Keap vs Insightly: Ultimate CRM Showdown in 2025

oleh | Terakhir diperbarui 18 September 2025

Runner Up
keap
4.5
  • Pembuat Otomatisasi
  • Kuat CRM
  • Pemasaran melalui Email & SMS
  • Landing Page Keren
  • Saluran Penjualan
  • Uji coba gratis tersedia.
  • Paid Plan is at $299
Runner Up
Insightly
3.5
  • Pipeline Management
  • Lead Tracking
  • Workflow Automation
  • Project Management
  • Insightly marketing
  • Uji coba gratis tersedia.
  • Paid Plan Starts at $29
keap vs insightly

Ever feel like you’re juggling too many balls?

Keeping track of customers, deals, and everything can be a real headache.

You need a good CRM, right?

But then you’re stuck: Keap vs Insightly? Which one’s actually worth it?

That’s why we’re breaking it down, plain and simple.

We’ll look at Keap vs Insightly and see which CRM is top in 2025. 

Tinjau

We’ve spent weeks diving deep, testing each platform’s features, and putting them through real-world scenarios.

Our hands-on experience lets us give you a clear, honest comparison, not just marketing fluff.

Keap CRM
4.5dari 5

Siap untuk lebih terorganisir dan menghemat 15 jam seminggu? Otomatisasi canggih Keap dapat mewujudkannya.

Harga: You can try it for free. Paid plan starts at $299/month

Fitur Kunci:

  • Pemasaran Email
  • CRM
  • Otomatisasi Penjualan dan Pemasaran
Insightly
3.5dari 5

Need a CRM that goes beyond sales with robust project management tools? Insightly’s got you covered.

Harga: It has a free trial. The premium plan starts at $29/month.

Fitur Kunci:

  • Project Management
  • Workflow Automation
  • Relationship Linking

Apa itu Keap?

Pernah merasa seperti Anda sedang menangani terlalu banyak hal sekaligus? Keap memahami hal itu.

Ini adalah CRM Dirancang untuk menyederhanakan bisnis Anda. Anggap saja ini sebagai alat serbaguna Anda untuk penjualan dan pemasaran.

Keap membantu Anda mengatur kontak, mengotomatiskan tugas, dan menutup lebih banyak transaksi.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Juga, mengeksplorasi favorit kita Alternatif Keap…

Keap Introduction

Our Take

Keap CRM

Keap adalah pilihan fantastis bagi bisnis kecil untuk menyederhanakan upaya penjualan dan pemasaran mereka. Platform ini mudah digunakan dan dilengkapi dengan fitur-fitur berharga.

Manfaat Kunci

  • Pemasaran email bawaan: Kirim email yang ditargetkan kepada audiens Anda.
  • Otomatisasi yang mudah digunakan: Otomatiskan tugas-tugas seperti mengirim pesan tindak lanjut dan menetapkan prospek.
  • Manajemen saluran penjualan: Lacak transaksi Anda dan identifikasi peluang.
  • Integrasi e-commerce: Hubungkan Keap dengan toko online Anda untuk mengelola pesanan dan pelanggan.

Harga

Keap menawarkan uji coba gratis dan struktur harga yang sederhana untuk membantu Anda memulai.

  • Rencana sederhana: Starts at $299/month (Annually Billed) and offers two users and 1500 contacts.
Harga Keap

Pro

  • Sangat cocok untuk usaha kecil.
  • Mudah dipelajari dan digunakan.
  • Alat pemasaran email yang ampuh.
  • Fitur otomatisasi yang sangat baik.

Kons

  • Biayanya bisa menjadi mahal seiring pertumbuhan bisnis Anda.
  • Opsi kustomisasi terbatas.
  • Tidak ideal untuk perusahaan besar.

What is Insightly?

Insightly? Yeah, it’s a CRM.

But it does more. Think project management, too.

This tool is designed to grow businesses. It allows you to track deals and projects in one place, which sounds useful.

