Are you trying to pick the best tool to help you post on redes sociales?
It can feel like a big puzzle, right? So many choices are out there!
Two popular names you might have heard are Zoho Social and Sprinklr.
In this article, we’ll compare Zoho Social vs Sprinklr and see which one wins.
By the end, you’ll have a much clearer idea of which social media helper will work best for su necesidades.
Let’s dive in and hacer this decision easier!
Descripción general
We put both Zoho Social and Sprinklr to the test, just like you might.
Our team explored their features, posted content, and checked how easy they were to use.
This hands-on experience helped us see their strengths and weaknesses, leading to this clear comparison for you.
¿Quieres un sistema simple pero potente? CRM ¿Quieres organizar tus relaciones con los clientes? ¡Puedes experimentarlo sin riesgos!
Precios: Tiene una prueba gratuita. El plan premium cuesta desde $14 al mes.
Características principales:
- Gestión de contactos
- Automatización de la fuerza de ventas
- Análisis e informes
¿Quieres una visión unificada de tus clientes? Sprinklr ayuda a las marcas a gestionar más de 30 mil millones de conversaciones con clientes cada año.
Precios: Ofrece una prueba gratuita. El plan de pago comienza en $249 al mes.
Características principales:
- Plataforma unificada de gestión de la experiencia del cliente (CXM)
- Información basada en inteligencia artificial
- Automatización avanzada
¿Qué es Zoho Social?
So, what’s the deal with Zoho Social?
It’s a tool that helps you manage all your social media stuff in one place.
Considéralo como tu centro de control de redes sociales.
It lets you plan posts, monitor their performance, and see what people are saying about your brand.
Además, explora nuestros favoritos Alternativas a Zoho Social…
Nuestra opinión
Eleva tu redes sociales Estrategia con Zoho Social. Desde programación inteligente y escucha social hasta análisis exhaustivos, ¡descubra el poder de Zoho Social hoy mismo!
Beneficios clave
- La personalización es el rey: Adapte Zoho CRM para que se ajuste a su flujo de trabajo exacto.
- Asequible para todos: Comienza con un plan gratuito para hasta 3 usuarios.
- Acceso a la aplicación móvil: Administre su CRM sobre la marcha, en cualquier momento y en cualquier lugar.
- Análisis integrado: Realice un seguimiento de métricas críticas y obtenga información valiosa.
Precios
- Estándar:$14/usuario/mes.
- Profesional:$23/usuario/mes.
- Empresa:$40/usuario/mes.
- Último:$52/usuario/mes.
Ventajas
Contras
¿Qué es Sprinklr?
So, Sprinklr is another big name in the social media world. But it’s a bit different.
Think of it as a super powerful, all-in-one platform.
It’s built for bigger companies that need to manage lots of social accounts and do some really advanced stuff.
It’s like having a whole social media command center.
Además, explora nuestros favoritos Alternativas a Sprinklr…
Nuestra opinión
ActiveCampaign es una excelente opción para empresas que desean aprovechar el verdadero poder del email marketing y la automatización. Sin embargo, debido a su complejidad, puede que no sea la mejor opción para principiantes.
Beneficios clave
- Obtén la imagen completa. Sprinklr reúne a todos tus clientes datos juntos en un mismo lugar.
- Trabaja de forma más inteligente, no más ardua. Automatice las tareas y libere el tiempo de su equipo.
- Toma decisiones basadas en datos. Descubra información valiosa con análisis impulsados por IA.
- Protege tu marca. Monitorea las redes sociales para detectar posibles crisis.
- Mejora tus resultados. Impulsa las ventas y mejora la satisfacción del cliente.
Precios
- Solución de gestión de redes sociales: $249/mes, Publicador omnicanal, Calendario multizona horaria, Sprinklr AI+ para la creación de contenido.
- Solución de SMM y servicio al cliente: $299/mes, Ofrezca atención al cliente en más de 15 canales, chatbots impulsados por IA y gemelo digital, bandeja de entrada omnicanal.
- Solución personalizada de gestión de redes sociales: Precios personalizados.
Ventajas
Contras
Comparación de características
For enterprises seeking unified customer experience management, Sprinklr is the choice.
Zoho Social is the better fit for a social media manager who needs an affordable, highly usable tool with powerful scheduling and deep integration into the Zoho ecosystem.
1. Enterprise Focus and Unified CXM
- Zoho Social: This social media management platform is a feature-rich tool designed primarily for social media marketing and is accessible to pequeñas empresas. It focuses on managing an active social media presence across multiple platforms.
