Zoho Social 리뷰: 2024년 최고의 소셜 미디어 도구일까?

Tired of juggling multiple social media accounts and platforms?

It’s a struggle to keep up with posting, engaging, and analyzing across different networks.

Zoho Social promises to simplify your life.

Let’s dive deep into Zoho Social and see if it’s the best 소셜 미디어 management solution for 2024!

조호

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Zoho Social이란 무엇인가요?

Zoho Social is like a command center for all your social media activities.

Imagine having a tool that helps you manage multiple social media accounts, like Facebook, Twitter, and Instagram, all in one place.

That’s Zoho Social! It helps you schedule posts, track your brand mentions, and see how well your social media campaigns are performing.

Think of it as a way to organize and boost your active social media presence.

There’s even a Zoho Social mobile app so you can stay connected wherever you go!

Who Created Zoho Social?

Zoho Social was created by Zoho Corporation, a company founded by 스리다르 벰부 back in 1996.

They’re all about making powerful yet user-friendly software.

Zoho saw that social media managers were struggling to keep up with multiple social channels.

So, they built Zoho Social to help people 곧 publish posts, track engagement, and get a handle on their social media strategy.

Plus, it works seamlessly with other Zoho apps, making it a great choice for businesses already in the Zoho ecosystem.

Zoho Social의 주요 장점

• Manage multiple social media accounts from one place: No more switching between Facebook, Twitter, Instagram, and other platforms. Zoho Social lets you handle them all under one roof.
• Powerful scheduling features: With robust scheduling tools, you can plan your social media calendar for weeks or even months. The publishing queue gives you a clear picture of what’s scheduled and when.
• Monitor your brand with ease: Keep tabs on hashtags & mentions related to your brand to address customer inquiries or join conversations quickly.
• Boost engagement with smart scheduling: Zoho Social helps you schedule posts at the optimal time to reach the right audience and boost engagement.
• Track performance with custom reports: Get detailed insights into how the social media campaigns are performing with pre-built and custom reports. Your 데이터 is automatically synced from all your connected accounts.
• Stay connected on the move: The Zoho Social mobile app lets you manage your social media presence even when you’re on the move. You can add posts, respond to comments, and track performance anytime, anywhere.
• Integrate with other Zoho apps: If you’re already using other Zoho apps, Zoho Social integrates seamlessly, giving you even more control over your 사업 프로세스.
• 사용자 친화적인 인터페이스: Zoho Social’s clean and intuitive interface makes it a breeze to use, even if you’re new to social media management tools.
• Great value for money: Zoho Social offers a lot of features at a competitive price, making it a great solution for businesses of all sizes.
• Generate new leads: With its ability to monitor mentions and track engagement, Zoho Social can help you identify potential leads & turn them into customers.

Best Features of Zoho Social

What truly sets Zoho Social apart from the competition are its unique features designed to streamline your workflow and boost your social media performance.

Let’s take a closer look at some of these standout features that make Zoho Social a top choice for social media managers:

1. CRM

Zoho Social’s seamless integration with Zoho CRM allows you to turn social media interactions into potential leads.

You can track social media conversations, identify potential customers, and add them directly to your CRM.

This helps you nurture relationships and convert followers into paying customers.

2. Bigin

Bigin is a 쉽게 한 CRM designed for small businesses.

Zoho Social’s integration with Bigin helps you manage customer relationships and track social media interactions in a streamlined way.

You can capture leads from social media, track conversations, and provide personalized support – all from within Bigin.

3. 마케팅 자동화

Zoho Social integrates with Zoho’s marketing 오토메이션 tools to help you streamline your campaigns.

This great feature allows you to manage lead generation and nurturing, and track customer journeys.

It helps you identify which social media posts and campaigns are yielding the best results, providing a clear picture of your overall marketing efforts.

4. 랜딩 페이지 빌더

With Zoho’s Landing Page 건축업자, you can create and publish high-converting landing pages.

You can easily connect these pages to your social media campaigns to capture leads directly from your social media channels.

It’s an excellent way to turn social media engagement into a measurable return.

5. Zoho Community Spaces

This feature helps you build and manage online communities.

You can use it to create a space for customers to share feedback, ask questions, and engage with your brand.

This helps you build brand loyalty, reduce the burden on your customer service team, and gain valuable insights from your audience.

6. SalesIQ

SalesIQ is a live chat and visitor tracking tool.

Its integration with Zoho Social allows you to see which social media channels are driving traffic to your website.

You can then use this data to focus on the channels that are bringing in the most valuable visitors, and instantly publish posts that align with what’s working best.

7. Zoho Domains

With Zoho Domains, you can manage your website’s domain name right from within your Zoho account.

This provides a clean design and a central point for managing your online brand.

While not a direct social media feature, it supports your entire online presence.

8. Service Plus

Service Plus is Zoho’s customer service management platform.

The integration with Zoho Social helps you manage customer inquiries and support tickets that come in from social media.

It ensures you don’t miss any messages or mentions on a daily basis and helps you deliver a consistent customer experience.

9. Zoho Project Plus

Zoho Project Plus is a project management tool.

By integrating with Zoho Social, it helps you can manage your social media campaigns as full-fledged projects.

You can assign tasks, set deadlines, and collaborate with your team all from one platform, making sure your scheduled posts and other content are delivered on time.

가격

장점과 단점

Understanding the strengths and weaknesses of any tool helps you make an informed decision.

So, let’s explore the good and the not-so-good about Zoho Social.

