9 Best Moz Alternatives: Boost Your SEO in 2025!

bởi | Last updated Jul 15, 2025

Tốt nhất tổng thể
Surfer SEO
4.8
  • SERP Analyzer
  • Content Editor
  • Keyword Research
  • Grow Flow
  • Google Docs Integration
  • 7-Day Money Back
  • Paid Plans from $79
Giá trị tốt nhất
semrush
4.5
  • SEO Toolkit
  • Content Marketing
  • Market Research Toolkit
  • Advertising Toolkit
  • Social Media Toolkit
  • Có bản dùng thử miễn phí.
  • Paid Plans from $117.33/month
Nổi bật nhất
Ubersuggest Best
4.0
  • Site Audit
  • Keywords Generator
  • Traffic Estimation
  • AI Content Writer
  • Backlinks Management
  • Có bản dùng thử miễn phí.
  • Paid Plans from $120/Lifetime
Moz alternatives

SEO feels like a complex maze, right?

What if Moz isn’t your perfect fit?

You want more traffic, and you need better rankings.

But often, your current tools fall short.

They might be too expensive, also they lack specific features.

Don’t worry, we have solutions. This article helps you find the best Moz Alternatives.

Let’s explore better options together!

What are the Best Moz Alternatives?

You’re looking for a new SEO tool.

Moz might not be right for you.

Many great options exist today.

We’ve gathered the top alternatives.

This list helps you decide.

1. Surfer SEO (⭐4.8)

It’s like your personal content coach.

This tool helps you write better.

It makes sure your articles rank high.

Surfer focuses on on-page SEO.

Khai phá tiềm năng của nó với chúng tôi Surfer SEO tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Moz vs Surfer SEO So sánh!

surfer homepage

Lấy của chúng tôi

Surfer seo CTA

Cut your keyword research time in half! Surfer SEO streamlines the process, helping you quickly find the terms that will give your content a boost on search engines.

Lợi ích chính

  • Focuses on on-page SEO.
  • Provides real-time content suggestions.
  • Offers data-driven recommendations.
  • Content Editor for live optimization.
  • Audit tool for existing content.

Chạy

All the plans are annually billed.

  • Thiết yếu: 79 đô la/tháng
  • Scale: $175/month
  • Doanh nghiệp: Contact them for pricing.
surfer pricing

Pros

  • Provides clear, actionable insights.
  • Gives clear recommendations.
  • Helps you write better content.
  • Improved my website traffic.
  • Integrates with Google Docs.

Hằng

  • Focuses primarily on on-page SEO.
  • Sometimes feels a bit restrictive.
  • Not as good for creative writing.
  • The interface can be overwhelming.

2. Semrush (⭐4.5)

Semrush is a powerhouse.

It covers everything: keyword research, competitor analysis, and site audits.

Semrush helps you dominate.

It’s a complete marketing toolkit. 

Khai phá tiềm năng của nó với chúng tôi Semrush tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Moz vs Semrush So sánh!

Semrush Introduction

Lấy của chúng tôi

semrush logo

Seven million users saw a 152% increase in website traffic with Semrush. Could you be next? Explore it out to discover the secrets to online success.

Lợi ích chính

  • A very broad range of marketing tools.
  • Offers excellent competitive analysis.
  • Provides a holistic approach to SEO.
  • Extensive keyword research.
  • Detailed site audit capabilities.

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
  • Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
  • Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.
Semrush Pricing

Pros

  • Very complete toolset.
  • Data is very accurate.
  • Great for competitor analysis.
  • Provides deep insights.
  • Excellent site audit.

Hằng

  • Can be overwhelming.
  • Learning curve is steep.
  • Some features cost extra.
  • Reports can be complex.

3. Ubersuggest (⭐4.0)

Ubersuggest is a great start.

You get keyword ideas.

It shows you content suggestions. 

This tool is perfect for beginners.

