Feeling overwhelmed by all the email outreach tools out there? You’re not alone!
Choosing the right platform can be a minefield, especially when two giants like Snov.io and Mailshake are involved.
Both promise to boost your sales and streamline your campaigns, but which one delivers?
In this head-to-head comparison, we’ll explain the strengths and weaknesses of Snov vs Mailshake so you can confidently choose the perfect tool to conquer your outreach goals.
Overview
We’ve spent weeks rigorously testing Snov.io and Mailshake, pushing their features to the limit.
From building email lists to analyzing campaign performance, this hands-on experience fuels our in-depth comparison.
Want to find and convert more leads with powerful automation? Snov.io offers a forever-free plan with 50 credits to get you started!
Pricing: It has a free plan. The premium plan starts at $39/month.
Key Features:
- Email Finder & Verifier
- CRM & Pipeline Management
- LinkedIn Automation
Need a simple way to manage your sales outreach? Mailshake offers an intuitive platform to streamline your workflow and track your progress!
Pricing: It has a free plan. The premium plan starts at $49/month.
Key Features:
- Sales engagement platform
- Email automation
- Lead catcher
What is Snov?
Have you ever wished you could find anyone’s email address in seconds? That’s where Snov.io comes in.
It’s like a super-powered tool for finding leads and automating your outreach.
Think of it as your all-in-one platform for email marketing and sales.
In one place, you can discover new prospects, verify their contact information, and send personalized email campaigns.
Pretty cool.
Also, explore our favorite Snov alternatives…
Our Take
Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.
Key Benefits
- Find verified emails with 98% accuracy.
- Automate your outreach with personalized sequences.
- Track email opens, clicks, and replies in real time.
- Integrates seamlessly with popular CRM and sales tools.
- Forever-free plans are available for small businesses.
Pricing
Snov offers a variety of plans to fit different needs and budgets.
- Trial: $0/mo – Perfect for getting started, this plan includes 50 monthly credits.
- Starter: $30 per month for 1,000 credits.
- Pro: $75 per month for 5,000 credits.
Pros
Cons
What is Mailshake?
Want to send emails that get replies? Mailshake can help!
It’s a popular sales engagement platform designed to streamline your outreach.
Think of it as your assistant for connecting with prospects and closing deals.
Mailshake helps you automate your email campaigns, personalize your messages, and track your progress.
It’s all about making your outreach more efficient and effective.
Also, explore our favorite Mailshake alternatives…
Our Take
Mailshake is a good option for businesses looking to simplify their cold email outreach. However, some users may be concerned about its limited features and potential for spam flagging.
Key Benefits
- Create and send personalized email campaigns.
- Automate follow-up emails to increase engagement.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Mailshake offers three paid plans:
- Starter: $25 per month per user.
- Email Outreach: $45 per month for 2 users.
- Sales Engagement: $85 per month for 5 users.
Pros
Cons
Feature Comparison
This comparison analyzes the key features of Snov.io and Mailshake to help you determine which platform is the most effective for your business needs and ideal for your team’s workflow.
1. Lead Generation & Prospecting
- Snov.io: This platform is a full-fledged lead generation tool. It offers an email finder that allows you to find professional and personal emails on company websites and LinkedIn, as well as a robust email search function. It’s a complete data finder for building your lists.
- Mailshake: While Mailshake is a powerful cold outreach tool, it doesn’t have a native email finder or data finder built into its core platform. It is a tool for sales teams to use once they already have their lead lists, although it does offer an optional add-on called Mailshake’s data finder.
2. Email Campaign Automation
- Snov.io: The platform is built around automated email campaigns and email drip campaigns. It lets you create complex sequences with triggers and conditions to nurture leads automatically, making it a complete solution for cold email campaigns.
- Mailshake: Mailshake’s primary strength is as a provider automated email sequences. It excels in this area, allowing you to easily send personalized cold emails and manage your sales outreach with features like a built-in lead catcher and advanced follow-up logic.
