Snelstart
Deze handleiding behandelt alle functies van Keap:
- Aan de slag — Create your Keap account and finish basic setup
- Hoe Automation Builder te gebruiken — Build when-then follow-ups that run on their own
- Hoe CRM te gebruiken — Keep every lead and customer record in one place
- Hoe e-mail en sms te gebruiken — Send one-off emails and texts from any contact record
- Hoe landingspagina's te gebruiken — Capture lead data with pages and web forms
- Hoe gebruik je een verkooppijplijn? — Set up a visual Kanban-style board for your deals
- Hoe gebruik je leadmanagement en -tracking? — See where leads come from and what they do next
- Hoe gebruik je Keap AI? — Launch campaigns fast with 30+ pre-built plays
- Hoe e-mailmarketing te gebruiken — Send targeted broadcasts to tagged segments
- Hoe pijplijnbeheer te gebruiken — Move deals daily and let tasks fire themselves
Benodigde tijd: 5 minuten per film
Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven
Waarom zou je deze gids vertrouwen?
I’ve used Keap for eight months and tested every feature covered here. This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.
Keap is een van de machtigste. CRM and automation tools for small businesses today.
Maar de meeste gebruikers benutten slechts een fractie van de mogelijkheden.
Deze handleiding laat u zien hoe u alle belangrijke functies kunt gebruiken.
Stap voor stap, met screenshots en professionele tips.
Keap-handleiding
This complete How to Use Keap tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.
Keap
Keap puts CRM, email, texts, and automation in one place. Small businesses use it to capture leads and follow up on autopilot. Try it free — no credit card needed to start.
Aan de slag met Keap
Voordat u een functie kunt gebruiken, moet u deze eenmalige installatie voltooien.
Het duurt ongeveer 3 minuten.
Here’s a look at my own setup experience:
Laten we nu elke stap eens doornemen.
Step 1: Create Your Keap Account
Go to keap.com and click “Try free.”
Sign up with your work email and create a password.
Je hebt geen creditcard nodig om de proefperiode te starten.
✓ Controlepunt: Controleer uw inbox for a confirmation email, then sign in.
Step 2: Open the Keap Application
Keap runs in your browser, so nothing installs on your computer.
You can also grab the mobile iOS application to add contacts on the go.
Log in with your new Keap account.
Here’s what you get once you’re inside:
✓ Controlepunt: Je zou het hoofddashboard moeten zien.
Stap 3: Voltooi de eerste installatie
Keap provides an onboarding checklist plus a video library to guide your setup.
Work through it: connect your email, import contacts, and customize your dashboard.
You can also plug in your existing tech stack through 5,000+ integrations.
✅ Klaar: Je bent klaar om een van de onderstaande functies te gebruiken.
Hoe gebruik je Keap Automation Builder?
Automation Builder lets you build when-then follow-ups that run without you.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Open het tabblad Automatiseringen
Click “Automations” in the left menu, then hit “Create.”
Pick Easy Automations to start, or grab a template.
Step 2: Set Your When and Then
Choose a trigger, like “when a form is submitted.”
Then add actions: send an email, fire a text, or create a task.
Zo ziet het eruit:
✓ Controlepunt: Your trigger and actions connect on the visual canvas.
Stap 3: Voorbeeldweergave en publiceren
Run the preview, fix anything odd, then publish.
✅ Resultaat: New leads now get instant follow-ups while you sleep.
💡 Pro-tip: Prioritize a Welcome Campaign first, then add Appointment Reminders to cut no-shows.
Hoe Keap CRM te gebruiken
CRM lets you capture all lead and customer info in one place.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Add Your Contacts
Open “Contacts” and click “Add Contact,” or import a CSV.
Clean your list before importing to avoid duplicates and dead emails.
Step 2: Open a Contact Record
Click any name to see the full picture.
Every record holds contact details, emails, notes, tasks, and payments.
Zo ziet het eruit:
✓ Controlepunt: You get a 360-degree view of that relationship on one screen.
Step 3: Tag and Segment
Apply tags like “hot lead” or “customer” straight from the record.
✅ Resultaat: Your CRM now organizes itself around how you actually sell.
💡 Pro-tip: Customize your dashboard to show the CRM data you check daily.
Hoe gebruik je Keap Email & Text?
Email & Text lets you send one-off emails and texts from any contact record.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Pick a Contact
Open the record and click “Email” or “Text.”
Step 2: Write Your Message
Type it out, then add merge fields for the first name.
Personal touches lift reply rates fast.
Zo ziet het eruit:
✓ Controlepunt: Your draft shows the merged preview before sending.
