Feeling trapped in the Semrush bubble?

It’s a fantastic tool, but let’s face it: the price tag can sting.

And maybe you’re craving a fresh perspective on your SEO strategy.

This article isn’t just another boring listicle.

We’re diving deep into the top 9 Semrush alternatives that are making waves in 2025.

What Are the Best Semrush Alternatives?

Are you tired of shelling out for Semrush?

Ready for a change?

Great news – there are plenty of fantastic SEO tools out there vying for your attention.

Let’s explore seven stellar alternatives, each with its unique strengths, to help you find the perfect fit for your SEO needs in 2025.

1. SE Ranking (⭐️4.8)

Are you looking for a budget-friendly Semrush alternative that doesn’t skimp on features?

SEランキング might be your answer.

It offers a wide range of SEO tools at a fraction of the cost of some of its competitors.

From keyword research to backlink analysis to website audits, SE Ranking has you covered.

私たちの可能性を解き放ちましょう SE Ranking tutorial. 

Also, explore our SE Ranking vs Semrush comparison!

私たちの見解

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

Try se ranking for free 全文レビューを読む Check SE Ranking alternatives

主なメリット

• Precise keyword rank tracking.
• Strong competitive research features.
• Offers white-label reporting.
• Comprehensive website audits.
• Backlink monitoring and analysis.

Try se ranking for free

価格

SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)

• Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
• Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
• Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.

長所

• Comprehensive Feature Set
• User-Friendly Interface
• Excellent Value for Money
• Strong Customer Support
• Flexible and Customizable

短所

• Limited white-labeling options
• Occasional data discrepancies
• Need improvement in content marketing features
• Some features require an upgrade.

Try se ranking for free

2. Moz (⭐️4.3)

Think of Moz Pro as the wise old sage of the SEO world.

It’s been around for ages and has a wealth of knowledge to share.

It’s an all-in-one SEOツール that covers all the bases, from keyword research to site audits to link building.

Moz Pro is particularly strong in keyword research and offers a unique feature called “Domain Authority” that helps you gauge the overall strength of your website.

Unlock its potential with our Moz tutorial. 

Also, explore our Moz vs Semrush comparison!

私たちの見解

Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!

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主なメリット

• Industry-standard Domain Authority.
• Strong focus on link analysis.
• Offers detailed site crawl reports.
• Keyword Explorer for insights.
• Link Explorer for backlink data.

Try Moz for free

価格

All the plans will be billed annually.

• Starter ($39/month)
• Standard ($79/month)
• Medium ($143/month)
• Large ($239/month)

長所

• Trusted Domain Authority.
• The interface is appealing.
• Excellent link analysis features.
• Great for local SEO efforts.
• Good educational resources provided

短所

• The keyword database is smaller.
• Competitor analysis is less in-depth.
• Lacks content marketing features.
• Some tools feel less robust

Try Moz for free

3. Ahrefs (⭐️4.0)

If Semrush and Google had a baby, it would probably be Ahrefs.

This SEO powerhouse is a favorite among professionals for its in-depth backlink analysis and vast keyword database.

It’s like having a superpower for uncovering opportunities and spying on your competitors.

私たちの可能性を解き放ちましょう Ahrefs tutorial. 

Also, explore our Ahrefs vs Semrush comparison!

私たちの見解

With Ahrefs, you can discover 28.7 billion keyword ideas and analyze 267.6 million domains. Stop guessing with your SEO strategy. Create your account today and see how Ahrefs can help you acquire organic traffic growth!

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主なメリット

• Industry-leading backlink data.
• The second most active web crawler after Google.
• Offers deep competitor insights.
• Site Explorer for competitive analysis.
• Keyword Explorer with traffic values.

Try ahrefs now

価格

All the plans will be billed annually.

• Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
• 標準： $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
• Advanced: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.

長所

• Comprehensive data for SEO analysis.
• Excellent keyword research capabilities.
• Robust backlink analysis features.
• User-friendly interface for navigation.
• Great for competitor insights.

短所

• Subscription plans can be costly.
• Data sometimes has minor discrepancies.
• Steep learning curve for beginners.
• Some features lack full depth.

Try ahrefs now

4. Ubersuggest (⭐️3.8)

Neil Patel’s Ubersuggest is a popular choice for those seeking a user-friendly and affordable SEO tool.

It’s particularly strong in keyword research and content ideas.

Ubersuggest’s intuitive interface and clear data visualizations make it easy for anyone to get started with SEO.

Unlock its potential with our Ubersuggest tutorial. 

Also, explore our Ubersuggest vs Semrush comparison!

私たちの見解

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

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主なメリット

• Very user-friendly interface.
• One-time payment options are available.
• Offers comprehensive keyword data.
• Robust keyword research.
• Website audit for quick fixes.

