Ubersuggest vs Similarweb: ¿el mejor investigador de palabras clave en 2025?

por | Last updated Dec 17, 2025

Ganador
Ubersuggest Mejor
4.5
  • Auditoría del sitio
  • Palabras clave Generador
  • Estimación de tráfico
  • Contenido de IA Escritor
  • Gestión de backlinks
  • Prueba gratuita disponible
  • Planes de pago desde $120/de por vida
Subcampeón
Similarweb mejor
3.5
  • Explorador de palabras clave
  • Análisis de la competencia
  • Integración de Google Analytics
  • Rastreador de rango
  • Investigación de sitios web
  • Analizador de tendencias de IA
  • Planes de pago desde $199/mes
Ubersuggest frente a Similarweb

Feeling stuck trying to figure out which investigación de palabras clave tool is best for your website? 

Es un problema común para cualquiera que intente que su contenido sea visto en línea.

Picking the wrong tool can mean wasting a lot of time and effort on keywords that don’t bring in visitors. 

You need a way to find the right words that people are actually searching for.

That’s why we’re going to dive into a head-to-head battle: Ubersuggest vs Similarweb. 

Descripción general

Running various tests on their keyword research, análisis de la competencia, and overall usability. 

This hands-on experience allowed us to compare their strengths and weaknesses directly. 

Giving you a clear picture of which tool stands out for your needs.

Llamada a la acción de Ubersuggest
4.5de 5

¿Listo para impulsar tu tráfico? Únete a los 3 millones de usuarios que confían en Ubersuggest. ¡Explora la plataforma hoy mismo!

Precios: Prueba gratuita disponible. El plan comienza en $120/de por vida.

Características principales:

  • Ideas de palabras clave
  • Ideas de contenido
  • Datos de backlinks
Llamada a la acción de Similarweb
3.5de 5

¿Listo para dominar tu nicho? Obtén información similar sobre las estrategias de la competencia.

Precios: Prueba gratuita de 14 días. Planes desde $199 al mes.

Características principales:

  • Análisis del tráfico del sitio web
  • Análisis de la competencia
  • Inteligencia de mercado

¿Qué es Ubersuggest?

Let’s talk about Ubersuggest. It’s a keyword research tool that’s really easy to use.

I mean, you can just jump in and start finding keywords right away.

It’s a great tool for beginners who are just starting with SEO.

Además, explora nuestras alternativas favoritas a Ubersuggest…

image 46

Nuestra opinión

Llamada a la acción de Ubersuggest

¿Listo para impulsar tu tráfico? Únete a los 3 millones de usuarios que confían en Ubersuggest. Descubre miles de palabras clave nuevas y mejora tu SEO hoy mismo. ¡Crea tu cuenta!

Beneficios clave

  • Interfaz muy fácil de usar.
  • One-time payment options are available.
  • Offers comprehensive keyword data.
  • Robust keyword research.
  • Website audit for quick fixes.
Vídeo de YouTube

Precios

  • Individual ($120/Lifetime)
  • Negocio ($200/Lifetime)
  • Empresa ($400/Lifetime)
Precios de Ubersuggest

Ventajas

  • Precios muy asequibles.
  • Fácil de entender.
  • Oferta de por vida disponible.
  • Bueno para principiantes.
  • Interfaz de usuario clara.

Contras

  • Menos funciones avanzadas.
  • No tan completo
  • La atención al cliente es más lenta.
  • Carece de algunas ideas profundas.

¿Qué es Similarweb?

Similarweb is a powerful tool that gives you a big-picture view of the digital world.

It’s not just about keywords. It’s a “market intelligence” platform.

You can see where their website traffic comes from.

Además, explora nuestras alternativas favoritas a Similarweb…

Introducción a Similarweb

Nuestra opinión

Llamada a la acción de Similarweb

Similarweb se destaca por su amplio conocimiento del mercado y del tráfico de la competencia, pero tiene funciones de SEO local directas limitadas, como la gestión de perfiles comerciales de Google y el seguimiento profundo del ranking local, en comparación con otras herramientas.

Beneficios clave

  • Perspectivas generales del mercado: Cubre más de 100 millones de sitios web y aplicaciones, ofreciendo una visión amplia de la actividad digital.
  • Fuentes de tráfico detalladas: Identifica el tráfico procedente de visitas directas, búsquedas, redes sociales, referencias, correo electrónico y anuncios gráficos.
  • Evaluación comparativa de la competencia: Compare el rendimiento de su sitio web con el de hasta 100 competidores para comprender su participación en el mercado.
  • Demografía de la audiencia: Proporciona información sobre la edad, el género, la ubicación y los intereses de los visitantes.
  • Datos actualizados de palabras clave: Actualiza los datos de palabras clave diariamente, lo que le ayuda a detectar palabras clave de tendencia y adaptarse rápidamente.

