Ever feel stuck trying to get your website seen online?
It’s a common problem for anyone trying to stand out in today’s crowded internet.
You’re probably wondering, “Which one actually works best for mi needs?”
That’s where we come in! In 2025, two major players will often come up: Moz vs SE Ranking.
Let’s break it down together and help you decide which SEO tool truly reigns supreme.
Descripción general
We put both Moz and SE Ranking to the test.
Our team used them just like you would, checking out all their features.
This hands-on approach helped us see exactly how each tool performs.
Now, we’re ready to show you how they stack up.
Boost your SEO! Over 500,000 marketers trust Moz. Try Moz now and unlock more features.
Precios: Prueba gratuita disponible. Plan Premium desde $39/mes.
Características principales:
- Autoridad de dominio
- Explorador de enlaces
- Explorador de palabras clave
Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with SE Ranking.
Precios: 14 días de prueba gratis. Planes desde $52/mes.
Características principales:
- Comprehensive site audit tool
- Backlink monitoring and analysis
- Rank tracker with competitor insights
¿Qué es Moz?
Hablemos ahora de Moz. Es otro gran jugador en SEO.
Mucha gente lo conoce por Domain Authority. Moz se centra mucho en los enlaces.
Te ayuda a crear conexiones sólidas.
Explora también nuestras alternativas favoritas a Moz...
Impulse su SEO Más de 500.000 profesionales del marketing confían en Moz. Usuarios como Tinuiti vieron un aumento de 1,143% en el ranking de palabras clave. Listo para utilizar Moz ¿como un experto? Haga clic para empezar a mejorar su SEO hoy mismo.
Beneficios clave
Moz brilla por sus claras ventajas, ya que proporciona potentes herramientas para impulsar su presencia en las búsquedas:
- Autoridad de dominio (DA) líder del sector: Se trata de una métrica clave. Predice el ranking en los motores de búsqueda. El DA de Moz es ampliamente reconocido. Más de 90% de los SEOs lo consideran importante.
- Potente explorador de enlaces: Analiza los backlinks en profundidad. Encuentra fácilmente oportunidades de creación de enlaces. Tiene un índice masivo de más de 35 billones de enlaces.
- Explorador intuitivo de palabras clave: Descubra palabras clave relevantes. Obtenga puntuaciones de dificultad claras. Vea también datos de CTR orgánicos.
- Rastreo exhaustivo del sitio: Identifique problemas técnicos de SEO. Obtenga rápidamente recomendaciones prácticas.
- SEO local Herramientas: Optimizar para la búsqueda local. Gestione negocio listados de forma eficaz.
Precios
- Starter ($39/mes)
- Estándar ($79/mes)
- Medio ($143/mes)
- Grande ($239/mes)
Ventajas
Contras
¿Qué es la clasificación SE?
So, what about SE Ranking? This tool is known for being a powerful yet more affordable option.
It’s perfect if you need solid SEO features without breaking the bank.
It covers all the SEO essentials like búsqueda de palabras clave, competitor analysis, and website auditing.
Also, explore our favorite SE Ranking alternatives…
Join over 1 million SE Ranking users who track 10 M+ keywords daily and save 3.6 B+ positions yearly.
Beneficios clave
- Uncover Hidden Opportunities: SE Ranking’s comprehensive keyword research tools help you find valuable keywords with low competition.
- Track Your Progress with Ease: Monitor your website’s rankings across multiple search engines and track your progress over time.
- Boost Your Website’s Performance: Identify and fix technical SEO issues with SE Ranking’s in-depth website audit tool.
Precios
SE Ranking ofrece una variedad de planes de precios para adaptarse a sus necesidades y presupuesto, con descuentos disponibles para suscripciones anuales.
- Imprescindible: $52,00/mes. 1 manager seat, 5 project, Rank Tracker.
- Pro: $95,20/mes. 3 puestos de Manager, 30 proyectos, análisis On-page y SERP, métrica Share of voice.
- Empresa: $207,20/mes. 5 puestos de Gestor, proyectos ilimitados, maximizar el alcance de los datos, formación de equipos, Data Insights.
Ventajas
Contras
Comparación de características
Ready to dive into the details?
We’ve looked closely at what Moz and SE Ranking offer.
This will help you see which tool fits your needs best.
1. Investigación de palabras clave
Finding the right words people search for is vital. Both tools help, but they do it a bit differently.
Moz: Their Keyword Explorer gives you “Priority” scores. This helps you find keywords that are easier to rank for and have good search volume. However, it often provides a range for search volume, not an exact number.
Clasificación SE: This tool boasts a much larger keyword database. You also get exact search volumes and can find many more keyword ideas. It’s often better for spotting new opportunities.
2. Seguimiento del rango
Knowing where your website shows up in search results is super important. Here’s how they compare:
Moz: It tracks your keyword positions weekly. You can see how your site moves up or down over time.
Clasificación SE: It updates your keyword positions daily. This means you get a much quicker look at how your efforts are paying off. It also offers more keywords to track, depending on your plan.
3. Análisis de backlinks
Backlinks are like votes for your website. Checking them helps your site rank higher.
Moz: It has a huge database of links. Many see it as a leader for finding who links to your site. It also uses its well-known Domain Authority (DA) metric.
Clasificación SE: While its link database is smaller, it offers helpful features like finding broken backlinks. It also gives a “toxicity score” to show if links might hurt your site.
4. Auditoría del sitio
A site audit checks your website for problems that stop it from ranking well.
Moz: It gives you a basic overview of issues. It can spot common problems like missing titles or slow pages.
Clasificación SE: This tool offers much deeper and more detailed site audits. It can find many more technical errors and makes it easier to understand and fix them.
5. User Interface & Ease of Use
How easy a tool is to use matters a lot, especially if you’re new to SEO.
