Buffer vs SocialPilot: The Ultimate Guide for Marketers in 2025

에 의해서 | 마지막 업데이트 Aug 28, 2025

우승자
소셜파일럿
4.8
  • 통합 소셜 받은 편지함
  • 콘텐츠 큐레이션
  • 분석 및 보고
  • 소셜 미디어 캘린더
  • 팀 협업
  • 무료 체험 가능
  • $25.50부터 시작하는 유료 플랜
준우승
buffer
3.5
  • 아이디어 창출
  • Publishing
  • Analyze
  • Engage
  • 템플릿
  • 무료 플랜 이용 가능
  • 월 5달러부터 시작하는 유료 플랜
Buffer vs SocialPilot

Juggling all your 소셜 미디어 accounts can feel like a circus act, right?

That’s where 소셜 미디어 management tools come in, and two popular names you’ve probably heard are Buffer and SocialPilot.

Buffer vs SocialPilot: which one is the right ringmaster for 당신의 social media show?

In this post, we’ll break down the key differences between Buffer and SocialPilot, comparing their features so you can choose the best tool to tame your social media chaos.

개요

To give you the most accurate comparison, we’ve spent weeks using both Buffer and SocialPilot.

This included scheduling posts, analyzing performance, and testing features like content curation and team collaboration.

We even contacted customer support for each platform. Based on our hands-on experience, we’ll help you choose the best tool for your needs.

버퍼로고
4.85점 만점에

Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial

가격: It has a free plan. Paid plan starts at $5/month

주요 특징:

  • Intuitive Scheduling
  • Engagement Tools
  • Analytics & Reporting
소셜파일럿 CTA
3.55점 만점에

Streamline your social media marketing. Manage 30 profiles, analyze performance, and engage with your audience.

가격: It has a free plan. Paid plan Starts at $30/month

주요 특징:

  • Bulk Scheduling
  • Client Management
  • In-Depth Analytics

What is Buffer?

Have you ever wished you could plan your social media posts?

That’s exactly what Buffer helps you do. It’s a tool that lets you create, schedule, and analyze your posts across various platforms.

Think of it as your personal social media assistant, making sure your content goes live at the best times.

또한 우리가 가장 좋아하는 것을 탐색하세요 Buffer alternatives

버퍼홈페이지

우리의 견해

버퍼로고

소셜미디어의번거로움을해결하세요! Buffer의직관적인플랫폼과합리적인요금제로간편하게콘텐츠를예약하고관리할수있습니다. 그차이를직접경험해보세요!

주요 이점

  • 최대300개의소셜프로필을관리합니다.
  • 대행사를위한화이트라벨옵션.
  • 분석을통해참여도를12% 더높이세요.
  • 80명이상의팀원에게작업을할당합니다.
  • Smart Queues를사용하여콘텐츠를자동화하세요.

가격

  • 무료: 월 0달러.
  • 골자: 채널당월5달러
  • 팀: 채널당월10달러
버퍼가격

장점

  • 깔끔한인터페이스.
  • 탐색하기쉽습니다.
  • 저렴한옵션.
  • 신뢰할수있는일정관리.

단점

  • 기능이제한적입니다.
  • 고급기능은비싸다.
  • 콘텐츠제안이없습니다.

What is SocialPilot?

Need to manage a bunch of social media accounts?

SocialPilot is here to help! It’s a powerful tool that makes scheduling, analyzing, and engaging with your audience a breeze.

Think of it as your social media command center, putting you in control of all your accounts from one easy-to-use dashboard.

또한 우리가 가장 좋아하는 것을 탐색하세요 SocialPilot alternatives

소셜파일럿 홈페이지

우리의 견해

소셜파일럿 CTA

소셜 미디어를 더욱 간편하게 관리할 준비가 되셨나요? Socialpilot은 소셜 미디어 활동을 효과적으로 관리할 수 있는 강력한 기능을 제공합니다. 여기를 클릭하여 Socialpilot이 소셜 미디어 활동을 어떻게 향상시킬 수 있는지 지금 바로 알아보세요!

주요 이점

  • 특징: SocialPilot은 일정 관리, 게시 및 분석을 위한 완벽한 도구를 제공합니다. 또한 고객 관리 및 팀 협업 기능도 포함되어 있습니다.
  • 지원되는 소셜 네트워크: Facebook, Twitter, LinkedIn, Instagram, 심지어 Google Business Profile과 TikTok까지 모든 주요 플랫폼과 연결됩니다.
  • 사용 편의성: 대시보드는 깔끔하고 사용하기 쉽기 때문에 큰 학습 곡선 없이 바로 시작할 수 있습니다.
  • 고객 지원: 그들은 채팅과 이메일을 통해 24시간 연중무휴 고객 지원을 제공합니다.
  • 통합: Canva, Bitly, Zapier와 같은 유용한 도구와 통합됩니다.
  • 확장성: SocialPilot은 단일 사용자부터 여러 고객을 보유한 대규모 기관에 이르기까지 사용자와 함께 성장할 수 있는 플랜을 제공합니다.
  • 보증: SocialPilot은 전통적인 보증을 제공하지 않지만 새 구매에 대해 14일 환불 보증을 제공합니다.

