• 内容日历
• 职位想法
• 分析

免费试用 Loomly 阅读完整评论

What is Hootsuite?

Ever feel like you’re juggling too many social media accounts? That’s where Hootsuite comes in.

It’s a platform that helps you manage everything in one place. Think of it as your social media command center.

You can schedule posts, track your performance, and engage with your audience, all from a single dashboard. Pretty handy, right?

此外，探索我们最喜欢的 Hootsuite 替代品…

我们的看法

掌控混乱的社交媒体，简化工作流程。了解 Hootsuite，了解它如何简化您的社交媒体管理。

免费试用 Hootsuite 阅读完整评论 Hootsuite 替代品

主要优点

• 通过数据流保持条理清晰： 实时监控多个社交源、标签和关键词。
• 不错过任何一条信息： 通过统一的收件箱管理所有社交会话。
• 扩大影响： 直接在平台内提升您的热门帖子。
• 无缝协作： 在团队中分配任务、批准内容和管理权限。
• 了解全局： 利用综合分析和自定义报告跟踪您的进展。

定价

Hootsuite 为满足基本需求提供有限的免费计划。

• 专业版（$99/月）： 无限制的发布计划、最佳发布时间建议、竞争基准工具。
• 团队（$249/月）： 为三个用户提供 20 个社交账户。
• 企业定制： 从 5 个用户和 50 个社交账户开始。

免费试用 Hootsuite

优点

• 集成范围广。
• 易于发布。
• 非常适合团队协作。
• 可靠，历史悠久。
• 客户支持。

缺点

• 可能很贵。
• 分析可以是基本的。
• 内容策划功能有限。

免费试用 Hootsuite

什么是 Loomly？

Want to create amazing social media content? Loomly can help!

It’s a platform that guides you through the process, from 头脑风暴 ideas to publishing your posts.

Loomly is all about making content creation easier and more collaborative. Think of it as your social media creative studio.

此外，探索我们最喜欢的 Loomly 替代品…

我们的看法

使用 Loomly 提升您的社交媒体战略。10,000 多个品牌利用其简化的日程安排和深入的分析来优化他们的在线形象。

免费试用 loomly 阅读完整评论 潜在的替代品

主要优点

• 帮助构思和创建内容。
• 清晰的日历视图便于规划。
• 团队协作功能强大。
• 帖子预览选项很有帮助。

免费试用 loomly

定价

• 起动机： 社交媒体账户 12 个，用户 3 个，日历无限。
• 超越： 社交媒体账户 60 个，用户不受限制，日历不受限制。

免费试用 loomly

优点

• 超级容易使用。
• 实惠的定价计划。
• 非常适合协作。
• 有用的帖子创意。
• 提供具有洞察力的分析。

缺点

• 有限的社交聆听。
• 集成更少。
• 没有内置广告工具。

免费试用 loomly

功能比较

This comparison provides a quick review of Hootsuite and Loomly, evaluating their capabilities to meet diverse social media marketing needs.

We examine which best social media tool suits your social media team and strategy.

1. Social Listening and Monitoring

• Hootsuite: Offers mighty social listening tools and social media monitoring capabilities. Users can set up streams to track brand mentions, industry keywords, and competitive analysis across various social media platforms, providing valuable insights. It is one of the best social listening tools available.
• Loomly： Provides basic social media monitoring, primarily focusing on tracking mentions and interactions related to the connected social media accounts in its engagement dashboard. The social media monitoring loomly offers is not as in-depth as Hootsuite’s dedicated streams feature.

2. Social Media Analytics and Reporting

• Hootsuite: Excels in social media analytics, offering advanced analytics with customizable reports. Users can integrate advanced tools like google analytics to gain deep, actionable insights into campaign performance across various social media platforms.
• Loomly： Provides advanced analytics to track social media posts performance and campaign success. While its 报告 is comprehensive and offers actionable insights, it is generally considered less granular than Hootsuite’s in-depth reporting and competitive analysis features.

