Are you trying to make your website more visible online?
Do you want more people to find your entreprise through search engines?
It can be tough to know what words people actually search for.
This makes it hard to get your content seen.
But what if there were a way to find exactly what your audience is looking for?
Good keyword research tools can help you do just that.
This article will show you the 9 best keyword research tools out there.
We’ll help you pick the right one to boost your SEO success in 2025!
What Are the Best Keyword Research Tools?
Finding the right keywords is crucial for your website to appear in search results.
But with so many tools out there, how do you pick the best one?
Nous avons fait le travail pour vous.
Here’s our list of the top 9 tools to help you succeed.
1. Semrush (⭐️4.50)
Semrush is like a Swiss Army knife for SEO.
It helps you find keywords, check out what your competitors are doing, and even audit your website for problems.
It’s great for getting a full picture of your online marketing.
Libérez son potentiel grâce à notre Tutoriel Semrush.
Principaux avantages
- Un très large éventail d'outils de marketing.
- Offre une excellente analyse de la concurrence.
- Offre une approche holistique du référencement.
- Recherche approfondie de mots-clés.
- Capacités d'audit détaillé du site.
Tarification
Tous les plans seront facturé annuellement.
- Plan Pro ($117,33/mois) : Analyse des concurrents, recherche de mots-clés et audit du site web.
- Plan Guru ($208.33/mois) : Content Marketing Toolkit et données historiques.
- Business Plan ($416.66/mois) : Part de voix, limites étendues, accès API, PLA et analyses.
Pour
Cons
2. Surfer SEO (⭐️4.25)
Surfer SEO helps you write content that Google will love.
It analyzes what’s already ranking high and tells you what keywords to use.
It also suggests how long your content should be.
Libérez son potentiel grâce à notre Tutoriel sur le référencement des internautes.
Principaux avantages
- Se concentre sur l'optimisation des pages (on-page SEO).
- Fournit des suggestions de contenu en temps réel.
- Il propose des recommandations fondées sur des données.
- Rédacteur de contenu pour l'optimisation en direct.
- Outil d'audit du contenu existant.
Tarification
Tous les plans sont facturé annuellement.
- Essentiel : $79/mois
- Échelle : $175/mois
- Entreprise : Contactez-les pour connaître les tarifs.
Pour
Cons
3. Ahrefs (⭐️4.00)
Ahrefs is super strong when it comes to checking out backlinks.
It helps you find what keywords your audience is searching for.
You can also see what content is doing well for others.
Libérez son potentiel grâce à notre Tutoriel Ahrefs.
Principaux avantages
- Données sur les backlinks à la pointe de l'industrie.
- Il s'agit du deuxième robot d'exploration du web le plus actif après Google.
- Offre des informations approfondies sur les concurrents.
- Site Explorer pour l'analyse de la concurrence.
- Explorateur de mots-clés avec valeurs de trafic.
Tarification
Tous les plans seront facturé annuellement.
- Lite : $108/mois. Vous bénéficiez de 5 projets et de 750 mots-clés suivis. Cette offre est destinée aux petites entreprises.
- Standard : $208/mois. Vous bénéficiez de 20 projets et de 2 000 mots-clés suivis. C'est idéal pour les sites web en pleine croissance.
- Avancée : $374/mois. Ce plan propose 50 projets et 5 000 mots-clés suivis. Il est destiné aux équipes plus importantes.
Pour
Cons
4. Ubersuggest (⭐️3.75)
Ubersuggest is a good tool for getting new keyword ideas.
It shows you how many people search for a term and how hard it might be to rank.
It’s pretty easy to use, even for beginners.
Découvrez son potentiel grâce à notre tutoriel Ubersuggest.
Principaux avantages
- Interface très conviviale.
- Des options de paiement unique sont disponibles.
- Offre des données complètes sur les mots-clés.
- Recherche robuste de mots-clés.
- Audit du site web pour des solutions rapides.
Tarification
- Individuel ($120/Lifetime)
- Affaires ($200/Durée de vie)
- Entreprise ($400/Durée de vie)
Pour
Cons
5. Moz (⭐️3.75)
Moz helps you explore keywords and see how hard it is to rank for them.