가격

  • 골자: 월 25.50달러(연간 청구)
  • 기준: 월 $42.50 (연간 청구)
  • 프리미엄 월 85달러(연간 청구)
  • 궁극적인: 월 170달러(연간 청구)
소셜파일럿 가격

장점

  • 쉽고 빠르게 배울 수 있습니다.
  • 일괄 일정을 계획하면 시간을 절약할 수 있습니다.
  • 고객 관리가 우수함.
  • 비용 대비 효과적인 가치.
  • 강력한 고객 지원.

단점

  • 기본 분석.
  • 고급 AI가 부족합니다.
  • 보고가 제한적입니다.
  • 통합 한계.

기능 비교

Buffer vs SocialPilot Feature Comparison Both Buffer and SocialPilot are well-regarded social media management tools, but they cater to different needs.

Buffer is known for its user-friendly interface and simplicity, ideal for individuals and small teams, while SocialPilot offers a more comprehensive suite of features for marketing agencies and multi-location brands.

1. Pricing and Value

  • Buffer: A Buffer review often praises its free plan which allows for up to three channels and ten scheduled posts per channel, making it a great starting point for new customers. The paid plans are typically priced per channel, which can get expensive as you add additional channels. Buffer offers a monthly or annual basis for their plans.
  • SocialPilot: SocialPilot is highly recommended for its better value for 중소기업 and marketing agencies. While there isn’t a completely free tier like Buffer’s, the paid plans are cost-effective and often include a larger number of social accounts for a lower price. It’s a powerful social media suite that provides a lot of value for the money.

2. Publishing and Scheduling

  • Buffer: Buffer offers basic publishing tools that are simple to use. Its main strength is a clean posting schedule and the ability to easily schedule content. Buffer’s paid plans, like the essentials plan, offer more advanced features like custom video thumbnails and the ability to schedule a first comment.
  • SocialPilot: SocialPilot excels in bulk scheduling, allowing users to upload hundreds of scheduled posts at once via a CSV file. The SocialPilot dashboard is designed for efficient publishing across multiple social media accounts. SocialPilot also has a 캔버스 integration and an AI assistant to help generate ideas and create beautiful posts.

3. Analytics and Reporting

  • Buffer: Buffer’s analytics tools are straightforward and provide a performance overview and individual post analytics. While some Buffer reviews mention that it’s good for a basic social media strategy, it may lack the in-depth analytics needed for more complex 보고. The Buffer Analyze tool is a more robust, but separate, service.
  • SocialPilot: SocialPilot offers great analytics with a focus on post performance and audience insights. Users can get detailed analytics and generate custom reports that provide a clear picture of their social media performance. SocialPilot is a great solution for clients and agencies who need to showcase their social media ROI.

4. Team Collaboration

  • Buffer: Buffer’s team features allow users to contribute content and approve posts. The team plan offers custom access and the ability to collaborate with other users. However, it’s generally more suitable for a small team or mid-stage startup teams rather than large agencies.
  • SocialPilot: SocialPilot is a highly recommended tool for marketing agencies and multi location brands. It offers unlimited users on its higher-tier plans and has a robust system for managing multiple social accounts with different user roles and permissions.
buffer features

5. Social Inbox and Engagement

  • Buffer: Buffer has an engagement tool that helps a social media manager respond to social conversations and comments on Facebook and Instagram. It’s an effective tool for managing basic engagement but doesn’t offer a full social 받은 편지함.
  • SocialPilot: SocialPilot’s social inbox is a valuable feature that consolidates all messages and comments from various social media channels in one place. It allows for a more efficient way to respond to customers and boost engagement across a business’s social media presence.

6. Social Media Channels and Integrations

  • Buffer: Buffer supports all major social networks, including facebook pages, Twitter, and an Instagram account. Its paid plans offer the ability to connect all the features to a variety of social accounts and Google 사업 Profiles.
  • SocialPilot: A SocialPilot review will often point out its ability to connect to a vast number of multiple platforms, including Google Business Profiles and many other tools. It’s a powerful social media suite that’s highly recommended for businesses that need to manage a broad social channel base.

7. Content Curation

  • Buffer: Buffer allows users to add content via RSS feeds to help them discover and schedule content from their favorite blogs. It also provides a content library to store ideas and drafts.
  • SocialPilot: SocialPilot helps a social media manager find relevant content from various industries. It has a robust content library where you can store and reuse curated content and a canva integration to easily add images.