Moz: Many users find Moz to be very easy to use, especially for beginners. Its design is clean and simple to navigate.
Clasificación SE: It has a clear interface too, but some find Moz a bit more intuitive. Still, it’s straightforward once you get the hang of it.
6. Pricing & Value
Cost is always a factor when choosing a tool for your business.
Moz: Its plans can be more expensive, especially for smaller businesses. They offer a 30-day free trial.
Clasificación SE: Generally, SE Ranking is more affordable. It also lets you customize your plan based on what you need, which can save you money. They offer a 14-day free trial without needing a credit card.
7. Content Marketing Tools
Creating good content is key to attracting visitors.
Moz: It focuses more on traditional SEO aspects. You might need other tools for content creation.
Clasificación SE: This tool includes features to help you with content. It can give you ideas for new articles and help you improve existing ones for better SEO. It even has some AI features to help write content.
¿Qué hay que tener en cuenta al elegir una herramienta de búsqueda de palabras clave?
- Tamaño de la base de datos: ¿Dispone de una base de datos de palabras clave amplia y actualizada?
- Exactitud de los datos: ¿Es fiable el volumen de búsquedas y la dificultad de las palabras clave?
- Conjunto de características: ¿Ofrece sugerencias de palabras clave, agrupación y análisis de intención?
- Información sobre la competencia: ¿Puede analizar las palabras clave por las que se clasifican sus competidores?
- Facilidad de uso: ¿Es la interfaz intuitiva y fácil de navegar?
- Integración: ¿Funciona bien con otras herramientas de soluciones SEO que utilices?
- Estructura de precios: ¿Se ajusta el coste a las prestaciones ofrecidas y a su presupuesto?
Veredicto final (nuestra elección)
After putting both tools through their paces, our pick for most users is SE Ranking.
It offers daily rank tracking and a bigger keyword database.
Its site audits are more thorough, finding issues Moz might miss.
Plus, it’s often more affordable, giving you great value for your money.
If you want a powerful, all-around SEO tool without breaking the bank, SE Ranking is a solid choice.
We used these tools ourselves, so you can trust our honest opinion.
Más de Moz
Hemos comparado Moz con las siguientes alternativas, destacando sus características más sobresalientes:
- Moz vs Ahrefs: Ahrefs ofrece una enorme base de datos de backlinks y un análisis más profundo de la competencia.
- Moz vs Semrush: Semrush es una suite todo en uno que cubre SEO, PPC y marketing de contenidos.
- Moz vs Content Raptor: Content Raptor se especializa en identificar oportunidades de contenido "quick win" a partir de los datos de GSC.
- Moz contra Ubersuggest: Ubersuggest es una herramienta asequible con potentes sugerencias de palabras clave e ideas de contenido.
- Moz contra SpyFu: SpyFu destaca en el análisis de anuncios de pago de la competencia y en el análisis de palabras clave de los rivales.
- Moz contra Web similar: Similarweb se centra en el análisis del tráfico web y la inteligencia de mercado.
- Moz contra Herramientas Raven: Raven Tools ofrece informes centrados en las agencias y soluciones completas de marca blanca.
- Moz contra Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
- Moz vs Ranktracker: Ranktracker se especializa en el rastreo detallado y preciso de palabras clave.
Más de SE Ranking
Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:
- Clasificación SE vs Surfer SEO: Surfer SEO is specialized for on-page content optimization; SE Ranking is all-in-one.
- SE Ranking vs Ubersuggest: Ubersuggest is a free-tier-friendly keyword tool; SE Ranking is a more comprehensive paid solution.
- SE Ranking vs SpyFu: SpyFu specializes in competitor PPC ad and keyword strategies, unlike SE Ranking’s broader focus.
- Ranking SE vs Similarweb: Similarweb is best for overall web analytics; SE Ranking focuses on SEO campaign management.
- SE Ranking vs Raven Tools: Raven Tools ofrece informes integrados para el cliente; SE Ranking proporciona un conjunto completo de funciones SEO.
- Clasificación SE vs Mangools: Mangools is known for its user-friendly keyword research; SE Ranking is a more extensive platform.
- SE Ranking vs Ranktracker: Ranktracker focuses on hyper-accurate rank tracking; SE Ranking offers a wider SEO toolset.
Preguntas frecuentes
What are the key differences between SE Ranking and Moz for SEO analysis?
SE Ranking offers a comprehensive suite of tools with a strong focus on competitive analysis and keyword research, often at a more accessible price point. Moz is known for its authoritative domain authority metric and robust link analysis capabilities.
How do SE Ranking and Moz compare in terms of their on-page SEO capabilities?
Both platforms provide tools for on-page SEO analysis. SE Ranking offers detailed audits that highlight specific issues and actionable recommendations. Moz’s On-Page Grader helps optimize content for target keywords and identifies areas for improvement.
Can Semrush be used in conjunction with SE Ranking and Moz for a more complete SEO strategy?
Yes, Semrush can complement both SE Ranking and Moz. Semrush excels in in-depth competitor analysis, advertising research, and content marketing insights, providing a broader perspective when combined with the specific strengths of SE Ranking and Moz.
Which platform is better for understanding “SEO ranking vs Moz” in terms of backlink analysis?
Moz is often considered stronger for backlink analysis due to its well-established Link Explorer and Domain Authority metric, providing a deeper understanding of link profiles and their impact on search performance. SE Ranking also offers backlink analysis but with a different emphasis.
For someone focused on improving “SEO ranking and Moz” visibility, which offers better keyword tracking?
Both platforms offer robust keyword tracking. SE Ranking provides detailed historical data and competitor comparisons for keyword performance. Moz’s Rank Tracker focuses on organic search visibility and helps monitor keyword positions over time.
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