Surfer SEO vs Moz: Which SEO Tool Reigns Supreme in 2025?

에 의해서 | 마지막 업데이트 Jul 14, 2025

우승자
서퍼 SEO
4.5
  • SERP 분석기
  • 콘텐츠 편집자
  • 키워드 리서치
  • 그로우 플로우
  • Google 문서 통합
  • 7일 이내 환불 보장
  • $79부터 시작하는 유료 플랜
준우승
Moz best
3.8
  • SERP Analysis
  • Free Research Tool
  • Keyword Explorer
  • On-Page Grader
  • Authority Checker
  • 무료 체험 가능
  • Paid Plans from $39/month
Surfer SEO 대 Moz

Are you feeling lost trying to get your website noticed online?

많은 사업 owners and content creators struggle to rank high on Google.

Leading to fewer visitors and missed opportunities. 

This can be frustrating, making you feel like you’re shouting into an empty room.

But what if there were a way to make sure your hard work pays off and your content truly shines? Let’s dive into Surfer SEO vs Moz.

개요

We’ve put both Surfer SEO and Moz through their paces, diving deep into their features, performance, and user experience.

This hands-on comparison will give you a clear picture of how each tool stacks up.

서퍼 seo CTA
4.55점 만점에

Surfer SEO는 더 높은 순위의 콘텐츠를 작성하는 데 도움을 줍니다. 사용자들은 유기적 트래픽이 최대 30% 증가하는 것을 경험했습니다.

가격: 7일 환불 보장. 월 79달러부터 시작합니다.

주요 특징:

  • 콘텐츠 편집자
  • SERP 분석기
  • 주제별 지도
모즈 CTA
3.85점 만점에

Boost your SEO! Over 500,000 marketers trust Moz. Users saw a 1,143% increase in keyword rankings.

가격: Free trial available. Premium Plan starts at $39/mo.

주요 특징:

  • Domain Authority
  • Link Explorer
  • Keyword Explorer

서퍼 SEO란 무엇인가요?

So, you want to write content that Google loves?

Surfer SEO is a tool designed to help you do just that.

It’s like having an expert guide telling you exactly what to include in your articles to rank higher.

Also, explore our favorite Surfer SEO alternatives…

서퍼 홈페이지

우리의 견해

서퍼 seo CTA

키워드 검색 시간을 절반으로 단축하세요! Surfer SEO는 검색 과정을 간소화하여 콘텐츠의 검색 엔진 순위를 높여줄 키워드를 빠르게 찾을 수 있도록 도와줍니다.

주요 이점

  • 온페이지 SEO에 중점을 둡니다.
  • 실시간으로 콘텐츠를 제안합니다.
  • 데이터 기반의 추천을 제공합니다.
  • 실시간 최적화를 위한 콘텐츠 편집기.
  • 기존 콘텐츠에 대한 감사 도구.

가격

모든 계획은 연간 청구.

  • 필수적인: 월 79달러
  • 규모: 월 175달러
  • 기업: 가격은 문의해 보세요.
서퍼 가격

장점

  • 명확하고 실행 가능한 통찰력을 제공합니다.
  • 명확한 권장사항을 제공합니다.
  • 더 나은 콘텐츠를 작성하는 데 도움이 됩니다.
  • 웹사이트 트래픽이 개선되었습니다.
  • Google Docs와 통합됩니다.

단점

  • 주로 온페이지 SEO에 중점을 둡니다.
  • 가끔은 조금 제한적인 느낌이 들기도 합니다.
  • 창의적인 글쓰기에는 그다지 좋지 않습니다.
  • 인터페이스가 압도적일 수 있습니다.

What is Moz?

Moz is another big name in the SEO world. Think of it as a seasoned veteran.

It helps you understand how your website is performing in search engines, from tracking your keywords to checking who links to your site.

It’s a comprehensive suite that gives you a broad view of your SEO health.

Also, explore our favorite Moz alternatives…

이미지 47

우리의 견해

모즈 CTA

SEO를 강화하세요! 50만 명이 넘는 마케터가 Moz를 신뢰합니다. Tinuiti와 같은 사용자는 키워드 순위가 1,143% 상승했습니다. 준비 완료 모즈를 사용하세요 전문가처럼 느껴지시나요? 지금 바로 클릭하여 SEO 개선을 ​​시작하세요!

주요 이점

  • 업계 표준 도메인 권한.
  • 링크 분석에 중점을 둡니다.
  • 자세한 사이트 크롤링 보고서를 제공합니다.
  • 통찰력을 위한 키워드 탐색기.
  • 백링크 데이터를 위한 링크 탐색기.

가격

모든 계획은 다음과 같습니다. 연간 청구.