Stap 3: Verzenden of inplannen
Hit send now, or schedule it for business hours.
✅ Resultaat: The message logs on the record automatically, so nothing gets lost.
💡 Pro-tip: Text replies land back in Keap, so answer them there to keep the full history.
Hoe gebruik je Keap-landingspagina's?
Landingspagina's lets you capture lead data with pages and web forms.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Create a Page
Go to “Marketing,” open Landing Pages, and pick a template.
You’ll find templates for lead magnets, webinars, and checkouts.
Step 2: Add Your Form
Edit the text and images, then drop in a web form.
Keep it short: name, email, and one qualifying vraag.
Zo ziet het eruit:
✓ Controlepunt: The form fields map to your CRM automatically.
Step 3: Publish and Connect
Publish the page and attach a welcome automation to the form.
✅ Resultaat: Every submission becomes a contact and triggers follow-up immediately.
💡 Pro-tip: Embed Keap forms on your own website too, so every page can capture leads.
Hoe gebruik je de Keap-verkooppipeline?
Verkooppijplijn lets you build a visual Kanban-style board for your deals.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open the Pipeline
Click “Sales,” then “Pipeline,” and create your first board.
Step 2: Name Your Stages
Match stages to your real process: New, Contacted, Quoted, Won.
Keap folds sales tools right into the CRM workflow, which saves real time.
Zo ziet het eruit:
✓ Controlepunt: Your stages appear as columns across the board.
Step 3: Add Deals
Create a deal, set its value, and link the contact.
✅ Resultaat: You can now see your whole sales process at a glance.
💡 Pro-tip: Keep stages under seven so the board stays readable on one screen.
How to Use Keap Lead Manager & Tracker
Leadmanagement en -tracking lets you track where leads come from and what they do next.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Set Lead Sources
Open settings and list your sources: ads, referrals, webinars, walk-ins.
Step 2: Tag by Behavior
Use tags and behavior-based data to group leads by what they click and buy.
Those segments feed targeted emails later.
Zo ziet het eruit:
✓ Controlepunt: Each new lead shows a source and a growing tag history.
Step 3: Check the Reports
Open rapportage to track campaign success and engagement.
✅ Resultaat: You now know which sources provide the best leads.
💡 Pro-tip: Review source reports monthly, then spend more on the channels that convert.
Hoe gebruik je Keap AI?
Keap AI lets you draft content and build campaigns with AI help.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Open de AI-assistent
Click the AI Automation Assistant from your dashboard.
Step 2: Pick a Play
Choose from 30+ pre-built campaign templates and plays.
They cover lead generation, conversion, and re-engagement.
Zo ziet het eruit:
✓ Controlepunt: The assistant loads a ready-made campaign you can edit.
Step 3: Edit and Launch
Rewrite the AI draft in your own stem, then launch.
✅ Resultaat: A campaign that used to take days now takes minutes.
💡 Pro-tip: Treat AI copy as a first draft. Your voice is what makes it great.
How to Use Keap Email Marketer
E-mailmarketing lets you send targeted broadcasts and automated campaigns.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Create a Broadcast
Go to “Marketing,” then “Email Broadcasts,” and click create.
Broadcasts work for newsletters, coupon codes, and seasonal sale reminders.
Step 2: Choose a Segment
Send to a tagged segment, not your whole list.
Segmented sends protect deliverability and lift opens.
Zo ziet het eruit:
✓ Controlepunt: Your recipient count matches the tag you picked.
Step 3: Send and Measure
Schedule the send, then watch opens and clicks in reporting.
✅ Resultaat: Targeted emails go out without blasting everyone.
💡 Pro-tip: Set up automated surveys after purchases to gather feedback and build loyalty.
How to Use Keap Pipeline Manager
Pijpleidingbeheer lets you manage deals daily and automate the busywork.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Drag Deals Forward
Move each card to its current stage as things progress.
Moving a deal can trigger automated tasks, so updates do real work.
Step 2: Add Context
Note the next action and date on every card.
Future you will thank present you.
Zo ziet het eruit:
✓ Controlepunt: Each card shows its owner, value, and next step.
Step 3: Review Weekly
Filter by stage or owner and clear out stalled deals.
✅ Resultaat: No deal sits forgotten in your pipeline again.
💡 Pro-tip: Tie a task automation to your proposal stage so follow-ups fire themselves.
Keep Pro Tips en Snelkoppelingen
After testing Keap for eight months, here are my best tips.