It also shows you what words your site already ranks for.
Plus, it gives you tips to make your content better.
Exploitez son potentiel grâce à notre tutoriel Moz.
Notre point de vue
Boostez votre référencement ! Plus de 500 000 spécialistes du marketing font confiance à Moz. Des utilisateurs comme Tinuiti ont vu une augmentation de 1,143% dans le classement des mots clés. Prêt à utiliser Moz comme un expert ? Cliquez pour améliorer votre référencement dès aujourd'hui !
Principaux avantages
- Autorité de domaine conforme aux normes de l'industrie.
- L'accent est mis sur l'analyse des liens.
- Offre des rapports détaillés sur l'exploration des sites.
- Explorateur de mots-clés pour la compréhension.
- Link Explorer pour les données sur les liens retour.
Tarification
Tous les plans seront facturé annuellement.
- Démarrage ($39/mois)
- Standard ($79/mois)
- Moyen ($143/mois)
- Grand ($239/mois)
Pour
Cons
6. Content Raptor (⭐️3.50)
Content Raptor helps you make your existing content better for SEO.
It gives you tips on what to add to your articles.
It also connects with Google Search Console for real-time insights.
Libérez son potentiel grâce à notre Tutoriel Content Raptor.
Principaux avantages
- Excellent pour l'optimisation du contenu.
- S'intègre à Google Search Console.
- Fournit un score unique de couverture de l'entité.
- Moteur d'optimisation du contenu.
- Suivi quotidien du classement des mots-clés.
Tarification
- Gratuit ($0)
- Pro ($47/mois)
- Entreprise (Contactez-les pour une tarification personnalisée)
Pour
Cons
7. SE Ranking (⭐️3.50)
SE Ranking is an all-in-one SEO tool.
It helps you track your keyword rankings and see what your competitors are up to.
It’s also great for checking your backlinks and making sure your website is healthy.
Libérez son potentiel grâce à notre Tutoriel sur le classement SE.
Principaux avantages
- Suivi précis du classement des mots-clés.
- Des caractéristiques de recherche compétitives solides.
- Propose des rapports en marque blanche.
- Audits complets de sites web.
- Surveillance et analyse des liens retour.
Tarification
SE Ranking offre une variété de plans tarifaires pour répondre à vos besoins et à votre budget (Facturation annuelle)
- Essentiel : $52.00/mois. 1 place de manager, 5 projets, Rank Tracker.
- Pro : $95.20/mois. 3 places de manager, 30 projets, analyse On-page et SERP, mesure de la part de voix.
- Entreprises : $207.20/mois. 5 sièges de gestionnaire, projets illimités, maximisation de la portée des données, formation de l'équipe, aperçu des données.
Pour
Cons
8. Ranktracker (⭐️3.50)
Ranktracker focuses on showing you where your website ranks in search results.
You can track your keywords over time and see how your competitors are doing.
It’s good for seeing your progress.
Exploitez son potentiel grâce à notre tutoriel Ranktracker.
Principaux avantages
- Suivi précis de la position des mots-clés.
- Surveille plus de 43 000 villes pour le référencement local.
- Propose des mots-clés suggérés par l'IA.
- Mises à jour quotidiennes du classement des mots-clés.
- Suivi des caractéristiques des SERP (snippets, vidéos).
Tarification
Tous les plans seront facturé annuellement.
- Démarrage: $14.00/mois
- Données doubles: $34.41/mois
- Données quadruples: $63,58/mois
- Données hexagonales: $121.91/mois
Pour
Cons
9. Raven Tools (⭐️3.25)
Raven Tools is an all-around marketing platform.
It helps with SEO audits, tracking rankings, and finding keywords.
It can also help you keep an eye on your competitors and manage social media.
Unlock its potential with our Raven Tools tutorial.
Principaux avantages
- Strong focus on customizable reports.
- Integrates many marketing channels.
- Offers a real-time social stream.
- SEO auditing and analysis.
- Backlink analysis (Majestic data).
Tarification
- Small Biz ($39/month)
- Start ($79/month)
- Grow ($139/month)
- Thrive ($249/month)
- Lead ($399/month)
Pour
Cons
What to Look for When Choosing a Keyword Research Tool?