Unlock its potential with our Ubersuggest tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Moz vs Ubersuggest So sánh!

Ubersuggest Introduction

Lấy của chúng tôi

Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

Lợi ích chính

  • Giao diện rất thân thiện với người dùng.
  • One-time payment options are available.
  • Offers comprehensive keyword data.
  • Robust keyword research.
  • Website audit for quick fixes.
Video Youtube

Chạy

  • Individual ($120/Lifetime)
  • Việc kinh doanh ($200/Lifetime)
  • Doanh nghiệp ($400/Lifetime)
Ubersuggest Pricing

Pros

  • Very affordable pricing.
  • Dễ hiểu.
  • Lifetime deal available.
  • Good for beginners.
  • Clear user interface.

Hằng

  • Fewer advanced features.
  • Not as comprehensive.
  • Customer support is slower.
  • Lacks some deep insights.

4. Mangools (⭐️3.8) 

Mangools offers five great tools.

KWFinder for keywords.

SERPWatcher for tracking.

LinkMiner for backlinks and SiteProfiler for analysis. 

Each tool is easy to use.

Unlock its potential with our Mangools tutorial.

Also, explore our Moz vs Mangools comparison!

Mangools Homepage

Lấy của chúng tôi

Mangools cta

Join over 1.1 million users who trust Mangools for their SEO. With a 153% growth in the past five years, it’s clearly working! Click to see how Mangools can boost your rankings, too.

Lợi ích chính

  • Features KWFinder for keywords.
  • Offers a 10-day free trial.
  • Includes SERPWatcher for tracking.
  • Analyzes competitor links.
  • It has a sleek, easy interface.

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Mangools Basic: $18.85/month.
  • Mangools Premium: $26.35/month.
  • Mangools Agency: $48.85/month.
Mangools Pricing

Pros

  • Giao diện thân thiện với người dùng
  • Cost-Effective Solution
  • Accurate Keyword Difficulty
  • Comprehensive Keyword Research
  • Reliable Rank Tracking

Hằng

  • Limited Backlink Database
  • Less Advanced Features
  • Data Freshness
  • Smaller Index Size

5. Content Raptor (⭐️3.5)

Content Raptor helps you soar.

It generates unique outlines.

It also suggests topics.

This tool speeds up writing.

It ensures your content is fresh.

Khai phá tiềm năng của nó với chúng tôi Content Raptor tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Moz vs Content Raptor So sánh!

image 48

Lấy của chúng tôi

content raptor cta

Discover how Content Raptor’s AI-driven entity optimization and integrated Google Search Console insights can streamline your SEO strategy. Access the detailed feature analysis.

Lợi ích chính

  • Excellent for content optimization.
  • Integrates with Google Search Console.
  • Provides unique entity coverage score.
  • Content optimization engine.
  • Daily keyword rank tracking.

Chạy

  • Free ($0)
  • Pro ($47/month)
  • Enterprise (Contact them for custom pricing)
content raptor PRICING

Pros

  • Very affordable pricing plans.
  • Excellent for content optimization.
  • The user interface is clean.
  • AI writing tools are helpful.
  • Quickly improves content quality.

Hằng

  • Limited general SEO features.
  • Less competitor analysis data.
  • No technical SEO audit.
  • Smaller keyword database.

6. SE Ranking (⭐️3.2)

Want comprehensive SEO at a fair price?

SE Ranking delivers. It has many features.

Keyword research, site audit, and rank tracking

It also analyzes competitors.

Khai phá tiềm năng của nó với chúng tôi SE Ranking tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Moz vs SE Ranking So sánh!

image 49

Lấy của chúng tôi

SE Ranking logo

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

Lợi ích chính

  • Precise keyword rank tracking.
  • Strong competitive research features.
  • Offers white-label reporting.
  • Comprehensive website audits.
  • Backlink monitoring and analysis.