3. Content Creation and Inspiration

• Hootsuite: Primarily a publishing and monitoring tool, Hootsuite now integrates AI content generation and a hashtag 发电机. However, its content focus is on efficiency and scheduling rather than creative inspiration.
• Loomly： Shines in content creation, offering daily post ideas based on trends and events, as well as support for rss feeds for inspiration. It provides a robust content library and tools like a hashtag generator to help the social media team develop better social media posts.

4. Post Scheduling and Previews

• Hootsuite: A long-standing leader in social media scheduling, it supports scheduling across various social media platforms. The platform’s interface utilizes Streams, which can be overwhelming but provide a centralized view of different social network feeds.
• Loomly： Offers a visually clean calendar for social media scheduling, focusing on simplicity and post previews. It provides post previews for each social media platform, allowing the social media team to fine-tune social media posts before publishing.

5. Collaboration and Workflows

• Hootsuite: Offers strong collaboration tools suitable for a social media team, including post assignment and in-platform communication. Its team features scale well for enterprise-level social media strategy execution.
• Loomly： Highly praised for its streamlined collaboration tools, especially its approval workflows. Loomly’s content-centric approach makes the approval workflows intuitive and efficient for agencies and teams working with clients.

6. User Experience and Complexity

• Hootsuite: Hootsuite is a feature-rich social media platform that can have a deep steeper learning curve due to its extensive functionalities and dashboard streams. It is often preferred by seasoned social media managers who need every advanced tool.
• Loomly： Favored for its ease of use and clean interface. It is the best social media tool for teams prioritizing simplicity and a smooth content planning experience, ideal for quick onboarding and educating users.

7. Engagement Tools

• Hootsuite: Features comprehensive engagement tools, including a powerful unified 收件箱 for monitoring and responding to comments and messages across social network channels. Its Streams feature is highly effective for rapid social media monitoring.
• Loomly： Provides a dedicated “Interactions” tab for engagement, allowing users to manage audience messages and comments. While effective, it is less of a focus than Hootsuite’s streams-based engagement tools.

8. Platform Scalability and Accounts

• Hootsuite: Designed for scalability, Hootsuite’s basic paid plans start with managing ten social accounts, with pricing increasing based on the each number of users and accounts, catering well to large-scale social media marketing needs.
• Loomly： Offers more affordable tiered pricing, often providing more features for a lower cost at the small team level. The pricing is transparent and scales the number of social accounts and users across its plans.

9. Content Library and Media Management

• Hootsuite: Includes a media library and integrates with popular file storage and design tools, supporting a multi-faceted social media strategy.
• Loomly： Features a highly organized content library where users can store, organize, and edit all their visual assets. Its integration with photo libraries and editing tools aids in creating optimized social media posts.

What to Look for in Social Media Tools?

• 您的预算 Both Hootsuite and Loomly offer a range of pricing plans, so consider your budget and how many social accounts you need to manage.
• Your content needs: If you prioritize content creation and collaboration, Loomly might be a better fit. If you need advanced scheduling and analytics, Hootsuite is a strong contender.
• Your team size: Consider how many team members will be using the platform and whether you need advanced collaboration features.
• Your technical skills: Hootsuite can have a steeper learning curve due to its extensive features. Loomly is generally more user-friendly.
• 您的具体需求： Think about your social media marketing goals and what features are most important to you. Do you need advanced social listening? Detailed analytics? A robust content calendar?
• 客户支持： Check out the support options offered by each platform. Do they offer live chat, email support, or a knowledge base?
• 易于使用： How intuitive is the platform’s interface? Can you easily find the features you need?
• 集成： Do you need the platform to integrate with other tools you use, like Canva or Slack?

Ultimately, the best way to choose the right tool is to try both Hootsuite and Loomly.

Both platforms offer free trials, so you can always test them out and see which one best fits your workflow and needs.

