

⚡ Kort oordeel:
- Prijzen: Koper CRM starts at $9/seat/month. Thryv starts at $244/month for the Marketing Center package.
- Het meest geschikt voor: Copper CRM suits sales teams living inside Gmail. Thryv suits service businesses juggling bookings, invoices, and reviews.
- Belangrijkste verschil: Copper is a sales CRM with deep Google Workspace integration. Thryv software bundles CRM with marketing tools and a websitebouwer.
- Onze keuze: Copper CRM, rated 3.5 versus 2.6, because it costs far less and fits an existing Gmail inbox workflow.

These two products get compared for one odd reason.
Both are sold as CRM software for kleine onderneming eigenaren.
Maar ze waren gebouwd voor heel andere taken.
Copper CRM lives inside Gmail and tracks your sales process.
Thryv runs the front desk for local service companies.
Here is how to pick the right tool for your team.
Overzicht
This Copper CRM vs Thryv comparison covers pricing details, features, and daily functionality.
Onze schrijvers hebben beide platforms uitgebreid uitgeprobeerd.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Everything else comes from published documentation and G2 reviews.
Aan het eind weet je welke het beste bij je past. bedrijf.
Wat is Copper CRM?
Copper CRM is a sales CRM built only for Google Workspace, formerly G Suite.
It launched in 2012 as a Gmail extension that killed manual gegevens ingang.
A Chrome extension puts the whole CRM inside your Gmail inbox.
You can create leads, companies, and tasks directly from Gmail and Google Calendar.
Copper claimt wereldwijd meer dan 30.000 CRM-klanten te hebben, waaronder Google zelf.
Watch the walkthrough before we dig into the numbers.

🏆 Winnaar: Copper CRM
The only CRM made for Gmail and Google Calendar. Records fill themselves from your email. A 14-day free trial is available.
Copper CRM-prijzen
Copper CRM pricing runs across four seats-based tiers.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Starter | $9 per stoel per maand | Organizing contacts with limited features |
| Basis | $23 per stoel per maand | Up to 2,500 contacts and basic pipelines |
| Professioneel | $59 per stoel per maand | Up to 15,000 contacts plus workflow automatisering |
| Bedrijf | $99 per stoel per maand | Email sequence sending and advanced capabilities |
Pricing verified August 2026.

Gratis proefperiode: Yes. Copper offers a 14-day free trial so new users can test the platform first.
Geld-terug-garantie: No published refund window. Cancel before your renewal date instead.
📌 Opmerking: The Starter plan has no pipeline functionality. You get contact management only. The Professional plan adds reporting, and the Business tier unlocks email sequence automatisering.
⚠️ Pricing conflict: Our CSV lists annual rates. Copper’s published monthly rates are higher when paid monthly — around $29 for Basic, $69 for Professional, and $134 for Business. Check the vendor site before you buy.
Belangrijkste voordelen van Copper CRM
Here is what makes Copper worth a look:
- Integratie met Google Workspace: Emails, meetings, and contact data sync on their own. Google Docs, Google Sheets, and Google Drive files attach to records.
- No manual data entry: Copper populates new contacts from your Gmail history. Sales reps stop typing names twice.
- Meerdere pijplijnen: You can create pipelines for deals and projects. Each new lead moves through stages you define.
- Werkstroomautomatisering: Automate tasks and repetitive steps. This cuts the busywork out of a long sales process.
- Email templates and automated emails: Send one-off notes or an email sequence. Sequences require the Business tier.
- Aangepaste rapportage: Build your own sales reports from Copper data. You can easily track win rates by rep.
- Beveiliging: Data encryption, two-factor authentication, and compliance with Google’s security standards.

The dashboard below shows how the CRM sits beside your inbox.

Wat ons team opmerkte
Ons schrijver set up Copper on a live Google Workspace account and worked deals for several days. Here is what stood out:

Voordelen en nadelen van Copper CRM
✅ Voordelen
- Deep Google Workspace integration with Gmail and Google Calendar
- Interface feels familiar to anyone who uses Google products
- Automated emails send from your own Gmail account for better personalization
- User-friendly API makes custom integration work easier than HubSpot
- Transparent pricing with no hidden developer costs
❌ Nadelen
- De prijs is hoog in vergelijking met andere CRM-systemen met vergelijkbare functionaliteit.
- Cannot be used natively by companies on Microsoft 365
- Contact management has been reported as unreliable, with contact information disappearing
- De marketingfunctionaliteit is onhandig en draait op een externe tool, Outfunnel.
Wat is Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies before the pivot to software.
In June 2020 it reported $1.3 billion in revenue over twelve months.
The company employs more than 2,400 employees and operates in 48 states.
More than 50,000 local businesses across the U.S., Canada, and Australië Gebruik het.
The software runs in a browser on any device with an internet connection.

