GetResponse vs ActiveCampaign : Quel outil choisir en 2024 ?

You’re not alone! Many businesses struggle to pick the perfect platform for their needs.

Obtenir la réponse and ActiveCampaign is some of the most popular options.

This guide dives into the key differences between GetResponse vs ActiveCampaign and gives you the knowledge to choose the best tool for your specific needs.

GetResponse vs ActiveCampaign: Overview

To give you the most accurate comparison, we’ve spent weeks testing both GetResponse and ActiveCampaign.

We’ve explored their features, analyzed their pricing, and even sent out our email campaigns to get a real feel for how they perform.

Over 100,000 businesses use GetResponse to grow their audience and drive sales. Now it’s your turn!

8sur 10

Tarification : Il existe une version gratuite. La version payante est disponible à partir de 19 $/mois.

Caractéristiques principales :

• Drag-and-drop email creator
• Créateur de sites web
• Conversion funnels

Try GetResponse for FREE

Vous souhaitez optimiser votre marketing et fidéliser davantage vos clients ? Découvrez-le dès maintenant !

9sur 10

Tarification : Il existe une version gratuite. La version payante est disponible à partir de 15 $/mois.

Caractéristiques principales :

• Advanced automation constructeur
• CRM with sales automation
• apprentissage automatique

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Qu'est-ce que GetResponse ?

Okay, so first up is GetResponse. Ever entendu of it?

It’s a really popular email marketing platform. But it’s more than just emails.

Think landing pages, webinars, and even a website builder – all in one spot! Pretty cool, right? It’s known for being super user-friendly, even for beginners.

Obtenir la réponse

Over 100,000 businesses use GetResponse to grow their audience and drive sales. Now it’s your turn!

Try GetResponse for FREE

Principaux avantages

Voici ce qui distingue ActiveCampaign :

• Avancé automation: Créez facilement des flux de travail complexes, déclenchez des e-mails, mettez à jour les informations de contact et bien plus encore en fonction du comportement des clients.
• Courriels personnalisés : Segmentez votre audience et envoyez des e-mails ciblés qui trouvent un écho auprès de chaque individu, augmentant ainsi l'engagement et les conversions.
• Détaillé reportage: Suivez les performances de votre campagne grâce à des analyses approfondies, vous permettant d'optimiser votre stratégie et de maximiser votre retour sur investissement.

Tarification

• Marketing par e-mail : $19/month. Unlimited newsletters, Autoresponders
• Marketing automation: $59/month, Event-based workflows, Newsletter revenue.
• Ecommerce marketing: $49/month, Abandoned cart recovery
• Getresponse MAX: $15/month. Premium, priority support 

Qu'est-ce qu'ActiveCampaign ?

Now, let’s talk about ActiveCampaign. This one’s a bit different.

It’s like GetResponse’s more advanced cousin. They’re known for their seriously powerful automation.

We’re talking about creating really complex customer journeys that make your marketing way more efficient.

Think of it as setting your marketing on autopilot!

Campagne active

ActiveCampaign simplifie l'automatisation du marketing et des ventes pour que vous puissiez vous concentrer sur la croissance de votre entreprise. entrepriseVoyez la différence !

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Principaux avantages

Voici ce qui distingue ActiveCampaign :

• Automatisation avancée : Créez facilement des flux de travail complexes, déclenchez des e-mails, mettez à jour les informations de contact et bien plus encore en fonction du comportement des clients.
• Courriels personnalisés : Segmentez votre audience et envoyez des e-mails ciblés qui trouvent un écho auprès de chaque individu, augmentant ainsi l'engagement et les conversions.
• Rapport détaillé : Suivez les performances de votre campagne grâce à des analyses approfondies, vous permettant d'optimiser votre stratégie et de maximiser votre retour sur investissement.

Tarification

• Entreprise: 145 $/mois, menez des campagnes à grande échelle avec un support de niveau entreprise.
• Pro: 79 $/mois, débloquez l'automatisation complète du marketing omnicanal.
• Plus: 49 $/mois. Allez plus loin grâce à l'automatisation et à des informations client approfondies.
• Démarreur: 15 $/mois. Lancez-vous dans des campagnes marketing personnalisées.
  

Avantages et inconvénients

GetResponse vs ActiveCampaign: Feature Comparison

Let’s dive into how these platforms stack up! Both are awesome for email marketing, but they have different strengths.

Here’s a quick comparison of 7 key features to help you choose the right email marketing software for successful email marketing campaigns.

Automatisation du marketing par e-mail

• GetResponse: This email marketing tool offers basic marketing automation features, perfect for simple tasks like welcome emails and abandoned cart reminders.
• Campagne active : ActiveCampaign provides advanced email marketing automation with features like site tracking and leads scoring for complex customer journeys and sophisticated marketing strategies.

Email Marketing Templates

• GetResponse: Offers 220+ professionally designed templates and a drag-and-drop editor to help you create email marketing campaigns quickly.
• Campagne active : Provides around 125 templates and a drag-and-drop editor for easy customization of your email marketing campaigns.

Créateur de pages de destination

• GetResponse: Includes a landing page builder with more templates and design flexibility to help you create landing pages that convert.
• Campagne active : It also has a landing page builder but with fewer templates.

Délivrabilité des e-mails

• : Both ActiveCampaign and GetResponse boast excellent deliverability rates, ensuring your emails reach the boîte de réception and contribute to your marketing efforts.

CRM and Sales Automation

• Campagne active : Comprend un système intégré CRM to manage contacts and automate sales tasks.
• GetResponse: Offers basic contact management but lacks a full CRM.

Intégrations

• Les deux: Both email marketing platforms integrate with a wide range of third-party tools and services for seamless connectivity.

Tarification

• GetResponse: More affordable, starting at $15.58/month.
• Campagne active : Starts at $29/month, offering more advanced marketing automation features at higher prices.

Quels sont les critères à prendre en compte lors du choix d'un outil marketing ?

• Votre budget : Pricing is always a factor. Consider your budget and how much you’re willing to spend on a marketing tool.
• Your Marketing Goals: What are you hoping to achieve with your marketing? Do you want to increase brand awareness, generate leads, or drive sales? Choose a tool that aligns with your goals.
• Vos compétences techniques : How tech-savvy are you and your team? Some tools are more complex than others. Choose a tool that matches your skill level and offers the support you need.
• Your Current Tools: Make sure the marketing tool you choose integrates with your existing tools and software. This will ensure a smooth workflow and prevent data silos.
• Évolutivité : Think about the future. Will the tool be able to grow with your business? Choose a tool that can scale to meet your future needs.
• Essai gratuit ou démo : Most reputable marketing tools offer a free trial or demo. Take advantage of these offers to test the tool and see if it’s a good fit for you before committing to a paid plan.
• Assistance clientèle : Look for a tool with excellent customer support. You want to be able to get help when you need it, whether it’s through email, chat, or phone.

Verdict final (Notre choix)

So, which tool comes out on top? For us, it’s ActiveCampaign.

It’s the best marketing outil d'automatisation around. You can build really detailed customer journeys and personalize your messages.

This helps you connect with people better and get amazing results.

But ActiveCampaign is a bit more expensive. It also takes a bit longer to learn.

If you’re just starting or have a smaller budget, GetResponse is still a great choice. It has all the tools you need to grow your business, and it’s super easy to use.

We’ve used both platforms for our own marketing automation software needs.

We know how important it is to choose the right tool. We hope this guide helps you find the perfect fit for your business!

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