3. Verification & Deliverability
- Snov.io: It includes a powerful email verifier to ensure high deliverability, which is essential for successful cold email outreach. It also provides an email domain setup assistant to help users configure their domain records and maintain sender reputation.
- Mailshake: Mailshake also focuses on deliverability, with features like an email health checker and an email warm-up tool. It is designed to prevent trouble uploading leads correctly by ensuring your sender reputation is strong, and it automatically pauses sequences for bounces.
4. Multichannel Outreach
- Snov.io: Offers robust multi-channel capabilities that go beyond email. With a separate add-on, it provides linkedin automation features to add touchpoints like connection requests, messages, and profile views to your sales outreach sequences.
- Mailshake: Mailshake focuses heavily on email and phone, providing a phone dialer. It also offers linkedin automation as part of its higher-tier “Sales Engagement” plan, allowing sales reps to create multi-touch sequences that combine email and LinkedIn actions.
5. Pricing and Plans
- Snov.io: It offers a free plan that is great for individuals and small sales teams to test out its core features, including limited credits for email search and campaigns. Its paid plans are credit-based and scalable.
- Mailshake: It does not offer a free plan. Instead, it offers a limited free trial. Its pricing is tiered based on the features needed, from a basic “Email Outreach” plan to a more comprehensive “Sales Engagement” plan.
6. Team Collaboration & Management
- Snov.io: Its higher-tier plans include features for sales teams to collaborate on campaigns and manage leads within the platform.
- Mailshake: This platform is built with team collaboration in mind, offering features like a unified inbox for managing all conversations and sharing email templates across the sales team. It provides an implementation manager for strategic guidance on its more advanced plans.
7. Other Noteworthy Features
- Snov.io: It has a robust CRM to track deals and manage pipelines, as well as an email domain setup assistant to help new users configure their domain for optimal deliverability.
- Mailshake: A key differentiating feature is its phone dialer, which offers unlimited free dialer minutes to North American phone numbers on its “Sales Engagement” plan. This is perfect for sales reps who need a combined cold outreach solution.
8. User Interface & Ease of Use
- Snov.io: Generally considered user-friendly with a straightforward interface, making it relatively easy to navigate for core email finding and campaign setup.
- Mailshake: Known for its intuitive and clean interface, designed to make setting up and managing outreach sequences simple and efficient for sales teams.
9. Reporting & Analytics
- Snov.io: Provides analytics for email campaigns, including open rates, click-through rates, and reply rates, helping users track campaign performance.
- Mailshake: Offers detailed campaign analytics and insights, allowing sales reps to monitor the effectiveness of their outreach efforts and make data-driven decisions.
10. Customer Support
- Snov.io: Offers customer support via chat and email, along with a comprehensive knowledge base to assist users with various features and troubleshooting.
- Mailshake: Provides responsive customer support, including helpful resources and often an implementation manager for higher-tier accounts to ensure smooth setup and adoption.
11. Customization & Flexibility
- Snov.io: Allows for a good degree of customization in email templates and campaign flows, providing flexibility for different outreach strategies.
- Mailshake: Offers extensive customization options for email content, follow-up sequences, and integration with other tools, catering to diverse cold outreach needs.
What To Look For When Choosing Between Snov and Mailshake?
Beyond Basic Automation: Ensure the platform provides intelligent, multi-step drip campaign capabilities with dynamic triggers and conditions, not just linear sequences, to effectively manage follow ups.- Deliverability & Reputation: Prioritize features that actively work to minimize bounced emails, like robust email verification and email warm up, to maintain a healthy sender reputation across all your mail accounts and ensure your outreach campaigns land in the inbox.
- Metrics for Success: Look beyond simple open rates. The platform should offer comprehensive analytics that provide valuable insights into conversion rates and ultimately, how many closed deals are generated directly from your drip campaign efforts.
- Unified Inbox: A centralized inbox that pulls in replies from all mail accounts and outreach campaigns is crucial for streamlining communication, responding promptly, and effectively managing customer interactions to drive closed deals.
