Zendesk vs Insightly: Which CRM Tool Wins in 2025?

par | Dernière mise à jour Oct 15, 2025

Gagnant
Insightly
4.5
  • Gestion des pipelines
  • Suivi des prospects
  • Automatisation des flux de travail
  • Gestion de projet
  • Marketing perspicace
  • Essai gratuit disponible
  • Paid Plan Starts at $29
Finaliste
Zendesk
3.4
  • Organization Management
  • Reporting Outils
  • Customer Management
  • Messaging & Live Chat
  • IA et L'automatisation
  • Custom reporting
  • Le forfait payant commence à 19 $
Zendesk vs Insightly

Choisir le bon CRM is like picking the best tool for a big project.

You’ve got Zendesk vs Insightly, and both are meant to make your business life easier.

But which one actually delivers? It’s tough to know which features matter.

Imagine dealing with messy customer data because your CRM doesn’t fit your needs.

Frustrating, right?

This article breaks down Zendesk vs Insightly, showing you their key differences, pricing, and who they’re best for.

We’ll help you decide which CRM victoires en 2025.

Aperçu

To give you a clear picture, we’ve put both Zendesk and Insightly through their paces.

Our team tested key features, pricing, and ease of use.

We focused on real-world scenarios so you can see which CRM truly fits your business.

Insightly
4.5sur 5

Need a CRM that goes beyond sales with robust project management tools? Insightly’s got you covered.

Tarifs : It has a free trial. The premium plan starts at $29/month.

Caractéristiques principales :

  • Gestion de projet
  • Automatisation des flux de travail
  • Relationship Linking
Zendesk
3.4sur 5

Ready to see if Zendesk is your perfect match? Check out our in-depth Zendesk review!

Tarifs : It has a free trial. The premium plan starts at $19/month.

Caractéristiques principales :

  • Omnichannel support
  • AI-powered bots
  • Analyses avancées

Qu'est-ce qu'Insightly ?

Insightly? It’s a CRM and project tool. 

Helps with sales and managing projects. Good for growing teams.

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Qu'est-ce qu'Insightly

Notre avis

Insightly

Insightly est un choix solide pour les entreprises qui ont besoin d’un CRM évolutif avec des capacités de gestion de projet.

Principaux avantages

  • Évolutif pour la croissance : Adaptez la plateforme à mesure que votre entreprise se développe.
  • Fonctionnalités de gestion de projet : Gardez vos projets organisés et sur la bonne voie.
  • Tableaux de bord et rapports personnalisables : Obtenez les informations dont vous avez besoin pour prendre des décisions éclairées.
  • Intégrations avec des applications populaires : Connectez-vous à vos outils professionnels préférés.

Tarifs

  • Plus: 29 $/utilisateur/mois.
  • Professionnel: 49 $/utilisateur/mois.
  • Entreprise: 99 $/utilisateur/mois.
Tarification Insightly

Avantages

  • Évolutif pour les entreprises de toutes tailles.
  • Inclut des fonctionnalités de gestion de projet.
  • Tableaux de bord et rapports personnalisables.
  • S'intègre aux applications populaires.

Inconvénients

  • Il peut être complexe à apprendre et à utiliser.
  • Certaines fonctionnalités sont limitées aux forfaits inférieurs.
  • Cela peut être coûteux pour les grandes équipes.

Qu'est-ce que Zendesk ?

Zendesk? It’s all about customer support. Think tickets and live chat.

Makes dealing with customers smoother.

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What is Zendesk

Notre avis

Zendesk

Join over 100,000 businesses. Switch to Zendesk and see an average 25% increase in customer satisfaction, just like our users in 2025. Start your free trial today.

Principaux avantages

Zendesk helps you make customers happy and helps your team work better.

  • Makes Customers Happier: Businesses using Zendesk see customers get 25% happier. That’s a big deal!
  • All Talks in One Spot: Handle all messages from one place. No more jumping around.
  • Smart Help: It does easy tasks for you. This lets your team fix harder problems.
  • Self-Help Guides: You can make a help page. Customers can find answers themselves. This reduces questions by 15%.
  • AI Smart Tools: It uses smart computer help. This means quicker and better answers for customers.

Tarifs

Tous les plans seront facturés annuellement.

  • Équipe de soutien : 19$/mois.
  • Suite Team : 55$/mois.
  • Suite Professional : $115/month.
  • Suite Enterprise : Talk to Sales.
Zendesk Pricing

Avantages

  • Easy setup, quick start.
  • Strong ticket management tools.
  • Good for large support teams.
  • Many app integrations are available.
  • Reliable customer service platform.

Inconvénients

  • Can get pricey quickly.
  • Reporting can feel complex.
  • Some features need upgrades.
  • Initial setup requires learning.

Comparaison des fonctionnalités

We’re going deep on nine key features. This section shows exactly what each tool does well.

No more guessing which platform is right for your team.

1. Core Service Focus

  • Zendesk’s core is customer service software. It is designed around the ticketing system to handle support requests.
  • Insightly’s focus is on the full customer relationship management. It helps your sales team and marketing teams track deals and projects.