Toetsenbord sneltoetsen
| Actie | Snelkoppeling |
|---|---|
| Find any contact or page | Click the search icon in the top bar |
| Undo in the email builder | Ctrl + Z (Cmd + Z op Mac) |
| Copy an email block | Ctrl + C, then Ctrl + V |
| Add a contact fast | Click the + icon in the top navigation |
Verborgen functies die de meeste mensen over het hoofd zien
- Free courses and live events: Keap runs free online training that clarifies your next growth step. Its formula is software, strategy, and support.
- Automated surveys: Tailored follow-ups after a survey turn feedback into loyalty without extra work.
- Ontwikkelaars-API: Connect custom applications with the API and PHP SDK. OAuth makes server requests to a single Keap account without requiring user authentication each time.
Veelgemaakte fouten om te vermijden
Mistake #1: Importing a Messy Contact List
❌ Fout: Dumping an old, unclean list straight into Keap.
✅ Rechts: Ensure your contact list is clean first. Remove dead emails and duplicates, then import.
Fout nr. 2: Het overslaan van de tagstrategie
❌ Fout: Tagging randomly, or not at all, then wondering why segments fail.
✅ Rechts: Strategize your tags on day one: source, status, and interest. Segmentation depends on it.
Mistake #3: Building Giant Campaigns First
❌ Fout: Spending week one on a 40-step automation nobody tested.
✅ Rechts: Start small and get quick wins. A welcome sequence and reminders beat a monster build.
Keap-probleemoplossing
Probleem: E-mails komen in de spamfolder terecht.
Oorzaak: Your sending domain isn’t authenticated yet.
Repareren: Add the SPF and DKIM records Keap gives you, then re-test.
Problem: Imported Contacts Are Missing Details
Oorzaak: CSV columns didn’t map to the right Keap fields.
Repareren: Re-import and match each column during the mapping step.
Problem: An Automation Never Fires
Oorzaak: The automation is unpublished, or its trigger tag never applies.
Repareren: Publish it, check the tag spelling, and test with your own email.
📌 Opmerking: If none of these fix your issue, contact Keap support.
Wat is Keap?
Keap is a leading all-in-one CRM and automation platform built for small businesses.
It brings customer data, sales pipelines, and marketing together under one login.
Think of it like a tireless assistant who remembers every lead and never forgets to follow up.
The company started as Infusionsoft and rebranded to Keap in 2019.
Bekijk dit korte overzicht:
Het omvat de volgende belangrijke kenmerken:
- Automation Builder: Visual when-then campaigns that run themselves
- CRM: Every lead and customer record in one place
- E-mail & sms: Direct messages from any contact record
- Landingspagina's: Pages and forms that capture lead data
- Verkooppijplijn: A Kanban-style board for deals
- Leadbeheer en -tracking: Sources, tags, and behavior data
- Keap AI: 30+ pre-built plays and drafted copy
- E-mailmarketing: Broadcasts and campaigns for tagged segments
- Pijplijnbeheer: Daily deal moves that trigger tasks
Voor een volledige recensie, zie onze Keap-recensie.
Keap-prijzen
Dit zijn de kosten van Keap in 2026:
| Plan | Prijs | Het beste voor |
|---|---|---|
| Keap | $299/maand (jaarlijks gefactureerd) | Small businesses that want CRM, marketing, and sales automation in one system |
Gratis proefperiode: Ja, 14 dagen, geen creditcard nodig.
Geld-terug-garantie: No standard guarantee. Cancel before renewal instead.
💰 Beste prijs-kwaliteitverhouding: There’s one plan, and it includes everything. Costs scale with contacts and users as you grow.
Keap versus alternatieven
Hoe verhoudt Keap zich tot de concurrentie? Dit is het concurrentielandschap:
| Hulpmiddel | Het beste voor | Prijs | Beoordeling |
|---|---|---|---|
| Keap | All-in-one small business automation | $299/maand | ⭐ 4.2 |
| Ga naar een hoger niveau | Agencies and white-label | $97/maand | ⭐ 4,5 |
| HubSpot | Gratis CRM om mee te beginnen | $15/maand | ⭐ 4.4 |
| ActiveCampaign | Email automation depth | $15/maand | ⭐ 4,5 |
| Pijpleiding | Eenvoudige verkoopprocessen | $14/maand | ⭐ 4,5 |
| ClickFunnels | Verkoopfunnels | $97/maand | ⭐ 4.6 |
| Maandag CRM | Visual team workflows | $12/maand | ⭐ 4.6 |
| Salesforce | Bedrijfsniveau | $25/maand | ⭐ 4.4 |
Snelle keuzes:
- Beste overall: Keap — CRM, email, texts, and automation in one system
- Beste budget: Pipedrive — clean pipelines from $14/mo
- Het meest geschikt voor beginners: HubSpot — free CRM tier to learn on
- Het meest geschikt voor bureaus: GoHighLevel — alles onder eigen label aanbieden aan klanten
🎯 Alternatieven voor Keep
Op zoek naar alternatieven voor Keap? Dit zijn de beste opties:
- 🚀 GoHighLevel: Agency-focused platform with funnels, CRM, and white-label reselling built in.