  • 스타터(월 39달러)
  • 표준(월 79달러)
  • 중간(월 $143)
  • 대형 ($239/월)
모즈 가격

장점

  • 신뢰할 수 있는 도메인 권한.
  • 인터페이스가 매력적이에요.
  • 뛰어난 링크 분석 기능.
  • 로컬 SEO에 매우 좋습니다.
  • 좋은 교육 자료 제공

단점

  • 키워드 데이터베이스가 더 작습니다.
  • 경쟁자 분석은 덜 심층적입니다.
  • 콘텐츠 마케팅 기능이 부족합니다.
  • 일부 도구는 덜 견고하다고 느껴집니다.

기능 비교

Now, let’s dive into a direct comparison of the features offered by Surfer SEO and Moz.

We’ll look at how each tool helps you achieve better search engine optimization and increase your online visibility.

This quick comparison will help you understand their strengths and weaknesses.

1. Content Optimization & Relevance

  • 서퍼 SEO: This is where Surfer shines. Its Content Editor provides real-time feedback as you write, suggesting keywords, word count, heading structures, and even images based on what top-ranking pages are doing. It helps you ensure your content has high relevance to user queries and matches the search engine results.
  • Moz: Moz offers some on-page optimization suggestions, but they are generally less detailed and don’t provide real-time feedback like Surfer. Its focus is more on overall site health rather than granular content creation.

2. Keyword Research

  • 서퍼 SEO: Surfer’s 키워드 조사 tool is good for finding related terms and building topical maps. It helps you identify content clusters to cover topics comprehensively. However, it might not offer the same depth of competitive keyword analysis as other tools.
  • Moz: Moz’s Keyword Explorer is a powerful tool for discovering new keywords, analyzing their difficulty, and understanding search volume and organic click-through rates. It also helps you find keyword gaps compared to your competitors, giving a strong foundation for your search engine optimization strategy.
서퍼 AI
  • 서퍼 SEO: While Surfer does provide some backlinks data within its SERP Analyzer, it’s not its primary focus. You get a basic idea of competitor backlinks but not the detailed insights needed for a robust link-building strategy.
  • Moz: Moz’s Link Explorer is a strong point. It allows you to analyze your own backlinks and those of your competitors in great detail. You can identify toxic links, find new link opportunities, and monitor your link profile, which is crucial for overall SEO visibility.

4. Site Auditing & Technical SEO

  • 서퍼 SEO: Surfer offers a content 심사 feature that helps you optimize existing pages by identifying missing keywords, content gaps, and structural issues. It’s focused on content-level improvements.
  • Moz: Moz provides comprehensive site crawls that identify a wide range of technical SEO issues, from broken links and crawl errors to duplicate content. This is essential for ensuring your site is healthy and easily discoverable by search engines.

5. Rank Tracking

  • 서퍼 SEO: Surfer allows you to track the performance of your pages and their content scores. It gives you an idea of how your content is performing post-optimization.
  • Moz: Moz’s rank tracking is robust. You can monitor your keyword rankings over time, compare them against competitors, and even track local SEO performance, giving you a clear picture of your visibility in search engine results.
Moz Personal Experience

6. Competitor Analysis

  • 서퍼 SEO: Surfer helps you analyze competitor content in the search engine results for specific keywords, allowing you to see what they are doing to rank. It’s primarily content-focused 경쟁사 분석.
  • Moz: Moz offers a broader competitor analysis, allowing you to see their ranking keywords, backlink profiles, and overall site authority (Domain Authority). This helps a marketer understand the competitive landscape from a more holistic perspective.

7. Usability

  • 서퍼 SEO: Surfer is very user-friendly, especially for content creators. Its Content Editor is intuitive, making it easy to implement suggestions. The usability is high for those focused on on-page SEO.
  • Moz: Moz has a clean interface, but its extensive features can sometimes feel a bit overwhelming for new users. However, once you learn the ropes, its analytics and 보고 features are quite straightforward to navigate, helping you to create a powerful SEO strategy.

키워드 조사 도구를 선택할 때 주의해야 할 점은 무엇인가?

When picking a keyword research tool, consider these key aspects beyond just the basics:

  • Data Accuracy: How reliable are the search volume and difficulty scores? Some tools use different data sources (like Google Keyword Planner or clickstream data).
  • 검색 의도 분석: Does the tool help you understand people are searching for a keyword (informational, transactional, navigational)? 
  • Competitor Insights: Can you easily see what keywords your competitors are ranking for, their top-performing pages, and their backlink profiles? 
  • 확장성: Can the tool handle your needs as your business grows? 
  • User Interface (UI) & Usability: Is the tool easy to navigate and understand? A good UI makes it simple to find the data you need and apply insights without getting lost in complex menus.
  • 통합: Does it connect with other tools you use, like Google Analytics or Google Search Console, for a more holistic view of your SEO performance?
  • Customer Support & Resources: What kind of support does the tool offer (documentation, live chat, community forums)? 

최종 판결 

So, which tool wins? For us, Surfer SEO is the champion if you’re focused on content that ranks.

It guides you to write better and faster.

Moz is still great for overall site health and backlinks.

But Surfer’s direct approach to on-page SEO is a game-changer.