2. Ticketing System

  • Zendesk Support is famous for its ticketing systems. It lets support agents respond across multiple channels like email and social messaging.
  • Insightly Service offers a ticketing system, too. However, zendesk’s customer support software is more robust and comprehensive.

3. Workflow Automation

  • Zendesk uses triggers and macros to create custom workflows. This automation helps the support team work faster on support tickets.
  • Insightly also provides automation. It is powerful for sales workflow like lead assignment and task creation for the sales pipeline.

4. Rapports et analyses

  • Reporting and analytics Zendesk focuses on key customer satisfaction metrics. This includes reply time and ticket volume.
  • Insightly offers broader reporting for sales, projects, and marketing. It gives more full-picture business analytics.

5. Project Management

  • Insightly is unique because it includes strong project management. You can assign tasks and track progress right inside the CRM.
  • Zendesk does not have native project management tools. It focuses purely on customer conversations and support.

6. Integrations and Marketplace

  • Zendesk Marketplace has over 1,000 apps for deep integrations. This lets support agents connect to almost any other tools.
  • Insightly also integrates with other CRMs and tools like Google Workspace. Zendesk, however, has a larger, more varied marketplace.

7. Multilingual Support

  • Zendesk offers strong multilingual support. You can provide support and self-service knowledge base content in multiple languages.
  • Insightly’s main platform is generally in English. This is a key difference for global businesses.

8. Security

  • Sécurité Zendesk offers features like two-factor authentication and compliance options. It handles sensitive information in support requests.
  • Insightly also prioritizes security with role-based access. Both companies take données protection seriously for many customers.

9. Customer Interactions

  • Zendesk is built to unify customer interactions into a single agent workspace. It manages all customer conversations from multiple channels.
  • Insightly focuses on tracking all customer interactions across the sales and project lifecycle. It gives your organization a full view of the customer.

Que rechercher lors du choix d’un logiciel CRM ?

  • Total Cost and Zendesk’s Pricing
    • What is the final total cost per users, billed annually?
    • Are there hidden fees for custom apps or advanced services?
  • Core Functionality and Ability
    • Does it handle contact management and task management well?
    • Does the new version offer the new features your team member needs?
  • Sales and Marketing Focus
    • Can you easily track sales opportunities and view the opportunities dashboard?
    • Are specialized tools like Insightly Marketing or Insightly Products available?
  • Customer Service (Desk Software)
    • Does it include strong ticket systems or desk software like Zendesk Suite?
    • Can you create a help center and center articles for self-service?
  • User Experience and Productivity
    • Is the interface easy for petites entreprises to adopt quickly?
    • Can your managers monitor team’s performance and boost productivity?
  • Data and Customization
    • Can you customize dashboards and records to show key details?
    • Does the app work well on mobile and in a browser?
  • Long-Term Value
    • Will it help improve your overall customer experience?
    • Do modern crm teams love using the platform day-to-day?

Verdict final

Okay, let’s wrap this up. After a close comparison, we pick Insightly. Why?

It packs more punch for growing teams. Its CRM and project tools work well together.

Yes, Zendesk is great for support. But, for overall business growth, Insightly CRM wins.

It handles sales, projects, and contacts better. Plus, its integration options are solid.

While Zendesk sell might be good for focused sales teams, Insightly gives a wider view.

Consider the price, but the value is there. We hope this gives you some insight and information.

Plus d'informations sur Insightly

Voici une brève comparaison d'Insightly avec ces solutions logicielles :

  • Insightly vs Pipedrive: Insightly se concentre sur le CRM avec gestion de projet intégrée ; Pipedrive se spécialise dans la gestion visuelle du pipeline de vente, souvent préférée par les équipes centrées sur les ventes.
  • Insightly vs GoHighLevel: Insightly is great for combining CRM with project management. It helps track sales and projects together. GoHighLevel is an all-in-one platform for marketing agency needs. It offers strong marketing and sales automation tools and can manage multiple clients.
  • Insightly vs Keap: Insightly propose un CRM robuste avec suivi de projet ; Keap offre une automatisation puissante du marketing, des campagnes d'e-mailing et des fonctions de vente complètes.
  • Insightly vs ActiveCampaign: Insightly fusionne le CRM avec des capacités de gestion de projet ; ActiveCampaign excelle dans l'automatisation avancée du marketing, le séquençage des courriels et l'évaluation des prospects.
  • Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
  • Insightly vs Clickfunnels: Insightly est un CRM avec gestion de projet ; ClickFunnels est principalement un générateur d'entonnoirs de vente pour créer des pages d'atterrissage et automatiser les processus de vente.
  • Insightly vs Folk: Insightly est un CRM complet avec des capacités de gestion de projet ; Folk est un outil de gestion des contacts plus rationalisé et collaboratif.
  • Insightly vs Instantly: Insightly offre une solution robuste de CRM et de gestion de projet ; Instantly se concentre sur l'envoi automatisé d'e-mails froids et la génération de leads.
  • Insightly vs ClickUp: Insightly intègre la gestion de la relation client et la gestion de projet ; ClickUp est une plateforme polyvalente de gestion du travail qui peut être configurée pour des tâches de gestion de la relation client.
  • Insightly vs Monday: Insightly combine la gestion de la relation client avec la gestion de projet ; Monday CRM est un système d'exploitation hautement personnalisable, adaptable à divers besoins en matière de gestion de la relation client.
  • Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
  • Insightly vs Freshsales: Insightly propose un CRM robuste avec gestion de projet ; Freshsales CRM offre une automatisation avancée des ventes, des connaissances en matière d'IA et une communication multicanal.
  • Insightly vs Salesforce: Insightly est un CRM complet avec gestion de projet intégrée ; Salesforce est une solution CRM de niveau entreprise, hautement personnalisable et étendue.
  • Insightly vs Zendesk: Insightly est un CRM avec des fonctions de gestion de projet ; Zendesk se concentre principalement sur l'assistance à la clientèle et les tickets de service.

