Metricool ou Planoly: qual impulsionará suas mídias sociais em 2025?

por | Última atualização: 15 de abril de 2025

Ganhador
Métricool
8.0
  • Gerenciamento de usuários
  • Calendário
  • Análises
  • Tracker
  • Gerente de Mídia
  • Plano gratuito disponível
  • Planos pagos a partir de US$ 18/mês
Vice-campeão
Planoly
7.5
  • Legenda de IA Escritor
  • Hashtags
  • Planejador Visual
  • Edição de conteúdo
  • Modelos
  • Teste grátis por 14 dias disponível
  • Planos pagos a partir de US$ 16/mês
Métricool vs Planoly

Are you struggling to juggle all your mídias sociais contas?

Feeling overwhelmed by the constant need to create and schedule posts? You’re not alone!

Many businesses and individuals find it challenging to keep up with the demands and relax.

In this post, we’ll explore the key features of both Métricool vs Planoly, compare their pricing, and help you decide which one comes out on top.

Metricool vs Planoly: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Planoly.

We dove deep into their features, explored their interfaces, and analyzed their pricing plans to understand their strengths and weaknesses.

Agora, vamos ver como eles se comparam!

Métricool

Ready to give Metricool a try? Sign up for a free account and experience the difference!

8de 10

Preços: Possui um plano gratuito. O plano pago começa em US$ 18 por mês.

Principais características:

Planoly

Are you intrigued by Loomly’s collaborative features? Give it a try and experience more!

7.5de 10

Preços: 14-Day Free Trial Available. Paid plan starts at $16/month

Principais características:

  • Visual planner
  • content collaboration
  • Instagram link in bio

O que é o sistema métrico?

Think of Metricool as your social media command center.

It’s a robust platform packed with tools to help you plan, analyze, and manage your social media presence.

It’s like having a marketing team and a data analyst all rolled into one!

Métricool
Métricool
8.0

Ready to give Metricool a try? Sign up for a free account and experience the difference!

Principais benefícios

  • Deep dive into your data: Metricool gives you really detailed analytics. You can see what’s working and what’s not.
  • Plan like a pro: Their planning tools help you visualize your content calendar and schedule posts across different platforms.
  • Hashtag help: Metricool enables you to find the best hashtags to reach a wider audience.
  • Keep an eye on the competition: You can track what your competitors are doing and learn from their strategies.

Preços

  • Livre: US$ 0 por mês para 5 perfis de concorrentes.
  • Iniciante: US$ 18 por mês para 100 perfis de concorrentes.
  • Avançado: US$ 45 por mês para Gestão de Funções.
  • Personalizado: Preços personalizados.
Métricool

Prós

  • Comprehensive data
  • Preços acessíveis
  • Excelente suporte ao cliente.

Contras

  • Limited visual planning features
  • Muito complexo para iniciantes.

O que é Planoly?

Planoly is all about visual planning and making your Instagram feed look amazing.

It’s like having a personal stylist for your social media!

But it’s not just about pretty pictures; Planoly also offers tools to help you schedule posts, manage your content, and track your results.

logotipo planoly
Planoly
7.5

Want a beautifully organized Instagram Planoly’s visual planner that makes it easy to design the perfect feed? Start your free trial & get access to hashtag tools & more!

Principais benefícios

  • Planejamento visual: Planeje a estética do seu Instagram.
  • Ferramentas de hashtag: Aumente seu alcance com hashtags relevantes.
  • Colaboração de conteúdo: Trabalhe em perfeita sintonia com sua equipe.
Vídeo do YouTube

Preços

Planoly offers a free plan with some limited features. Need more? Paid plans start at $16/month.

  • Iniciante: US$ 16 por mês para um conjunto de fotos para redes sociais, com até 60 uploads por mês.
  • Crescimento: US$ 28 por mês para três usuários, com uploads ilimitados.
  • Pró: US$ 43/mês para dois conjuntos de redes sociais, até 6 usuários + suporte prioritário.
Preços Planoly.

Prós

  • Beautiful interface
  • Ferramentas poderosas de planejamento visual
  • Great for collaboration

Contras

  • Análises limitadas
  • Focus on Instagram

Metricool vs Planoly: Feature Comparison

Let’s compare these two popular social media management software options, Metricool and Planoly, to see which best fits your needs.

Plataformas de mídia social

  • Métricool: A true all-in-one platform. Manage 10+ networks from a single platform, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Planoly: Primarily for Instagram, with limited support for other platforms.

