GetResponse vs ActiveCampaign: 2024년에 맞는 최적의 도구는 무엇일까요?

You’re not alone! Many businesses struggle to pick the perfect platform for their needs.

GetResponse and ActiveCampaign is some of the most popular options.

This guide dives into the key differences between GetResponse vs ActiveCampaign and gives you the knowledge to choose the best tool for your specific needs.

GetResponse vs ActiveCampaign: Overview

To give you the most accurate comparison, we’ve spent weeks testing both GetResponse and ActiveCampaign.

We’ve explored their features, analyzed their pricing, and even sent out our email campaigns to get a real feel for how they perform.

Over 100,000 businesses use GetResponse to grow their audience and drive sales. Now it’s your turn!

810점 만점에

가격: 무료 플랜이 있습니다. 유료 플랜은 월 19달러부터 시작합니다.

주요 특징:

• Drag-and-drop email creator
• 웹사이트 빌더
• Conversion funnels

Try GetResponse for FREE

더욱 효과적인 마케팅을 하고 고객과의 더욱 깊은 관계를 구축하고 싶으신가요? 지금 바로 확인해 보세요!

910점 만점에

가격: 무료 플랜이 있습니다. 유료 플랜은 월 15달러부터 시작합니다.

주요 특징:

• Advanced automation 건축업자
• CRM with sales automation
• 머신러닝

ActiveCampaign을 무료로 사용해 보세요 전체 리뷰 읽기

GetResponse란 무엇인가요?

Okay, so first up is GetResponse. Ever 들었다 of it?

It’s a really popular email marketing platform. But it’s more than just emails.

Think landing pages, webinars, and even a website builder – all in one spot! Pretty cool, right? It’s known for being super user-friendly, even for beginners.

GetResponse

Over 100,000 businesses use GetResponse to grow their audience and drive sales. Now it’s your turn!

Try GetResponse for FREE

주요 이점

ActiveCampaign이 돋보이는 이유는 다음과 같습니다.

• 고급의 오토메이션: 고객 행동에 따라 이메일을 발송하고 연락처 정보를 업데이트하는 등 복잡한 워크플로우를 손쉽게 구축하세요.
• 개인 맞춤형 이메일: 고객을 세분화하고 각 개인에게 공감을 불러일으키는 맞춤형 이메일을 보내 참여도와 전환율을 높이세요.
• 상세한 보고: 심층 분석을 통해 캠페인 성과를 추적하고 전략을 최적화하여 투자 수익률(ROI)을 극대화하세요.

가격

• 이메일 마케팅: $19/month. Unlimited newsletters, Autoresponders
• Marketing automation: $59/month, Event-based workflows, Newsletter revenue.
• Ecommerce marketing: $49/month, Abandoned cart recovery
• Getresponse MAX: $15/month. Premium, priority support 

ActiveCampaign이란 무엇인가요?

Now, let’s talk about ActiveCampaign. This one’s a bit different.

It’s like GetResponse’s more advanced cousin. They’re known for their seriously powerful automation.

We’re talking about creating really complex customer journeys that make your marketing way more efficient.

Think of it as setting your marketing on autopilot!

액티브캠페인

ActiveCampaign은 마케팅 및 영업 자동화를 간소화하여 비즈니스 성장에 집중할 수 있도록 지원합니다. 사업차이점을 확인해 보세요!

ActiveCampaign을 무료로 사용해 보세요 전체 리뷰 읽기

주요 이점

ActiveCampaign이 돋보이는 이유는 다음과 같습니다.

• 고급 자동화: 고객 행동에 따라 이메일을 발송하고 연락처 정보를 업데이트하는 등 복잡한 워크플로우를 손쉽게 구축하세요.
• 개인 맞춤형 이메일: 고객을 세분화하고 각 개인에게 공감을 불러일으키는 맞춤형 이메일을 보내 참여도와 전환율을 높이세요.
• 상세 보고서: 심층 분석을 통해 캠페인 성과를 추적하고 전략을 최적화하여 투자 수익률(ROI)을 극대화하세요.