- Rociador: It is a leading enterprise software company that provides a unified platform for customer experience management. Sprinklr works to connect all customer facing functions via unified cxm, helping global brands deliver seamless human experiences.
2. Supported Channels and Scale
- Zoho Social: It supports a robust number of social media platforms, multiple social channels, multiple accounts, monitor mentions and allows for management of multiple social media accounts. The social media manager can easily manage multiple channels for a strong active social media presence.
- Rociador: This platform manages a massive number of social channels and is built to operate at the scale of global brands. It supports over 30 social media platforms & modern channel endpoints, including review sites.
3. Customer Care and Engagement
- Zoho Social: It provides a unified bandeja de entrada for monitoring and managing customer interactions, helping the social media manager efficiently respond to direct messages and comments.
- Rociador: It excels in customer care. Its unified CXM focus allows teams to un silo teams and manage customer service interactions across every modern channel, ensuring happier customers by quickly and intelligently addressing their needs.
4. Publishing and Scheduling Features
- Zoho Social: It features powerful scheduling features, including SmartQ to predict optimal times to schedule posts, and a publishing queue. You can instantáneamente publish posts or schedule them for a later time across all your social media channels.
- Rociador: It has strong publishing capabilities with advanced workflows tailored for large enterprises and global brands that require meticulous, large-scale content governance for their social media posts.
5. Integration with Business Ecosystem
- Zoho Social: A major strength is its native integration with other zoho apps, such as Zoho CRM and Zoho Desk. This allows for powerful datos sharing and management of social media campaigns within the integrated zoho apps ecosystem.
- Rociador: While it offers extensive integrations, its primary value comes from connecting all social, digital, and traditional customer facing functions into a single, unified platform, rather than integrating with an existing external ecosystem.
6. Analytics and Performance
- Zoho Social: It offers detailed reports and comprehensive social media analytics to track social media performance and the success of social media campaigns. It provides deep insights necessary for the social media manager.
- Rociador: It provides highly customizable, AI-driven analytics that give global brands granular insights into sentiment and performance across every social media channel, allowing for real-time adjustments to maintain happier customers.
7. User Interface and Usability
- Zoho Social: It provides an intuitive, user interface that is easy to navigate, making it a great choice for a social media manager looking for efficiency without a steep learning curve.
- Rociador: The user interface is often described as complex due to the sheer volume of more features and deep customization options. It requires a dedicated team and significant training to fully utilize its vast capabilities.
8. Monitoring and Social Listening
- Zoho Social: It allows users to monitor hashtags and mentions effectively, helping to maintain an active social media presence and track social media performance across multiple platforms.
- Rociador: It features superior social listening capabilities, leveraging advanced AI to process massive volumes of data from every modern channel, providing deep sentiment analysis and competitive intelligence that is critical for global brands.
9. Mobile Management
- Zoho Social: The zoho social mobile app is fully functional, allowing users to schedule posts, monitor, and respond to customer interactions while on the go, which is essential for maintaining an active social media presence.
- Rociador: It also offers a mobile app, primarily geared towards team approval workflows and managing inbox items, ensuring that social media posts and responses are executed quickly by the social media teams even when away from the main dashboard.
What Should You Check in a Social Media Scheduler?
Here’s a quick list of extra things to think about:
- Does it connect to all the social sites tú use?
- Мы рассмотрели общий пользовательский опыт, включая интерфейс, кривую обучения и
- Can it help you work with others on your team?
- Does it fit within su budget right now?
- Will it grow with su needs as you get bigger?
- What kind of help do they offer if things go wrong?
- Are there any cool extra tools you might need más tarde?
Veredicto final
Okay, so we looked at both Zoho Social and Sprinklr.
They are both good, but they are for different folks.
If you have a smaller team or don’t need all the fancy bells and whistles, Zoho Social is likely the better choice.
Es más fácil de usar y cuesta menos dinero.
You still get the main things you need to plan your posts and see how they do.
Now, if you have a big company with many social accounts and need powerful tools, Sprinklr might be the way to go.
It can do a whole lot more. But it also costs more and can be harder to learn.
Más de Zoho Social
- Zoho Social frente a Sprout Social: Zoho: más económico (para usuarios de Zoho). Sprout: análisis avanzados, escucha social, equipos.
- Zoho Social frente a Metricool: Zoho: económico. Metricool: análisis más potente, enfoque en la competencia.
- Zoho Social vs Socialpilot: Zoho: rentable. Socialpilot: integraciones más amplias, programación robusta.
