Moz vs Ubersuggest : Quel outil de référencement vous conviendra le mieux en 2025 ?

par | Juin 25, 2025

Gagnant
Moz best
9.0
  • Analyse des SERP
  • Outil de recherche gratuit
  • Explorateur de mots-clés
  • Évaluateur de pages (On-Page Grader)
  • Domain Authority Checker
  • Essai gratuit disponible
  • Paid Plans from $39/mo
Finaliste
Ubersuggest Best
7.5
  • Audit du site
  • Keywords Générateur
  • Estimation du trafic
  • AI Content Écrivain
  • Gestion des backlinks
  • Essai gratuit disponible
  • Plans payés à partir de $120/Lifetime
Fahim AI 6 59

Facing tough competition online?

Tu n'es pas seul.

Many businesses struggle to get noticed in search results, making it hard to reach potential customers. 

But with so many SEO options out there, how do you pick one that truly helps?

Today, we’re looking at two big names: Moz vs Ubersuggest.

Plongeons-nous !

Aperçu

We’ve used both Moz and Ubersuggest for various projects.

We’ve tested their features with real-world tasks.

This hands-on experience helped us see how they truly stack up against each other.

Moz CTA

Boost your SEO! Over 500,000 marketers trust Moz. Try Moz now and unlock more features.

9sur 10

Tarifs : Free trial available. Premium Plan starts at $39/mo.

Caractéristiques principales :

  • Domain Authority
  • Link Explorer
  • Explorateur de mots-clés
Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest.

7.5sur 10

Tarifs : Free trial available. Plan starts at $120/Lifetime.

Caractéristiques principales :

  • Keyword Suggestions
  • Audit du site
  • Backlink Analysis

What is Moz?

Now, let’s talk about Moz. It’s another big player in SEO.

Many people know it for Domain Authority. Moz focuses a lot on links.

It helps you build strong connections.

Also, explore our favorite Moz alternatives…

Moz CTA
Moz
9.0

Boostez votre référencement ! Plus de 500 000 spécialistes du marketing font confiance à Moz. Des utilisateurs comme Tinuiti ont vu une augmentation de 1,143% dans le classement des mots clés. Prêt à utiliser Moz comme un expert ? Cliquez pour améliorer votre référencement dès aujourd'hui !

Principaux avantages

Moz shines with its distinct advantages, providing powerful tools to boost your search presence:

  • Industry-Leading Domain Authority (DA): This is a key metric. It predicts search engine ranking. Moz’s DA is widely recognized. Over 90% of SEOs consider it important.
  • Powerful Link Explorer: Analyze backlinks deeply. Find link-building opportunities easily. It has a massive index of over 35 trillion links.
  • Intuitive Keyword Explorer: Discover relevant keywords. Get clear difficulty scores. See organic CTR data too.
  • Comprehensive Site Crawl: Identify technical SEO issues. Get actionable recommendations quickly.
  • Local SEO Tools: Optimize for local search. Manage entreprise listings effectively.

Tarifs

  • Démarrage ($39/mois)
  • Standard ($79/mois)
  • Moyen ($143/mois)
  • Grand ($239/mois)
Prix Moz

Avantages

  • Autorité de domaine de confiance.
  • L'interface est attrayante.
  • Excellentes fonctions d'analyse des liens.
  • Idéal pour les efforts de référencement local.
  • De bonnes ressources éducatives sont fournies

Inconvénients

  • La base de données de mots-clés est plus petite.
  • Analyse des concurrents is less in-depth.
  • Manque de fonctions de marketing de contenu.
  • Certains outils semblent moins robustes

What is Ubersuggest?

So, what is Ubersuggest all about? It’s a simpler Outil de référencement.

Neil Patel created it. It helps you find keywords.

You can also analyze your competitors. It’s known for being easy to use. It’s also very budget-friendly.

Also, explore our favorite Ubersuggest alternatives…

Ubersuggest CTA
Ubersuggest
7.5

Prêt à booster votre trafic ? Rejoignez les 3 millions d'utilisateurs qui font confiance à Ubersuggest. Découvrez des milliers de nouveaux mots-clés et améliorez votre référencement dès aujourd'hui. Créez votre compte !