- 💰 Pijpleiding: Affordable, no-nonsense sales pipeline that new reps learn in an afternoon.
- ⚡ ActiveCampaign: Deeper email automation logic at a lower entry price.
- 🌟 HubSpot: Free CRM tier with a huge upgrade path as you scale.
- 🎨 ClickFunnels: Funnel-first builder for launches, offers, and checkout pages.
- 👶 Volk: Lightweight, modern CRM for founders who find big tools heavy.
- 🔥 Meteen: Koude e-mail outreach at scale with warm-up built in.
- 🔧 Klik omhoog: Project management with CRM templates for ops-minded teams.
- 📊 Maandag CRM: Visual boards and automations your whole team will actually use.
- 💼 Capsule CRM: Simple contact management with a generous free plan.
- 🎯 Inzichtelijk: CRM plus project delivery for service businesses.
- 🧠 Freshsales CRM: AI scoring and built-in phone at friendly prices.
- 🏢 Salesforce: The enterprise standard when you outgrow everything else.
- ⭐ Zendesk: Support-first suite with a capable sales CRM attached.
Voor de volledige lijst, zie onze Keep alternatieven gids.
⚔️ Blijf vergelijken
Hieronder een vergelijking van Keap met de concurrenten:
- Keap vs GoHighLevel: GoHighLevel wins for agencies. Keap wins for owner-run small businesses.
- Keap vs Pipedrive: Pipedrive is cheaper for pure sales. Keap adds marketing automation.
- Keap vs ActiveCampaign: ActiveCampaign wins on email depth. Keap wins on all-in-one texting and invoicing.
- Keap vs HubSpot: HubSpot starts free. Keap costs less once HubSpot add-ons pile up.
- Keap vs ClickFunnels: ClickFunnels builds better funnels. Keap manages the relationship after the sale.
- Keap vs Folk: Folk is simpler for tiny teams. Keap automates far more.
- Keap vs Instantly: Instantly rules cold outreach. Keap nurtures warm leads and customers.
- Keap vs ClickUp: ClickUp runs projects. Keap runs your sales and marketing engine.
- Keap vs Monday CRM: Monday suits collaborative teams. Keap suits automated follow-up.
- Keap vs Capsule CRM: Capsule is lighter and cheaper. Keap does much more per contact.
- Keap vs Insightly: Insightly adds project delivery. Keap wins on marketing automation.
- Keap vs Freshsales CRM: Freshsales includes calling cheaply. Keap wins on campaigns.
- Keap vs Salesforce: Salesforce scales to enterprises. Keap stays simpler for small teams.
- Keap vs Zendesk: Zendesk leads in support tickets. Keap leads in lead capture and nurture.
Begin nu met het gebruik van Keap.
Je hebt geleerd hoe je alle belangrijke functies van Keap kunt gebruiken:
- ✅ Automatiseringbouwer
- ✅ CRM
- ✅ E-mail & sms
- ✅ Landingspagina's
- ✅ Verkoopstraject
- ✅ Leadbeheer en -tracking
- ✅ Keap AI
- ✅ E-mailmarketing
- ✅ Pijplijnbeheer
Volgende stap: Kies één functie en probeer die nu uit.
Most people start with the Automation Builder.
Het duurt minder dan 5 minuten.
Veelgestelde vragen
Is Keap gebruiksvriendelijk?
Yes for daily CRM work. The automation builder takes practice. Keap provides onboarding checklists, a video library, and free courses to get new users started fast.
Waarvoor wordt Keap gebruikt?
Keap is an all-in-one CRM and automation platform for small businesses. It handles contacts, email marketing, texts, landing pages, sales pipelines, and automated follow-ups.
Wat is er beter dan Keap?
It depends on your needs. HubSpot has a free CRM, GoHighLevel suits agencies, and ActiveCampaign wins on email pricing. Keap is stronger as one combined system.
Hoe maak ik een product aan in Keap?
Open settings, then Products. Click Add Product, enter the name, price, and description, then save. Attach products to invoices, orders, and checkout forms.
Hoe heette Keap vroeger?
Keap was called Infusionsoft. The company rebranded to Keap in 2019, and the legacy Infusionsoft product became Keap Max Classic.
