Overwhelmed by the choices for managing your social media?
Loomly and SocialPilot are two popular options, but which one’s right for you?
This guide breaks down SocialPilot vs Loomly and their features and pricing, helping you choose the best tool for your needs (and budget!).
SocialPilot vs Loomly: Overview
To give you the most accurate comparison, we’ve spent weeks testing both SocialPilot and Loomly, scheduling posts, exploring features, and analyzing their strengths and weaknesses.
This hands-on experience allows us to provide an insightful look at what each platform has to offer.
We’ll cover everything from the basics to advanced features so you can also make an informed decision.
Streamline your social media marketing. Manage 30 profiles, analyze performance, and engage with your audience – all from one powerful platform. Discover the difference SocialPilot can make!
Pricing: It has a free plan. Paid plan Starts at $30/month
Key Features:
- Bulk Scheduling
- Client Management
- In-Depth Analytics
Level up your social media game with Loomly! This intuitive platform makes it easy to create stunning content, collaborate with your Team, and manage all your channels in one place.
Pricing: It has a free plan. Paid plan Starts at $42/month
Key Features:
- Post Ideas & Optimization Tips
- Brand & Asset Management
- Interactive Content Calendar
What is SocialPilot?
Ever wish you could manage all your social media in one place? That’s where SocialPilot comes in.
It’s a powerful tool designed to make your life easier. Think about scheduling posts, analyzing performance, and engaging with your audience – all from a single dashboard.
Pretty neat, right? It’s a favorite for businesses and agencies who want to save time and boost their social media game without breaking the bank.
Boost your social media presence with SocialPilot. Manage all your profiles, analyze performance, and engage your audience effortlessly.
Key Benefits
- Serious time-saver: Schedule up to 500 posts at once with bulk scheduling.
- Client collaboration made easy: Manage up to 250 accounts from one place.
- Content curation on autopilot: Discover and share relevant content with the content curation tool.
- Never miss a mention: Track brand mentions and social conversations with powerful social listening features.
- Data-driven insights: Analyze performance with in-depth analytics and reporting.
Pricing
SocialPilot offers you a variety of plans to fit your needs and budget. Here’s a quick look:
- Professional: $30/month (10 Social Media Accounts, 1 User)
- Small Team: $50/month (20 Social Media Accounts, 3 User, Content Libary)
- Agency: $100/month (30 Social Media Accounts, 6 Users, Unlimited Clients, Client Approval)
- Agency+: $200/month (50 Social Media Accounts, Unlimited User, Clients, White Label)
Pros
Cons
What is Loomly?
Imagine having a social media sidekick who’s always got your back. That’s Loomly! It’s not just a scheduling tool; it’s like a creative studio for your social media content.
Need inspiration? Loomly’s got you covered. Want to perfect your posts? It has tools for that, too.
Loomly helps you create, schedule, and analyze your posts, all while keeping your brand looking sharp.
Unleash your creativity with Loomly. Get post ideas, optimize your content, and manage all your social media in one beautiful platform.
Key Benefits
- Content idea generator: Get daily post ideas and trending topics.
- Real-time collaboration: Work seamlessly with your team.
- Brand consistency: Store all your brand assets in one place.
- Post optimization tips: Get suggestions for improving your posts.
- Interactive content calendar: Visualize and manage your content strategy.
Pricing
Loomly offers flexible plans for individuals and teams:
- Base: $42/month (Interactions, Post analytics, Hashtag manager)
- Standard: $80/month (Advanced analytics, Content export, Slacks & Teams integrations)
- Advanced: $175/month (Custom roles, Custom workflows, Scheduled reports)
- Premium: $369/month (Access to all Advanced features plus: Custom branding)
Pros
Cons
SocialPilot vs Loomly: Feature Comparison
Now for the head-to-head matchup! Let’s compare these two popular social media management tools across seven key features to see how they stack up.
This will help you decide which tool aligns best with your social media strategy and needs.
Supported Social Media Channels
When choosing a social media management tool, it’s crucial to ensure it supports the platforms you use.
Both SocialPilot and Loomly support all the major social media channels you’d expect, like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business Profile.
But SocialPilot edges out Loomly by also supporting TikTok, VK, and Tumblr. If you’re a small business using those less common platforms, SocialPilot might be a better fit for your social media efforts.
Content Scheduling and Publishing
Effective social media management relies heavily on scheduling and publishing.
Both tools offer robust scheduling features, allowing you to plan your content calendar.
SocialPilot allows you to bulk schedule up to 500 posts at once, which is a huge time-saver for busy social media managers.
Loomly, on the other hand, focuses on providing a more visual and interactive content calendar, giving you a bird’s eye view of your social media strategy.
