SEMrush vs SE Ranking: Which SEO Tool is Best for You in 2025?

에 의해서 | 마지막 업데이트 Jul 14, 2025

우승자
셈러쉬
9.0
  • SEO 툴킷
  • 콘텐츠 마케팅 툴킷
  • 시장 조사 툴킷
  • 광고 툴킷
  • 소셜 미디어 툴킷
  • 14일 무료 체험 가능
  • 월 $139.95부터 시작하는 유료 플랜
준우승
SE 랭킹
7.5
  • 키워드 리서처
  • 백링크 검사기
  • 웹사이트 감사
  • 콘텐츠 아이디어 찾기
  • 지역 마케팅
  • 14 Days Free Trial
  • Paid Plans from $52/month
SEMrush vs SE Ranking

Struggling to pick the right SEO 도구? You’re not alone. 

Choosing the wrong tool can waste your time, money, and slow down your website’s growth.

This can lead to missed opportunities and falling behind competitors.

But what if you could easily compare these top tools side-by-side?

This article will break down SEMrush vs SE Ranking, showing you exactly what each offers, so you can pick the best fit for your.

개요

We’ve spent countless hours diving deep into both SEMrush and SE Ranking.

Putting their features to the test across various real-world scenarios.

This hands-on experience has allowed us to gather the insights needed to provide you with a detailed and unbiased comparison.

셈러시 로고

Semrush는 SEO 활동을 극대화할 수 있는 다양한 도구를 제공합니다. 데이터 중심 마케터라면 Semrush를 선택하세요.

9.510점 만점에

가격: 14일 무료 체험이 가능합니다. 월 $139.95부터 시작합니다.

주요 특징:

  • 키워드 리서치
  • 경쟁사 분석
  • 사이트 감사
SE 랭킹 로고

Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with their all-in-one platform for rankings, website audits.

7.510점 만점에

가격: 14 Days Free Trial. Plans start from $52/month.

주요 특징:

  • Comprehensive site audit tool
  • Backlink monitoring and analysis
  • Rank tracker with competitor insights

What is SEMrush?

So, what exactly is SEMrush? Think of it as your all-in-one toolkit for digital marketing.

It’s designed to help you with everything from finding the right keywords to keeping an eye on your competitors. 

Also, explore our favorite SEMrush alternatives…

셈러시 로고
셈루쉬
9.0

웹사이트의 진정한 잠재력을 끌어낼 준비가 되셨나요? RankTracker는 SEO 최적화 기능을 제공하여 순위를 높이고 더 많은 유기적 트래픽을 유도합니다.

주요 이점

  • 수익성 있는 키워드를 찾아보세요: 고객이 실제로 검색하는 용어를 찾아보세요.
  • 순위를 추적하세요: 경쟁자와 비교하여 자신이 어떤 위치에 있는지 정확히 확인하세요.
  • 경쟁자를 감시하세요: 그들의 전략을 알아내고 그들보다 높은 순위를 차지하세요.
  • SEO 성공을 위한 50개 이상의 도구: SEMrush는 콘텐츠 제작부터 기술 감사까지 모든 것을 다룹니다.

가격

  • 프로 플랜(월 $139.95): 경쟁사 분석, 키워드 조사, 웹사이트 감사.
  • 구루 플랜(월 $249.95): 컨텐츠 마케팅 툴킷과 과거 데이터.
  • 비즈니스 플랜(월 $449.95): 음성 점유율, 확장된 제한, API 액세스, PLA 및 분석.
셈루쉬

장점

  • 매우 완벽한 도구 세트입니다.
  • 데이터가 매우 정확합니다.
  • 경쟁자 분석에 좋습니다.
  • 심층적인 통찰력을 제공합니다.
  • 훌륭한 현장 감사였습니다.

단점

  • 압도적일 수 있습니다.
  • 학습 곡선이 가파릅니다.
  • 일부 기능은 추가 비용이 듭니다.
  • 보고서는 복잡할 수 있습니다.

What is SE Ranking?

So, what about SE Ranking? This tool is known for being a powerful yet more affordable option.

It’s perfect if you need solid SEO features without breaking the bank. 

It covers all the SEO essentials like keyword research, competitor analysis, and website 감사.

Also, explore our favorite SE Ranking alternatives…

SE 랭킹 로고
SE 랭킹
7.5

매일 1,000만 개 이상의 키워드를 추적하고 매년 36억 개 이상의 순위를 저장하는 100만 명이 넘는 SE Ranking 사용자와 함께하세요.