Snelstart
Deze handleiding behandelt alle functies van Keap:
- Aan de slag — Create your Keap account and finish basic setup
- Hoe Automation Builder te gebruiken — Build when-then follow-ups that run on their own
- Hoe CRM te gebruiken — Keep every lead and customer record in one place
- Hoe e-mail en sms te gebruiken — Send one-off emails and texts from any contact record
- Hoe landingspagina's te gebruiken — Capture lead data with pages and web forms
- Hoe gebruik je een verkooppijplijn? — Set up a visual Kanban-style board for your deals
- Hoe gebruik je leadmanagement en -tracking? — See where leads come from and what they do next
- Hoe gebruik je Keap AI? — Launch campaigns fast with 30+ pre-built plays
- Hoe e-mailmarketing te gebruiken — Send targeted broadcasts to tagged segments
- Hoe pijplijnbeheer te gebruiken — Move deals daily and let tasks fire themselves
Benodigde tijd: 5 minuten per film
Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven
Waarom zou je deze gids vertrouwen?
I’ve used Keap for eight months and tested every feature covered here. This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.
Keap is one of the most powerful CRM and automation tools for small businesses today.
Maar de meeste gebruikers benutten slechts een fractie van de mogelijkheden.
Deze handleiding laat u zien hoe u alle belangrijke functies kunt gebruiken.
Stap voor stap, met screenshots en professionele tips.
Keap-handleiding
Deze complete Keap-handleiding leidt je stap voor stap door alle functies, van de eerste installatie tot geavanceerde tips waarmee je een gevorderde gebruiker wordt.
Keap
Keap puts CRM, email, texts, and automation in one place. Small businesses use it to capture leads and follow up on autopilot. Try it free — no credit card needed to start.
Aan de slag met Keap
Voordat u een functie kunt gebruiken, moet u deze eenmalige installatie voltooien.
Het duurt ongeveer 3 minuten.
Here’s a look at my own setup experience:
Laten we nu elke stap eens doornemen.
Step 1: Create Your Keap Account
Go to keap.com and click “Try free.”
Sign up with your work email and create a password.
Je hebt geen creditcard nodig om de proefperiode te starten.
✓ Controlepunt: Check your inbox for a confirmation email, then sign in.
Step 2: Open the Keap Application
Keap runs in your browser, so nothing installs on your computer.
You can also grab the mobile iOS application to add contacts on the go.
Log in with your new Keap account.
Here’s what you get once you’re inside:
✓ Controlepunt: Je zou het hoofddashboard moeten zien.
Stap 3: Voltooi de eerste installatie
Keap provides an onboarding checklist plus a video library to guide your setup.
Work through it: connect your email, import contacts, and customize your dashboard.
You can also plug in your existing tech stack through 5,000+ integrations.
✅ Klaar: Je bent klaar om een van de onderstaande functies te gebruiken.
Hoe gebruik je Keap Automation Builder?
Automation Builder lets you build when-then follow-ups that run without you.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Open het tabblad Automatiseringen
Click “Automations” in the left menu, then hit “Create.”
Pick Easy Automations to start, or grab a template.
Step 2: Set Your When and Then
Choose a trigger, like “when a form is submitted.”
Then add actions: send an email, fire a text, or create a task.
Zo ziet het eruit:
✓ Controlepunt: Your trigger and actions connect on the visual canvas.
Stap 3: Voorbeeldweergave en publiceren
Run the preview, fix anything odd, then publish.
✅ Resultaat: New leads now get instant follow-ups while you sleep.
💡 Pro-tip: Prioritize a Welcome Campaign first, then add Appointment Reminders to cut no-shows.
Hoe Keap CRM te gebruiken
CRM lets you capture all lead and customer info in one place.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Add Your Contacts
Open “Contacts” and click “Add Contact,” or import a CSV.
Clean your list before importing to avoid duplicates and dead emails.
Step 2: Open a Contact Record
Click any name to see the full picture.
Every record holds contact details, emails, notes, tasks, and payments.
Zo ziet het eruit:
✓ Controlepunt: You get a 360-degree view of that relationship on one screen.
Step 3: Tag and Segment
Apply tags like “hot lead” or “customer” straight from the record.
✅ Resultaat: Your CRM now organizes itself around how you actually sell.
💡 Pro-tip: Customize your dashboard to show the CRM data you check daily.
Hoe gebruik je Keap Email & Text?
Email & Text lets you send one-off emails and texts from any contact record.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Pick a Contact
Open the record and click “Email” or “Text.”
Step 2: Write Your Message
Type it out, then add merge fields for the first name.
Personal touches lift reply rates fast.
Zo ziet het eruit:
✓ Controlepunt: Your draft shows the merged preview before sending.