Chạy

SE Ranking offers a variety of pricing plans to suit your needs & budget (Thanh toán hàng năm)

  • Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
  • Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
  • Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Xếp hạng SE

Pros

  • Comprehensive Feature Set
  • Giao diện thân thiện với người dùng
  • Excellent Value for Money
  • Strong Customer Support
  • Flexible and Customizable

Hằng

  • Limited white-labeling options
  • Occasional data discrepancies
  • Need improvement in content marketing features
  • Some features require an upgrade.

7. Ranktracker (⭐️3.0)

Focusing purely on rankings?

Ranktracker is your go-to.

It tracks keyword positions.

This tool keeps you updated.

It’s precise and reliable.

Unlock its potential with our Ranktracker tutorial.

Also, explore our Moz vs Ranktracker comparison!

image 51

Lấy của chúng tôi

Ranktracker Logo

Ready to skyrocket your SEO performance? Ranktracker’s powerful features are trusted by thousands. Unleash your website’s potential – start your journey to the top today!

Lợi ích chính

  • Precise keyword position tracking.
  • Monitors 43K+ cities for local SEO.
  • Offers AI-suggested keywords.
  • Daily keyword rank updates.
  • SERP feature tracking (snippets, videos).

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Người mới bắt đầu: $14.00/month
  • Double Data: $34.41/month
  • Quad Data: $63.58/month
  • Hex Data: $121.91/month
Ranktracker Pricing

Pros

  • Intuitive interface
  • Accurate data
  • Comprehensive features
  • Value for money
  • Great customer support

Hằng

  • It can be overwhelming for beginners
  • Limited historical data
  • No free plan
  • Occasional glitches

8. Ahrefs (⭐️2.9)

Ahrefs is a leader. Its backlink data is massive. 

It finds new keywords.

You can analyze any website.

It’s a powerful research tool.

Khai phá tiềm năng của nó với chúng tôi Ahrefs tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Moz vs Ahrefs So sánh!

Ahrefs Introduction

Lấy của chúng tôi

Ahrefs

With Ahrefs, you can discover 28.7 billion keyword ideas and analyze 267.6 million domains. Stop guessing with your SEO strategy. Create your account today and see how Ahrefs can help you acquire organic traffic growth!

Lợi ích chính

  • Industry-leading backlink data.
  • The second most active web crawler after Google.
  • Offers deep competitor insights.
  • Site Explorer for competitive analysis.
  • Keyword Explorer with traffic values.
Video Youtube

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
  • Tiêu chuẩn: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
  • Trình độ cao: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Ahrefs Pricing

Pros

  • Comprehensive data for SEO analysis.
  • Excellent keyword research capabilities.
  • Robust backlink analysis features.
  • User-friendly interface for navigation.
  • Great for competitor insights.

Hằng

  • Subscription plans can be costly.
  • Data sometimes has minor discrepancies.
  • Steep learning curve for beginners.
  • Some features lack full depth.

9. Raven Tools (⭐️2.5)

Looking for client báo cáo?

Raven Tools shines here.

It offers SEO and PPC reporting.

You can automate tasks.

It simplifies client management.

Unlock its potential with our Raven Tools tutorial.

Also, explore our Moz vs Raven Tools comparison!

image 50

Lấy của chúng tôi

Raven Tools CTA

Join thousands of businesses already using this powerful tool. Raven Tools integration allows you to accurately track ranking for 15,000+ keywords and effortlessly create comprehensive keyword research reports. Stop guessing; start growing!

Lợi ích chính

  • Strong focus on customizable reports.
  • Integrates many marketing channels.
  • Offers a real-time social stream.
  • SEO auditing and analysis.
  • Backlink analysis (Majestic data).

Chạy

  • Small Biz ($39/month)
  • Start ($79/month)
  • Grow ($139/month)
  • Thrive ($249/month)
  • Lead ($399/month)
Raven Tools Pricing

Pros

  • More affordable pricing options.
  • Excellent white-label reporting.
  • Good for client management.
  • Includes many user seats.
  • Site audit is quite thorough.