Principaux avantages

Ubersuggest focuses on straightforwardly delivering key SEO insights, making it accessible for everyone.

  • Quick Keyword Ideas: Get thousands of keyword suggestions fast.
  • Content Inspiration: Discover popular content related to your niche.
  • Competitive Analysis: See top pages and keywords for rivals.
  • Site Audit: Find SEO issues on your website.
  • Backlink Data: Explore who links to your site.

Tarifs

  • Individuel ($120/Lifetime)
  • Affaires ($200/Durée de vie)
  • Entreprise ($400/Durée de vie)
Prix d'Ubersuggest

Avantages

  • Tarifs très abordables.
  • Facile à comprendre.
  • Offre à vie disponible.
  • Bon pour les débutants.
  • Interface utilisateur claire.

Inconvénients

  • Data can be limited.
  • Moins de fonctionnalités avancées.
  • Moins complet.
  • L'assistance à la clientèle est plus lente.
  • Manque de profondeur.

Comparaison des fonctionnalités

Now, let’s dive into the core features of both Moz and Ubersuggest.

We’ll look closely at what each tool offers. This will help you see which one has the tools you need to succeed.

1. Recherche de mots-clés

Moz : Their Keyword Explorer helps you find keywords with details like search volume and difficulty. It also shows a “Priority Score” to help you pick the best keywords to target. Moz also offers insights into why people are searching for certain keywords.

Ubersuggest: This tool gives you many keyword ideas, showing monthly search volume, how hard they are to rank for, and even related questions people ask. It’s great for finding new content ideas quickly.

Moz Personal Experience

2. Site Audit

Moz : Its Site Crawl finds common website problems like slow pages, broken links, and duplicate content. It helps you see what needs fixing to make your site healthy for search engines.

Ubersuggest: The Site Audit feature scans your website for SEO issues. It points out problems like broken links or missing titles. It gives you a score and ideas on how to fix things to improve your site’s health.

Moz : With Link Explorer, you can check backlinks to any site. It uses its own trusted scores like Domain Authority (DA) and Page Authority (PA) to show a site’s strength. You can also see links gained or lost.

Ubersuggest: It helps you see where a website gets its links from. It shows you the “Domain Score” (which is based on Moz’s data) and helps you find new places to get links for your site.

4. Rank Tracking

Moz : You can track how your keywords rank over time, checking positions on both desktop and mobile. It also lets you compare your rankings to your competitors.

Ubersuggest: This feature lets you see your keyword rankings every day. It tracks how you rank on both desktop and mobile. You can also see how you rank in different cities or countries.

5. Content Ideas & Optimization

Moz : It provides “On-Page Optimization” suggestions. This helps you make your content better for specific keywords. It gives you tips to improve your page’s score.

Ubersuggest: This tool helps you find popular content topics related to your keywords. It shows you what kind of content gets shared a lot and which headlines work best. This helps you plan your own content.

6. Facilité d'utilisation

Moz : It has a clear and professional look. It can take a bit longer to learn all its features because it offers a lot of depth.

Ubersuggest: It is known for being very simple and easy to use. Beginners often find it friendly and straightforward, making it easy to jump in and get started.

Ubersuggest Keywords Generator

7. Pricing & Free Options

Moz : It has different paid plans starting at a higher price point. It usually offers a generous 30-day free trial to test out its full features.

Ubersuggest: This tool is more budget-friendly. It offers a useful free version with daily limits. There’s also a 7-day free trial for its paid plans.

Quels sont les critères de choix d'un outil de recherche de mots-clés ?

  • Database Size: Does it have a vast and updated keyword database?
  • Exactitude des données : Is the search volume and keyword difficulty reliable?
  • Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
  • Competitor Insights: Can it analyze keywords your competitors rank for?
  • Convivialité : Is the interface intuitive and easy to navigate?
  • Intégration: Does it work well with other SEO solution tools you use?
  • Structure des prix : Does the cost align with the features offered and your budget?

Verdict final (notre choix)

So, which tool do we pick?

