9 meilleurs outils de placement de boîte de réception pour les spécialistes du marketing par e-mail en 2025 ?

Are you tired of your marketing emails going straight to the spam folder?

It’s a frustrating problem that all email marketers face.

You pour hours into crafting the perfect message, only to have it vanish into the digital abyss.

The problem isn’t your content; it’s your deliverability.

But what if you could ensure your emails always land in the primary inbox?

We’re going to dive into the best inbox placement tools that solve this exact problem, helping you boost your open rates and see real results from your campaigns.

What Are the Best Inbox Placement Tools?

It can be a pain trying to figure out which tool is right for you.

They all promise to get your emails into the inbox.

But which ones actually work?

We’ve done the heavy lifting and compared the top options.

Here is our list of the 9 best inbox placement tools to help you get more opens and clicks.

1. Instantanément (⭐4.8)

Instantly is a cold email tool that focuses on deliverability.

It helps you send emails that actually land in the inbox. Instantly has features like unlimited email accounts and automated email warm-up.

This means your emails get a good reputation and avoid spam filters.

It’s all about making sure your message gets seen. It’s a great choice for teams that want to scale their outreach.

Libérez son potentiel avec notre Instantly tutorial.

Notre avis

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.

Try Instantly For free Lire la critique complète check Instantly alternatives

Principaux avantages

• Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
• Personalized messaging: Tailor your messages to each recipient.
• Automated follow-ups: Stay top-of-mind without lifting a finger.
• Detailed analytics: Track your progress and identify what’s working.

Try Instantly For free

Tarifs

• Growth CRM: $37.9/month, unlimited seats.
• Hyper CRM: $77.6/month, unlimited seats.

Avantages

• Great for outreach and lead generation.
• Fonctionnalités d'automatisation puissantes.
• It helps improve response rates.
• Easy to personalize messages.

Inconvénients

• It can be expensive for high-volume outreach.
• The free plan is minimal.
• Not a full-fledged CRM.

Try Instantly For free

2. Lemlist (⭐4.5)

Lemlist is a powerful tool for multichannel outreach.

It’s not just for emails. It lets you connect with people on LinkedIn, WhatsApp, and more.

A key feature is “lemwarm,” its email warm-up tool.

It helps you build a powerful and wide sender reputation and ensures your emails don’t get stuck in the spam folder.

It’s perfect for reaching out to prospects on their preferred channels.

Libérez son potentiel avec notre Lemlist tutorial.

Notre avis

Engage with lemlist! Users report a 26% increase in reply rates and a +270% conversion rate with their advanced personalization. See your sales opportunities multiply!

Essayez Lemlist gratuitement Lire la critique complète Alternatives à Lemlist

Principaux avantages

• Create personalized emails with custom landing pages and videos.
• Automate your outreach with personalized sequences.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Propose un essai gratuit pour tester la plateforme.

Essayez Lemlist gratuitement

Tarifs

Lemlist offers four paid plans:

• Email Pro: $55 per month.
• Multichannel Expert: $79 per month.
• Entreprise: Tarification personnalisée.

Avantages

• La personnalisation est facile.
• Simple à utiliser.
• Atteignez les gens partout.
• Les e-mails arrivent dans les boîtes de réception.
• Le support est génial.

Inconvénients

• Le prix est élevé.
• Le plan gratuit est limité.
• Les crédits pourraient être plus clairs.

Essayez Lemlist gratuitement

3. Apollo (⭐4.0)

Apollo is a sales intelligence & engagement platform.

It helps you find and connect with the right people. It has a massive database of contacts.

You can also use it to set up email sequences and track your results.

This tool helps you target the best leads and see what’s working. It’s a one-stop-shop for finding leads and engaging with them.

Libérez son potentiel avec notre Tutoriel Apollo.

Notre avis

Apollo est très apprécié pour sa base de données étendue et ses fonctionnalités puissantes. Toutefois, la complexité de la plateforme et son coût potentiellement élevé peuvent constituer des obstacles pour certains utilisateurs.

Essayez Apollo gratuitement Lire la critique complète Alternatives à Apollo

Principaux avantages

• Accédez à une base de données de plus de 250 millions de contacts avec des adresses électroniques vérifiées.
• Utilisez des filtres avancés pour trouver les clients idéaux.
• Automatisez votre prise de contact avec des séquences et des suivis personnalisés.
• Suivez vos progrès grâce à des analyses et des rapports détaillés.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.

