Metricool ou Planoly : lequel boostera votre présence sur les réseaux sociaux en 2025 ?

par | Dernière mise à jour : 15 avril 2025

Gagnant
Metricool
8.0
  • Gestion des utilisateurs
  • Calendrier
  • Analytique
  • Tracker
  • Gestionnaire de médias
  • Plan gratuit disponible
  • Abonnements payants à partir de 18 $/mois
Finaliste
Planoly
7.5
  • Légende IA Écrivain
  • Hashtags
  • Planificateur visuel
  • Édition de contenu
  • Modèles
  • Essai gratuit de 14 jours disponible
  • Abonnements payants à partir de 16 $/mois
Metricool contre Planoly

Are you struggling to juggle all your réseaux sociaux comptes?

Feeling overwhelmed by the constant need to create and schedule posts? You’re not alone!

Many businesses and individuals find it challenging to keep up with the demands and relax.

In this post, we’ll explore the key features of both Metricool contre Planoly, compare their pricing, and help you decide which one comes out on top.

Metricool vs Planoly: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Planoly.

We dove deep into their features, explored their interfaces, and analyzed their pricing plans to understand their strengths and weaknesses.

Voyons maintenant comment ils se comparent !

Metricool

Ready to give Metricool a try? Sign up for a free account and experience the difference!

8sur 10

Tarification : Il existe une version gratuite. L'abonnement payant commence à 18 $/mois.

Caractéristiques principales :

Planoly

Are you intrigued by Loomly’s collaborative features? Give it a try and experience more!

7.5sur 10

Tarification : 14-Day Free Trial Available. Paid plan starts at $16/month

Caractéristiques principales :

  • Visual planner
  • content collaboration
  • Instagram link in bio

Qu'est-ce que Metricool ?

Think of Metricool as your social media command center.

It’s a robust platform packed with tools to help you plan, analyze, and manage your social media presence.

It’s like having a marketing team and a data analyst all rolled into one!

Metricool
Metricool
8.0

Ready to give Metricool a try? Sign up for a free account and experience the difference!

Principaux avantages

  • Deep dive into your data: Metricool gives you really detailed analytics. You can see what’s working and what’s not.
  • Plan like a pro: Their planning tools help you visualize your content calendar and schedule posts across different platforms.
  • Hashtag help: Metricool enables you to find the best hashtags to reach a wider audience.
  • Keep an eye on the competition: You can track what your competitors are doing and learn from their strategies.

Tarification

  • Gratuit: 0 $/mois pour 5 profils de concurrents.
  • Démarreur: 18 $/mois pour 100 profils de concurrents.
  • Avancé: 45 $/mois pour la gestion des rôles.
  • Coutume: Tarification personnalisée.
Metricool

Avantages

  • Comprehensive data
  • Prix ​​abordables
  • Excellent service client.

Cons

  • Limited visual planning features
  • Déroutant pour les débutants

Qu'est-ce que Planoly ?

Planoly is all about visual planning and making your Instagram feed look amazing.

It’s like having a personal stylist for your social media!

But it’s not just about pretty pictures; Planoly also offers tools to help you schedule posts, manage your content, and track your results.

logo planoly
Planoly
7.5

Want a beautifully organized Instagram Planoly’s visual planner that makes it easy to design the perfect feed? Start your free trial & get access to hashtag tools & more!

Principaux avantages

  • Planification visuelle : Définissez votre esthétique Instagram.
  • Outils de hashtag : Augmentez votre visibilité grâce à des hashtags pertinents.
  • Collaboration en matière de contenu : Travaillez en parfaite harmonie avec votre équipe.
Vidéo YouTube

Tarification

Planoly offers a free plan with some limited features. Need more? Paid plans start at $16/month.

  • Démarreur: 16 $/mois pour un ensemble social, jusqu'à 60 téléchargements/mois.
  • Croissance: 28 $/mois pour trois utilisateurs, téléchargements illimités.
  • Pro: 43 $/mois pour deux groupes sociaux, jusqu'à 6 utilisateurs + assistance prioritaire.
Tarification Planoly.

Avantages

  • Beautiful interface
  • Outils de planification visuelle puissants
  • Great for collaboration

Cons

  • Analyses limitées
  • Focus on Instagram

Metricool vs Planoly: Feature Comparison

Let’s compare these two popular social media management software options, Metricool and Planoly, to see which best fits your needs.