- AI for Efficiency: Consider platforms leveraging artificial intelligence for tasks like email generation, lead qualification, or even acting as an AI SDR agent, which can significantly enhance your team’s productivity and focus on closed deals.
Final Verdict
Choosing between Snov.io and Mailshake is challenging, as both are powerful tools with much to offer.
However, after spending weeks testing and comparing their features, Mailshake is the winner for most users.
Why? It comes down to a combination of user experience and advanced features.
Mailshake’s interface is incredibly intuitive, making navigating easy even if you’re new to email outreach.
It helps you create compelling, personalized emails in seconds, saving time and boosting your chances of getting replies.
Mailshake also excels at automating your outreach process.
This is crucial for nurturing leads and moving them through your sales funnel.
While Mailshake is top overall, Snov.io is still a strong contender.
It’s a more budget-friendly option, making it attractive for startups and small businesses.
If your primary need is to find emails, Snov.io’s powerful search capabilities and Chrome extension give it an edge.
Ultimately, the best choice depended on your specific needs and priorities.
We’ve given you a detailed breakdown of each platform’s strengths and weaknesses.
More of Snov IO
Here’s a comparison of Snov IO with its alternatives, highlighting their unique strengths:
- Snov IO vs Apollo: Snov IO excels in email verification and targeted lead finding. Apollo offers a more extensive B2B database and broader sales intelligence for multi-channel engagement.
- Snov IO vs Instantly: Instantly focuses on deliverability and scalable cold email campaigns. Snov IO offers a broader suite including email finding, verification, and a CRM.
- Snov IO vs Hunter IO: Snov IO delivers a full email outreach platform, including finding and campaigns. Hunter IO focuses primarily on email finding and domain searches.
- Snov IO vs Reply IO: Snov IO is strong in email finding and verification for campaigns. Reply IO offers advanced AI-powered multi-channel outreach and visual workflow automation.
- Snov IO vs UpLead: Snov IO combines email finding with outreach automation features. UpLead specializes in providing highly accurate, real-time verified B2B contact data.
- Snov IO vs Mailshake: Snov IO offers robust tools for finding and launching emails. Mailshake emphasizes user-friendly campaign creation and AI-assisted email personalization.
- Snov IO vs Lemlist: Snov IO provides email finding, verification, and basic CRM for outreach. Lemlist focuses on highly personalized multi-channel campaigns with unique visual elements.
- Snov IO vs Woodpecker: Snov IO facilitates lead generation and email sequence automation. Woodpecker prioritizes email deliverability, warm-up, and deeper personalization for cold outreach.
- Snov IO vs Smartlead: Snov IO offers lead finding and email campaign capabilities. Smartlead excels in advanced AI-powered email warm-up and deliverability optimization for large volumes.
- Snov IO vs Saleshandy: Snov IO integrates email finding, verification, and campaign management. Saleshandy focuses on deliverability, ease of use, and broader sales intelligence.
- Snov IO vs Klenty: Snov IO is a powerful tool for lead generation and email discovery. Klenty provides a comprehensive sales engagement platform with strong CRM integrations and advanced cadences.
- Snov IO vs Warmbox: Snov IO is an all-in-one email finding and sending platform. Warmbox is a dedicated service focusing solely on email warm-up and deliverability.
- Snov IO vs Maildoso: Snov IO offers lead finding, verification, and campaign features. Maildoso primarily focuses on high-volume email sending with an emphasis on deliverability.
- Snov IO vs Manyreach: Snov IO provides email finding, verification, and campaign tools for individual users. Manyreach is a cold outreach platform designed for agencies scaling email campaigns.
- Snov IO vs Warmy: Snov IO is a comprehensive outreach platform for finding and sending messages. Warmy is a specialized email warm-up service that focuses on improving sender reputation and deliverability.
More of Mailshake
Here’s a comparison of Mailshake with its alternatives:
- Mailshake vs Snov IO: Mailshake focuses on streamlined email outreach and AI-powered writing. Snov IO is stronger in email finding, verification, and a broader sales suite.
