

⚡ Quick Verdict:
- ตัวประกอบ: Luma paid plans start at $7.99/month. Pictory AI paid plans start at $19/month.
- เหมาะสำหรับ: Luma for cinematic วิดีโอ AI generation. Pictory AI for turning scripts and long videos into short clips.
- ความแตกต่างที่สำคัญ: Luma creates new footage from prompts. Pictory AI repurposes existing content.
- Our pick: Luma for most creators who want original, realistic วิดีโอ AI.

Luma and Pictory AI both promise to help you create videos with AI.
แต่พวกเขาแก้ปัญหาที่แตกต่างกันมาก
Luma generates brand new footage from a script or an image.
Pictory AI turns long videos and scripts into short clips for social media.
This Luma vs Pictory guide shows which video generator fits your work.
ภาพรวม
This Luma vs Pictory comparison covers pricing, features, and ease of use.
It also breaks down who each tool works best for.
Our sources include published specs, documentation, and user reviews.
Our writers also spent hands-on time with each platform.
By the end, you will know which AI video tool to pick.
Luma คืออะไร?
Luma is an advanced text-to-video AI generator for cinematic scenes.
You give it a prompt or sequential keyframes.
Then it renders completely new high-quality footage.
Its Dream Machine generates realistic videos from ข้อความ ข้อความแจ้งเตือน
The platform also focuses on animating still images into motion.
Luma suits anyone making original, highly visual content or unique artistic clips.

ลูม่า
Luma turns a short script into realistic AI video. The free plan gives you 30 video generations each month.
ราคาของลูม่า
Here is what Luma costs in 2026. Let’s break it down.
| วางแผน | ราคา | เหมาะสำหรับ |
|---|---|---|
| ฟรี | $0 | Trying AI video generation |
| ไลท์ | 7.99 ดอลลาร์สหรัฐฯ ต่อเดือน | Hobbyists and bloggers |
| นอกจากนี้ | 23.99 ดอลลาร์สหรัฐฯ ต่อเดือน | ผู้สร้างทั่วไป |
| ไม่จำกัด | 75.99 ดอลลาร์สหรัฐฯ ต่อเดือน | Heavy video creation |
| องค์กร | ติดต่อฝ่ายขาย | ธุรกิจ and large teams |
Pricing verified February 2026.

ทดลองใช้งานฟรี: Yes. The free plan includes 30 video generations per month with no card required.
รับประกันคืนเงิน: Refund terms depend on your billing cycle. Check the current policy before you pay.
📌 บันทึก: Higher paid plans unlock more credits and faster video generation. The free version is enough to test the AI model first.
⚠️ คำเตือน: Some published AI facts list Luma paid plans from $30/month for 120 creations. The CSV figures above ($7.99 entry) are the canonical pricing we used. Confirm live rates before you log in and buy.
ประโยชน์หลักของ Luma
Here is what makes Luma worth considering:
- Dream Machine: It generates realistic videos from text prompts. You type ideas and get impressive motion quality.
- แปลงภาพเป็นวิดีโอ: Upload an image and Luma animates it. This turns a still picture into moving footage.
- Keyframe Control: Multi-keyframe timeline controls give high control over individual elements in each scene.
- ฟิสิกส์สมจริง: Built-in physics simulation makes objects move in a realistic style.
- แพ็กเกจฟรี: The free plan allows 30 video generations per month. That is generous for a video generator.
- Clip Extension: Videos can be extended by up to five seconds. This helps with longer storytelling.

What Our Team Noticed
ของเรา นักเขียน signed up for Luma and spent several days exploring the platform. Here is what stood out:

ข้อดีและข้อเสียของ Luma
✅ ข้อดี
- Generates new cinematic footage from a prompt
- Free plan with 30 video generations per month
- Realistic physics and impressive motion quality
- High control over individual elements in a scene
❌ ข้อเสีย
- Needs iterative prompting for predictable results
- Not built for repurposing long videos
- Clips are short and capped per generation
Pictory AI คืออะไร?
Pictory AI is a video creation platform for high-volume content repurposing.
It transforms scripts into engaging short videos.
It also pulls highlights from long videos automatically.
The tool is exceptionally beginner-friendly.
It adds automatic captions, music, and stock footage with little effort.
Bloggers and marketers use it to create social media clips fast.

