
Trying to rank higher on Google?
Feeling overwhelmed by SEO tools?
Many businesses struggle to find the right solutions to boost their online visibility.
That’s where a tool like Moz comes in, promising to simplify SEO and drive results.
Moz is a popular all-in-one SEO software suite that contains tools developed to improve search engine visibility.
But with so many options out there, how do you know if Moz is truly the key to maximizing your SEO in 2026?
In this Moz Review, we’ll cut through the noise.
We’ll explore if this popular platform can truly deliver on its promises & help you achieve your goals.

เพิ่มประสิทธิภาพ SEO ของคุณ! นักการตลาดกว่า 500,000 รายไว้วางใจ Moz ผู้ใช้งานอย่าง Tinuiti เห็นอันดับคำค้นหาเพิ่มขึ้นถึง 1,143% พร้อมหรือยังที่จะ... ใช้ Moz ชอบผู้เชี่ยวชาญใช่ไหม? คลิกเพื่อเริ่มพัฒนา SEO ของคุณวันนี้!
Moz คืออะไร?
Moz Pro is the main product offered by Moz, providing a comprehensive suite of SEO tools.
It is an all-in-one SEO solution that provides advanced การวิจัยคำหลัก, rank tracking, site auditing, backlink analysis, and SERP tracking.
Moz Pro is an pall-in-one SEO suite that can assist your ธุรกิจ complete a variety of tasks to improve your overall SEO strategy.
Moz has been helping businesses improve their search engine rankings for over a decade.
Today, it is trusted by over 500,000 users and is recognized as a leading tool in the SEO industry.
One cool thing it does is help you find the best keywords.
These are the words people type into Google to find things.
Moz’s keyword research tool generates new keyword ideas & provides metrics like search volume & competition level.
Moz also checks your website’s domain authority, which is like a score that tells how strong and trusted your website is.
The higher your score, the better your chances of ranking well.
Moz also has Moz Local, which helps local businesses get found by customers.
It helps you to create a stronger online presence.

Who Created Moz?
Rand Fishkin is the main person who started Moz.
At first, it was a blog called SEOmoz, where people shared ideas about SEO.
ภายหลัง, it became an SEO software company.
เป้าหมายของพวกเขาคือ สร้าง SEO easier for everyone.
They wanted to help businesses understand important things like domain strength and how to run a good campaign.
Top Benefits of Moz
The Moz Pro offers a suite of tools that cater to businesses of all sizes, from small startups to large enterprises.
- Boost Search Visibility: Moz Pro is an all-in-one SEO software suite designed to improve search engine visibility.
- Effective Rank Tracking: Moz’s rank tracking feature allows users to track local and national searches, distinguishing between traffic from different areas.
- Deeper Keyword Insights: Keyword Explorer helps users discover valuable keywords and provides metrics like search volume and competition level.
- Site Optimization: Moz Pro includes a site auditing feature that crawls websites to identify technical SEO issues and optimization opportunities.
- Strong Technical SEO: The platform helps you find rand fix technical issues on your site to help search engines understand your website.
- การวิเคราะห์คู่แข่ง: Moz is considered to be one of the best competitor analysis tools, allowing users to check what their competitors are doing.
- ข้อมูลเชิงลึกที่นำไปปฏิบัติได้จริง: Moz gives you clear, easy-to-understand advice on how to improve your SEO through practical steps.
- Helpful Free SEO Tools: MozBar is a free Chrome extension that displays SEO metrics directly in the browser.

คุณสมบัติเด่น
Moz is a powerful set of seo tools that assists your website rank higher on search engines.
It gives you the seo ข้อมูล you need to grow your organic traffic and beat your competition.
Many seo professionals use moz to check their seo health and plan their next steps.
1. SERP Analysis
This tool lets you look at search results to see why some pages rank better than others.
It tracks serp features like star ratings or featured snippets that appear on google.
This helps you understand your search engine visibility and what it takes to rank higher.
You can see how your site performs and adjust your seo strategy for better search rankings.