- Mailshake vs Instantly: Mailshake offers more customization and comprehensive analytics for email campaigns. Instantly excels in automation, engagement, and rapid campaign setup.
- Mailshake vs Apollo: Mailshake provides user-friendly personalized email outreach. Apollo offers a vast B2B contact database and comprehensive sales intelligence.
- Mailshake vs Hunter IO: Mailshake specializes in email campaign automation and follow-ups. Hunter IO is primarily an email finder and verifier, with basic sending.
- Mailshake vs Reply IO: Mailshake focuses on efficient email automation and A/B testing. Reply IO provides robust multi-channel outreach, including LinkedIn and calls.
- Mailshake vs UpLead: Mailshake optimizes email outreach automation and deliverability. UpLead is a powerful source for high-quality, verified B2B lead data.
- Mailshake vs Lemlist: Mailshake offers straightforward, affordable email campaigns. Lemlist excels in hyper-personalization with rich media and advanced multi-channel features.
- Mailshake vs Woodpecker: Mailshake leads with AI-driven email and personalization. Woodpecker focuses on human-like sending patterns and strong email deliverability.
- Mailshake vs Smartlead: Mailshake simplifies personalized email campaigns. Smartlead offers unlimited mailboxes, advanced AI warm-ups, and multi-channel scaling.
- Mailshake vs Saleshandy: Mailshake handles varied outreach channels with automation. Saleshandy specializes in cold emailing with deliverability features and a lead finder.
- Mailshake vs Klenty: Mailshake is user-friendly for email automation beginners. Klenty provides a comprehensive sales engagement platform with deeper CRM integration.
- Mailshake vs Warmbox: Mailshake includes email warm-up within its outreach platform. Warmbox is a dedicated, specialized tool for robust email warm-up and deliverability.
- Mailshake vs Maildoso: Mailshake provides integrated email warm-up and campaign management, while Maildoso offers a robust multi-channel experience and email hosting services.
- Mailshake vs Manyreach: Mailshake focuses on personalized cold email automation. Manyreach offers cost-effective scalability with unlimited prospects and a unified inbox.
- Mailshake vs Warmy: Mailshake includes email warm-up as part of its outreach. Warmy is a dedicated email deliverability tool, specializing in advanced warm-up processes.
Frequently Asked Questions
Which is better: Snov vs Mailshake?
There’s no single “better” option when comparing Mailshake and Snov.io. It depends on your business needs and what you prioritize in an email outreach and sales engagement platform. Mailshake is generally easier to use and has powerful automation features, making it easier to manage email campaigns. Snov.io is an excellent choice for lead generation capabilities and finding emails, especially with its strong email and LinkedIn integration. Consider your priorities, budget, and desired features like email warm-up to choose the best fit.
What are some good Mailshake alternatives?
If you’re looking for alternatives to Mailshake, consider Mailshake Lemlist, Outreach.io, and Salesloft. These platforms offer similar features like email outreach, automation, and sales and marketing tools.
How do Mailshake and Snov stack up when terms of avoiding spam filters?
Both platforms offer features to help you avoid spam filters and improve email deliverability. Snov.io excels at email verification and warm-up tools to ensure your messages don’t get marked as spam. Mailshake has strong deliverability features and provides insights into email deliverability.
Can I use Snov and Mailshake for cold email and LinkedIn outreach?
Yes! Both platforms are effective for cold email and LinkedIn outreach. Snov.io allows users to easily find emails from LinkedIn, boosting your lead generation capabilities. Mailshake helps you manage email campaigns and track progress, improving communication with prospects.
What are the key features of Mailshake?
Mailshake offers a range of features for email outreach and sales engagement. These include automated outreach, AI email writing, campaign management, and detailed analytics. Mailshake has three pricing plans, allowing you to find what works best for your needs. Snov.io integrates with many popular tools and offers a robust free trial. Ultimately, the best choice between Mailshake vs Snov.io or Snov.io vs Mailshake depends on your preferences and business needs. Consider trying out both platforms with their free trials to see which one is better suited for you.
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