This review video shows the platform in action.

Runner Up: Thryv
One system for bookings, invoices, and reviews. Built for service businesses that want to stay organized and get paid faster.
Thryv-prijzen
Thryv sells packages rather than per-user seats.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Marketingcentrum | $244/maand | Listings, SEO, and campaign tracking |
| Keap | $299/maand | See the pricing note below this table |
Pricing verified August 2026.
Gratis proefperiode: No standard trial. Thryv offers a free plan with limited features and demos on request.
Geld-terug-garantie: None published. Packages also carry a one time onboarding fee of $250.
📌 Opmerking: Thryv sells the Thryv Business Center and the Thryv Command Center separately. Published entry pricing starts around $20.00 per user per month, so your quote depends on the bundle you pick.
⚠️ Data conflict: The second row above carries a competitor label in our source data and does not match Thryv’s own plan names. Treat both figures as package-level estimates and confirm current pricing details with a Thryv rep before signing.
Belangrijkste voordelen van Thryv
Here is what Thryv brings to a service business:
- Thryv Command Center: A unified inbox that pulls email, SMS, sociale media, and web chats together. Phone calls and customer interactions land in one place.
- Online inplannen: Clients book appointments 24/7. Typical users report a 61% increase in bookings.
- Verbeterde lokale vermeldingen: Business information syncs across 50+ listing sites. The platform also manages online reviews.
- Client portal estimates: Customers schedule, pay, share documents, and view account details in a secure portal.
- Billing that gets you paid faster: ThryvPay handles online payment for service work. Digital document signing speeds up invoices.
- Marketingautomatisering: Trigger-based email and SMS marketing messages go out on their own. The AI Response Tool drafts replies to reviews.
- Tijdsbesparing: Owners save an average of 20 hours per week on admin work. TeamChat keeps staff talking without another app.

The homepage below shows how the company pitches all of this.

Wat ons team opmerkte
Our writer ran a demo account through booking, invoicing, and review replies. Here is what stood out:

Voor- en nadelen van de Thryv
✅ Voordelen
- One system replaces booking, invoicing, and listing tools
- Website builder and SEO services included in the package
- 24/7 support and a mobile app for field teams
- Reputation management across reviews and social profiles
❌ Nadelen
- Package pricing is far higher than a standalone sales CRM
- A $250 onboarding fee applies before you start
- Deal pipelines and forecasting are thin for sales teams
- Contract terms and quotes vary by location and rep
Functievergelijking
Ready for the side-by-side? We compare ten areas that decide most buying calls.
| Functie | Koper CRM | Thryv |
|---|---|---|
| Startprijs | $9 per stoel per maand | $244/maand |
| Gratis plan | ❌ | ✅ |
| Integratie met Google Workspace | ✅ | ❌ |
| Meerdere pijpleidingen | ✅ | ❌ |
| Leadscore | ✅ | ❌ |
| Appointments & Client Portal | ❌ | ✅ |
| Facturen en betalingen | ❌ | ✅ |
| Websitebouwer | ❌ | ✅ |
| Reputatiemanagement | ❌ | ✅ |
| Het beste voor | Verkoopteams in Gmail | Lokale dienstverlenende bedrijven |
1. Contactbeheer
Koper CRM: Records for people and companies build themselves from your Gmail history. Import data from Google Sheets when you migrate, then let Copper handle new contacts. The Basic plan caps you at 2,500 contacts.

Thryv: Client records are built around jobs and appointments rather than deals. TeamChat lets staff discuss a client without leaving the record.

⚠️ Waarschuwing: Some Copper users have reported contact information disappearing. Export a backup on a set date each month.
2. Pipelines and Sales Process
Koper CRM: You can create pipelines for sales and for delivery work, and run multiple pipelines at once. Drag a deal between stages and the close date updates.

Thryv: Market Builder maps campaigns and audiences instead of deal stages. Sales reps who need forecasting will find this thin.
3. Workflowautomatisering
Koper CRM: Workflow automation removes repetitive steps and manual data entry. You set a trigger, then Copper assigns owners and creates follow-up tasks directly.

