Make Review: Is it the Best Automation Tool in 2025?

Are you really tired of juggling multiple apps and repeating the same tasks repeatedly?

It’s a common problem that consumes your valuable time and energy.

You know there’s a better way to work, but the thought of complex code and confusing platforms is a major roadblock.

What if you could automate your entreprise processes without being a developer?

We’re taking a deep dive into Make, a leading automation tool, to see if it’s the solution you’ve been looking for.

This comprehensive review will help you determine if Make is the best choice for streamlining your workflows.

What is Make?

Make is a no-code game changer for non-technical users to build workflows with a visual approach.

You can also connect all your favorite apps and various applications on one platform without writing code.

It handles real-time données, complex logic, and conditional logic for e-commerce and other data.

It is a beginner-friendly and cost-effective tool for large enterprises.

Unlike Pabbly Connect or Zapier, it has a simple paid plan with no hidden fees.

It enables you to make HTTP requests, automate code, and connect to third-party services.

Make helps you manage your monthly limit, and error messages are clearly visible.

The customer support is a great help when you dig deeper.

Many users employ both Zapier and Make for optimal results.

Who Created Make?

Make was created by Ondřej Hojda et Patrik Šimek, who founded the company behind Integromat in 2013.

Their vision was to empower people to build and automate visually. In 2022, after its acquisition.

Integromat was rebranded as Make, a name that reflects the goal to help anyone innovate without limits.

Top Benefits of Make

• A Simple, No-Code Approach. Make is a no-code automation tool with a visual constructeur. The drag-and-drop interface makes it so simple for anyone without technical know-how to start creating automations. You can set up simple tasks without a steep learning curve.
• Unmatched Power and Flexibility. While it handles simple workflows easily, Make is a truly powerful automation platform. You can create complex workflows, more complex workflows, and even advanced workflows with multi-step workflows that go far beyond what other automation platforms can do.
• Extensive Integration and APIs. Make offers extensive integration capabilities with thousands of Make app connections. You can also build api integrations and use custom api calls to connect to almost any service. This lets you connect all your business workflows seamlessly.
• Efficiency and Data Syncing. One of the biggest benefits is the ability to automate tasks and repetitive tasks. This helps you automate workflows and keeps your data flowing. The platform is excellent for syncing data between systems, such as Google Sheets and your other apps.
• A Smart, Cost-Effective Model. Make’s pricing model and pricing plans are cost-effective, even for small businesses. It’s free plan gives you a great way to start your automation journey before committing to a paid tier.
• A Robust Workflow Builder. The workflow builder is a core part of the Make app. It enables complex automation and provides clear error handling to facilitate troubleshooting. This gives you peace of mind as you build.
• All the Features You Need. Make has a great mix of basic features and advanced features. From the basics of creating automations to the most advanced tools, it has everything you need to succeed without needing coding expertise.
• Designed for Your Business. Whether you’re an e-commerce brand or a large enterprise, or want to connect your favorite apps, Make has the key features to help. This tool is a game-changer for managing business workflows.

Best Features of Make

Make is a powerful automation platform with many unique features.

Unlike Zapier, which is more linear, Make’s approach allows you to build highly customized & complex automations.

With the visual workflow builder, you can view your entire process on a single screen.

Here are some of the best features that Make has to offer.

1. Make AI Agents

Make AI Agents are a new kind of automation.

They can think critically & make informed decisions to complete complex tasks.

You tell them what you want to achieve, and the AI agent figures out the steps to get it done.

This is a big step beyond simple, rule-based automations.

2. Social Media Automation

This feature lets you automate your médias sociaux marketing.

You can schedule posts, reply to comments, and track performance.

Make connects to all your favorite social apps to save you time.

3. IT Workflow Automation

Make helps IT teams automate their daily tasks.

You can set up workflows to handle everything from user account management to software updates.

This helps teams focus on bigger projects instead of routine jobs.

4. Automate Lead Generation

This feature automates the process of finding new customers.

Make can capture new leads from a form on your website and add them to your CRM.

It can even send them a welcome email automatically.

5. Contract Automation

Make takes the hard work out of managing contracts.

You can automate the whole process, from generating documents to getting digital signatures.

This saves time and reduces mistakes.

6. Agentic Automation

This is an advanced type of automation where AI agents handle tasks that change over time.

It enables more flexible and adaptable workflows.

Make users are finding that agentic automation is the future of the platform.

7. Visually Orchestrate Automation

Make’s core design lets you create and manage all your automations in one visual place.

You can see how data flows from one app to the next.

This makes it easy to understand and troubleshoot your workflows.

8. Invoice Automation

You can automate your entire invoicing process with this feature.

Make helps you send invoices, track payments, and follow up with clients.

It will helps businesses manage their finances more effectively and receive payments more quickly.

9. Templates Gallery

Make has a huge library of pre-built automation templates.

This makes it simple to get started with common tasks.

You can select a template & customize it to meet your specific needs.

Tarification

Make offers different pricing plans to fit a variety of needs, from individual users to large companies.

The cost is based on how many “operations” you use. An operation is a single action in a workflow.

Here is a breakdown of the different plans.

Plan	Price (Billed Annually)	Caractéristiques principales
Gratuit	$0 per month	Up to 1,000 operations/month. Perfect for testing and simple tasks.
Core	$9 per month	10,000 operations/month. Includes unlimited active scenarios and API access.
Pro	$16 per month	10,000 operations/month. Adds priority execution and advanced features like error handling.
Teams	$29 per month	10,000 operations/month. Designed for team collaboration with roles and shared templates.
Entreprise	Tarification personnalisée	For large organizations with custom needs. Includes SSO, advanced sécurité, and dedicated support.

Avantages et inconvénients

Alternatives to Make

Make Compared

Personal Experience with Make

My team recently had to automate a major lead management process.

We were tired of manually transferring data from our website forms to our CRM and then to our email marketing tool.

It was a huge waste of time, and leads were falling through the cracks.

Using Make, we built a single, seamless workflow that handles everything automatically.

It was a total game-changer for our productivity.

Features and Benefits We Experienced:

• Visual Builder: We could view the entire workflow on one screen, making it easy to build and understand.
• Complex Logic: Make handled the advanced steps we needed to qualify leads and send them to the right team members.
• Real-time Data: Data is transferred instantanément from one app to the next, allowing our team to act on leads immediately.
• Error Handling: When an issue arose, the platform provided clear alerts, allowing us to resolve it quickly.
• Gain de temps : Our team saved hours every week, freeing them up to focus on the higher-value tasks.

Réflexions finales

Based on our in-depth review, Make is an excellent choice for anyone looking to automated their workflows.

Its visual builder makes it simple for non-technical users to create powerful, multi-step automations.

While it handles simple tasks with ease, its the real strength lies in its ability to manage complex workflows at a cost-effective price.

If you want a flexible, scalable, and intuitive platform to save time and streamline your business, Make is a serious contender.

Ready to see how Make can transform your business?

Get started with the free plan today to build your first automation.

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