- Accurate Search Volume: Shows how many people search each month.
- Keyword Difficulty Score: Tells you how tough it is to rank.
- Search Intent Analysis: Helps understand why people search for specific terms.
- Competitor Insights: Reveals keywords your rivals are using.
- Long-Tail Keyword Ideas: Find less competitive, specific phrases.
- SERP Features Data: Shows if featured snippets are possible.
- Filtering Options: Easily narrow down your results.
- Interface conviviale : The tool features a clear & intuitive interface, making it very easy to navigate and understand.
- Rapport coût-efficacité : Fits your budget, whether you’re looking for free or paid options.
- Regular Data Updates: Ensures you’re working with current information.
How Can Keyword Research Tools Boost Your SEO?
Keyword research tools are your secret weapon for getting more people to visit your website.
They help you find great keyword suggestions and related keywords that real people are searching for.
This means you can create content that truly matches what your audience wants.
These seo tools show you important key metrics like monthly search volume.
This tells you how many times a month people search for a certain phrase.
By finding target keywords with good search volume and lower competition, you can improve your website’s chances of ranking higher.
Tools like a keyword explorer tool or a free keyword tool can help you generate keyword ideas.
Even for google ads campaigns, understanding keyword research data is key.
This helps you build a strong keyword strategy, whether you use a free keyword tool or a paid one, and even if you link your google ads account.
Guide de l'acheteur
We wanted to find the best tools out there. Here’s how we looked at each one:
Lors de nos recherches pour trouver le meilleur produit, nous nous sommes basés sur les facteurs suivants :
- Prix : How much did each product cost, including details on any free keyword research tool options or free plan limitations.
- Caractéristiques : What were the best features of each platform ou logiciel? We looked at how well they generated keyword suggestions, provided related keywords, offered a keyword magic tool, connected to google keyword planner or the google ads platform pour paid search campaigns, provided keyword search volume et exact search volumes, helped identify keyword opportunities, allowed for building a keyword list, showed search volume data, supported organic keyword research, included serp analysis, found long tail keyword variations, assessed keyword competition, helped identify seed keyword options, showed average monthly searches, allowed unlimited searches, and assisted with more in depth research pour content marketing et paid search. We also checked for keyword data, key metrics, and how they handled high volume keywords, niche keywords, relevant keywords, and the most relevant keywords.
- Négatifs : What was missing or difficult to use in each product?
- Support or refund: Do they offer a community, support, or refund policy? We also considered how well they helped analyze rang des concurrents et group keywords, and if they provided insights into transactional keywords for a broader seo strategy for a given keyword ou website url. We also checked for integration with google trends.
Conclusion
So, there you have it! We’ve talked about the top 9 best keyword research tools out there.
We also looked at what makes a good tool and how they can help your SEO.
These tools offer important keyword metrics and access to the largest keyword database to help you.
You can even find options for free searches to get started.
Understanding which keywords have high search volume is key to getting more eyes on your content.
We’ve gone through all the details to help you make a smart choice.
Our goal is to help you get more visitors to your site and grow your online presence.
Trust our guide to help you pick the perfect tool for your needs.
Questions fréquemment posées
What is keyword research?
Keyword research is finding words and phrases people type into search engines. It helps you understand what the audience wants. This way, you can create content that appears when they search, attracting more visitors to your website.
Why is keyword research important for SEO?
It’s extremely important for SEO because it enables you to target the right audience. By knowing what people search for, you can make content that answers their questions. This allows the website to rank higher in search results, driving more organic traffic.
How do I choose the best keyword research tool?
Look for tools that show accurate search volume and keyword difficulty. Additionally, verify if they provide competitor insights and assistance with long-tail keywords. A user-friendly interface and a good support system are also key factors to consider.
Can I do keyword research for free?
Yes, you can start with some free tools like Google Keyword Planner. While paid tools offer more in-depth data and features, free options are great for beginners. They help you get a basic understanding of keywords and start your SEO journey.
How often should I do keyword research?
Keyword research isn’t a one-time thing. Search trends change, so it’s essential to revisit your keywords regularly. Doing it every few months or when planning new content helps you stay updated and maintain a strong SEO.
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