Choisir le bon réseaux sociaux Utiliser un outil de gestion peut donner l'impression de choisir un billet de loterie gagnant.
Il existe tellement d'options, toutes promettant d'améliorer votre présence en ligne.
Deux des plus grands noms que vous avez probablement entendu are CoSchedule and Hootsuite.
Mais lequel des deux sort réellement vainqueur ?
In this post, we’ll break down the key differences between CoSchedule vs Hootsuite, comparing their features, pricing, and ease of use.
CoSchedule vs Hootsuite Overview
To give you the most accurate comparison, we’ve spent weeks testing both CoSchedule and Hootsuite.
We dug deep into their features, explored their pricing plans, and even created and scheduled content across various platforms.
Cette expérience pratique nous permet de vous aider à faire le meilleur choix.
Want to organize your entire marketing strategy in one place? CoSchedule gives you the tools to plan, & promote your content.
Tarification : Il existe une version gratuite. L'abonnement payant commence à 19 $/mois.
Caractéristiques principales :
- Calendrier marketing
- Content Organizer
- Planification des médias sociaux
Need a simple way to manage your social media? Hootsuite provides an affordable option with all the basic features you need to succeed.
Tarification : Essai gratuit de 30 jours. Abonnement payant à partir de 99 $/mois.
Caractéristiques principales :
- Streams
- Boîte de réception
- Analytique
Qu'est-ce que CoSchedule ?
CoSchedule is like your marketing command center.
It helps you plan, organize, and share your marketing projects, including your social media posts.
Think of it as a giant calendar that brings all your marketing efforts together in one place.
Ready to save time and get organized? CoSchedule users report saving an average of 5 hours each week!
Principaux avantages
CoSchedule is known for being a powerful all-in-one platform. Here are some of its best features:
- Marketing Calendar: See all your projects in one place, from another blog posts to social media campaigns.
- Content Organizer: Plan and organize your content creation workflow.
- Planification des médias sociaux : Schedule your social media posts in all your channels.
- Collaboration d'équipe : Work together with your team on projects and approvals.
- Analyse et Signalement: Suivez vos progrès et voyez ce qui fonctionne.
Tarification
CoSchedule has a few different pricing tiers to choose from, starting at $39 per user per month. Here’s a quick look:
- Calendrier gratuit : 0 $/mois
- Calendrier social : $19 per user/month – Adds content planning and workflow management tools.
- Calendrier de l'agence : $49 per user/month – Unlocks all the advanced features, including social media scheduling and analytics.
- Calendrier éditorial : Parlez au service commercial
- Marketing Suite: Talk to sales
Avantages
Cons
Qu'est-ce que Hootsuite ?
Have you ever wished you could manage all your social media in one place?
That’s exactly what Hootsuite does.
It’s a popular platform that helps you schedule posts, track your performance, & engage with your audience.
Think of it as your social media dashboard.
Besoin de centraliser la gestion de vos réseaux sociaux ? Hootsuite propose des outils performants pour programmer vos publications, suivre votre audience et analyser vos résultats. Découvrez pourquoi les entreprises l'adorent.
Principaux avantages
- Sélection de contenu : Trouvez et partagez facilement du contenu pertinent provenant de tout le web. Maintenez l'engagement de votre audience !
- Collaboration d'équipe : Attribuez des tâches, approuvez des publications et gérez les autorisations en toute simplicité. L'union fait la force !
- Analyses avancées : Analysez en profondeur vos performances sur les réseaux sociaux grâce à des rapports détaillés. Suivez vos progrès comme un pro.
- Écoute sociale : Surveillez les mentions de votre marque et les tendances du secteur. Gardez une longueur d'avance.
Tarification
- Professionnel: Starts at $99 per month for unlimited post-scheduling
- Équipe: Starting at $249 per month for link in bio
- Entreprise: Custom pricing for content library
Avantages
Cons
CoSchedule vs Hootsuite Feature Comparison
Now that we’ve looked at each tool individually let’s see how they stack up against each other feature by feature.
This head-to-head comparison will highlight their strengths and weaknesses, making your decision even easier.