- Zoho Social vs Sendible: Zoho ofrece funciones básicas asequibles. Sendible ofrece una escucha integral y informes (agencias).
- Zoho Social frente a Content Studio: Zoho: económico. Content Studio: descubrimiento de contenido, contenido generado por IA.
- Zoho Social frente a Heropost: Zoho: opción económica. Heropost: contenido con IA, análisis de la competencia.
- Zoho Social vs Agorapulse: Zoho: más económico. Agorapulse: robusto. bandeja de entrada, escuchando.
- Zoho Social frente a Buffer: Zoho: más funciones por el mismo precio. Buffer: programación más sencilla.
- Zoho Social vs Sprinklr: Zoho: para pequeñas y medianas empresas (usuarios de Zoho). Sprinklr: para empresas.
- Zoho Social vs Later: Zoho: mayor compatibilidad con la plataforma. Más adelante: contenido visual (Instagram).
- Zoho Social frente a Loomly: Zoho: gestión de contenido rentable. Loomly: calendario de contenido, trabajo en equipo.
- Zoho Social vs Blaze: La asequibilidad y la integración de Zoho son clave. Blaze: programación robusta, contenido con IA.
Más de Sprinklr
Aquí tenéis una breve comparación de Sprinklr con otras alternativas, destacando su enfoque empresarial:
- Sprinklr vs Sprout Social: Sprout Social es una herramienta empresarial integral conocida por su interfaz fácil de usar y su sólida bandeja de entrada social.
- Sprinklr vs Metricool: Sprinklr – plataforma empresarial compleja; Metricool – análisis más sencillo (PYME).
- Sprinklr frente a Socialpilot: Sprinklr – escalabilidad empresarial; Socialpilot – programación eficiente (PYME/agencia).
- Sprinklr vs Sendible: Sprinklr – CXM amplio (empresarial); Sendible – gestión de clientes (agencia).
- Sprinklr vs Content Studio: Sprinklr – nivel empresarial; Content Studio – contenido/IA (PYME).
- Sprinklr vs Heropost: Sprinklr – plataforma empresarial; Heropost – inteligencia artificial/inteligencia de la competencia (PYME).
- Sprinklr vs Agorapulse: Sprinklr – CXM escalable; Agorapulse – todo en uno (PYME).
- Sprinklr vs Zoho Social: Sprinklr – potencia empresarial; Zoho Social – rentable (PYME, Zoho).
- Sprinklr vs Buffer: Sprinklr – solución integral para empresas; Buffer – programación sencilla (para pequeñas empresas).
- Sprinklr vs Later: Sprinklr – empresa de amplio alcance; Later – contenido visual (PYME/creadores).
- Sprinklr vs Loomly: Sprinklr – gestión de redes sociales empresariales; Loomly – contenido/equipo (PYME).
- Sprinklr contra Blaze: (Información limitada – La fortaleza de Sprinklr: CXM empresarial integral.)
- Sprinklr vs Hootsuite: Hootsuite es una plataforma integral y consolidada, conocida por su panel de control completo y multicanal.
- Sprinklr vs Planable: Planable es una herramienta que prioriza la colaboración, con especial atención a la aprobación del contenido visual y la retroalimentación del cliente.
Preguntas frecuentes
Is Zoho Social better for small businesses?
Yes, Zoho Social is often a better fit for small businesses. It’s generally more affordable and easier to use, offering the core features needed for effective social media management without overwhelming complexity. Its pricing scales well with smaller teams and fewer social profiles.
Is Sprinklr better for large enterprises?
Sprinklr is typically better suited for large enterprises with extensive social media needs. Its robust features, advanced AI capabilities, and ability to handle numerous channels and integrations cater to complex organizational structures and high-volume social activity.
Which platform offers better analytics?
Sprinklr often provides more in-depth and customizable analytics and reportando features. While Zoho Social offers valuable insights, Sprinklr’s advanced tools allow you to understand social data and performance across a wider range of metrics.
Is Zoho Social easier to learn than Sprinklr?
Yes, Zoho Social generally has a more user-friendly and intuitive interface, making it easier for new users to learn and navigate. Sprinklr, with its extensive features, can have a harder learning curve, especially for those new to advanced social media management platforms.
Which platform offers more integrations with other tools?
Sprinklr typically offers a broader range of integrations with various marketing, sales, and CRM platforms. While Zoho Social integrates well within the Zoho ecosystem and with some other key tools, Sprinklr’s focus on enterprise solutions often necessitates a wider integration network.
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