Precios

  • Starter ($199/mes)
  • Equipo ($14,000/año)
  • Negocio ($35,000/año)
  • Empresa (personalizada)
Precios de Similarweb

Ventajas

  • Excelente para investigación de mercado.
  • Gran análisis de la competencia.
  • La interfaz de usuario es clara.
  • Los datos de tráfico están detallados.
  • La extensión del navegador es útil.

Contras

  • Menor profundidad de funciones de SEO.
  • Datos limitados de redes sociales.
  • No hay un análisis de backlinks sólido.
  • Los datos para sitios pequeños son limitados.

Comparación de características

Ubersuggest, founded by entrepreneur neil patel, provides a powerful tool for digital marketing and organic traffic growth.

It offers a user friendly ubersuggest dashboard and ubersuggest offers for pequeña empresa users to find keywords.

Similarweb is a powerful platform for digital intelligence and website traffic analysis, providing digital insights into the competitive landscape for seo professionals.

This comparison details their core features.

1. Core Platform Logic and Data

  • Ubersuggest uses google search console and google search results to help users optimize their site and improve ranking. It is designed to find keywords and generate content ideas for search engines while helping users drive traffic using neil patel methods. The tool provides suggestions for organic keywords to improve search performance.
  • Similarweb is a web intelligence and digital intelligence suite that provides datos driven insights into consumer behavior and market research. The similarweb platform leverages real user data and historical data to perform competitor analysis and provide digital insights across the web to seo professionals.

2. Traffic Analysis and Engagement Metrics

  • Similarweb excels at website traffic analysis and traffic analysis using real user data to provide engagement metrics like engagement data and user behavior. It enables users to check traffic sources and conversion analysis for a digital strategy within its powerful platform.
  • Ubersuggest provides estimated traffic for top pages and identifies most traffic sources. Users can see popular pages and most popular pages to reverse engineer success and identify which organic keywords lead to most traffic and organic traffic.
Vídeo de YouTube

3. Keyword Research and Search Discovery

  • Ubersuggest offers keyword ideas and keyword suggestions through its keyword overview feature which shows monthly search volume and seo difficulty for a given keyword. Users start with a seed keyword to find long tail keywords and related keywords via the ubersuggest dashboard.
  • Similarweb tracks keyword rankings and keyword performance to help category managers identify emerging trends. It provides traffic benchmarking and helps analyze keyword rankings in the competitive landscape using its web analytics and competitive intelligence.

4. Competitive Intelligence and Benchmarking

  • Similarweb focuses on competitive intelligence and competitive benchmarking to help each companies stay ahead in the competitive landscape. It provides audience insights and analyzes ad strategies for paid search across different platforms to help users understand the platform’s capabilities.
  • Ubersuggest allows users to reverse engineer competitor domains to see their domain overview and domain authority. It shows site ranks for same keywords and provides additional information on ads and YouTube visibility for rivals to understand their keyword tracking status.

5. Specialized Intelligence and Mobile Data

  • Similarweb features specialized app intelligence and app usage data for mobile apps. It also offers sales intelligence, shopper intelligence, and stock intelligence to track stock performance and app traffic trends for categories.
  • Ubersuggest is primarily a best seo tools option focused on keywords and backlinks. It does not provide specialized stock intelligence but helps users optimize their domain and perform a site audit to fix meta descriptions for their site.
  • Ubersuggest provides backlink data and backlink profiles to analyze referring domains and backlinks pointing to a site. It uses domain score and anchor text analysis to help users find link building opportunities and evaluate backlinks and backlink data.
  • Similarweb focuses on the web analytics of traffic from a link but does not prioritize technical backlink profiles or referring domains in the same technical detail as dedicated seo tools found in other tools.
Vídeo de YouTube

7. SEO Monitoring and Performance

  • Ubersuggest includes site audit features to identify technical issues and monitor seo difficulty and ranking progress. Users utilize keyword tracking and rank tracking to manage their organic keywords performance and key metrics.
  • Similarweb provides website rankings and digital insights into market share. It helps users understand their competitive landscape through traffic benchmarking and competitor benchmarking rather than a code-based site audit.

8. Pricing, Plans and Access

  • Similarweb pricing and similarweb cost are tiered for an enterprise plan, team plan, or professional plan. It offers a web intelligence starter plan and api access for product developers using the similarweb api with specific api pricing and advanced features.
  • Ubersuggest provides paid plans for small businesses and a free version with limited keyword suggestions. Users access ubersuggest offers to get more keyword overview data and search term results at an affordable price.

9. Workflow Integration and Social

  • Ubersuggest features a chrome extension and ubersuggest extension for a quick overview of keyword suggestions. It integrates with google search console for additional information and provides suggestions for content ideas based on facebook shares and popular pages.
  • Similarweb provides api access for ai agents and product developers to track ai traffic. It utilizes platform’s capabilities to provide actionable insights and engagement metrics integrated with google analytics and other tools.