Thryv: Automation focuses on client-facing moments like reminders and rebooking nudges. The AI Response Tool drafts replies so you respond to reviews in a few seconds.
4. Email and Marketing Tools
Koper CRM: Email templates keep replies consistent, and automated emails go out from your own Gmail account. Bulk emails and email sequence sending sit in the Business tier, and marketing functionality leans on Outfunnel.

Thryv: Trigger-based email and SMS marketing messages are built in, not bolted on. Social media management posts and schedules from the same screen.

⚠️ Waarschuwing: Copper’s automated emails are transactional and carry no unsubscribe link. Use a dedicated marketing tool for newsletters.
5. Lead Scoring and Tracking
Koper CRM: Lead scoring ranks a new lead by activity and fit. Copper also tracks when someone opened an email and what they clicked.

Thryv: Campaign analytics measure which ads and posts brought the call. You can easily track cost per booking across channels.

6. Reporting and Website Tracking
Koper CRM: Custom reporting lets you build sales reports from your own data. Reporting starts on the Professional plan, not the Starter plan.

Thryv: Website tracking shows traffic, sources, and form fills on your site. That matters because the website builder ships in the same package.

7. Integrations and Add Ons
Koper CRM: Copper’s integration story is Google first, covering Gmail and Google Calendar, Google Docs, Google Drive, and Google Sheets. The API is user-friendly, so connecting other tools is straightforward. Companies on Microsoft 365 are out of luck.

Thryv: Add ons cover SEO services, listings, and payments rather than office suites. Local listing sync is the standout piece of technology here.
8. Project Management and Billing
Koper CRM: You can manage projects in a pipeline after a deal closes. There is no native invoicing, so billing lives in another tool.

Thryv: Billing and invoicing are core, with digital signing and ThryvPay for payment. Project management is job-based, which suits crews more than sales cycles.

9. Gebruiksgemak en ondersteuning
Koper CRM: The interface is intuitive for anyone who already uses Google products, which speeds up adoption. A mobile app logs calls and texts, and Copper can automate tasks in the background.