8. User Experience

  • Buffer: Buffer is known for its simple and intuitive user interface. It’s a great social media scheduling tool for beginners because of its clean design and minimal clutter, making it easy to learn and use. The Buffer app is also simple to use on the go.
  • SocialPilot: While also user-friendly, the SocialPilot dashboard has a more comprehensive design to accommodate its many features. A socialpilot review may mention a slight learning curve, but it’s a powerful tool that helps a social media manager save time once they master the interface.
socialpilot-use

9. Mobile App and Accessibility

  • Buffer: Buffer’s android apps and 아이폰 OS app are highly regarded for their simplicity, allowing users to schedule posts and manage their accounts on the go. The app is well-designed and mirrors the clean aesthetic of the web app.
  • SocialPilot: SocialPilot also offers a mobile app for both iOS and Android. It provides access to a wide range of features, helping a social media manager handle their posting and engagement from their phone.

10. Audience and Business Focus

  • Buffer: Buffer is ideal for small businesses, creators, and a channel team that values simplicity and a clean posting schedule. The buffer account and its features are designed to help a user get started quickly with a straightforward social media strategy.
  • SocialPilot: SocialPilot is a powerful social media suite tailored for marketing agencies and medium businesses. Its ability to handle unlimited users and multiple social media profiles makes it the perfect solution for businesses with a high volume of clients and accounts.

11. Differentiating Features

  • Buffer: Buffer’s free plan is a major differentiator. The Buffer publish tool is a key part of the platform, and the landing page feature is also a unique offering.
  • SocialPilot: The ability to add unlimited users and its bulk scheduling functionality are what make SocialPilot stand out. It’s a highly recommended tool for a business that needs to manage a large number of social media accounts and clients from one platform.

What to Look for When Choosing a Social Media Management Tool?

When choosing a social media management tool, consider these key insights to ensure the platform fits your specific needs.

  • Social Strategy & Features: A good tool supports your social strategy, whether you’re a small team or a large agency. Look for a powerful social media suite with valuable features like social listening, engagement tools, and the ability to monitor hashtags and brand mentions. Consider if the tool helps you find your best posts or provides analytics on Instagram stories analytics and Pinterest boards.
  • Audience and Business Focus: A tool should align with your business goals. For small and medium businesses, a cost-effective solution is a great feature. For an agency, a professional plan with a high monthly limit of posts and the ability to manage multiple accounts is crucial. Services that recommend SocialPilot often highlight its value for managing multiple social media accounts for clients.
  • Workflow and Usability: The best social media scheduling tools help you save time and stay organized. Look for an intuitive user interface that allows you to schedule content with ease. Can you post the same post across different channels with minor tweaks? Check if the plan, such as a channel essentials plan or agency plan, meets your needs for team collaboration.
  • Pricing and Trial: Be sure to check what is included in each of Buffer’s plans or other providers’ plans. Some tools, like Buffer, offer a free plan for up to ten posts, while others require a credit card for a trial. A paid plan for a social account can offer great features but consider the cost versus the value.
  • Support and Reliability: A good social media account management tool should have excellent customer support. A buffer support team is known for its responsiveness, which is a key factor for a business relying on the tool for daily posting.
유튜브 영상

최종 판결

We think SocialPilot is the best. Why? More features for your money!

It’s a great social media tool for everyone. Buffer is easy to use, but SocialPilot is better for lots of social channels.

It gives you good info about how your posts are doing, and you can see all your messages in one place. Plus, cool things like browser extensions!

Are you a freelance writer or 중소기업? SocialPilot’s professional plan is perfect.

Plan posts, see how they’re doing, and talk to people who see them. Try SocialPilot and see how awesome it is!

We’ve tried lots of tools, trust us! SocialPilot will help you do great things online.

More of Buffer

More of Socialpilot

자주 묻는 질문

Can I schedule Instagram Stories with Buffer and SocialPilot?

Yes, both tools allow you to schedule and automatically publish Instagram Stories, saving you time and effort.

Which tool is better for managing client social media accounts?

SocialPilot has a slight edge here with its white-labeling features and client management tools, making it easier for agencies to manage multiple clients.

Do Buffer and SocialPilot offer a free trial?

Buffer has a free plan with limited features, while SocialPilot offers a 14-day free trial to test out its full functionality.

Can I use Buffer and SocialPilot on my mobile device?

Yes, both tools have mobile apps for iOS & Android devices, allowing you to manage your social media on the go.

Which tool has better analytics and reporting features?

SocialPilot provides more comprehensive analytics and reporting, giving your deeper insights into your social media performance.

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