Try Ubersuggest now

価格

• Individual ($120/Lifetime)
• Business ($200/Lifetime)
• Enterprise ($400/Lifetime)

長所

• Very affordable pricing.
• Easy to understand.
• Lifetime deal available.
• Good for beginners.
• Clear user interface.

短所

• Fewer advanced features.
• Not as comprehensive.
• Customer support is slower.
• Lacks some deep insights.

Try Ubersuggest now

5. Surfer (⭐️3.5)

Have you heard of Surfer SEO? It’s a cool tool that helps your content rank higher.

It shows you what Google likes.

You can write content that search engines will love.

私たちの可能性を解き放ちましょう Surfer tutorial. 

Also, explore our Surfer vs Semrush comparison!

私たちの見解

キーワード調査にかかる時間を半分に短縮！Surfer SEO はプロセスを効率化し、検索エンジンでコンテンツのパフォーマンスを向上させるキーワードを素早く見つけるのに役立ちます。

今すぐSurfer SEOを試す 全文レビューを読む Surfer Alternatives

主なメリット

• Focuses on on-page SEO.
• Provides real-time content suggestions.
• Offers data-driven recommendations.
• Content Editor for live optimization.
• Audit tool for existing content.

価格

All the plans are annually billed.

• 不可欠： 月額79ドル
• 規模： 月額175ドル
• 企業： 価格についてはお問い合わせください。

今すぐSurfer SEOを試す

長所

• 明確で実用的な洞察を提供します。
• 明確な推奨事項を示します。
• より良いコンテンツを書くのに役立ちます。
• ウェブサイトのトラフィックを改善しました。
• Google ドキュメントと統合します。

短所

• 主にオンページ SEO に焦点を当てます。
• 時々少し制限があるように感じます。
• 創造的な文章を書くのにはあまり向いていません。
• インターフェースが圧倒的になる可能性があります。

今すぐSurfer SEOを試す

6. Mangools (⭐️3.2)

マングール is a suite of five user-friendly SEO tools designed to make SEO accessible to everyone.

It includes KWFinder as keyword research tools, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website analysis.

Mangools is a great option for beginners and businesses looking for a simple yet effective SEO solution.  

Unlock its potential with our Mangools tutorial. 

Also, explore our Mangools vs Semrush comparison!

私たちの見解

Join over 1.1 million users who trust Mangools for their SEO. With a 153% growth in the past five years, it’s clearly working! Click to see how Mangools can boost your rankings, too.

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主なメリット

• Features KWFinder for keywords.
• Offers a 10-day free trial.
• Includes SERPWatcher for tracking.
• Analyzes competitor links.
• It has a sleek, easy interface.

Try Mangools for free

価格

All the plans will be billed annually.

• Mangools Basic: $14.95/month
• Mangools Premium: $22.45/month
• Mangools Agency: $44.95/month

長所

• User-Friendly Interface
• Cost-Effective Solution
• Accurate Keyword Difficulty
• Comprehensive Keyword Research
• Reliable Rank Tracking

短所

• Limited Backlink Database
• Less Advanced Features
• Data Freshness
• Smaller Index Size

Try Mangools for free

7. Content Raptor (⭐️3.0)

Content Raptor helps you write better content for your website.

It makes sure your words grab attention. It also helps your site show up higher in searches.

It’s like having a super smart writing helper.

私たちの可能性を解き放ちましょう Content Raptor tutorial. 

Also, explore our Content Raptor vs Semrush comparison!

私たちの見解

Discover how Content Raptor’s AI-driven entity optimization and integrated Google Search Console insights can streamline your SEO strategy. Access the detailed feature analysis.

Try Content Raptor 全文レビューを読む Content Raptor alternatives

主なメリット

• Excellent for content optimization.
• Integrates with Google Search Console.
• Provides unique entity coverage score.
• Content optimization engine.
• Daily keyword rank tracking.

Try Content Raptor for free

価格

• Free ($0)
• Pro ($47/month)
• Enterprise (Contact them for custom pricing)

長所

• Very affordable pricing plans.
• Excellent for content optimization.
• The user interface is clean.
• AI writing tools are helpful.
• Quickly improves content quality.

短所

• Limited general SEO features.
• Less competitor analysis data.
• No technical SEO audit.
• Smaller keyword database.

Try Content Raptor for free

8. Similarweb (⭐️2.8)

Similarweb helps you see what’s happening on any website.

It shows you their traffic and where it comes from.

You can also see what your competitors are doing.

It’s like peeking behind the curtain of the internet.

Unlock its potential with our Similarweb tutorial. 

Also, explore our Similarweb vs Semrush comparison!