2. Free Research Tool
Moz offers free tools to help people start their search engine optimization journey.
You can use these to check link metrics and see how a site performs without a paid plan.
It is a great way to try out moz tools before starting a free trial.
These free tools are perfect for beginners who want to learn about key seo metrics.

3. Keyword Explorer
The keyword explorer assists you find the best keyword ideas for your site.
It provides search volume and keyword suggestions to help you pick a target keyword.
You can see keyword data like difficulty to plan your seo efforts and reach more people.
It is an all-in-one spot for keyword research that helps you find ranking keywords.

4. On-Page Grader
This tool looks at your on page content to see if it is ready for search engines.
It gives you a score and tips for content optimization to help you rank better. It makes site auditing easy so you can improve your seo performance quickly.
This helps your seo strategy by making sure every page targets the right related keywords.

5. Domain Authority Checker
Domain authority is a famous score from moz that shows how well a site will rank.
It uses link data and linking domains to measure your brand authority.
You can compare your score to others to see your standing in the seo industry.
Many seo experts trust this metric to see the true power of search engine results.

6. Extension & Toolbar
The mozbar is a free browser tool that shows you key metrics while you เรียกดู.
You can see page authority and spam score for any site you visit.
It helps seo experts do competitive research fast while looking at search rankings.
This tool makes it easy to use moz features while checking out different search engines.

7. Custom Data Solutions
For large scale seo, moz offers custom reports and api access to its massive database.
You can get moz data to build your own tools or track seo efforts for many sites.
This is perfect for teams that need serp data at a very big level.
It allows you to use the moz api to get deeper understandings into your seo performance.

8. Backlink Checker
The backlink analysis tool shows you who is linking to your website with inbound links.
It helps you look at your backlink profile and find external links from other sites.
This link research is a key part of building a strong link building plan.
You can use moz link explorer to find new ways to get high-quality link data.

9. Local Citation Checker
Moz local helps businesses manage how they appear on multiple platforms like maps.
It keeps your info steady so you can get more qualified traffic from local searches.
It is a vital part of digital marketing for any local store or large enterprise.
This feature helps you manage listings and reviews to improve your search engine visibility.

ความละเอียด
Moz Pro presents a 30-day free trial for users to explore its features before committing to a subscription.
Additionally, Moz offers a 7-day free trial for users to test its features before subscribing.
This is more generous than some competitors that do not provide free trials.
| ชื่อแผน | คุณสมบัติหลัก | ราคา (เรียกเก็บค่าบริการรายปี) |
| สตาร์ทเตอร์ | 1 user, 1 tracked site, 20k pages crawled per month. | 39 ดอลลาร์/เดือน |
| มาตรฐาน | 1 user, 3 tracked sites, 400k pages crawled per month. | 79 ดอลลาร์ต่อเดือน |
| Medium | 2 users, 10 tracked sites, 2M pages crawled per month. | $143/month |
| Large | 3 users, 25 tracked sites, 5M pages crawled per month. | $239/month |