가격

• 기업: 월 145달러, 기업 수준의 지원을 통해 대규모 캠페인을 운영하세요.
• 찬성: 월 79달러로 완벽한 옴니채널 마케팅 자동화 기능을 이용하세요.
• 을 더한: 월 49달러, 자동화 및 강력한 고객 인사이트를 통해 더 큰 성과를 달성하세요.
• 기동기: 월 15달러. 맞춤형 마케팅 캠페인을 시작하세요.
  

장점 & 단점

GetResponse vs ActiveCampaign: Feature Comparison

Let’s dive into how these platforms stack up! Both are awesome for email marketing, but they have different strengths.

Here’s a quick comparison of 7 key features to help you choose the right email marketing software for successful email marketing campaigns.

이메일 마케팅 자동화

• GetResponse: This email marketing tool offers basic marketing automation features, perfect for simple tasks like welcome emails and abandoned cart reminders.
• 액티브캠페인: 액티브캠페인 provides advanced email marketing automation with features like site tracking and leads scoring for complex customer journeys and sophisticated marketing strategies.

Email Marketing Templates

• GetResponse: Offers 220+ professionally designed templates and a drag-and-drop editor to help you create email marketing campaigns quickly.
• 액티브캠페인: Provides around 125 templates and a drag-and-drop editor for easy customization of your email marketing campaigns.

랜딩 페이지 빌더

• GetResponse: Includes a landing page builder with more templates and design flexibility to help you create landing pages that convert.
• 액티브캠페인: It also has a landing page builder but with fewer templates.

이메일 전달률

• : Both ActiveCampaign and GetResponse boast excellent deliverability rates, ensuring your emails reach the 받은 편지함 and contribute to your marketing efforts.

CRM and Sales Automation

• 액티브캠페인: 내장형 포함 CRM to manage contacts and automate sales tasks.
• GetResponse: Offers basic contact management but lacks a full CRM.

통합

• 둘 다: Both email marketing platforms integrate with a wide range of third-party tools and services for seamless connectivity.

가격

• GetResponse: More affordable, starting at $15.58/month.
• 액티브캠페인: Starts at $29/month, offering more advanced marketing automation features at higher prices.

마케팅 도구를 선택할 때 무엇을 살펴봐야 할까요?

• 예산: Pricing is always a factor. Consider your budget and how much you’re willing to spend on a marketing tool.
• Your Marketing Goals: What are you hoping to achieve with your marketing? Do you want to increase brand awareness, generate leads, or drive sales? Choose a tool that aligns with your goals.
• 당신의 기술 능력: How tech-savvy are you and your team? Some tools are more complex than others. Choose a tool that matches your skill level and offers the support you need.
• Your Current Tools: Make sure the marketing tool you choose integrates with your existing tools and software. This will ensure a smooth workflow and prevent data silos.
• 확장성: Think about the future. Will the tool be able to grow with your business? Choose a tool that can scale to meet your future needs.
• 무료 체험 또는 데모: Most reputable marketing tools offer a free trial or demo. Take advantage of these offers to test the tool and see if it’s a good fit for you before committing to a paid plan.
• 고객 지원: Look for a tool with excellent customer support. You want to be able to get help when you need it, whether it’s through email, chat, or phone.

최종 평결 (저희의 선택)

So, which tool comes out on top? For us, it’s ActiveCampaign.

It’s the best marketing 자동화 도구 around. You can build really detailed customer journeys and personalize your messages.

This helps you connect with people better and get amazing results.

But ActiveCampaign is a bit more expensive. It also takes a bit longer to learn.

If you’re just starting or have a smaller budget, GetResponse is still a great choice. It has all the tools you need to grow your business, and it’s super easy to use.

We’ve used both platforms for our own marketing automation software needs.

We know how important it is to choose the right tool. We hope this guide helps you find the perfect fit for your business!

Try GetResponse for FREE

ActiveCampaign을 무료로 사용해 보세요 전체 리뷰 읽기

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