Tarifs

Apollo propose une formule gratuite et trois formules payantes :

• Gratuit: Crédits e-mail illimités.
• Basique: $49 par mois pour 900 crédits mobiles/an.
• Professionnel: $79 par mois pour 1200 crédits mobiles/an.
• Organisation : $119 par mois pour 2400 crédits mobiles/an.

Essayez Apollo gratuitement

Avantages

• Base de données massive de contacts.
• Options de filtrage avancées.
• Excellentes fonctionnalités d'automatisation.
• Fournit des informations précieuses.

Inconvénients

• Cela peut être coûteux pour les grandes équipes.
• L'interface peut être écrasante.
• L'utilisation du crédit peut être déroutante.

Essayez Apollo gratuitement

4. Snov (⭐3.8)

Snov is a platform for finding leads and sending emails. It’s a great all-in-one solution.

You can find professional email addresses and verify them to prevent bounces.

It also has features for cold email campaigns and email warm-up.

It’s designed to make your outreach simple and effective. It’s an essential tool for any sales team.

Libérez son potentiel avec notre Snov tutorial.

Notre avis

Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.

Try Snov for free Lire la critique complète Snov alternatives

Principaux avantages

• Find verified emails with 98% accuracy.
• Automate your outreach with personalized sequences.
• Track email opens, clicks, and replies in real time.
• Integrates seamlessly with popular CRM and sales tools.
• Forever-free plans are available for small businesses.

Tarifs

Snov offers a variety of plans to fit different needs and budgets.

• Trial: $0/mo – Perfect for getting started, this plan includes 50 monthly credits.
• Démarreur: $30 per month for 1,000 credits.
• Pro: $75 per month for 5,000 credits.

Try Snov For FREE

Avantages

• Interface conviviale.
• Automated campaigns and drip sequences.
• Powerful email finding and verification.
• Handy Chrome extension.
• Free plan to try it out.

Inconvénients

• It can be expensive for some.
• Occasional glitches or slowdowns.
• Limited email templates.

Try Snov For FREE

5. Reply IO (⭐3.5)

Reply io is a sales engagement platform.

It’s great for both inbound and outbound sales. You can use it to create multi-channel sequences across email, réseaux sociaux, and calls.

It has a free email verification and warm-up tool.

This helps you reach your prospects no matter where they are.

It’s a perfect tool to streamline your sales processes.

Libérez son potentiel avec notre Reply io tutorial.

Notre avis

Drive sales with Reply.io! Clients report 80% open rates and 25% response rates in case studies. Some users even generate over $1,000,000 in sales opportunities. Join 10,000+ users.

Try Reply IO for free Lire la critique complète Reply IO alternatives

Principaux avantages

• Automate multi-channel outreach across email, LinkedIn, and WhatsApp.
• Personalize your messages with dynamic variables.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Offers a trial to test the platform.

Try Reply IO for free

Tarifs

Reply IO offers three paid plans:

• Email Volume: $49 per month for one user.
• Multichannel: $89 per month per user.
• High Jason AI SDR: $300 per month per user.

Avantages

• Robust automation features
• Multichannel outreach
• AI-powered features
• Extensive integrations
• Excellent customer support
• Comprehensive analytics

Inconvénients

• Peut être coûteux
• Learning curve
• Limited customization in lower-tier plans
• Problèmes occasionnels

Try Reply IO for free

6. Mailshake (⭐3.2)

Mailshake is a simple and powerful tool for cold outreach.

It focuses on helping you send personalized campaigns at scale.

It has a built-in email deliverability tool.

This helps you clean your list and avoid spam filters. It’s a great option for getting more replies and booking more meetings.

You can use it to automate your outreach without being spammy.

Libérez son potentiel avec notre Mailshake tutorial.

Notre avis

Vous souhaitez recevoir plus de réponses à vos e-mails ? Mailshake a aidé les entreprises à obtenir 32 % de réponses et de rendez-vous en plus.