最终裁决

So, which social media management platform comes out on top? For us, it’s Hootsuite. We love how easy it is to use.

The focus on content creation and teamwork makes it a winner. Plus, it’s more affordable than Loomly.

But the best tool for you depends on your needs. If you need a powerful platform with tons of features and in-depth analytics, Hootsuite is a good choice.

We’ve used both platforms extensively. We know how important it is to find the right tool.

We hope this guide helps you do just that! No matter which platform you choose, remember that consistency is key to social media success.

Plan your content, engage with your audience, and track your results to improve your best strategy over the time. Good luck to all you social media managers out there!

Don’t forget to have fun while you’re at it! After all, social media should be enjoyable.

And remember, the best platform is the one that helps you achieve your specific goals.

免费试用 Hootsuite 阅读完整评论 Hootsuite 替代品

免费试用 Loomly 阅读完整评论 Loomly 替代品

More of Hootsuite

• Hootsuite 与 Sprout Social 对比: It’s standout feature is its robust project management and in-depth analytics for large teams.
• Hootsuite 与 Metricool: It’s standout feature is its focus on a more user-friendly interface and team collaboration.
• Hootsuite 与 SocialPilot 对比: It’s standout feature is its comprehensive scheduling and valuable features for multi-location brands and agencies.
• Hootsuite 与 Sendible 对比: It’s standout feature is its agency-focused design with custom dashboards and white-label reporting.
• Hootsuite 与 Content Studio 对比: It’s standout feature is its powerful content discovery and curation tools for creators.
• Hootsuite 与 Heropost 对比: It’s standout feature is its AI writing assistant and ability to create branded short links.
• Hootsuite vs Agorapulse: It’s standout feature is its unified social inbox and transparent, user-friendly approach to customer support.
• Hootsuite vs Zoho Social: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
• Hootsuite 与 Buffer: It’s standout feature is its simplicity and ease of use, making it ideal for small businesses.
• Hootsuite vs Sprinklr: It’s standout feature is its advanced social listening and deeper customer engagement capabilities for enterprises.
• Hootsuite 与 Later 对比: It’s standout feature is its visual-first approach, especially for Instagram, with its visual planner and Linkin.bio.
• Hootsuite vs Loomly: It’s standout feature is its daily post inspiration and a streamlined, collaborative content approval workflow.
• Hootsuite vs Blaze: It’s standout feature is its AI-first approach, specializing in creating high-quality AI images and content.
• Hootsuite vs Planable: It’s standout feature is its focus on intuitive collaboration and an in-depth, visual content planning process.

Loomly 的更多信息

• Loomly vs Sprout Social: 它是一个全套企业平台，拥有先进的社交聆听和客户关系管理工具。
• Loomly vs Metricool: 它提供更广泛的分析和网站跟踪功能。
• Loomly vs Socialpilot: 它支持更多平台，并提供社交收件箱。
• Loomly vs Sendible: 它具有更深入的分析和报告功能。
• Loomly vs Content Studio: 它在内容发现和统一收件箱方面表现出色。
• Loomly vs Heropost: 它专注于人工智能驱动的内容创作。
• Loomly vs Agorapulse: 它提供强大的社区管理工具。
• Loomly vs Zoho Social: 它与 Zoho 套件集成得很好。
• Loomly 与 Buffer: 它以调度简单而著称。
• Loomly vs Sprinklr: 这是一个面向大型企业的综合性平台。
• Loomly vs Later: 它在视觉内容规划方面尤为突出，尤其是 Instagram。
• Loomly vs Blaze: 比较取决于 Blaze 的具体功能和重点。
• Loomly 与 Hootsuite: 它是一款更全面的工具，具有高级社交监听功能和更广泛的集成。
• Loomly vs Planable： 它是一款以协作为先的工具，注重无缝内容审批工作流程和精简的用户界面。

常见问题