Stap 3: Verzenden of inplannen
Hit send now, or schedule it for business hours.
✅ Resultaat: The message logs on the record automatically, so nothing gets lost.
💡 Pro-tip: Text replies land back in Keap, so answer them there to keep the full history.
Hoe gebruik je Keap-landingspagina's?
Landingspagina's lets you capture lead data with pages and web forms.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Create a Page
Go to “Marketing,” open Landing Pages, and pick a template.
You’ll find templates for lead magnets, webinars, and checkouts.
Step 2: Add Your Form
Edit the text and images, then drop in a web form.
Keep it short: name, email, and one qualifying question.
Zo ziet het eruit:
✓ Controlepunt: The form fields map to your CRM automatically.
Step 3: Publish and Connect
Publish the page and attach a welcome automation to the form.
✅ Resultaat: Every submission becomes a contact and triggers follow-up immediately.
💡 Pro-tip: Embed Keap forms on your own website too, so every page can capture leads.
Hoe gebruik je de Keap-verkooppipeline?
Verkooppijplijn lets you build a visual Kanban-style board for your deals.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open the Pipeline
Click “Sales,” then “Pipeline,” and create your first board.
Step 2: Name Your Stages
Match stages to your real process: New, Contacted, Quoted, Won.
Keap folds sales tools right into the CRM workflow, which saves real time.
Zo ziet het eruit:
✓ Controlepunt: Your stages appear as columns across the board.
Step 3: Add Deals
Create a deal, set its value, and link the contact.
✅ Resultaat: You can now see your whole sales process at a glance.
💡 Pro-tip: Keep stages under seven so the board stays readable on one screen.
Hoe gebruik je Keap Lead Management & Tracking?
Leadmanagement en -tracking lets you track where leads come from and what they do next.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Set Lead Sources
Open settings and list your sources: ads, referrals, webinars, walk-ins.
Step 2: Tag by Behavior
Use tags and behavior-based data to group leads by what they click and buy.
Those segments feed targeted emails later.
Zo ziet het eruit:
✓ Controlepunt: Each new lead shows a source and a growing tag history.
Step 3: Check the Reports
Open reporting to track campaign success and engagement.
✅ Resultaat: You now know which sources provide the best leads.
💡 Pro-tip: Review source reports monthly, then spend more on the channels that convert.
Hoe gebruik je Keap AI?
Keap AI lets you draft content and build campaigns with AI help.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Open de AI-assistent
Click the AI Automation Assistant from your dashboard.
Step 2: Pick a Play
Choose from 30+ pre-built campaign templates and plays.
They cover lead generation, conversion, and re-engagement.
Zo ziet het eruit:
✓ Controlepunt: The assistant loads a ready-made campaign you can edit.
Step 3: Edit and Launch
Rewrite the AI draft in your own voice, then launch.
✅ Resultaat: A campaign that used to take days now takes minutes.
💡 Pro-tip: Treat AI copy as a first draft. Your voice is what makes it great.
Hoe Keap e-mailmarketing te gebruiken
E-mailmarketing lets you send targeted broadcasts and automated campaigns.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Create a Broadcast
Go to “Marketing,” then “Email Broadcasts,” and click create.
Broadcasts work for newsletters, coupon codes, and seasonal sale reminders.
Step 2: Choose a Segment
Send to a tagged segment, not your whole list.
Segmented sends protect deliverability and lift opens.
Zo ziet het eruit:
✓ Controlepunt: Your recipient count matches the tag you picked.
Step 3: Send and Measure
Schedule the send, then watch opens and clicks in reporting.
✅ Resultaat: Targeted emails go out without blasting everyone.
💡 Pro-tip: Set up automated surveys after purchases to gather feedback and build loyalty.
Hoe u Keap Pipeline Management kunt gebruiken
Pijpleidingbeheer lets you manage deals daily and automate the busywork.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Drag Deals Forward
Move each card to its current stage as things progress.
Moving a deal can trigger automated tasks, so updates do real work.
Step 2: Add Context
Note the next action and date on every card.
Future you will thank present you.
Zo ziet het eruit:
✓ Controlepunt: Each card shows its owner, value, and next step.
Step 3: Review Weekly
Filter by stage or owner and clear out stalled deals.
✅ Resultaat: No deal sits forgotten in your pipeline again.
💡 Pro-tip: Tie a task automation to your proposal stage so follow-ups fire themselves.
Keep Pro Tips en Snelkoppelingen
After testing Keap for eight months, here are my best tips.