Essayez Mailshake maintenant Lire la critique complète Alternatives à Mailshake

Principaux avantages

• Créez et envoyez des campagnes email personnalisées.
• Automatisez les e-mails de suivi pour augmenter l'engagement.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Mailshake propose trois forfaits payants :

• Démarreur: 25 $ par mois par utilisateur.
• Sensibilisation par courrier électronique : 45$ par mois pour 2 utilisateurs.
• Engagement commercial : 85$ par mois pour 5 utilisateurs.

Essayez Mailshake maintenant

Avantages

• Facile à utiliser et à configurer.
• Efficace pour sensibilisation par courrier électronique à froid.
• Options de tarification abordables.
• Bon support client.

Inconvénients

• Fonctionnalités limitées par rapport à d’autres outils.
• Il peut être signalé comme spam s'il n'est pas utilisé avec précaution.
• Aucun plan gratuit n'est disponible.

Essayez Mailshake maintenant

7. Smartlead (⭐3.0)

Smartlead is a cold emailing tool with a unique focus on deliverability.

It offers unlimited mailboxes and automated warm-up.

It even has unique IP servers for each campaign. This helps protect your sender reputation.

It’s built to turn your cold emails into a steady stream of revenue.

It’s a great way to ensure your emails are always delivered.

Libérez son potentiel avec notre Smartlead tutorial.

Notre avis

Smartlead est une excellente option pour les entreprises soucieuses de la délivrabilité de leurs e-mails. Découvrez comment Smartlead peut augmenter vos taux de réponse de plus de 20 % et convertir 50 % des réponses en ventes conclues ! Rejoignez plus de 31 000 entreprises qui réussissent.

Essayez Smartlead gratuitement Lire la critique complète Alternatives à Smartlead

Principaux avantages

• Améliorez la délivrabilité des e-mails grâce à l'optimisation basée sur l'IA.
• Automatisez le préchauffage des e-mails pour renforcer la réputation de l'expéditeur.
• Personnalisez les calendriers d'envoi pour maximiser l'engagement.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Smartlead propose trois formules payantes :

• Plan de base : 32,5 $ par mois pour 2 000 prospects actifs.
• Plan Pro : 78,3 $ par mois pour 30 000 prospects actifs.

Essayez Smartlead gratuitement

Avantages

• Une attention particulière est portée à la délivrabilité.
• Fonctionnalités d’optimisation basées sur l’IA.
• Recevez vos e-mails
• Équipe de soutien utile
• Automatise les tâches

Inconvénients

• Fonctionnalités de sensibilisation limitées.
• Cela peut être lent parfois.
• Il faut du temps pour maîtriser
• Il ne se connecte pas à autant d'autres outils

Essayez Smartlead gratuitement

8. Warmbox (⭐2.8)

Warmbox is a specialized email warm-up tool.

It’s all about one thing: deliverability. It uses AI to interact with your emails like a real person.

This helps build your inbox’s reputation.

It’s a great choice if you want to make sure your emails never end up in the spam folder.

It’s an easy and effective way to warm up your email accounts.

Libérez son potentiel avec notre Warmbox tutorial.

Notre avis

Warmbox is a valuable tool for improving email deliverability, but its limited features and potential performance issues may be drawbacks for some users.

Try Warmbox now Lire la critique complète Warmbox alternatives

Principaux avantages

• Warm up the email accounts to improve deliverability.
• Automate the process of sending & receiving emails.
• Monitor your sender’s reputation and identify potential issues.
• Integrates with popular email providers.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Warmbox offers four paid plans:

• Solo: $15 per month for one inbox warm-up.
• Start-up: $69 per month for three inbox warm-up.
• Croissance: $139 per month for six inbox warm-up.
• Équipe: Tarification personnalisée.

Try Warmbox now

Avantages

• Boosts email deliverability.
• Automated and Time-Saving
• Performance Tracking and Analytics
• Offers insightful analytics.
• Provides helpful templates.

Inconvénients

• Can be expensive.
• Occasional Deliverability Hiccups
• Limited customization options.
• Learning curve for some features.

Try Warmbox now

9. Woodpecker (⭐2.5)

Woodpecker is a cold email tool designed for a personal touch.

It’s perfect for sales teams that want to send emails that look like they were sent by hand.

It’s focused on making sure your emails are highly personalized.

This helps you build real relationships with your prospects. It’s a tool that helps you create more human connections at scale.

Libérez son potentiel avec notre Woodpecker tutorial.