ภาพ AI
Pictory AI turns a script or blog post into a finished video. It is one of the simplest video editing apps for beginners.
ราคา AI แบบรูปภาพ
Here is what Pictory AI costs in 2026. Let’s break it down.
| วางแผน | ราคา | เหมาะสำหรับ |
|---|---|---|
| สตาร์ทเตอร์ | 19 ดอลลาร์/เดือน | ครีเอเตอร์และบล็อกเกอร์อิสระ |
| มืออาชีพ | 39 ดอลลาร์/เดือน | Active social media creators |
| ทีม | 99 ดอลลาร์/เดือน | A small team |
| องค์กร | กำหนดเอง | Large business needs |
Pricing verified February 2026.

ทดลองใช้งานฟรี: Yes. The free plan provides 300 credits so you can test video generation before paying.
รับประกันคืนเงิน: Plans are billed monthly or yearly. Cancel anytime from your account settings.
📌 บันทึก: Each plan adds more credits and longer export limits. The basic plan covers most short-clip needs.
⚠️ คำเตือน: Some published AI facts list a Pictory AI Standard plan at $10/month for 1050 credits. The CSV figures above (Starter $19) are the canonical pricing we used. Verify live rates first.
Key Benefits of Pictory AI
Here is what makes Pictory AI worth considering:
- แปลงบทภาพยนตร์เป็นวิดีโอ: It converts scripts into professional quality videos. You add the words and it builds the footage.
- Golden Nuggets: Pictory AI automatically extracts highlights from long videos. These become short clips for social media.
- คลังข้อมูลขนาดใหญ่: A massive library of stock images, footage, and music backs every project.
- Automatic Captions: Captions and subtitles are added automatically. This boosts reach on social platforms.
- ลิงก์ไปยังวิดีโอ: Paste a blog URL and Pictory AI turns it into a video.
- Pre-Made Templates: Pre made templates speed up creating videos for beginners.

What Our Team Noticed
Our writer signed up for Pictory AI and tested it on a long พอดแคสต์ recording. Here is what stood out:

Pictory AI Pros & Cons
✅ ข้อดี
- Turns scripts and long videos into short clips
- Exceptionally beginner-friendly interface
- Massive library of footage, images, and music
- Automatic captions for social media reach
❌ ข้อเสีย
- Does not generate new footage from prompts
- No free plan beyond starter credits
- Less creative control over each frame
เปรียบเทียบคุณสมบัติ
Ready to dive into a detailed comparison of Luma vs Pictory? We’ll explore eight key features to help you pick the right software. Each one matters for how you create videos. Both tools sit in the fast-moving AI video industry, yet they handle generating video in opposite ways.
| คุณสมบัติ | ลูม่า | ภาพ AI |
|---|---|---|
| ราคาเริ่มต้น | 7.99 ดอลลาร์สหรัฐฯ ต่อเดือน | 19 ดอลลาร์/เดือน |
| แผนฟรี | ✅ | ✅ (300 credits) |
| Generates New Footage | ✅ | ❌ |
| แปลงบทเป็นวิดีโอ | ❌ | ✅ |
| Automatic Captions | ❌ | ✅ |
| แปลงภาพเป็นวิดีโอ | ✅ | ❌ |
| Massive Stock Library | ❌ | ✅ |
| เหมาะสำหรับ | วิดีโอ AI ภาพยนตร์ | Short social clips |
1. Video Creation Approach
ลูม่า: Luma generates new footage from a script or image. The Dream Machine creates videos with AI that look realistic and cinematic. This is true video generation, not editing.

AI รูปภาพ: Pictory AI works from content you already have. It takes a script or long video and builds short clips. You assemble and edit videos rather than generate footage from scratch.

2. Templates and Stock Library
ลูม่า: Luma skips pre made templates. It builds each scene from your prompt instead. This favors creativity and original style over speed.
AI รูปภาพ: Pictory AI ships with pre made templates and a massive library of images, footage, and music. You drag in assets and finish faster. This helps bloggers and marketers.

3. Automatic Captions
ลูม่า: Luma focuses on visuals, not speech or captions. You add captions in a separate editing tool if you need them. That extra step costs time.
AI รูปภาพ: Pictory AI adds automatic captions to every video. It reads the speech and writes the text for you. This makes engaging videos for silent social media feeds.
4. ใช้งานง่าย
ลูม่า: Luma requires iterative prompting and fine-tuning for predictable results. New users may feel afraid of the blank prompt box at first. The payoff is high control once you learn it.
AI รูปภาพ: Pictory AI is exceptionally beginner-friendly. You upload a script and the platform does the heavy work. Most people make their first video in minutes.
⚠️ คำเตือน: Luma rewards practice but has a steeper start. If you want results today, Pictory AI is the gentler platform.
5. AI Model and Technology
ลูม่า: Luma’s AI powered model adds realistic physics simulations and multi-keyframe timeline controls. This artificial intelligence renders motion that feels real in every clip it has generated. It is a small revolution for solo video creation.