It depends on your audience’s preferences – do you prioritize efficiency or a visually appealing overview?
Social Inbox and Engagement
Engaging with your audience is a crucial for building relationships and growing your online presence.
Both SocialPilot and Loomly provide a social inbox to manage comments and messages across your social media channels.
However, SocialPilot’s social inbox is more comprehensive, allowing you to manage mentions and track social conversations.
This is important for monitoring your brand reputation and engaging with your audience in real time.
Collaboration Features
Collaboration features are essential for teams managing social media.
Loomly shines in this area with its real-time collaboration features, allowing team members to work together seamlessly on content creation and approval, ensuring a smooth content approval workflow.
SocialPilot also offers collaboration features, but they aren’t as robust as Loomly’s.
Analytics and Reporting Features
Measuring the effectiveness of your social media efforts is key to success. Both platforms provide analytics to track your social media performance.
SocialPilot offers more advanced analytics and reporting features, including customizable reports that can be white-labeled.
Loomly’s analytics are more basic, providing a general overview of your performance. If you need in-depth data to fine-tune your social media strategy, SocialPilot is the better choice.
Content Approval Workflow
For teams that require multiple approvals before publishing, Loomly offers a streamlined content approval workflow.
This ensures that all content meets brand guidelines and gets the green light before going live.
While SocialPilot allows for team collaboration, it doesn’t have a dedicated approval workflow feature like Loomly.
User Interface and Ease of Use
User interface of a social media management tool can greatly impact your experience. Both SocialPilot and Loomly have user-friendly interfaces.
Loomly’s interface is more visually appealing and intuitive, while SocialPilot’s is more straightforward and functional.
Ultimately, the best user interface depends on your personal preferences and how you like to work. SocialPilot might be a good choice if you prefer a simple and efficient interface.
If you value a more visual and interactive experience, Loomly could be a better fit. Bonus: SocialPilot offers RSS feeds integration, which Loomly currently lacks.
This essential feature allows you to automatically share content from your favorite blogs and websites, keeping your social media feeds fresh and engaging.
What to Look for When Choosing a Social Media Management Tool?
- Your specific needs: Do you prioritize scheduling, collaboration, analytics, or a mix of everything?
- Supported social media platforms: Does the tool work with all the channels you use (including less common ones)?
- Ease of use: Is the interface intuitive and easy to navigate?
- Pricing: Does the tool fit your budget, and does it offer a free trial or demo?
- Collaboration features: If you’re working with a team, are there robust collaboration and approval tools?
- Analytics and reporting: Does the tool provide the data you need to track your progress and make informed decisions?
- Customer support: Is there helpful and readily available support if you need assistance?
- Integrations: Does this tool integrate with other apps and services you use?
- Unique features: Does the tool offer any special features that are important to you, like content curation or a social inbox?
- Mobile App: Do you need a mobile app to manage your social media on the go?
Final Verdict (Our Pick)
So, which tool comes out on top? It’s a close call, but we choose Loomly as the slightly better overall option. Why?
It has a fantastic user interface that’s super easy to use. It’s packed with helpful features like post ideas and optimization tips.
Plus, it’s great for teams who need to work together. But hold on! SocialPilot is still a fantastic choice, especially if you’re on a budget.
It nails all the essential features and offers incredible value for its price. Ultimately, the best choices depends on your specific needs.
We’ve given you all the info; now it’s your turn to decide! Trust us; we’ve done the homework so that you can be confident in your decision. Need a quick recap?
Check out the table below for a side-by-side comparison of Loomly and SocialPilot’s key features and pricing. It might help you make that final decision!
Need a quick recap? Check out the table below for a side-by-side comparison of Loomly and SocialPilot’s key features and pricing. It might help you make that final decision!
Frequently Asked Questions
Which tool is better for beginners?
Loomly might be a bit easier for beginners to grasp, thanks to its intuitive interface and helpful prompts. However, SocialPilot is also quite user-friendly and has excellent customer support if you need help.
Can I schedule Instagram Reels with these tools?
Yes! Both SocialPilot and Loomly allow you to schedule and publish Instagram Reels, which is a huge plus for those who use this popular content format.
Which tool offers better analytics?
SocialPilot provides more in-depth analytics and customizable reports than Loomly. If data is your priority, SocialPilot has the edge.
Do these tools offer a free trial?
Loomly offers a 15-day free trial, while SocialPilot provides a 14-day free trial. This gives you a chance to test both platforms before committing to a paid plan.
Which tool is better for larger teams?
Loomly might be a better fit for larger teams due to its robust collaboration features and streamlined content approval workflow. However, SocialPilot’s Agency and Enterprise plans also cater to larger teams with a higher number of users and connected profiles.