Hằng

  • The keyword database is smaller.
  • Lacks advanced SEO features.
  • Not as deep as some rivals.
  • Some data syncing issues occur.

Hướng dẫn người mua

When doing our research to find the best Moz alternative SEO tool, we considered several key factors.

Our goal was to give you clear and useful information, helping SEO professionals and seo agencies make informed decisions.

We wanted to make sure our recommendations for seo software were solid, covering everything from basic seo tools to those with advanced features.

Here’s how we evaluated each SEO platform:

  • Chạy: How much did each product cost, and did it offer good value as an affordable seo tool? We looked at various plans, including if they provided a free trial.
  • Đặc trưng: What were the core seo features of each product? We focused on crucial elements like keyword research, keyword tracking, rank tracking across multiple search engines, backlink analysis (including the backlink index), competitor analysis, and on page seo analysis. We also looked for advanced capabilities, such as technical seo audits, content optimization tools, and a robust site explorer like Ahrefs’ Keywords Explorer or Semrush’s Keyword Magic Tool.
  • Negatives: What was missing from each product, or where did they have limited backlink data? No seo tool is perfect, so we noted any limitations or downsides.
  • Support or Refund: Did they offer strong customer support, a community, or a clear refund policy? This is important for peace of mind when choosing an seo software.
  • Dễ sử dụng: How simple was the tool to navigate and learn for various seo specialists, from those needing basic seo to experienced users?
  • Tích hợp: Did the seo software connect well with other digital marketing tools like Google Search Console, Google Analytics, or even Google Ads? We checked for features like api access.
  • Accuracy: How reliable was the data provided, especially for keyword search volume, keyword difficulty, keyword rank, and historical data? Accurate seo metrics are crucial.
  • Khả năng mở rộng: Could the seo platform grow with your business, supporting local seo campaigns or extensive seo campaigns? We considered solutions for doanh nghiệp nhỏ to large seo agencies.
  • User Reviews: What did real seo professionals say about their experiences? We checked feedback on aspects like site health, domain authority, and domain overview report.
  • Content Optimization: How well did the seo tool support content optimization, including features for seo copywriting and understanding search intent? We also looked for specialized content optimization platform features.
  • Competitive Research: Beyond basic competitor analysis tools, how deep could you go into competitive research to understand what rivals were doing, similar to SpyFu or Moz Local?
  • Trang web Auditing: Did the seo checker or seo software provide thorough website auditing capabilities for identifying issues?

Tóm lại

You’ve now explored many powerful Moz alternative options.

We covered various other SEO tools that can boost your organic traffic.

From detailed keyword analysis to precise rank tracker features, there’s a perfect keyword tool out there for you.

We want you to succeed.

Our team has deeply researched these competitor research tools, including options like SEO Powersuite.

We know the ins and outs of keyword research rank tracking and how each tool, like Moz Keyword Explorer, stacks up.

Trust our insights to find the right solution for your SEO needs.

Câu hỏi thường gặp

Why consider a Moz alternative?

Seek an alternative to Moz for different features, pricing, or specialized SEO tools for better SEO performance.

What is the best all-in-one SEO tool compared to Moz?

Semrush is a top all-in-one SEO tool with broad capabilities for technical SEO, content marketing, and competitor research, unlike Moz.

Are there any free trials for the top Moz alternatives?

Yes, many Moz alternative tools offer a free trial to test them before committing.

How do alternatives help with keyword research?

Most Moz alternative tools offer strong keyword research tool features, including keyword suggestions, and also help with link building.

Can these alternatives enhance SEO and PPC performance?

Yes, several alternatives offer robust local SEO features, and some integrate SEO and PPC capabilities to provide comprehensive digital marketing solutions.

Fahim Joharder

Fahim Joharder

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