AI รูปภาพ: Pictory AI uses artificial intelligence to match footage to your words. The technology reads your script and picks images and clips. It is built for speed, not raw visual power.

6. Social Media Output
ลูม่า: Luma makes short clips and unique artistic moments. These work well as standout video on social feeds. You still trim and caption them elsewhere.
AI รูปภาพ: Pictory AI is built for social media. It turns podcasts and webinars into short videos and long videos alike. Captions, music, and aspect ratios are handled for you.
7. Music and Audio
ลูม่า: Luma centers on visuals and motion. It does not bundle a music library, so you add your own audio later. This keeps the focus on the footage it creates.

AI รูปภาพ: Pictory AI includes royalty-free music inside the platform. You pick a track and it scores your video automatically. That saves money on outside audio tools.

8. Output and Clip Length
ลูม่า: Luma renders short clips per generation. Videos can be extended by up to five seconds at a time. You stitch several together for longer storytelling.

AI รูปภาพ: Pictory AI handles both short videos and long videos with ease. A one-hour สัมมนาออนไลน์ becomes a tidy highlight reel. Export limits scale with your plan.
9. การกำหนดราคาและต้นทุน
มาเปรียบเทียบแผนราคาต่างๆ กันดู
| วางแผน | ลูม่า | ภาพ AI |
|---|---|---|
| ฟรี | $0 (30 generations) | 300 หน่วยกิต |
| ค่าเข้าชม | 7.99 ดอลลาร์สหรัฐฯ ต่อเดือน | 19 ดอลลาร์/เดือน |
| ระดับกลาง | 23.99 ดอลลาร์สหรัฐฯ ต่อเดือน | 39 ดอลลาร์/เดือน |
| ระดับสูงสุด | 75.99 ดอลลาร์สหรัฐฯ ต่อเดือน | 99 ดอลลาร์/เดือน |
| องค์กร | ติดต่อฝ่ายขาย | กำหนดเอง |
ลูม่า: Luma is the more cost effective entry point at $7.99/month. The free plan also gives more room to test before you spend money.
AI รูปภาพ: Pictory AI costs more upfront but bundles a massive library and additional features. Higher plans give access to more credits and longer exports. For a small team repurposing content, that value can justify the price.
สถานการณ์ต่างๆ
| หากคุณต้องการ... | เลือก | ทำไม |
|---|---|---|
| ต้นทุนต่ำที่สุด | ลูม่า | Starts at $7.99/month |
| New original footage | ลูม่า | Generates video from prompts |
| นำวิดีโอขนาวยาวมาดัดแปลงใหม่ | ภาพ AI | Auto highlights and clips |
| Automatic captions | ภาพ AI | Built-in subtitles |
| เริ่มต้นง่ายสำหรับมือใหม่ | ภาพ AI | เรียนรู้ได้ง่ายกว่า |
💰 งบประมาณของคุณ
Luma wins on price with a $7.99 entry. Both offer a free version to test before you commit money.
📝 Your Content Source
Pick Pictory AI if you have podcasts, blogs, or long videos to reuse. Pick Luma if you start from ideas and a script.
🎓 ระดับประสบการณ์ของคุณ
Beginners and bloggers do best with Pictory AI. Confident creators who enjoy fine-tuning prompts will get the best results from Luma.
🆓 ทดลองใช้งานและเดโมฟรี
Both let you test free. Luma gives 30 generations monthly. Pictory AI gives 300 credits to discover its tools.
🛟 ตัวเลือกการสนับสนุน
Both platforms offer help docs and email support. Pictory AI’s larger user base means more tutorials and community reviews online.
คู่มือการสลับใช้งาน
Already using one of these apps? Here is what to expect if you switch.
🔄 Switching from Luma to Pictory AI?
✅ สิ่งที่คุณจะได้รับ:
- Automatic captions on every video
- A massive library of stock footage and music
- Faster repurposing of long-form content
❌ สิ่งที่คุณจะสูญเสีย:
- Brand new footage from text prompts
- Realistic physics and motion control
- The lower $7.99 entry price
📋 วิธีการเปลี่ยน:
- Export your finished clips from Luma
- Create a Pictory AI account
- Upload your script or footage to start
🔄 Switching from Pictory AI to Luma?
✅ สิ่งที่คุณจะได้รับ:
- True AI video generation from prompts
- Image to video animation
- ราคาเริ่มต้นรายเดือนที่ถูกกว่า
❌ สิ่งที่คุณจะสูญเสีย:
- Automatic captions and subtitles
- The pre made templates and stock library