대안 에게 조호 소셜

• 스프라우트 소셜: 종합적인 분석 기능과 강력한 기능을 통해 소셜 미디어에 대한 심층적인 통찰력을 얻고 팀 협업을 강화하세요.
• 소셜파일럿: 효율적인 일괄 게시 옵션을 포함한 강력한 예약 기능을 희생하지 않고도 경제적인 요금제를 이용해 보세요.
• 센더블: 직관적인 인터페이스와 다양한 마케팅 도구와의 원활한 통합 덕분에 소셜 미디어 관리를 손쉽게 할 수 있습니다.
• 콘텐츠 스튜디오: 다양한 플랫폼에서 매력적인 콘텐츠를 발견하고 게시 프로세스를 간소화하며, 콘텐츠 아이디어를 얻기 위해 AI를 활용할 수도 있습니다.
• 히어로포스트: (정보가 제한적입니다. 특정 소셜 미디어 요구 사항에 맞춘 고유한 기능이나 가격 모델을 제공하는지 살펴보세요.)
• 아고라펄스: 강력한 소셜 리스닝 도구와 통합된 받은 편지함을 통해 소셜 미디어 활동을 효과적으로 관리하고 원활한 소통을 유지하세요.
• 완충기: 사용자 친화적인 플랫폼으로 소셜 미디어 게시 일정을 간소화하고, 간편한 콘텐츠 배포에 이상적입니다.
• 스프링클러: Sprinklr는 고급 소셜 미디어 관리 및 고객 경험 솔루션을 필요로 하는 대규모 조직을 위한 포괄적인 도구 모음을 제공합니다.
• 나중에: 만약 여러분의 전략이 시각적 콘텐츠, 특히 인스타그램에 크게 의존한다면, Later는 특화된 계획 및 예약 기능을 제공합니다.
• 룸리: 협업 캘린더와 효율적인 콘텐츠 승인 프로세스를 통해 팀 콘텐츠 제작 워크플로를 개선하세요.
• 불꽃: (정보가 제한적입니다. 소셜 미디어 마케팅 내에서 특정 기능을 제공하는지 또는 특정 틈새시장을 공략하는지 조사해 보십시오.)
• 메트리쿨: 소셜 미디어 성과를 심층 분석하고 경쟁업체를 면밀히 주시하세요. 경쟁업체의 서비스는 종종 더 저렴한 가격으로 제공됩니다.

Zoho Social Compared

• Zoho Social vs Sprout Social: Zoho는 (Zoho 사용자에게) 더 저렴합니다. Sprout는 고급 분석, 청취 기능, 팀 기능을 제공합니다.
• Zoho Social vs Metricool: Zoho는 예산 친화적이고, Metricool은 분석 기능이 더 강력하고 경쟁사에 초점을 맞추고 있습니다.
• Zoho Social vs Socialpilot: Zoho는 비용 효율적입니다. Socialpilot은 더 폭넓은 통합 기능과 강력한 일정 관리 기능을 제공합니다.
• 조호 소셜 vs Sendible: Zoho는 합리적인 가격의 기본 기능을 제공합니다. Sendible은 포괄적인 청취 및 모니터링 기능을 제공합니다. 보고 기관.
• Zoho Social vs Content Studio: Zoho는 예산 친화적입니다. Content Studio는 콘텐츠 검색 및 AI 기반 콘텐츠 제작 기능을 제공합니다.
• Zoho Social vs Heropost: Zoho는 예산 친화적인 진입 장벽이 낮습니다. Heropost는 AI 콘텐츠와 경쟁사 정보를 제공합니다.
• Zoho Social vs Agorapulse: Zoho는 더 저렴하고, Agorapulse는 강력합니다. 받은 편지함듣고 있어요.
• Zoho Social vs Buffer: Zoho는 더 많은 기능을 더 저렴한 가격에 제공합니다. Buffer는 더 간편한 일정 관리를 제공합니다.
• Zoho Social vs Sprinklr: Zoho는 중소기업(Zoho 사용자)을 위한 솔루션입니다. Sprinklr는 기업용 솔루션입니다.
• Zoho Social vs Later: Zoho는 더 폭넓은 플랫폼 지원을 제공합니다. 나중에는 시각적 콘텐츠(Instagram)도 지원합니다.
• Zoho Social vs Loomly: Zoho는 비용 효율적인 콘텐츠 관리 도구입니다. Loomly는 콘텐츠 캘린더 및 팀워크 기능을 제공합니다.
• Zoho Social vs Blaze: Zoho의 경제성/통합 기능이 핵심입니다. Blaze는 강력한 일정 관리 및 AI 콘텐츠 기능을 제공합니다.

Personal Experience with Zoho Social

As a social media manager, I was initially drawn to Zoho Social because of its clean and intuitive user interface.

Juggling multiple accounts across various platforms was becoming a nightmare, but Zoho Social streamlined everything.

Here are some key benefits my team and I experienced:

• 중앙 집중식 관리: We could finally manage all our social media accounts from a single dashboard. No more jumping between different apps!
• 효율적인 일정 관리: The robust scheduling features allowed us to plan our content calendar and maintain a consistent posting schedule.
• Real-time Engagement: Monitoring mentions and comments across multiple platforms became a breeze, allowing us to respond promptly and engage with our audience.
• Performance Tracking: The analytics tools gave us valuable insights into our social media performance, helping us refine our strategy and make data-driven decisions.

Overall, Zoho Social significantly improved our social media workflow and helped us achieve better results.

마지막으로

Zoho Social is a powerful and user-friendly social media management toothache that simplifies the process of managing multiple social media accounts.

With robust scheduling, monitoring, and analytics features, it empowers businesses to boost engagement, track performance, and achieve their social media marketing goals.

The seamless integration with other Zoho apps & the ability to schedule posts for optimal times are standout features that further enhance its appeal.

If you’re searching for a comprehensive social media management solution that won’t break the bank, Zoho Social is definitely worth considering.

Give it a try and see how it can transform your social media presence.

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