Loomly vs SocialPilot: Which Social Management Tool is Best in 2025

Choosing the right social media management tool could be a real headache.

It’s like picking the perfect shoes – they need to fit just right!

& in the other corner, it’s SocialPilot, a powerhouse for those who want to get serious about social media.

Which one comes out on top?

Let’s dive in and compare Loomly vs SocialPilot to see which tool is best for your needs.

Loomly vs SocialPilot 2025: Overview

To give you the best accurate comparison, we’ve spent weeks testing both Loomly and SocialPilot.

We have explored their features, ease of use, & overall value to help you make the best decision for your social media management.

What is Loomly?

Loomly is like that friend who always has the best tips for your social media.

It helps you plan, create, and schedule posts across all your channels.

Think of it as your all-in-one social media command center. It’s easy to use, even if you’re new to social media management.

Also, explore our favorite Loomly alternatives…

What is SocialPilot?

SocialPilot is like the Swiss Army knife of social media management tools.

It’s packed with features, but it’s still surprisingly easy to use. Need to manage a ton of accounts?

No problem! SocialPilot can handle it. Want to wow your clients with fancy reports? SocialPilot has you covered.

Also, explore our favorite SocialPilot alternatives…

Feature Comparison

Choosing the right social media management platform is critical for marketing teams, small and medium businesses, and marketing agencies.

This comparison of SocialPilot vs. Loomly examines key features to help you make an informed decision and enhance your social media presence.

1. Social Accounts & Network Support

• Loomly: A versatile social media management platform that supports a wide range of social channels. Loomly supports major social networks, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google Business Profile, and even TikTok.
• SocialPilot: Also a powerful social media suite, SocialPilot connects to multiple social media accounts and major social networks. It is highly recommended for multi location brands and marketing agencies, offering broad support for a business’s social strategy.

2. Content Creation & Curation

• Loomly: Loomly’s calendar feature and loomly’s dashboard provide daily post inspiration based on trending topics and events. It includes a content library and post ideas to help marketing teams find inspiration and create posts.
• SocialPilot: With its built-in ai assistant, SocialPilot helps users create relevant content and find curated content. The platform has a canva integration to streamline post creation, and the content library helps businesses stay organized and save time.

3. Scheduling & Publishing

• Loomly: Known for its user-friendly calendar view, which makes scheduling social media posts intuitive. Loomly offers automated publishing and the ability to set up sponsored posts directly. It also provides aloomly post mockup before publishing.
• SocialPilot: Excels at bulk scheduling and posting across multiple platforms. Its key features include the ability to schedule posts months in advance, which is a valuable feature for agencies and a small team. The first comment feature is also a great feature for Instagram.

4. Collaboration & Approval Workflow

• Loomly: The platform is built for collaboration, with a robust approval workflow and custom user roles. It supports slack and teams integrations, making it easy for marketing teams to work together on social media campaigns and a new post. It even has a teams integration feature.
• SocialPilot: Offers advanced features for collaboration, including unlimited users on some plans, custom user roles, and a collaborative dashboard. This powerful social media suite is highly recommended for agencies and clients who need streamlined services.

5. Analytics & Reporting

• Loomly: Provides post analytics and advanced analytics to track social media campaigns. You can schedule analytics reports to be sent to clients or team members. The loomly review often highlights the clarity of its post performance data.
• SocialPilot: Offers great analytics on post performance, follower growth, and overall social media presence. The socialpilot dashboard provides a comprehensive overview of your data, and you can generate and schedule reports, making it a valuable feature for new customers.

6. Unique Features & Differentiators

• Loomly: Key features include loomly’s calendar feature, which is a standout for visual planning, and the hashtag manager which provides relevant hashtag suggestions. The loomly dashboard also offers a competitive analysis feature, which is an advanced feature for marketing teams. Loomly also provides two factor authentication on higher plans.
• SocialPilot: SocialPilot is known for its bulk scheduling capabilities, which save significant time. The ai assistant is another standout feature for generating social media content. The platform also has white-label reporting, which is a great feature for marketing agencies. A socialpilot review often notes the tool’s better value.

7. Customization & Branding

• Loomly: On its advanced plan and premium plan, loomly supports custom branding, including a custom logo, branded subdomain, and custom favicon. This is a valuable feature for a business that wants to maintain a consistent brand identity.
• SocialPilot: SocialPilot’s higher-tier plans also offer custom branding and white-label services, which are highly beneficial for agencies that want to deliver branded services to their clients. This allows for a more seamless and professional experience.

8. User Interface (UI) & User Experience (UX)

• Loomly: Many users praise the loomly review for its clean and intuitive user interface. The loomly dashboard is designed for ease of use, making the post creation and posting process straightforward, even for those new to social media management.
• SocialPilot: SocialPilot has a user-friendly interface that is highly functional. While it may not be as visually oriented as Loomly, it provides a very efficient workflow for managing multiple social accounts and social media profiles. Its ability to bulk upload is a key differentiator.