The platform’s AI-driven fingerprinting and CAPTCHA bypass ensure a high success rate on even the toughest sites.

Enterprise-Grade Security:

  • Zendesk vs Pipedrive: Zendesk excelle dans le service et l'assistance à la clientèle, tandis que Pipedrive est un CRM axé sur les ventes avec une gestion visuelle du pipeline.
  • Zendesk vs Gohighlevel: GoHighLevel helps marketing groups and small business owners. It’s a full sales tool. It helps your own business grow. Zendesk is mostly a customer help tool. It helps your support team handle customer questions.
  • Zendesk vs Keap: Frase против Elicit: какой оптимизатор контента лучший в 2025 году?
  • Zendesk vs ActiveCampaign: Frase против Cowriter: какой инструмент для написания текстов на основе ИИ станет лучшим в 2025 году?
  • Zendesk vs HubSpot: Zendesk provides strong customer service and support ticketing, whereas HubSpot is a comprehensive suite that encompasses sales, marketing, and service hub features.
  • Zendesk vs Clickfunnels: Zendesk est une solution de service à la clientèle avec billetterie et chat en direct ; ClickFunnels est un générateur d'entonnoir de vente pour créer des pages d'atterrissage et automatiser les ventes.
  • Zendesk vs Folk: Zendesk offre un support client puissant pour diverses interactions ; Folk met l'accent sur l'organisation collaborative des contacts et la gestion rationalisée des relations.
  • Zendesk vs Instantly: Zendesk se concentre sur l'assistance à la clientèle et la gestion des tickets ; Instantly se spécialise dans les campagnes automatisées d'envoi d'e-mails froids et la génération de leads.
  • Zendesk vs ClickUp: Zendesk is a customer support system, while ClickUp is a versatile work management platform that can function as a CRM, project management tool, and task tracker.
  • Zendesk vs Monday CRM: Zendesk est une plateforme de service à la clientèle avec billetterie ; Monday CRM est un outil de gestion de flux de travail hautement visuel et personnalisable avec des capacités de CRM.
  • Zendesk vs Capsule CRM: Zendesk fournit un support client et une billetterie robustes ; Capsule CRM est un système simplifié de gestion des contacts et de suivi des ventes.
  • Zendesk vs Insightly: Zendesk se concentre sur le support client et les tickets de service ; Insightly est un CRM plus complet avec de solides fonctionnalités de pipeline de vente et de gestion de projet.
  • Zendesk vs Freshsales: Zendesk met l'accent sur de solides solutions d'assistance à la clientèle, tandis que Freshsales CRM est conçu pour l'automatisation des ventes, le suivi des affaires et la gestion des prospects.
  • Zendesk vs Salesforce : Zendesk offers a specialized customer service platform; Salesforce is an extensive enterprise-level CRM with broad sales, marketing, and service clouds.

Questions fréquemment posées

How do Insightly CRM and Zendesk Sell compare?

A: Insightly CRM excels in lead management, offering robust tools for scoring and tracking leads. Zendesk Sell focuses more on sales pipelines. Both offer lead management, but Insightly provides greater depth in this area.

What are the key differences for automation?

Insightly provides comprehensive automation for sales and project workflows. Zendesk focuses on customer support automation, like ticket routing. Insightly’s workflow automation is more versatile for business processes.

Which CRM software offers better analytics?

Insightly offers strong analytics for sales and project data. You can generate detailed reports and forecasts. Zendesk provides support-focused analytics. For broader business insights, Insightly is typically stronger.

How user-friendly is the interface in 2025?

Zendesk generally has an easier, more intuitive interface. Insightly’s interface, while powerful, can have a steeper learning curve. In 2025, both will be more user-friendly, but Zendesk will maintain an edge.

Are these CRMs a good fit for customer support?

Zendesk is designed primarily for customer support, with strong ticketing and live chat features. Insightly can manage customer relationships, but its core strength is in sales and project management. 

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