¿Qué buscar en una herramienta de investigación de palabras clave?

Choosing the right keyword research tool can make or break your digital marketing efforts.

Here’s what to keep in mind when making your decision:

  • Exactitud de los datos: Always prioritize tools that provide reliable search volume, keyword difficulty, and traffic estimates. Different tools use different data sources, so look for consistency.
  • Comprehensive Features: Beyond basic keyword ideas, look for features like competitive analysis, backlink analysis, and site revisión de cuentas. An all-in-one SEO tool like Semrush or Ahrefs can offer more holistic insights.
  • User Interface and Ease of Use: The best tool is one you’ll actually use. A clean, intuitive interface, like UberSuggest’s, saves time and reduces frustration.
  • Precios y valor: Consider your budget and what you get for the price. Some tools offer great value for individuals, while others are geared towards larger agencies. Many offer a prueba gratuita to test them out.
  • Search Intent Analysis: Una buena herramienta te ayuda a comprender por qué people are searching for a keyword (informational, transactional, etc.), which is crucial for creating effective content marketing and landing pages.
  • Market Trends and Insights: Tools like Similarweb excel at showing broader market trends and industry-level data, which can inform your overall marketing strategies.
  • Apoyo y recursos: Look for tools that offer good support options, tutorials, and communities to help you get the most out of their features.

Veredicto final 

When comparing Ubersuggest vs Similarweb for your SEO research. 

Ubersuggest is our top pick for most users.

It’s more affordable and user-friendly, giving you crucial, valuable insights without the high cost.

While Similarweb offers deep market data.

Ubersuggest provides better value for individuals and pequeñas empresas.

We’ve put both to the test so that you can trust our recommendation.

More of Ubersuggest

Así es como Ubersuggest se compara con otras herramientas de SEO, destacando sus características principales:

  • Ubersuggest frente a Content Raptor: Content Raptor se especializa en la optimización de contenido impulsada por IA; Ubersuggest proporciona ideas generales de contenido.
  • Ubersuggest frente a Tablista Posicionamiento web: Surfer SEO se destaca en la optimización de contenido en la página; Ubersuggest se centra en los conceptos básicos de la investigación de palabras clave.
  • Ubersuggest frente a Moz: Moz ofrece métricas de SEO integrales y una comunidad más sólida; Ubersuggest es más económico.
  • Clasificación de Ubersuggest vs. SE: SE Ranking ofrece un seguimiento de clasificación más preciso; Ubersuggest proporciona una descripción general básica.
  • Ubersuggest frente a SpyFu: SpyFu es potente para obtener información sobre PPC de la competencia; Ubersuggest se centra en auditorías orgánicas de sitios y palabras clave.
  • Ubersuggest frente a Similarweb: Similarweb ofrece información amplia sobre el tráfico del sitio web y el mercado; Ubersuggest se centra en aspectos específicos del SEO.
  • Ubersuggest frente a Raven Tools: Raven Tools ofrece amplios informes e integración; Ubersuggest es una herramienta de SEO todo en uno más sencilla.
  • Ubersuggest frente a Mangools: Mangools ofrece un conjunto de herramientas fáciles de usar; Ubersuggest es conocido por su simplicidad y asequibilidad.
  • Ubersuggest frente a Ranktracker: Ranktracker se especializa en el seguimiento preciso del ranking de palabras clave; Ubersuggest ofrece descripciones generales del ranking.

Más de Similarweb

Hemos comparado Similarweb con otras herramientas importantes, destacando brevemente sus características más destacadas:

Preguntas frecuentes

Is Ubersuggest better than Similarweb for keyword research?

For basic SEO research and affordability, Ubersuggest often comes out on top. It’s user-friendly for finding quick keyword ideas and competitor insights without a huge price tag.

Can Similarweb replace Ubersuggest for small businesses?

While Similarweb offers deep market data, its high cost and complexity make it less suitable for most small businesses. Ubersuggest remains a better, more accessible choice for their needs.

What are the main differences in data accuracy between similarweb vs UberSuggest?

Similarweb’s strength is broad market trends and traffic data, whereas Ubersuggest focuses more on individual website SEO metrics. Some users report minor discrepancies in their data, so it’s good to cross-reference.

¿Qué herramienta es mejor para el análisis competitivo?

Similarweb offers more in-depth, high-level competitive analysis across entire markets. Ubersuggest provides solid insights for individual competitor websites and their keyword strategies, perfect for focused SEO.

¿Ambas herramientas ofrecen una prueba gratuita?

Yes, both Ubersuggest and Similarweb offer free trial options or limited free versions. This allows you to test their features and see which one best fits your specific SEO research needs before committing.

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