9. Target Audience & Business Size

• Loomly: Is highly regarded by marketing teams and saas companies that prioritize a structured workflow and strong collaboration features. It’s a great tool for a small team and medium businesses focused on a cohesive social media strategy.
• SocialPilot: Caters to a broader audience, from small and medium businesses to large marketing agencies and multi location brands. The professional plan and other tools are built for scale, providing a solution for a business of any size that needs comprehensive services.

10. Pricing

• Loomly: Offers tiered pricing, with the advanced plan and premium plan including more users, social media campaigns, and advanced features. Loomly pricing can be a factor for some users, but many find the value worthwhile for the core features and collaboration tools.
• SocialPilot: Is often cited as offering better value, particularly for its professional plan. A credit card required for some trials. A socialpilot review often points to its competitive pricing and the robust suite of tools included, making it a better value for new customers.

11. Support & Security

• Loomly: Provides tailored support to its customers. It also offers two factor authentication on some plans, a valuable feature for security-conscious marketing teams managing sensitive data.
• SocialPilot: Offers comprehensive support and is highly recommended by users for its customer service. While it has some of its own security features, it’s essential to check the specifics of each plan. The platform’s overall reputation for reliability is a key factor for customers.

What to Look for When Choosing a Social Media Management Tool?

Here’s a breakdown of essential features and considerations:

• Features and Functionality: A great social media management platform will have valuable features for your specific needs. Look for a tool that offers bulk scheduling of scheduled posts, a content library for curating content, and an ai assistant for creating a post idea. The ability to manage messages and see your best posts is also crucial.
• Platform and Channel Support: Ensure the platform supports all your social platforms and social media channels, from Facebook pages to Twitter trends. The ability to manage multiple social media profiles is a key feature for a social media manager. SocialPilot, for example, is highly recommended for its broad support.
• Collaboration & Workflow: For marketing teams, an efficient custom workflow is a must. The ability to set up custom roles, manage a loomly post pending approval, and share a first post with clients is essential for seamless social media marketing efforts.
• Content and Analytics: A platform should provide tools to find organic posts, manage a content export, and avoid generic content. A conclusion loomly review might highlight its content inspiration tools. You should also have access to great features like advanced analytics to track engagement and see post performance.

Final Verdict (Our Pick)

So, which tool comes out on top? It’s a close call, but we’re giving the edge to SocialPilot.

Why? It offers incredible value for the price.

You get a ton of powerful features, like detailed analytics, client management tools, and a social inbox.

Plus, it’s super easy to use. SocialPilot is a great choice for small businesses who want to step up their social media strategy without breaking the bank.

Ultimately, the best tool for you depends on your individual needs and budget.

Both Loomly and SocialPilot offer free trials, so give them both a spin and see which one you prefer.

We’ve used both tools extensively to bring you this comparison so that you can trust our recommendation!

Whether you need help with post scheduling or managing multiple accounts, the right tool could make a big difference in your social media success.

More of Socialpilot

• Socialpilot vs Sprout Social: Socialpilot – more affordable scheduling. Sprout – advanced analytics, listening, CRM.
• Socialpilot vs Metricool: Socialpilot – straightforward scheduling, good price. Metricool – strong, user-friendly analytics.
• Socialpilot vs Sendible: Socialpilot – good balance of features/price (agencies). Sendible – client management, comprehensive listening.
• Socialpilot vs Content Studio: Socialpilot – strong scheduling, team tools. Content Studio – content discovery, AI suggestions.
• Socialpilot vs Heropost: (Info limited – might specialize in visuals or unique pricing).
• Socialpilot vs Agorapulse: Socialpilot – robust scheduling, unified inbox. Agorapulse – strong engagement, comprehensive listening.
• Socialpilot vs Zoho Social: Socialpilot – wider platform integrations. Zoho Social – cost-effective (Zoho users).
• Socialpilot vs Buffer: Socialpilot – more features for the price. Buffer – simpler, basic scheduling.
• Socialpilot vs Sprinklr: Socialpilot – better for small/medium biz. Sprinklr – enterprise-level.
• Socialpilot vs Later: Socialpilot – broader platform support. Later – visual content (Instagram).
• Socialpilot vs Loomly: Socialpilot – strong scheduling/analytics. Loomly – content calendar, teamwork.
• Socialpilot vs Blaze: (Info limited – might be a feature or less common tool).

More of Loomly

• Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
• Loomly vs Metricool: It provides broader analytics and website tracking.
• Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
• Loomly vs Sendible: It has more in-depth analytics and reporting features.
• Loomly vs Content Studio: It excels in content discovery and a unified inbox.
• Loomly vs Heropost: It focuses on AI-powered content creation.
• Loomly vs Agorapulse: It offers strong community management tools.
• Loomly vs Zoho Social: It integrates well with the Zoho suite.
• Loomly vs Buffer: It is known for its simplicity in scheduling.
• Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
• Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
• Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
• Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
• Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.

Frequently Asked Questions