Planification des médias sociaux
Both CoSchedule and Hootsuite allow you to schedule posts across multiple social media channels.
However, CoSchedule goes a step further by integrating with your marketing calendar, giving you a complete view of your social media strategy
This helps marketing teams maintain a consistent online presence and ensures your social media content aligns with your overall marketing goals.
Content Planning
CoSchedule’s Content Organizer gives you a robust system for planning and managing your content creation workflow.
You can create content briefs, assign tasks, and track progress, all within the platform.
While Hootsuite offers some basic content curation features, it doesn’t provide the same level of in-depth content planning and task management.
Analyse et reporting
Both platforms offer comprehensive analytics to track your social media performance.
You can monitor key metrics like engagement, reach, and follower growth.
However, CoSchedule’s analytics are more integrated with its other features, allowing you to see how your social media efforts is contribute to your overall marketing goals.
Collaboration d'équipe
Both CoSchedule and Hootsuite enable team collaboration with features like task assignments and approval workflows.
This is essential for marketing teams to work together efficiently and ensure everyone is on the same page.
Intégrations
CoSchedule and Hootsuite both integrate with a variety of third-party tools, including email marketing platforms and other marketing automation solutions.
This allows you to connect your social media activities with other aspects of your marketing strategy.
Facilité d'utilisation
While both platforms are user-friendly, Hootsuite has a slightly simpler interface that may be easier for beginners to navigate.
CoSchedule has a more comprehensive feature set, which can make it a bit more complex to learn initially.
Service client
Both companies offer customer support via email and chat.
However, CoSchedule provides more extensive support options, including phone support & a knowledge base with helpful resources.
Quels sont les critères à prendre en compte lors du choix d'un outil de gestion des médias sociaux ?
- Votre budget : Pricing varies greatly between tools. Determine how much you’re willing to spend.
- Plateformes de médias sociaux : Assurez-vous que l'outil est compatible avec toutes les plateformes que vous utilisez.
- Taille de l'équipe : Consider whether you need a tool with collaboration features.
- Besoins en contenu : Do you need help with content planning and creation or just scheduling?
- Analytique: How important is in-depth reporting and performance tracking to you?
- Facilité d'utilisation : Choose a tool that fits well with your technical skills and comfort level.
- Intégrations : Check if the tool integrates with other software you use, like your email marketing platform or CRM.
- Assistance clientèle : Make sure the company offers adequate support in case you need help.
- Essai gratuit : Most tools prefer a free trial, so you can test them out before committing.
Verdict final (Notre choix)
For us, CoSchedule emerges as the winner.
While it’s slightly more expensive, its comprehensive features & seamless integration with your overall marketing strategy make it a powerful tool
CoSchedule empowers you to not only schedule posts but also plan your content, track your results, and engage effectively with your audience.
Remember, the best choice depends on your specific needs and budget.
If you’re looking for a simple and affordable way to manage your social media, Hootsuite is a solid option.
But if you’re serious about elevating your social media game and integrating it with your broader marketing efforts, CoSchedule is the way to go.
Nous avons passé des semaines à tester ces plateformes afin que vous puissiez faire confiance à notre recommandation.
Foire aux questions
Is CoSchedule or Hootsuite better for small businesses?
For small businesses on a tight budget, Hootsuite’s lower price point might be more appealing. However, if you need more advanced features like content planning and team collaboration, CoSchedule could be worth the investment.
Puis-je programmer des publications Instagram avec les deux outils ?
Yes, both CoSchedule and Hootsuite allow you to schedule Instagram posts, including images, videos, and Stories.
Quel outil offre les meilleures analyses ?
CoSchedule’s analytics are more comprehensive and integrated with its other features, giving you a more holistic view of your social media performance.
Ces outils proposent-ils un essai gratuit ?
Yes, both CoSchedule and Hootsuite offer free trials, so you could test their features before committing to a paid plan.
Can I manage all my social media accounts in one place with these tools?
Absolutely! Both platforms are designed to be your central hub for managing all your social media accounts, from Facebook & Twitter to LinkedIn & Instagram.
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