- One-click highlights from long videos
📋 วิธีการเปลี่ยน:
- Save your scripts and assets from Pictory AI
- Sign up for a Luma account
- Start with a simple prompt to learn the tool
What Our Review Didn’t Cover
This comparison focused on solo creators and small teams. We didn’t test enterprise ข้อมูล security or bulk licensing. Our notes use the February 2026 versions, so features may have changed. If you generate video at large scale, your priorities may differ from what we covered here.
คุณสมบัติสุดท้าย
| หมวดหมู่ | ผู้ชนะ |
|---|---|
| 💰 ราคา | ลูม่า |
| 🚀 การสร้างวิดีโอ | ลูม่า |
| ⚡ Speed for Beginners | ภาพ AI |
| 🎯 Captions & Repurposing | ภาพ AI |
| 🎨 Creative Control | ลูม่า |
| 🔌 Stock Library | ภาพ AI |
| 🏆 ผู้ชนะเลิศโดยรวม | ลูม่า |
🏆 WINNER: LUMA
Luma wins 3 of 6 categories and edges ahead on rating.
เหมาะสำหรับ: AI video generation, cinematic clips, image to video
Luma and Pictory AI are two very different products. Luma creates new realistic footage from a prompt. Pictory AI repurposes scripts and long videos into short clips.
Pictory AI is excellent for bloggers and marketers who need fast social media videos with captions. If that is your main job, it is a smart pick.
However, if you want original AI video, creative control, and a lower price, Luma is the better choice for most creators.
Think about your raw material first. Creators starting from ideas and scripts will get more from Luma. Bloggers, marketers, and podcasters sitting on hours of footage will move faster with Pictory AI.
Both platforms offer a free plan, so you risk no money testing them. Try a real project on each before you pick. The right tool is the one that matches how you already work.
เปรียบเทียบ Luma เพิ่มเติม
Here is how Luma stacks up against other AI video alternatives:
ลูม่า ปะทะ รันเวย์
Luma ชนะด้วยคะแนน: Lower entry price, simpler prompt-first workflow, realistic motion
รันเวย์คว้าชัยชนะในด้านต่างๆ ดังนี้: Advanced editing tools, AI-powered effects, deeper timeline features
Luma ชนะด้วยคะแนน: Longer cinematic scenes, keyframe control, image-to-video quality
ปิก้า ชนะการแข่งขัน: Quick three-second clips, playful style, fast iteration on ideas
ลูม่า ปะทะ ซินเธเซีย
Luma ชนะด้วยคะแนน: Original scene generation, artistic freedom, cheaper plans
Synthesia ชนะด้วยคะแนน: AI avatars, talking-head business videos, scripted presenter clips
More of Pictory AI Compared
Here is how Pictory AI stacks up against other video creation tools:
Pictory AI vs อินวิดีโอ
Pictory AI ชนะการแข่งขันในด้าน: Auto highlights from long videos, cleaner script-to-video flow, simpler editing
InVideo ชนะในด้านต่างๆ ดังนี้: AI-powered video editing depth, more layout options, broader template styles
Pictory AI vs คำอธิบาย
Pictory AI ชนะการแข่งขันในด้าน: Faster blog-to-video, ready captions, stock footage library
อธิบายผลการชนะ: Text-based audio editing, podcasts workflow, transcript accuracy
Pictory AI vs วีด
Pictory AI ชนะการแข่งขันในด้าน: One-click long-video repurposing, script editor, highlight extraction
VEED ชนะด้วย: Manual editing precision, screen recording polish, brand kit tools
ถาม บ่อย ๆ
ใครเป็นเจ้าของ Luma AI?
Luma AI is built by Luma Labs, a research company focused on 3D and AI video technology.
Luma AI ทำอะไรได้บ้าง?
Luma AI generates realistic videos from text prompts or images. Its Dream Machine renders new cinematic footage with impressive motion quality.
คู่แข่งของ Luma Labs คือใครบ้าง?
Main alternatives include Runway, Pika, โซระ, and Kling. For content repurposing, Pictory AI is a popular rival tool.
What is the difference between Pictory and Visla?
Pictory AI turns scripts and long videos into short clips. Visla focuses on quick screen recording and team video creation.
What is Luma Labs AI?
Luma Labs AI is the company behind Luma. It develops the Dream Machine model that creates videos with AI from simple prompts.