Juga, mengeksplorasi favorit kita Insightly alternatives…

What is Insightly

Our Take

Insightly

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.

Manfaat Kunci

  • Scalable for growth: Adapt the platform as your business expands.
  • Project management features: Keep your projects organized and on track.
  • Customizable dashboards and reports: Get the insights you need to make informed decisions.
  • Integrations with popular apps: Connect with your favorite business tools.

Harga

  • Plus: $29/user/month.
  • Professional: $49/user/month.
  • Perusahaan: $99/user/month.
Insightly Pricing

Pro

  • Scalable for businesses of all sizes.
  • Includes project management features.
  • Customizable dashboards and reports.
  • Integrates with popular apps.

Kons

  • It can be complex to learn and use.
  • Some features are limited to lower plans.
  • It can be expensive for large teams.

Perbandingan Fitur

Let’s cut to the chase.

We’ve lined up the key features to see where Keap vs Insightly truly differ.

Here’s a detailed look at what matters most.

1. Marketing Automation

  • Keap: Built with small businesses in mind, Keap (formerly Infusionsoft) offers robust marketing otomasi. You can create complex workflows to nurture leads, trigger email campaigns, and automate follow-ups. It’s strong for those needing detailed, automated sequences.
  • Mendalam: Provides solid automation but leans more towards sales-focused workflows. While it offers automation for tasks and processes, its marketing automation features are less in-depth than Keap.
Apa itu Keap CRM?

2. CRM and Sales Features

  • Keap: Focuses on sales and marketing automation, with tools for lead scoring, pipeline management, and appointment scheduling.
  • Mendalam: Excels in relationship management, project management, and sales tracking. It’s designed for businesses that need a comprehensive view of customer interactions across sales, marketing, and projects.

3. Email Campaigns

  • Keap: Offers advanced email campaigns with customizable templates, segmentation, and detailed pelaporan. You can create targeted campaigns based on user behavior and preferences.
  • Mendalam: Provides basic email campaigns functionality, adequate for simple kegiatan penjangkauan. It integrates well with email clients but lacks the advanced features of Keap.

4. Integrations

  • Keap: Offers a wide range of integration options, including popular apps and services. It provides API access for custom integrations.
  • Mendalam: Boasts strong integration capabilities, particularly with project management tools and business applications. It aims to connect all aspects of your business.

5. Analytics and Reporting

  • Keap: Delivers in-depth analytics on marketing campaigns, sales performance, and customer behavior. Its reporting tools provide actionable insights.
  • Mendalam: Offers robust analytics for sales and project management. Its reporting focuses on tracking progress and performance across various business functions.
Benefits of Insightly

6. Dashboard and User Interface

  • Keap: Has a powerful dasbor with customizable widgets, but some users find the interface complex due to its extensive features.
  • Mendalam: Features a clean and intuitive dasbor, making it easy to navigate and access key information. It prioritizes user-friendliness.

7. E-commerce Functionality

  • Keap: Strong e-commerce features, including order management, payment processing, and shopping cart integration. Ideal for businesses selling products online.
  • Mendalam: E-commerce is less of a focus. While it can integrate with platforms, it doesn’t offer the same depth of built-in e-commerce tools as Keap.

What to Look for When Choosing CRM Software?