Toetsenbord sneltoetsen
| Actie | Snelkoppeling |
|---|---|
| Find any contact or page | Click the search icon in the top bar |
| Undo in the email builder | Ctrl + Z (Cmd + Z op Mac) |
| Copy an email block | Ctrl + C, then Ctrl + V |
| Add a contact fast | Click the + icon in the top navigation |
Verborgen functies die de meeste mensen over het hoofd zien
- Free courses and live events: Keap runs free online training that clarifies your next growth step. Its formula is software, strategy, and support.
- Automated surveys: Tailored follow-ups after a survey turn feedback into loyalty without extra work.
- Ontwikkelaars-API: Connect custom applications with the API and PHP SDK. OAuth makes server requests to a single Keap account without requiring user authentication each time.
Veelgemaakte fouten om te vermijden
Mistake #1: Importing a Messy Contact List
❌ Fout: Dumping an old, unclean list straight into Keap.
✅ Rechts: Ensure your contact list is clean first. Remove dead emails and duplicates, then import.
Fout nr. 2: Het overslaan van de tagstrategie
❌ Fout: Tagging randomly, or not at all, then wondering why segments fail.
✅ Rechts: Strategize your tags on day one: source, status, and interest. Segmentation depends on it.
Mistake #3: Building Giant Campaigns First
❌ Fout: Spending week one on a 40-step automation nobody tested.
✅ Rechts: Start small and get quick wins. A welcome sequence and reminders beat a monster build.
Keap-probleemoplossing
Probleem: E-mails komen in de spamfolder terecht.
Oorzaak: Your sending domain isn’t authenticated yet.
Repareren: Add the SPF and DKIM records Keap gives you, then re-test.
Problem: Imported Contacts Are Missing Details
Oorzaak: CSV columns didn’t map to the right Keap fields.
Repareren: Re-import and match each column during the mapping step.
Problem: An Automation Never Fires
Oorzaak: The automation is unpublished, or its trigger tag never applies.
Repareren: Publish it, check the tag spelling, and test with your own email.
📌 Opmerking: If none of these fix your issue, contact Keap support.
Wat is Keap?
Keap is a leading all-in-one CRM and automation platform built for small businesses.
It brings customer data, sales pipelines, and marketing together under one login.
Think of it like a tireless assistant who remembers every lead and never forgets to follow up.
The company started as Infusionsoft and rebranded to Keap in 2019.
Bekijk dit korte overzicht:
Het omvat de volgende belangrijke kenmerken:
- Automation Builder: Visual when-then campaigns that run themselves
- CRM: Every lead and customer record in one place
- E-mail & sms: Direct messages from any contact record
- Landingspagina's: Pages and forms that capture lead data
- Verkooppijplijn: A Kanban-style board for deals
- Leadbeheer en -tracking: Sources, tags, and behavior data
- Keap AI: 30+ pre-built plays and drafted copy
- E-mailmarketing: Broadcasts and campaigns for tagged segments
- Pijplijnbeheer: Daily deal moves that trigger tasks
Voor een volledige recensie, zie onze Keap-recensie.
Keap-prijzen
Dit zijn de kosten van Keap in 2026:
| Plan | Prijs | Het beste voor |
|---|---|---|
| Keap | $299/maand (jaarlijks gefactureerd) | Small businesses that want CRM, marketing, and sales automation in one system |
Gratis proefperiode: Ja, 14 dagen, geen creditcard nodig.
Geld-terug-garantie: No standard guarantee. Cancel before renewal instead.
💰 Beste prijs-kwaliteitverhouding: There’s one plan, and it includes everything. Costs scale with contacts and users as you grow.
Keap versus alternatieven
Hoe verhoudt Keap zich tot de concurrentie? Dit is het concurrentielandschap:
| Hulpmiddel | Het beste voor | Prijs | Beoordeling |
|---|---|---|---|
| Keap | All-in-one small business automation | $299/maand | ⭐ 4.2 |
| Ga naar een hoger niveau | Agencies and white-label | $97/maand | ⭐ 4,5 |
| HubSpot | Gratis CRM om mee te beginnen | $15/maand | ⭐ 4.4 |
| ActiveCampaign | Email automation depth | $15/maand | ⭐ 4,5 |
| Pijpleiding | Eenvoudige verkoopprocessen | $14/maand | ⭐ 4,5 |
| ClickFunnels | Verkoopfunnels | $97/maand | ⭐ 4.6 |
| Maandag CRM | Visual team workflows | $12/maand | ⭐ 4.6 |
| Salesforce | Bedrijfsniveau | $25/maand | ⭐ 4.4 |
Snelle keuzes:
- Beste overall: Keap — CRM, email, texts, and automation in one system
- Beste budget: Pipedrive — clean pipelines from $14/mo
- Het meest geschikt voor beginners: HubSpot — free CRM tier to learn on
- Het meest geschikt voor bureaus: GoHighLevel — alles onder eigen label aanbieden aan klanten
🎯 Alternatieven voor Keep
Op zoek naar alternatieven voor Keap? Dit zijn de beste opties:
- 🚀 GoHighLevel: Agency-focused platform with funnels, CRM, and white-label reselling built in.