For most petites entreprises and new SEOs, we lean towards Ubersuggest.

It’s easier to learn and more affordable.

It gives you all the main tools you need without being too complex.

Moz is powerful, but it can be a lot for someone just starting.

We’ve used both these tools in real projects, finding what works best.

Our goal at Recherche de liens is always to give you clear, honest advice that helps toi succeed online.

Ubersuggest hits that sweet spot for value and ease of use.

It helps you get results without breaking the bank or overwhelming you with features you might not need yet.

More of Moz

We’ve compared Moz with the following alternatives, highlighting their standout features:

  • Moz vs Ahrefs: Ahrefs offers a massive backlink database and deeper competitor analysis.
  • Moz vs Semrush: Semrush is an all-in-one suite covering SEO, PPC, and content marketing.
  • Moz vs Content Raptor: Content Raptor specializes in identifying “quick win” content opportunities from GSC data.
  • Moz vs SpyFu: SpyFu excels in competitor paid ad analysis and keyword insights for rivals.
  • Moz vs Similarweb: Similarweb focuses on broad website traffic analytics and market intelligence.
  • Moz vs Outils Raven: Raven Tools offers agency-focused reporting and comprehensive white-label solutions.
  • Moz vs Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
  • Moz vs Ranktracker: Ranktracker specializes in highly accurate, detailed keyword suivi du classement.

More of UberSuggest

Here’s how Ubersuggest stacks up vs some other popular SEO tools, highlighting their standout features:

  • Ubersuggest vs Ahrefs: Ahrefs offers deeper backlink analysis and a massive keyword database; Ubersuggest is more user-friendly and affordable.
  • Ubersuggest vs Semrush: Semrush is a comprehensive all-in-one marketing suite; Ubersuggest provides essential SEO tools at a lower cost.
  • Ubersuggest vs Content Raptor: Content Raptor focuses on content optimization and A/B testing; Ubersuggest provides broader keyword and site audit features.
  • Ubersuggest vs Classement SE: SE Ranking offers a more robust all-in-one SEO suite; Ubersuggest is a more budget-friendly option for core SEO tasks.
  • Ubersuggest vs SpyFu: SpyFu specializes in competitor PPC and ad insights; Ubersuggest focuses on organic keyword research and site audits.
  • Ubersuggest vs Similarweb: Similarweb provides in-depth traffic and audience analytics; Ubersuggest offers foundational keyword and site performance data.
  • Ubersuggest vs Raven Tools: Raven Tools excels in client reporting and integrated analytics; Ubersuggest focuses on accessible keyword and site audits.
  • Ubersuggest vs Mangools: Mangools is known for its user-friendly interface and focus on local SEO; Ubersuggest offers a broader set of core SEO tools.
  • Ubersuggest vs Ranktracker: Ranktracker excels in precise keyword rank tracking; Ubersuggest provides general keyword research and site overview.

Questions fréquemment posées

Is Ubersuggest good for small businesses?

Yes, Ubersuggest is very good for small businesses. It’s affordable and easy to use. It offers key features like keyword research, site audits, and backlink checks. This helps small businesses get started with their digital marketing efforts without a huge budget or steep learning curve.

How does Ubersuggest compare to Semrush ou Ahrefs?

Ubersuggest is more budget-friendly and simpler to use than Semrush or Ahrefs. While Semrush and Ahrefs offer deeper, more advanced features for large agencies, Ubersuggest provides essential SEO data in a more straightforward way, focusing on basic needs for new users.

What is SERP in SEO?

SERP stands for Search Engine Results Page. It’s the page you see after typing something into a search engine like Google. SEO aims to get your website to rank high on the SERP so more people see and click on your site.

What is digital marketing analytics?

Digital marketing analytics is about collecting and understanding data from your online marketing efforts. This includes website traffic, réseaux sociaux engagement, and ad performance. It helps you see what’s working and how to improve your strategy to boost user experience and results.

Does Moz offer a free version?

Moz does not offer a completely free version like Ubersuggest’s limited free plan. However, Moz typically provides a free trial for its paid Moz Pro service. This lets you try out its more advanced analytics and SEO tools for a set period.