Notre avis

Boost your outreach with Woodpecker! Users report seeing a 250% jump in email replies, with some campaigns achieving an impressive 80% open rate. Join thousands of businesses seeing real results. Try Woodpecker today!

Try Woodpecker for free Lire la critique complète Woodpecker alternatives

Principaux avantages

• Improve email deliverability with warm-up features.
• Personalize your emails with dynamic variables.
• A/B tests your campaigns to optimize performance.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Woodpecker offers a flexible pricing model based on the number of email accounts:

• 7-Day Free Trial: $0 – Try all features for the without any commitment.
• Démarreur: $20/month – Stored prospects 2000.
• Croissance: $126/month – Stored Prospects 40,000.
• Échelle: $903/month – Stored Prospects 400,000.
• Max: $6,666/month -Unlimited Stored prospects.

Try Woodpecker for free

Avantages

• Focuses on deliverability.
• Effective for cold email outreach.
• Flexible pricing options.
• Bon support client.

Inconvénients

• It can be complex to set up.
• Fonctionnalités limitées par rapport à d’autres outils.
• Aucun plan gratuit n'est disponible.

Try Woodpecker for free

What to look for when Choosing The Best Inbox Placement Tools?

• Inbox placement test: Look for a tool that can test where your emails land across major mailbox providers like Gmail, Outlook, and Yahoo.
• Comprehensive email delivery analysis: Go beyond simple deliverability. You need to see if your emails are landing in the main inbox, promotions, or spam folder.
• Email sender reputation monitoring: The tool should actively monitor your domain’s health and tell you how mailbox providers view you.
• Actionable insights: Don’t just get données; get recommendations on how to improve. The best tools tell you what to fix.
• Authentication checks: The tool should verify your spf dkim and dmarc records to ensure your emails are seen as legitimate.
• Automated features: Tools that offer automated warm-up and inbox placement monitoring save you time and keep your deliverability consistent.
• Free inbox placement test: Some platforms offer a free trial or a one-time test, which is a great way to start.

How can Inbox Placement Tools benefit you?

• Improve Deliverability: These tools help you understand why your emails aren’t reaching the inbox. They show you if your email service provider or email providers are having issues.
• Boost Inbox Placement Rates: By testing your emails on global mailbox providers, you can see if you’re landing in the main inbox or the spam folder. This allows you to fix problems and get better results.
• Prevent Issues: The tools help you identify common problems like spam trigger words and invalid email addresses before you hit send. This keeps your sender reputation clean.
• Fix Errors: They can detect email header errors and other technical issues. By catching these problems early, your emails land in the right place, ensuring your message gets to your audience.

Guide d'achat

We understand that choosing the right tool is a big decision. To find the best options, we followed a careful research process.

Here’s a breakdown of how we evaluated each product and what we looked for:

• Tarifs : We looked at how much each product cost, considering different plans and what was included. We wanted to find a good value for your investment.
• Caractéristiques: We dug into the features of each tool, paying close attention to things like automated tests, blacklist monitoring, and email validation. We also checked for spf dkim and other proper authentication protocols.
• Négatifs: No tool is perfect, so we looked at what was missing from each one. We searched for common deliverability issues and looked at the effectiveness of their reputation monitoring and email validation features.
• Assistance ou remboursement : We examined the support options, including community forums, customer service, and refund policies. We wanted to ensure you’re covered if something goes wrong.
• Email Placement Results: We prioritized tools that provide detailed insights into where an email’s placement lands. We looked at inbox placement results across various mailbox providers, including the dreaded promotions tab.
• Spam Engines: We checked how well each tool performs on different spam engines and how they help reduce spam complaints.
• Email Campaign Optimization: We looked for tools that provide data you can use to improve your overall email program and campaign performance.
• Sending IP Addresses: We checked to see if tools offered dedicated or shared sending ip addresses and how that affected deliverability.

Pour conclure

Finding the right tool is the key to better email delivery.

We’ve given you a detailed breakdown of the top choices so you can proactively test your campaigns.

Before you hit send, use the email previews and insights provided to fine-tune your email content and subject line.

While many tools offer paid plans, the investment is worth it for the returns you’ll see.

Remember, getting into the main inbox isn’t just about a good reputation; it’s about having the right strategy.

The delivery center of your email program will thank you!

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