  • Consider your entire business strategy. A good CRM should support your entire business line, from lead generation to closing a deal.
  • Evaluate the user experience. Look for a modern CRM teams love, with an easy-to-use interface and a low learning curve.
  • Keap CRM is known for its powerful sales automation and email marketing campaigns, which can streamline your sales process.
  • Insightly CRM stands out with its robust workflow automation and task management, making it easy to assign tasks to a team member.
  • Assess marketing and sales capabilities. Look for features like a landing page pembangun, email templates, and the ability to connect multiple landing pages to track your sales campaigns.
  • Think about your sales team and marketing teams. The best CRM tools will help both sides work together.
  • Don’t forget about core functions. A great customer relationship management solution needs excellent contact management and the ability to track sales opportunities.
  • Check for integrations. The CRM should work well with your existing tools like Google Workspace and offer features for invoicing and payment processing.
  • Read user reviews. Don’t just take our word for it—see what PC Magazine and other usaha kecil owners have to say.
  • Keap CRM provides robust features for email marketing, making it a strong choice for businesses that rely heavily on that channel.
  • Insightly Marketing and Insightly Service modules offer a comprehensive look at your customer journey.
  • Look at the full product stack. The Keap stack includes all the tools you need in one place.
  • Insightly products offer a variety of solutions, and their business card scanner is a great feature for quick data pintu masuk.
  • Ultimately, the best crm platform for your organization’s needs is the one that fits your workflow. If you’re a usaha kecil owner, it’s advisable to compare the two solutions side-by-side to see which one is right for you.

Keputusan Akhir

So, Keap vs Insightly, which one wins?

If you need strong marketing automation dan e-commerce tools, Keap is your best bet.

It’s great for detailed campaigns.

But, if you want a user-friendly CRM that handles projects and relationships well, go with Insightly.

We’ve spent a lot of time testing these out, so we know what works.

Trust us, we’ve done the hard work so you don’t have to.

Lebih lanjut tentang Keap

Berikut perbandingan Keap dengan berbagai alternatif lainnya:

  • Keap vs Pipedrive: Keap unggul dalam otomatisasi pemasaran dan penjualan terintegrasi. Pipedrive lebih fokus pada manajemen visualisasi alur penjualan dan pelacakan transaksi.
  • Keap vs Naik Level: GoHighLevel adalah platform lengkap untuk agensi, menawarkan opsi white-label dan otomatisasi yang ekstensif.
  • Keap vs ActiveCampaign: Keap menyediakan solusi otomatisasi bisnis lengkap untuk usaha kecil berbasis layanan. ActiveCampaign mengkhususkan diri dalam pemasaran email yang canggih dan otomatisasi pengalaman pelanggan.
  • Keap vs HubSpot: Keap mengintegrasikan CRM, otomatisasi pemasaran, dan e-commerce untuk bisnis kecil. HubSpot menawarkan rangkaian hub yang lebih luas untuk penjualan, pemasaran, layanan, dan konten, yang cocok untuk berbagai ukuran bisnis.
  • Keap vs ClickFunnels: Keap menawarkan CRM, otomatisasi pemasaran, dan e-commerce. ClickFunnels terutama merupakan pembuat sales funnel dan landing page dengan beberapa fungsi pengumpulan prospek.
  • Keap vs Folk: Keap menyediakan otomatisasi penjualan dan pemasaran yang andal dengan kustomisasi mendalam. Folk menawarkan antarmuka yang lebih sederhana dan ramah pengguna yang berfokus pada manajemen kontak kolaboratif.
  • Keap vs Instantly: Keap adalah platform CRM dan otomatisasi komprehensif untuk penjualan dan pemasaran. Seketika mengkhususkan diri dalam menjangkau pelanggan melalui penjualan keluar dan menghasilkan prospek.
  • Keap vs ClickUp: Keap adalah CRM khusus dengan otomatisasi penjualan dan pemasaran yang kuat. KlikUp adalah alat manajemen proyek serbaguna yang dapat dikonfigurasi sebagai CRM.
  • Keap vs Monday CRM: Keap adalah CRM khusus yang berfokus pada otomatisasi penjualan dan pemasaran bisnis kecil. Monday CRM adalah sistem operasi kerja yang fleksibel dengan kemampuan CRM yang dapat disesuaikan untuk alur kerja kolaboratif.
  • Keap vs Capsule CRM: Keap menawarkan otomatisasi pemasaran tingkat lanjut dan solusi bisnis terintegrasi. Kapsul CRM dirancang untuk kesederhanaan dan keterjangkauan, ideal untuk bisnis kecil hingga menengah.
  • Keap vs Insightly: Keap berfokus pada otomatisasi pemasaran dan manajemen prospek yang andal. Insightly menyediakan manajemen kontak dan proyek dengan otomatisasi alur kerja, cocok untuk bisnis kecil hingga menengah.
  • Keap vs Freshsales CRM: Keap menawarkan otomatisasi yang kuat dan ditujukan untuk bisnis kecil. Freshsales CRM dikenal karena harganya yang terjangkau, antarmuka yang ramah pengguna, dan integrasi yang luas.
  • Keap vs Salesforce: Keap dirancang khusus untuk CRM bisnis kecil dan otomatisasi pemasaran. Salesforce adalah CRM yang sangat dapat disesuaikan, skalabel, dan terkemuka di industri untuk bisnis dari semua ukuran, terutama perusahaan besar.
  • Keap vs Zendesk: Keap unggul dalam otomatisasi penjualan dan pemasaran serta e-commerce. Zendesk terutama merupakan platform layanan dan dukungan pelanggan dengan fitur tiket dan kolaborasi yang andal.