私たちの見解

Similarweb excels at broad market and competitor traffic insights but has limited direct local SEO features like Google Business Profile management and deep local rank tracking compared to other tools.

Try SimilarWeb for free 全文レビューを読む SimilarWeb Alternatives

主なメリット

• Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
• Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, ソーシャルメディア, referrals, email, and display ads.
• Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
• Audience Demographics: Provides insights into visitor age, gender, location, and interests.
• Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.

Try Similarweb for free

価格

• Starter ($199/month)
• Team ($14,000/Year)
• Business ($35,000/Year)
• Enterprise (Custom)

長所

• Excellent for market research.
• Great competitor analysis.
• The user interface is clear.
• Traffic data is detailed.
• The browser extension is handy.

短所

• Less SEO feature depth.
• Limited social media data.
• No robust backlink analysis.
• Data for small sites is limited.

Try Similarweb for free

9. Ranktracker (⭐️2.5)

Ranktracker helps you see where your website ranks on Google.

It’s like a scoreboard for your website.

You can track keywords and see how well you’re doing.

This tool makes checking your progress super easy.

Unlock its potential with our Ranktracker tutorial. 

Also, explore our Ranktracker vs Semrush comparison!

私たちの見解

Ready to skyrocket your SEO performance? Ranktracker’s powerful features are trusted by thousands. Unleash your website’s potential – start your journey to the top today!

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主なメリット

• Precise keyword position tracking.
• Monitors 43K+ cities for local SEO.
• Offers AI-suggested keywords.
• Daily keyword rank updates.
• SERP feature tracking (snippets, videos).

Try Ranktracker For FREE

価格

All the plans will be billed annually.

• Starter: $14.00/month
• Double Data: $34.41/month
• Quad Data: $63.58/month
• Hex Data: $121.91/month

長所

• Intuitive interface
• Accurate data
• Comprehensive features
• Value for money
• Great customer support

短所

• It can be overwhelming for beginners
• Limited historical data
• No free plan
• Occasional glitches

Try Ranktracker For FREE

バイヤーズガイド

When doing our research to find the best SEO tools, we determined our top recommendations using these factors:

• Features: We thoroughly examined the core functionalities of keyword research tool, including their ability to provide backlink data, perform a site audit, act as a rank tracker, and assist with competitor analysis. We looked for tools that offered comprehensive solutions for the entire keyword research process, from identifying keyword search volumes to analyzing keyword difficulty. We also assessed specialized features like local SEO capabilities and broken links detection.
• Accuracy & Depth of Data: We prioritized tools that offered reliable and extensive data. This meant evaluating the quality of their backlink quality analysis, the precision of their keyword rankings reports, and the availability of historical data for trending analysis. We compared their outputs to reliable sources like Google Keyword Planner and Google Search Console to ensure consistency and relevance.
• User-Friendliness: A powerful tool is only effective if it’s easy to use. We considered the user interface and overall navigation. We looked for intuitive designs that cater to both beginners and advanced users, minimizing a steep learning curve. The clarity of SEO reports and ease of access to valuable insights were also key considerations.
• Value for Money (Pricing & Free Options): We investigated the pricing structures of various platforms, including different tiers and the availability of free tools or a free trial. We compared them to the cost of SEO Powersuite and other SEO agencies’ offerings. We also explored free alternative solutions and the limitations of free tool versions, such as those that only offer unlimited keywords in paid plans.
• Support & Community: We assessed the level of customer support provided, including documentation, tutorials, and responsiveness. We also considered if there was an active community or forum for users to share knowledge and get assistance, which is crucial for troubleshooting and learning.
• Overall Effectiveness for SEO Success: Ultimately, our research focused on how well each tool contributes to SEO success. We evaluated their ability to improve organic traffic, enhance content marketing strategies, optimize web pages, and provide actionable insights for PPC campaigns and advertising tools. We also considered their performance as a better SEO tool compared to direct Semrush competitors and other alternative to Semrush options like SEO SpyGlass and keyword explorer tool functionalities.

まとめ

We’ve covered a lot about how tools like Semrush can supercharge your digital marketing efforts.

From using a site audit tool to fix your website’s problems to digging into competitor keywords with competitor research, these tools are powerful.

We’ve talked about rank tracking, backlink research, and even how to use site explorer for deep link analysis.

Choosing the best Semrush alternative or learning about pricing SEO Powersuite might seem tricky, but understanding these features helps.

We’ve even touched on how they connect with Google Analytics and your Google Ads campaigns.

Whether it’s doing a full website audit or finding paid keywords, our goal is to give you clear, actionable advice.

We cut through the noise, so you get the real insights on other SEO tools and their competitor analysis features to boost your online presence.

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