- 💰 Pijpleiding: Affordable, no-nonsense sales pipeline that new reps learn in an afternoon.
- ⚡ ActiveCampaign: Deeper email automation logic at a lower entry price.
- 🌟 HubSpot: Free CRM tier with a huge upgrade path as you scale.
- 🎨 ClickFunnels: Funnel-first builder for launches, offers, and checkout pages.
- 👶 Volk: Lightweight, modern CRM for founders who find big tools heavy.
- 🔥 Meteen: Cold email outreach at scale with warm-up built in.
- 🔧 Klik omhoog: Project management with CRM templates for ops-minded teams.
- 📊 Maandag CRM: Visual boards and automations your whole team will actually use.
- 💼 Capsule CRM: Simple contact management with a generous free plan.
- 🎯 Inzichtelijk: CRM plus project delivery for service businesses.
- 🧠 Freshsales CRM: AI scoring and built-in phone at friendly prices.
- 🏢 Salesforce: The enterprise standard when you outgrow everything else.
- ⭐ Zendesk: Support-first suite with a capable sales CRM attached.
Voor de volledige lijst, zie onze Keep alternatieven gids.
⚔️ Blijf vergelijken
Hieronder een vergelijking van Keap met de concurrenten:
- Keap vs GoHighLevel: GoHighLevel wins for agencies. Keap wins for owner-run small businesses.
- Keap vs Pipedrive: Pipedrive is cheaper for pure sales. Keap adds marketing automation.
- Keap vs ActiveCampaign: ActiveCampaign wins on email depth. Keap wins on all-in-one texting and invoicing.
- Keap vs HubSpot: HubSpot starts free. Keap costs less once HubSpot add-ons pile up.
- Keap vs ClickFunnels: ClickFunnels builds better funnels. Keap manages the relationship after the sale.
- Keap vs Folk: Folk is simpler for tiny teams. Keap automates far more.
- Keap vs Instantly: Instantly rules cold outreach. Keap nurtures warm leads and customers.
- Keap vs ClickUp: ClickUp runs projects. Keap runs your sales and marketing engine.
- Keap vs Monday CRM: Monday suits collaborative teams. Keap suits automated follow-up.
- Keap vs Capsule CRM: Capsule is lighter and cheaper. Keap does much more per contact.
- Keap vs Insightly: Insightly adds project delivery. Keap wins on marketing automation.
- Keap vs Freshsales CRM: Freshsales includes calling cheaply. Keap wins on campaigns.
- Keap vs Salesforce: Salesforce scales to enterprises. Keap stays simpler for small teams.
- Keap vs Zendesk: Zendesk leads in support tickets. Keap leads in lead capture and nurture.
Begin nu met het gebruik van Keap.
Je hebt geleerd hoe je alle belangrijke functies van Keap kunt gebruiken:
- ✅ Automatiseringbouwer
- ✅ CRM
- ✅ E-mail & sms
- ✅ Landingspagina's
- ✅ Verkoopstraject
- ✅ Leadbeheer en -tracking
- ✅ Keap AI
- ✅ E-mailmarketing
- ✅ Pijplijnbeheer
Volgende stap: Kies één functie en probeer die nu uit.
Most people start with the Automation Builder.
Het duurt minder dan 5 minuten.
Veelgestelde vragen
Is Keap gebruiksvriendelijk?
Yes for daily CRM work. The automation builder takes practice. Keap provides onboarding checklists, a video library, and free courses to get new users started fast.
Waarvoor wordt Keap gebruikt?
Keap is an all-in-one CRM and automation platform for small businesses. It handles contacts, email marketing, texts, landing pages, sales pipelines, and automated follow-ups.
Wat is er beter dan Keap?
It depends on your needs. HubSpot has a free CRM, GoHighLevel suits agencies, and ActiveCampaign wins on email pricing. Keap is stronger as one combined system.
Hoe maak ik een product aan in Keap?
Open settings, then Products. Click Add Product, enter the name, price, and description, then save. Attach products to invoices, orders, and checkout forms.
Hoe heette Keap vroeger?
Keap was called Infusionsoft. The company rebranded to Keap in 2019, and the legacy Infusionsoft product became Keap Max Classic.
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