We’ve seen firsthand how crucial tools like Surfer SEO and even Semrush are for boosting your online visibility.

우리는 Surfer SEO를 다음 대안과 비교하고, 각각의 뛰어난 기능을 강조했습니다.

  • Surfer SEO 대 Ahrefs: Ahrefs는 백링크 분석과 포괄적인 키워드 조사에 탁월합니다.
  • Surfer SEO 대 Semrush: Semrush는 광범위한 SEO, PPC, 콘텐츠 마케팅을 위한 올인원 플랫폼입니다.
  • Surfer SEO 대 Content Raptor: Content Raptor는 GSC 데이터를 통해 기존 콘텐츠의 "빠른 성공"을 찾는 데 중점을 둡니다.
  • 서퍼 SEO 대 SE 순위: SE Ranking은 보다 저렴한 가격으로 강력한 올인원 SEO 제품군을 제공합니다.
  • Surfer SEO vs Ubersuggest: Ubersuggest는 사용자 친화적인 키워드 조사와 기본적인 사이트 감사를 제공하며, 종종 무료 서비스도 제공합니다.
  • Surfer SEO 대 SpyFu: SpyFu는 경쟁사의 PPC 광고 전략과 경쟁사에 대한 심층적인 키워드 통찰력을 전문으로 합니다.
  • Surfer SEO 대 Similarweb: Similarweb은 트래픽 분석과 시장 정보, 웹사이트 트래픽 추산에 강점이 있습니다.
  • Surfer SEO 대 Raven Tools: Raven Tools는 포괄적인 보고 및 고객 관리를 제공하는 에이전시 중심 플랫폼입니다.
  • Surfer SEO 대 Mangools: Mangools(KWFinder)는 사용자 친화적인 인터페이스와 저렴한 키워드 조사로 사랑받고 있습니다.
  • Surfer SEO 대 Ranktracker: Ranktracker는 정확한 키워드 순위 추적과 전반적인 SEO 모니터링에 중점을 둡니다.
  • Surfer SEO 대 Moz: 실시간 피드백을 통한 온페이지 콘텐츠 최적화 vs. 포괄적인 SEO 제품군.

More of Moz

We’ve compared Moz with the following alternatives, highlighting their standout features:

  • Moz vs Ahrefs: Ahrefs offers a massive backlink database and deeper competitor analysis.
  • Moz vs Semrush: Semrush is an all-in-one suite covering SEO, PPC, and content marketing.
  • Moz vs Content Raptor: Content Raptor specializes in identifying “quick win” content opportunities from GSC data.
  • Moz vs SE Ranking: SE Ranking provides a comprehensive SEO toolkit with strong rank tracking.
  • Moz vs Ubersuggest: Ubersuggest is a budget-friendly tool with strong keyword suggestions and content ideas.
  • Moz vs SpyFu: SpyFu excels in competitor paid ad analysis and keyword insights for rivals.
  • Moz vs Similarweb: Similarweb focuses on broad website traffic analytics and market intelligence.
  • Moz vs Raven Tools: Raven Tools offers agency-focused reporting and comprehensive white-label solutions.
  • Moz vs Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
  • Moz vs Ranktracker: Ranktracker specializes in highly accurate, detailed keyword rank tracking.
  • 모즈 vs Surfer SEO: On-page content optimization focus with real-time suggestions; strong backlink analysis.

자주 묻는 질문

Is Surfer SEO better for content creation than Moz?

Yes, Surfer SEO excels in content creation. Its real-time content editor and detailed suggestions for on-page optimization make it ideal for crafting highly relevant and ranking content.

Absolutely. Moz’s Link Explorer is a powerful tool for analyzing your backlink profile, finding new link opportunities, and identifying potentially harmful links for your website.

Which tool is more beginner-friendly?

Surfer SEO generally has a steeper learning curve initially due to its data-heavy content editor. Moz, with its intuitive interface and clearer dashboards, is often considered more beginner-friendly for general SEO tasks.

Can I use both Surfer SEO and Moz together?

Yes, many SEO professionals use both. Surfer SEO can optimize your content, while Moz can handle broader tasks like technical SEO audits, comprehensive keyword research, and monitoring your overall domain authority.

Is the pricing comparable between Surfer SEO and Moz?

Their pricing structures differ, but they are generally competitive. Surfer SEO starts at $79/month, focusing on content credits. Moz starts at $99/month, offering broader SEO features and a 30-day free trial.

파힘 조하르더

파힘 조하르더

기술 애호가, 기업가, 여행가이자 사우디아라비아 마디나 출신의 외국인입니다.

제휴 공개:

저희는 독자 여러분의 지원을 받고 있습니다. 저희 사이트의 링크를 통해 구매하시면 제휴 수수료를 받으실 수 있습니다.

전문가들은 리뷰를 작성하기 전에 실제 경험을 바탕으로 리뷰를 작성합니다. 편집 지침 그리고 개인정보 보호정책

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