주요 이점

  • Uncover Hidden Opportunities: SE Ranking’s comprehensive keyword research tools help you find valuable keywords with low competition.
  • Track Your Progress with Ease: Monitor your website’s rankings across multiple search engines and track your progress over time.
  • Boost Your Website’s Performance: Identify and fix technical SEO issues with SE Ranking’s in-depth website audit tool.

가격

SE Ranking offers a variety of pricing plans to suit your needs & budget, with discounts available for annual subscriptions.

  • 필수: 월 52.00달러. 1 manager seat, 5 project, Rank Tracker.
  • 장점: 월 95.20달러. 관리자 자리 3개, 프로젝트 30개, 온페이지 및 SERP 분석, 음성 점유율 지표.
  • 비즈니스: 월 $207.20. 관리자 자리 5개, 프로젝트 무제한, 데이터 도달 범위 극대화, 팀 교육, 데이터 통찰력.
SE 랭킹

장점

  • 포괄적인 기능 세트
  • 사용자 친화적인 인터페이스
  • 돈에 대한 가치가 우수합니다
  • 강력한 고객 지원
  • 유연하고 사용자 정의 가능

단점

  • 제한된 화이트 라벨링 옵션
  • 가끔씩 데이터 불일치가 발생합니다.
  • 콘텐츠 마케팅 기능 개선이 필요합니다
  • 일부 기능을 사용하려면 업그레이드가 필요합니다.

기능 비교

Now that we’ve had a quick look at each platform, let’s put SE Ranking and SEMrush head-to-head.

We’ll dive into the specific features to help you see which SEO platform offers what you need most.

1. Keyword Research Tool

  • SEMrush: When it comes to a keyword research tool, SEMrush provides an extensive database with billions of keywords. Its Keyword Magic Tool is particularly powerful, allowing for deep dives into keyword suggestions, search volume, and keyword difficulty. You can build a massive keyword list for your campaigns.
  • SE Ranking: SE Ranking also offers robust keyword research capabilities. While its database might be slightly smaller than SEMrush’s, it provides highly accurate data for search volume and competition. The interface is intuitive for finding new keyword suggestions and analyzing opportunities.

2. Rank Tracking

  • SEMrush: For rank tracking, SEMrush offers daily updates on your keyword positions across various locations and 장치. You can monitor hundreds or even thousands of keywords and get detailed ranking data on your performance.
  • SE Ranking: SE Ranking vs other tools often highlights its excellent rank tracker. It boasts highly accurate and frequent updates for your keyword positions, including local and mobile rankings. This makes it a strong choice if rank tracking is a top priority for your SEO solution.
semrush domain.pngnww
  • SEMrush: Backlink analysis is a strong suit for SEMrush. Its backlink audit tool helps you identify toxic links, while its extensive database allows for thorough competitor backlink research. You get detailed metrics for each link.
  • SE Ranking: SE Ranking or SEMrush for backlinks? SE Ranking provides a solid backlink analysis tool with a large database of discovered links. It helps you monitor your backlink profile, disavow harmful links, and analyze competitor strategies, making it a capable research tool.

4. Site Audit Tool

  • SEMrush: As an audit tool, SEMrush’s website audit tool is incredibly comprehensive, checking for over 130 technical and on-page SEO issues. It provides actionable recommendations to improve your site’s health.
  • SE Ranking: SE Ranking also includes a very effective website audit tool. It quickly identifies crucial issues like broken links, duplicate content, and indexing problems, offering clear explanations and steps to fix them. It’s a great seo checker for regular maintenance.

5. Competitor Analysis

  • SEMrush: SEMrush provides deep insights into competitor strategies, from their top keywords and traffic sources to their advertising campaigns and content gaps. It’s an unparalleled analysis tool for understanding your rivals.
  • SE Ranking: SE Ranking vs Semrush in competitor analysis shows SE Ranking offers solid features like competitor keyword research and backlink analysis. While it might not be as exhaustive as SEMrush for uncovering every competitor move, it provides enough data for an effective strategy.

6. Local SEO Features

  • SEMrush: While SEMrush has some local SEO capabilities, it’s not its primary focus. You can track local rankings, but it doesn’t offer the dedicated local listing management features like SE Ranking.
  • SE Ranking: SE Ranking also shines in local SEO, providing specific tools for managing Google Business Profile, tracking local rankings, and monitoring local reviews. This is a key differentiator if local visibility is crucial for your seo platform.
outranking SEO Brief

7. User Interface and Ease of Use

  • SEMrush: The SEMrush review often points out its comprehensive nature, which can lead to a steeper learning curve. However, its interface is well-organized, and once you get the hang of it, navigation is efficient.
  • SE Ranking: SE Ranking and SEMrush differ here significantly. SE Ranking is widely praised for its user-friendly interface and ease of use. It’s very intuitive, making it quicker to get started and find the data you need without feeling overwhelmed.