More of Insightly

Here’s a brief comparison of Insightly with these software solutions:

  • Insightly vs Pipedrive: Insightly focuses on CRM with integrated project management; Pipedrive specializes in visual sales pipeline management, often preferred by sales-centric teams.
  • Insightly vs GoHighLevel: Insightly is great for combining CRM with project management. It helps track sales and projects together. GoHighLevel is an all-in-one platform for marketing agency needs. It offers strong marketing and sales automation tools and can manage multiple clients.
  • Insightly vs Keap: Insightly offers a robust CRM with project tracking; Keap provides powerful marketing automation, email campaigns, and comprehensive sales features.
  • Insightly vs ActiveCampaign: Insightly merges CRM with project management capabilities; ActiveCampaign excels in advanced marketing automation, email sequencing, and lead scoring.
  • Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
  • Insightly vs Clickfunnels: Insightly is a CRM with project management; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales processes.
  • Insightly vs Folk: Insightly is a comprehensive CRM with project management capabilities; Folk is a more streamlined, collaborative contact management tool.
  • Insightly vs Instantly: Insightly offers a robust CRM and project management solution; Instantly focuses on automated cold email outreach and lead generation.
  • Insightly vs ClickUp: Insightly integrates CRM and project management; ClickUp is a versatile work management platform that can be configured for CRM tasks.
  • Insightly vs Monday: Insightly combines CRM with project management; Monday CRM is a highly customizable work operating system, adaptable for various CRM needs.
  • Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
  • Insightly vs Freshsales: Insightly offers a robust CRM with project management; Freshsales CRM provides advanced sales automation, AI insights, and multichannel communication.
  • Insightly vs Salesforce: Insightly is a comprehensive CRM with integrated project management; Salesforce is an enterprise-grade, highly customizable, and expansive CRM solution.
  • Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.

Pertanyaan Yang Sering Muncul

Is Keap better for marketing automation than Insightly?

Yes, Keap excels in marketing automation. It offers more advanced features like complex workflows and detailed email campaigns, making it ideal for businesses needing robust automation tools. Insightly’s automation is more sales-focused.

Which CRM is easier to integrate with other tools?

Both Keap and Insightly offer strong integration capabilities. Keap has a wider range of app integrations, while Insightly specializes in connecting with project management and business applications. The best choice depends on your specific needs.

Does Insightly have good analytics?

Insightly provides robust analytics for sales and project management. Its reporting tools focus on tracking progress and performance across various business functions. It’s useful for businesses that need to monitor project and sales metrics.

Is Keap suitable for e-commerce businesses?

Yes, Keap is well-suited for e-commerce businesses. It offers strong e-commerce features, including order management, payment processing, and shopping cart integration. It’s designed to support online sales.

Which CRM has a more user-friendly dashboard?

Insightly generally has a more user-friendly dasbor. Its clean and intuitive interface makes navigating and accessing key information easy. Keap’s dasbor is powerful but can be complex due to its extensive features.

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