Planoly vs Hootsuite: Escolhas Estratégicas de Mídias Sociais em 2025

por | Última atualização: 18 de abril de 2025

Ganhador
hootsuite
8.5
  • Publicar e agendar
  • Mídias sociais Análises
  • Criação de conteúdo com IA
  • Ferramentas de engajamento
  • Publicidade em redes sociais
  • Teste grátis por 30 dias disponível
  • Planos pagos a partir de US$ 99/mês
Vice-campeão
Planoly
7.0
  • Legenda de IA Escritor
  • Hashtags
  • Planejador Visual
  • Edição de conteúdo
  • Modelos
  • Teste grátis por 14 dias disponível
  • Planos pagos a partir de US$ 16/mês
Planoly vs Hootsuite

Você está sobrecarregado por mídias sociais management tools? Choosing between Planoly and Hootsuite can be tricky!

Both offer helpful features like scheduling and analytics, but which is best for você?

This post breaks down their key differences, helping you make a strategic choice for your negócios.

We’ll explore pricing and features. Ease of use to find your perfect fit.

Planoly vs. Hootsuite: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Planoly and Hootsuite.

We dug deep into their features, explored their pricing plans, and even experimented with their user interfaces.

Now, we’re ready to share our findings and help you decide which platform reigns supreme.

logotipo planoly

Quer conteúdo bonito e organizado para o Instagram? O planejador visual e as ferramentas de hashtag do Planoly tornam isso muito fácil. Experimente seu conteúdo.

7de 10

Preços: Teste grátis por 14 dias disponível. Plano pago a partir de US$ 16/mês.

Principais características:

  • Planejador Visual
  • Content Collaboration
  • Gestão de Hashtags
logotipo do hootsuite

Manage all your social media from one powerful platform. Start your free 30-day Hootsuite and experience our platforms.

8.5de 10

Preços: Teste grátis por 30 dias. Plano pago a partir de US$ 99/mês.

Principais características:

  • Agendamento em massa
  • Monitoramento de mídias sociais
  • Gestão de Equipes

O que é Planoly?

Have you ever wished you could plan your Instagram feed visually? That’s where Planoly shines.

It’s known for its drag-and-drop planner, making it super easy to arrange your posts antes they go live.

And it’s not just for Instagram! Use it for Pinterest, Facebook, and Twitter too.

logotipo planoly
Planoly
7.0

Want a beautifully organized Instagram Planoly’s visual planner that makes it easy to design the perfect feed? Start your free trial and get access to hashtag tools and more!

Principais benefícios

  • Planejamento visual: Planeje a estética do seu Instagram.
  • Ferramentas de hashtag: Aumente seu alcance com hashtags relevantes.
  • Colaboração de conteúdo: Trabalhe em perfeita sintonia com sua equipe.
Vídeo do YouTube

Preços

A Planoly oferece um plano gratuito com algumas funcionalidades limitadas. Precisa de mais? Os planos pagos começam em US$ 15 por mês.

  • Iniciante: US$ 16 por mês para um conjunto de fotos para redes sociais, com até 60 uploads por mês.
  • Crescimento: US$ 28 por mês para três usuários, com uploads ilimitados.
  • Pró: US$ 43/mês para dois conjuntos de redes sociais, até 6 usuários + suporte prioritário.
Preços Planoly.

Prós

  • Beautiful interface.
  • Fácil de usar.
  • Great visual planning.
  • Affordable.
  • Suporte útil.

Contras

  • Limited social networks.
  • Análises básicas.
  • No social listening.

O que é o Hootsuite?

Need a tool to manage todos your social media? Hootsuite is your answer.

It’s a powerhouse platform for scheduling, engaging with your audience, and tracking your results.

Considere-o como seu centro de comando de mídias sociais.

logotipo do hootsuite
Hootsuite
8.5

Precisa gerenciar todas as suas redes sociais em um só lugar? A plataforma oferece ferramentas poderosas para agendar, monitorar e acompanhar seus resultados. Descubra por que as empresas adoram o Hootsuite.

Principais benefícios

  • Agendamento simplificado: Plan and schedule posts across multiple platforms.
  • Social listening: Track brand mentions and industry trends.
  • Team management: Collaborate effectively with your team.
  • Análises avançadas: Measure your social media performance.
Vídeo do YouTube

Preços

Hootsuite’s pricing is geared towards businesses and agencies. Their plans start at $99/month.

  • Profissional (US$ 99/mês): Agendamento ilimitado de posts, recomendações sobre o melhor horário para postar, ferramenta de comparação com a concorrência.
  • Equipe (US$ 249/mês): para três usuários com 20 contas em redes sociais.
  • Personalização empresarial: Comece com cinco usuários e 50 contas de redes sociais.
Preços do Hootsuite

Prós

  • Robust features.
  • Manages many platforms.
  • Excellent analytics.
  • Ótimo para equipes.
  • Excelente suporte ao cliente.