키워드 조사 도구를 선택할 때 주의해야 할 점은 무엇인가?

  • Database Size: Does it have a vast and updated keyword database?
  • 데이터의 정확성: Is the search volume and keyword difficulty reliable?
  • Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
  • Competitor Insights: Can it analyze keywords your competitors rank for?
  • 사용자 친화성: Is the interface intuitive and easy to navigate?
  • 완성: Does it work well with other SEO solution tools you use?
  • Pricing Structure: Does the cost align with the features offered and your budget?

최종 판결

After thorough testing, our pick is SE Ranking. Why?

It offers excellent value, providing all the essential SEO features like accurate rank tracking.

Solid backlink analysis without the higher cost of a tool like SEMrush. 

It’s also much easier to use.

While SEMrush is great for big agencies.

SE Ranking is perfect for most businesses and marketers looking for an effective.

Trust our hands-on experience to help you choose wisely.

More of SEMrush

Here’s how SEMrush stacks up against other popular SEO tools, highlighting their standout features:

  • SEMrush vs Ahrefs: Ahrefs excels in backlink analysis and content gap finding.
  • SEMrush 대 Content Raptor: Content Raptor focuses more on AI video generation; less on SEO.
  • SEMrush vs 서퍼 SEO: Surfer SEO is top-tier for on-page content optimization and brief creation.
  • SEMrush vs Moz: Moz provides strong domain authority metrics and a user-friendly interface.
  • SEMrush vs Ubersuggest: Ubersuggest is highly affordable and offers quick content ideas.
  • SEMrush vs SpyFu: SpyFu specializes in competitor PPC ad strategies and historical data.
  • SEMrush vs Similarweb: Similarweb is best for market intelligence and comprehensive traffic analysis.
  • SEMrush vs Raven Tools: Raven Tools offers streamlined core SEO features and white-label reporting.
  • SEMrush vs 망굴스: Mangools is praised for its simplicity, affordability, and accurate keyword difficulty.
  • SEMrush 대 Ranktracker: Ranktracker focuses on highly accurate, localized rank tracking and ease of use.

More of SE Ranking

Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:

  • SE Ranking vs Ahrefs: SE Ranking offers more affordable, comprehensive features, while Ahrefs excels in backlink database size.
  • SE Ranking vs Content Raptor: Content Raptor focuses on AI content optimization, while SE Ranking is a broader SEO suite.
  • SE Ranking vs Surfer SEO: Surfer SEO is specialized for on-page content optimization; SE Ranking is all-in-one.
  • SE Ranking vs 모즈: Moz provides strong domain authority metrics, while SE Ranking has a larger keyword database.
  • SE Ranking vs Ubersuggest: Ubersuggest is a free-tier-friendly keyword tool; SE Ranking is a more comprehensive paid solution.
  • SE Ranking vs SpyFu: SpyFu specializes in competitor PPC ad and keyword strategies, unlike SE Ranking’s broader focus.
  • SE Ranking vs Similarweb: Similarweb is best for overall web analytics; SE Ranking focuses on SEO campaign management.
  • SE Ranking vs Raven Tools: Raven Tools offers integrated client reporting; SE Ranking provides a full suite of SEO features.
  • SE Ranking vs Mangools: Mangools is known for its user-friendly keyword research; SE Ranking is a more extensive platform.
  • SE Ranking vs Ranktracker: Ranktracker focuses on hyper-accurate rank tracking; SE Ranking offers a wider SEO toolset.

자주 묻는 질문

Is SE Ranking a good alternative to SEMrush?

Yes, SE Ranking is an excellent alternative, especially for budget-conscious users. It offers a strong suite of SEO tools for keyword research, rank tracking, and site audits, making it a powerful SEO solution for many.

Which tool is better for beginners, SEMrush or SE Ranking?

SE Ranking is generally better for beginners due to its more intuitive interface and lower learning curve. While SEMrush is powerful, its vast features can be overwhelming for new users.

Yes, both SEMrush and SE Ranking offer robust backlink analysis features. They help you monitor your link profile, find new opportunities, and analyze competitor backlinks effectively.

Do they both offer keyword research tool features?

Absolutely. Both platforms excel as a keyword research tool. You can find new keyword suggestions, analyze search volume, keyword difficulty, and build a comprehensive keyword list with either SE Ranking or SEMrush.

Which one is more affordable for small businesses?

SE Ranking is significantly more affordable for small businesses, with plans starting at a much lower price point than SEMrush provides. It delivers great value without compromising on essential SEO capabilities.

관련 기사