Thryv: Onboarding is guided, and 24/7 support is included with every package. Online reputation management is where new users see value fastest.
10. Prijsbepaling en kosten
Here are both price lists side by side.
| Laag | Koper CRM | Thryv |
|---|---|---|
| Invoer | Starttarief: $9 per gebruiker per maand | Gratis abonnement (beperkte functies) |
| Midden | Basistarief: $23 per persoon per maand | Marketingcentrum: $244 per maand |
| Bovenste | Professioneel: $59 per gebruiker per maand | $299/month package |
| Bovenkant | Zakelijk: $99 per gebruiker per maand | Custom bundles by quote |
Koper CRM: A three-person sales team on Basic pays $69 per month total. Copper CRM pricing climbs steeply between tiers, and paid monthly rates run higher than the annual figures above.
Thryv: Packages bundle software with services, so the monthly figure covers marketing work too. Add the $250 onboarding fee to your first invoice when you budget.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Een beperkt budget | Koper CRM | Starts at $9 per seat |
| Google Workspace-integratie | Koper CRM | Built as a Gmail extension |
| Appointments and invoices | Thryv | Booking and payment built in |
| Beheer van beoordelingen en aanbiedingen | Thryv | Syncs 50+ listing sites |
| Deal forecasting | Koper CRM | Real pipelines and lead scoring |
| A website builder | Thryv | Site and SEO in one package |
💰 Jouw budget
Copper’s entry seat costs less than a lunch. Thryv’s package pricing is a marketing budget line, not a software one.
🔌 Jouw technologie-stack
Copper only makes sense if your team already runs Google Workspace. Thryv is browser based and does not care which office suite you use.
📞 How Customers Reach You
If deals start with an email thread, Copper wins on speed. If they start with a phone call or a booking form, Thryv handles that flow better.
🎓 Jouw ervaringsniveau
Copper feels familiar within an hour if you know Gmail. Thryv needs onboarding, which is why the fee exists.
🆓 Gratis proefversies en demo's
Copper gives you 14 days of free access to test it yourself. Thryv steers you toward a demo and a free plan with limited features.
🛟 Ondersteuningsopties
Thryv includes 24/7 human support with every package. Copper leans on documentation and email support during business hours.
Overstaphandleiding
Already paying for one of them? Here is what changes.
🔄 Switching from Copper CRM to Thryv?
✅ Wat je eraan hebt:
- Appointments, invoices, and payments in one system
- Listing sync and online review management
- A website builder and 24/7 support
❌ Wat je verliest:
- Native Google Workspace integration and the Chrome extension
- Meerdere verkoopkanalen en leadscoring
- A low per-seat price for a small sales team
📋 Zo schakel je over:
- Export contacts, leads, and activity from Copper as CSV
- Book a Thryv demo and confirm the onboarding fee
- Import your list, then rebuild templates and booking pages
🔄 Switching from Thryv to Copper CRM?
✅ Wat je eraan hebt:
- A much lower monthly bill for a small team
- CRM records inside the Gmail inbox you already use
- Real pipeline reporting for the sales team
❌ Wat je verliest:
- Booking, invoicing, and the client portal
- Listing sync and reputation management
- Included website hosting and SEO work
📋 Zo schakel je over:
- Export client records and invoice history from Thryv
- Start the 14-day Copper trial on your Google account
- Import the file, then pick separate booking and billing tools
Wat onze recensie niet behandelde
This comparison focused on small businesses and small sales teams. We did not test enterprise contracts, custom Thryv bundles, or high-volume API work in Copper. Quotes for Thryv vary by location and rep, so your number may differ from ours. If you manage 50 or more users, your priorities will look different from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Koper CRM |
| 🚀 Kernfuncties van CRM | Koper CRM |
| 🔌 Integraties | Koper CRM |
| 📣 Marketingtools | Thryv |
| 💳 Invoices & Payments | Thryv |
| 👶 Gebruiksgemak | Koper CRM |
| 🏆 Algemene winnaar | Koper CRM |
🏆 WINNAAR: COPPER CRM
Copper CRM wins 4 out of 6 categories and holds the higher rating at 3.5 versus 2.6.
Het meest geschikt voor: Gmail-based sales teams, agencies tracking projects, and small businesses that want less admin work.
These two products barely compete. Copper CRM is a sales tool that hides inside Gmail and keeps deals moving.
Thryv is a front-office suite for local service companies. It handles bookings, reviews, and payments better than any sales CRM will.
If your customers book appointments and pay invoices, Thryv earns its price. For everyone else tracking a pipeline, Copper is the cheaper and sharper choice.
Meer informatie over Copper CRM vergeleken
Here is how Copper stacks up against other CRM options:
Koper wint op: A friendlier API, faster setup for Gmail users, and a cheaper entry seat.
HubSpot wint op de volgende punten: A genuine free CRM, built-in bulk emails, and reporting depth for larger teams.
Koper wint op: Deeper Gmail sync, project pipelines, and automatic record creation.
Capsule wint op: A free tier, lower mid-tier costs, and support for Microsoft mail.
Copper CRM versus Freshsales CRM
Koper wint op: Google-native workflow, simpler onboarding, and cleaner activity logging.
Freshsales wint op de volgende punten: Built-in calling, AI deal insights, and a broader set of channels.
Koper wint op: Gmail-side data capture, Google Calendar sync, and sales-specific defaults.
Maandag wint op: Flexible boards, wider project management use, and a free starter tier.
Meer informatie over Thryv
Here is how Thryv compares to other kleine onderneming platforms:
Thryv wint op: Listing sync, guided onboarding, and 24/7 support for non-technical owners.
Ga naar een hoger niveau wint op: Agency white labeling, funnel building, and far lower monthly cost.
Thryv wint op: Reputation management, local SEO services, and an included website.
Keap wint dankzij: Sales automation depth, e-commerce features, and campaign branching logic.
Thryv wint op: Appointment booking, payment collection, and the client portal.
ActiveCampaign wint op: Email deliverability, segmentation, and a much lower entry price.
Thryv vs Zendesk
Thryv wint op: Marketing and billing in one place, plus local listing work.
Zendesk wint op de volgende punten: Ticket routing, service-level reporting, and scale for support teams.
Veelgestelde vragen
Waarvoor wordt Copper CRM gebruikt?
It tracks leads, deals, and customer relationships inside Google Workspace. Sales teams use it to log activity from Gmail without typing records by hand.
Is Thryv een CRM-systeem?
Yes, though it is broader than a sales CRM. The platform also handles appointments, invoices, listings, and reviews for local service businesses.
Wat is de oude naam van Copper CRM?
It was called ProsperWorks. The company launched in 2012 as a Gmail extension and later rebranded to Copper.
Is Thryv onderdeel van de Gouden Gids?
Thryv grew out of Yellow Pages companies, including Dex Media. It now trades publicly as Thryv Holdings, Inc. and sells software.
Werkt Copper CRM met Outlook?
No. Copper is built for Gmail, so Microsoft 365 companies cannot use it natively. Thryv is a better fit for those teams.