ข้อดีและข้อเสีย
พร
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Alternatives to Moz
นี่คือบางส่วน Moz Alternatives that offer similar, and sometimes different, features to Moz:
- เซมรัช: A comprehensive platform for SEO, PPC, content marketing, and more. It provides extensive keyword and การวิเคราะห์คู่แข่ง.
- SEO ของนักเล่นเซิร์ฟ: Focuses heavily on on-page SEO optimization and content creation. It helps you write several contents that ranks well.
- อาห์เรฟส์: Known for its powerful backlink analysis and robust site การตรวจสอบบัญชี features. It’s great for competitive research.
- คอนเทนต์ แรปเตอร์: An AI-powered tool designed to help with content generation and optimization. It assists in creating high-ranking articles.
- อันดับ SE: Provides a full range of SEO tools for keyword research, rank tracking, and website auditing. It’s often seen as a cost-effective choice.
- อูเบอร์ซักเกสต์: A simpler, more budget-friendly tool for keyword research, content ideas, and basic site audits. It’s good for beginners.
- มังคุด: Offers a set of easy-to-handle SEO tools, including a keyword finder and SERP checker. It’s known for its user-friendly interface.
- จัดอันดับติดตาม: Specializes in inaccurate keyword rank tracking across various search engines. It also provides competitor analysis.
Moz Compared
เราได้เปรียบเทียบ Moz กับทางเลือกอื่นๆ ดังต่อไปนี้ โดยเน้นคุณสมบัติเด่นของแต่ละตัวเลือก:
- มอซ ปะทะ อาห์เรฟส์: Ahrefs นำเสนอฐานข้อมูลแบ็กลิงก์ขนาดใหญ่และการวิเคราะห์คู่แข่งเชิงลึก
- Moz ปะทะ Semrush: Semrush เป็นชุดซอฟต์แวร์แบบครบวงจรที่ครอบคลุมทั้ง SEO, PPC และการตลาดเนื้อหา
- Moz ปะทะ Content Raptor: Content Raptor เชี่ยวชาญในการระบุโอกาสในการสร้างคอนเทนต์ที่ได้ผลลัพธ์รวดเร็วจากข้อมูล GSC
- Moz vs SE Ranking: SE Ranking provides a comprehensive SEO toolkit with strong rank tracking.
- Moz vs Ubersuggest: Ubersuggest is a budget-friendly tool with strong keyword suggestions and content ideas.
- Moz vs SpyFu: SpyFu โดดเด่นในการวิเคราะห์โฆษณาแบบเสียค่าใช้จ่ายของคู่แข่งและข้อมูลเชิงลึกเกี่ยวกับคำหลักสำหรับคู่แข่ง
- Moz vs Similarweb: Similarweb มุ่งเน้นไปที่การวิเคราะห์ปริมาณการเข้าชมเว็บไซต์ในวงกว้างและข้อมูลเชิงลึกทางการตลาด
- Moz vs Raven Tools: Raven Tools นำเสนอรายงานที่เน้นกลุ่มเป้าหมายเป็นเอเจนซี่ และโซลูชันแบบครบวงจรที่สามารถปรับแต่งได้ตามต้องการ
- Moz vs Mangools: Mangools (KWFinder) เป็นที่รู้จักในด้านการออกแบบที่ใช้งานง่ายและการวิจัยคำหลักในราคาที่เหมาะสม
- Moz ปะทะ Ranktracker: Ranktracker specializes in highly accurate, detailed keyword rank tracking.
- มอซ vs Surfer SEO: On-page content optimization focus with real-time suggestions; strong backlink analysis.
Personal Experience with Moz
My team recently used Moz to improve our website’s ranking.
Moz’s tools are designed to help businesses of all sizes improve their SEO strategies.
We focused on a few key features:
Keyword Explorer helped us find new keywords people were searching for.
However, it is worth noting that Moz’s keyword database is smaller than those of its competitors, which may limit keyword research capabilities.
This also affects the number of keyword suggestions it can provide.
The On-Page Grader told us how to make our pages better for SEO.