Veredicto: Metricool wins for multi-platform users.

Planejamento visual

  • Métricool: Offers a basic visual planner for scheduling and previewing your feed.
  • Planoly: Excels at visual planning with a drag-and-drop interface, perfect for Instagram aesthetics.

Veredicto: Planoly is the go-to for visual-focused brands.

Account manager of planoly

Monitoramento de mídias sociais

  • Métricool: Includes basic social listening to track brand mentions and hashtags.
  • Planoly: Lacks social listening features.

Veredicto: Metricool is better for those needing social listening within their management tool.

Análise e Relatórios

  • Métricool: Provides in-depth analytics with customizable reports, perfect for data-driven decisions.
  • Planoly: Offers basic analytics, but not as comprehensive as Metricool.

Veredicto: Metricool is the winner for data analysis.

Colaboração em equipe

  • Métricool: This includes team collaboration in its team and professional plans.
  • Planoly: Offers collaboration tools for streamlined workflows.

Veredicto: Both are suitable for pequenas empresas needing team collaboration features.

Métricool
  • Métricool: Manage your Google Ads campaigns alongside your social media efforts.
  • Planoly: It doesn’t offer management of Google Ads.

Veredicto: Metricool wins if you need a single platform for both.

Preços

  • Métricool: Offers a free plan and various paid plans, including an Enterprise plan.
  • Planoly: Has a free plan and two paid plans (Solo and Duo).

Veredicto: Metricool provides more pricing flexibility for individuals and enterprises.

What to Look for When Choosing a social media management tool?

  • Seu orçamento: Both Metricool and Planoly offer free plans, but their paid plans vary in price. Consider how much you’re willing to spend each month.
  • Seus objetivos nas redes sociais: What are you hoping to achieve with your social media? Are you focused on growing your audience, driving traffic to your website, or increasing brand awareness?
  • As plataformas que você utiliza: Do you need a tool that supports all the social media platforms you use? Or are you primarily focused on one or two platforms?
  • Your need for analytics: How important is it to have in-depth analytics and reportagem?
  • Your visual needs: Is having a visually appealing Instagram feed a top priority?
  • Facilidade de uso: How comfortable are you with using new software? Some platforms are more intuitive than others.
  • Suporte ao cliente: How important is it to have access to reliable customer support?

Veredito final (nossa escolha)

So, which tool comes out on top in the Planoly vs Metricool debate?

For us, it’s Métricool. It’s a more well-rounded platform with robust features and in-depth analytics.

We love that you can manage all your social media accounts in one place, track your progress, and even monitor your competitors.

Plus, Metricool offers a wider range of pricing options, including a Professional plan that’s perfect for businesses and agencies.

However, if your main focus is Instagram and you prioritize visual planning, Planoly might be a better fit.

It’s super easy to use and has amazing tools for creating a beautiful feed.

If you primarily plan to use Planoly, then Metricool’s extra features might not be worth the additional cost.

Em última análise, a melhor escolha depende das suas necessidades e prioridades específicas.

Now it’s time to choose the tool that will help you boost your social media game in 2024!

Perguntas frequentes

Is Metricool better than Planoly?

It depends on your needs! Metricool is better for in-depth analytics and managing multiple social media platforms. Planoly is better for visual planning, especially for Instagram. If you’re trying to decide between Metricool and Planoly, consider your priorities.

Can I use Planoly and Metricool together?

Yes! Some users find it helpful to use Planoly for visual planning and Metricool for analytics and reporting. This allows you to combine the strengths of both Planoly and Metricool. There might be very wrong information that planoly use metricool to go forward.

What is the main difference between Metricool and Planoly?

Metricool is an all-in-one social media management tool with a strong focus on analytics. Planoly is primarily a visual planner and scheduler, which is best for Instagram. When comparing Planoly vs Metricool, remember their core functions.

Does Planoly or Metricool offer a free plan?

Both Planoly and Metricool offer free plans with limited features. You can upgrade to a paid plan for more functionality. So whether you choose Planoly or Metricool, you can try it out for free!

Which is more expensive, Planoly or Metricool?

Planoly’s paid plans start slightly cheaper than Metricool’s. However, Metricool offers more flexibility with its Professional and Enterprise plans. If budget is a concern, factor this into your Planoly vs Metricool decision. Also, there could be confusion that the comparison is between metricool vs pianoly

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