Contras

  • Pode ser caro.
  • Interface feels dated.
  • Curva de aprendizado acentuada.

Planoly vs Hootsuite: Feature Comparison

Ready for a head-to-head matchup? Let’s see how Planoly and Hootsuite stack up across seven key features.

This will help you see which social media management platform best fits your needs.

Plataformas de mídia social suportadas

  • Planoly: Works with Instagram, Pinterest, Facebook, and Twitter. It’s a good choice if these are your main platforms.
  • Hootsuite: Supports more networks. This includes LinkedIn, YouTube, and even Google Business Profile.
calendário hootsuite

Agendamento de mídias sociais

Both tools make it easy to schedule social media posts in advance.

  • Planoly: Offers a visual planner for Instagram. This helps you see how your feed will look. You can also set up social media posts to be scheduled for other platforms.
  • Hootsuite: Let you bulk schedule social media posts. This saves time if you manage many social media accounts.

Monitoramento de mídias sociais

Want to keep an eye on what people are saying about your brand?

  • Planoly: Has limited social media monitoring features.
  • Hootsuite: Offers more robust social media monitoring. You can track brand mentions and keywords. This helps you stay on top of your social media presence.
Account manager of planoly

Postagem automática

Both platforms let you auto-post your content.

  • Planoly: Makes it easy to auto-post to your chosen platforms.
  • Hootsuite: Gives you more control over when and where your content is published.

Gestão de ativos

Need a place to store your images and videos?

  • Planoly: Has a built-in asset management system. You can also organize your own media files in one place.
  • Hootsuite: Offers basic asset management features. You can upload and store files for your social media posts.
Criando uma nova publicação com o Planoly

Calendário de Conteúdo

Want a bird’s-eye view of your social media efforts?

  • Planoly: Provides a simple content calendar. You can see your scheduled posts at a glance.
  • Hootsuite: Offers a more detailed content calendar. You can drag & drop posts to reschedule them in a few seconds.

Google Business Profile

  • Planoly: Doesn’t directly integrate with Google Business Profile.
  • Hootsuite: This lets you manage your Google Business Profile. You can respond to reviews and update your business information. This is a big plus if you want to manage your entire online presence in only one place.

Hopefully, this comparison helps you decide which tool is right for you.

Both Planoly and Hootsuite can help you streamline your social media can efforts across multiple social networks.

The best choice depends your specific needs & budget.

Choosing Between Planoly and Hootsuite?

  • Consider your budget. Hootsuite is significantly more expensive than Planoly.
  • Think about the social media platforms you use. Planoly is a good choice for visual platforms like Instagram and Pinterest. Hootsuite supports a wider range of networks.
  • Você precisa de recursos avançados como social listening? Hootsuite offers more robust features than Planoly.
  • How important is the ease of use? Planoly is generally considered more user-friendly.
  • Do you need a visual planner for Instagram? Planoly’s drag-and-drop interface is hard to beat.
  • How important is customer support? Both platforms offer excellent customer support.

Ultimately, the best choice depends on your specific needs & priorities.

Consider what’s most important to you and choose the platform that best aligns with your requirements.

Veredito final (nossa escolha)

Hootsuite is our winner! It’s powerful enough to handle all your social media posts, from scheduling and tracking to managing your Google Business Profile.

It’s a one-stop shop, but the interface has a learning curve.

Planoly is great if you’re on a budget and focused on visual platforms like Instagram.

It’s simpler and has a beautiful interface.

Whichever you choose, set it up correctly! Connect your social media accounts and adjust the settings.

If you see “verification successful waiting,” the site is properly connected.

Perguntas frequentes

Can I use Planoly and Hootsuite together?

Absolutely! They can work together seamlessly. Use Planoly for visual planning and Hootsuite to manage a wider range of social media posts and platforms.

Is Hootsuite worth the price?

If you need a robust platform to manage all your social media efforts and have the budget, then yes. Hootsuite offers advanced features like social listening and team management that make managing social media posts a breeze.

Does Planoly offer a free trial?

Yes, Planoly has a free plan with limited features. You can also try their paid plans with a free trial to see if it’s the right fit for your social media posts.

Posso agendar Stories do Instagram com essas ferramentas?

Planoly: Yes, you can visually plan and schedule Instagram Stories. Hootsuite: You can schedule Stories, but you’ll get a notification on your phone to publish them.

What if I need help using these platforms?

Both Planoly and Hootsuite offer helpful resources and support. You can find tutorials FAQs, and contact their support teams if you need assistance getting your site properly set up or have questions about creating social media posts.

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