We followed its advice and saw our pages move up in search results.
Regarding Rank Tracking, we watched our keywords climb.
Moz’s ตัวติดตามอันดับ updates keyword rankings on a weekly basis, allowing users to track their performance over time.
While Moz’s rank tracking tool updates rankings on a weekly basis, which is less frequent than some competitors, it still provides great oversight.
We also used the feature that allows users to perform on-demand rank tracking, which provides a snapshot view of keyword rankings without using up a project slot.
For Domain Authority & Link Building, we used Link Explorer.
Moz’s Link Explorer has a large index of over 35 trillion links, providing comprehensive backlink analysis.
In fact, Moz has a large link database, containing 44.8 trillion links, which is larger than many of its competitors.
We used the Link Intersect tool in Link Explorer, which shows who links to competitors but not to your site.
The Site Crawl feature found problems on our site.
Moz Pro includes a site auditing feature that crawls websites to identify technical SEO issues and optimization opportunities.
Moz’s audience analysis tool tracks the traffic that comes into your site and provides data about that traffic.
Our seo professionals monitored key seo metrics to ensure we were hitting our traffic targets.
We utilized the platform for content optimization to better align with specific serp features.
The team took advantage of various free tools to streamline our initial research and discovery.
ข้อคิดส่งท้าย
We’ve explored its powerful tools like Keyword Explorer.
While Moz’s การรายงาน limits for keyword research are more restrictive compared to its competitors, it remains a top-tier choice.
Moz Pro offers a variety of tools that cater to businesses of all sizes, from small startup businesses to large enterprises.
It’s great for understanding your search volume and boosting your site’s authority.
Moz Pro is an all-in-one SEO platform that can help your ธุรกิจ perform a combination of tasks to improve your overall SEO strategy.
Moz’s customer support options include email and live chat, but are not available 24/7.
While Moz’s customer support options are limited to email and live chat, which may not be available 24/7, they provide extensive help elsewhere.
Moz provides extensive educational resources, including the Moz Academy and ‘Whiteboard Friday’ videos.
If you’re ready to take your SEO to the next level, Moz offers a strong path forward.
Start your journey to better rankings today!
ถาม บ่อย ๆ
Is Moz legit?
Yes, absolutely. Founded in 2004, Moz is a pioneer in the SEO industry. They created the widely used "Domain Authority" metric and are considered one of the most trustworthy data sources for marketers worldwide.
How much is Moz per month?
Moz Pro plans are tiered to fit different needs. Pricing starts at 39 ดอลลาร์/เดือน for the Starter plan. Higher tiers include Standard ($79/mo), Medium ($143/mo), and Large ($239/mo). Annual billing options typically offer savings.
Is Moz free or paid?
Both. Moz offers free SEO tools like Link Explorer and Domain Analysis with usage limits. However, their full-featured suite, มอซ โปร, requires a paid subscription. They also offer a 30-day free trial for new users.
What does Moz do?
Moz simplifies SEO. It helps you track search engine rankings, audit your site for technical errors, analyze backlinks, and research keywords. Essentially, it provides the data and metrics needed to improve your website’s visibility on Google.
Which is better, SEMRush or Moz?
It depends on your experience level. เซมรัช offers more raw data and complex features, making it ideal for power users. มอซ is often preferred by beginners and content marketers for its cleaner interface and industry-standard metrics like Domain Authority (DA).
Is Moz Local worth it?
For local businesses, yes. It automates listing management across major directories (Google, Facebook, etc.) and deletes duplicates. It saves massive amounts of time compared to manual updates and helps improve local search rankings.
What is a good Moz rank?
You likely mean Domain Authority (DA). A DA of 40-50 is average; 50-60 is good; over 60 is excellent. However, a "good" score is relative—you only need a higher score than your direct competitors to see results.
More Facts about Moz
- การเปรียบเทียบราคา: Moz costs less to start than Semrush, but it starts at the same price as Ahrefs ($99).
- Learning Tools: Moz offers lots of free lessons and videos, like “Whiteboard Friday,” to help people learn how to improve their websites.
- Customer Knowledge: The software helps businesses understand what their customers are looking for, enabling them to create better ads and content.
- Plan Costs: Moz Pro plans range from $99 a month for the basic option to roughly $599 a month for the biggest plan.
- Cheapest Option: Moz’s lowest-priced plan is cheaper than similar plans from Semrush.
- Keyword List: Moz has a smaller list of keywords than its biggest rivals, so it might offer fewer word suggestions.
- Quick Checks: You can check where a website ranks in search results ทันที without having to save it to a long-term project.
- Data Access: Moz charges a very low price for computer programmers to access their data, starting at just $5 a month.
- ทดลองใช้งานฟรี: Moz offers a 30-day trial to test their tools. This is much longer than the free trials offered by most other companies.