Plateformes de médias sociaux

  • Metricool : A true all-in-one platform. Manage 10+ networks from a single platform, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Planoly : Primarily for Instagram, with limited support for other platforms.

Verdict: Metricool wins for multi-platform users.

Planification visuelle

  • Metricool : Offers a basic visual planner for scheduling and previewing your feed.
  • Planoly : Excels at visual planning with a drag-and-drop interface, perfect for Instagram aesthetics.

Verdict: Planoly is the go-to for visual-focused brands.

Account manager of planoly

Écoute sociale

  • Metricool : Includes basic social listening to track brand mentions and hashtags.
  • Planoly : Lacks social listening features.

Verdict: Metricool is better for those needing social listening within their management tool.

Analyse et reporting

  • Metricool : Provides in-depth analytics with customizable reports, perfect for data-driven decisions.
  • Planoly : Offers basic analytics, but not as comprehensive as Metricool.

Verdict: Metricool is the winner for data analysis.

Collaboration d'équipe

  • Metricool : This includes team collaboration in its team and professional plans.
  • Planoly : Offers collaboration tools for streamlined workflows.

Verdict: Both are suitable for petites entreprises needing team collaboration features.

Metricool
  • Metricool : Manage your Google Ads campaigns alongside your social media efforts.
  • Planoly : It doesn’t offer management of Google Ads.

Verdict: Metricool wins if you need a single platform for both.

Tarification

  • Metricool : Offers a free plan and various paid plans, including an Enterprise plan.
  • Planoly : Has a free plan and two paid plans (Solo and Duo).

Verdict: Metricool provides more pricing flexibility for individuals and enterprises.

What to Look for When Choosing a social media management tool?

  • Votre budget : Both Metricool and Planoly offer free plans, but their paid plans vary in price. Consider how much you’re willing to spend each month.
  • Vos objectifs sur les réseaux sociaux : What are you hoping to achieve with your social media? Are you focused on growing your audience, driving traffic to your website, or increasing brand awareness?
  • Les plateformes que vous utilisez : Do you need a tool that supports all the social media platforms you use? Or are you primarily focused on one or two platforms?
  • Your need for analytics: How important is it to have in-depth analytics and reportage?
  • Your visual needs: Is having a visually appealing Instagram feed a top priority?
  • Facilité d'utilisation : How comfortable are you with using new software? Some platforms are more intuitive than others.
  • Assistance clientèle : How important is it to have access to reliable customer support?

Verdict final (Notre choix)

So, which tool comes out on top in the Planoly vs Metricool debate?

For us, it’s Metricool. It’s a more well-rounded platform with robust features and in-depth analytics.

We love that you can manage all your social media accounts in one place, track your progress, and even monitor your competitors.

Plus, Metricool offers a wider range of pricing options, including a Professional plan that’s perfect for businesses and agencies.

However, if your main focus is Instagram and you prioritize visual planning, Planoly might be a better fit.

It’s super easy to use and has amazing tools for creating a beautiful feed.

If you primarily plan to use Planoly, then Metricool’s extra features might not be worth the additional cost.

En fin de compte, le meilleur choix dépend de vos besoins et priorités spécifiques.

Now it’s time to choose the tool that will help you boost your social media game in 2024!

Foire aux questions

Is Metricool better than Planoly?

It depends on your needs! Metricool is better for in-depth analytics and managing multiple social media platforms. Planoly is better for visual planning, especially for Instagram. If you’re trying to decide between Metricool and Planoly, consider your priorities.

Can I use Planoly and Metricool together?

Yes! Some users find it helpful to use Planoly for visual planning and Metricool for analytics and reporting. This allows you to combine the strengths of both Planoly and Metricool. There might be very wrong information that planoly use metricool to go forward.

What is the main difference between Metricool and Planoly?

Metricool is an all-in-one social media management tool with a strong focus on analytics. Planoly is primarily a visual planner and scheduler, which is best for Instagram. When comparing Planoly vs Metricool, remember their core functions.

Does Planoly or Metricool offer a free plan?

Both Planoly and Metricool offer free plans with limited features. You can upgrade to a paid plan for more functionality. So whether you choose Planoly or Metricool, you can try it out for free!

Which is more expensive, Planoly or Metricool?

Planoly’s paid plans start slightly cheaper than Metricool’s. However, Metricool offers more flexibility with its Professional and Enterprise plans. If budget is a concern, factor this into your Planoly vs Metricool decision. Also, there could be confusion that the comparison is between metricool vs pianoly

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