Are you trying to make your website more visible online?
Do you want more people to find your empresa through search engines?
It can be tough to know what words people actually search for.
This makes it hard to get your content seen.
But what if there were a way to find exactly what your audience is looking for?
Good keyword research tools can help you do just that.
This article will show you the 9 best keyword research tools out there.
We’ll help you pick the right one to boost your SEO success in 2025!
What Are the Best Keyword Research Tools?
Finding the right keywords is crucial for your website to appear in search results.
But with so many tools out there, how do you pick the best one?
We’ve done the hard work for you.
Here’s our list of the top 9 tools to help you succeed.
1. Semrush (⭐️4.50)
Semrush is like a Swiss Army knife for SEO.
It helps you find keywords, check out what your competitors are doing, and even audit your website for problems.
It’s great for getting a full picture of your online marketing.
Libere su potencial con nuestro Tutorial de Semrush.
Principales ventajas
- Una gama muy amplia de herramientas de marketing.
- Ofrece un excelente análisis de la competencia.
- Proporciona un enfoque holístico del SEO.
- Amplia investigación de palabras clave.
- Capacidades detalladas de auditoría del sitio.
Precios
Todos los planes se facturado anualmente.
- Plan Pro ($117,33/mes): Análisis de la competencia, investigación de palabras clave y auditoría de sitios web.
- Plan Gurú ($208,33/mes): Content Marketing Toolkit y datos históricos.
- Plan de empresa ($416,66/mes): Share of Voice, límites ampliados, acceso API, PLA y análisis.
Pros
Contras
2. Surfer SEO (⭐️4.25)
Surfer SEO helps you write content that Google will love.
It analyzes what’s already ranking high and tells you what keywords to use.
It also suggests how long your content should be.
Libere su potencial con nuestro Tutorial de SEO para navegantes.
Principales ventajas
- Se centra en el SEO on-page.
- Proporciona sugerencias de contenidos en tiempo real.
- Ofrece recomendaciones basadas en datos.
- Editor de contenidos para la optimización en directo.
- Herramienta de auditoría de los contenidos existentes.
Precios
Todos los planes son facturado anualmente.
- Esencial: $79/mes
- Escala: $175/mes
- Empresa: Póngase en contacto con ellos para consultar precios.
Pros
Contras
3. Ahrefs (⭐️4.00)
Ahrefs is super strong when it comes to checking out backlinks.
It helps you find what keywords your audience is searching for.
You can also see what content is doing well for others.
Libere su potencial con nuestro Tutorial de Ahrefs.
Principales ventajas
- Datos de backlinks líderes del sector.
- El segundo rastreador web más activo después de Google.
- Ofrece información detallada sobre la competencia.
- Site Explorer para el análisis de la competencia.
- Explorador de palabras clave con valores de tráfico.
Precios
Todos los planes se facturado anualmente.
- Lite: $108/mes. Obtendrá 5 proyectos y 750 palabras clave rastreadas. Esto es para las pequeñas empresas.
- Estándar: $208/mes. Obtendrá 20 proyectos y 2.000 palabras clave rastreadas. Esto es ideal para sitios web en crecimiento.
- Avanzado: $374/mes. Este plan ofrece 50 proyectos y 5.000 palabras clave rastreadas. Es para equipos más grandes.
Pros
Contras
4. Ubersuggest (⭐️3.75)
Ubersuggest is a good tool for getting new keyword ideas.
It shows you how many people search for a term and how hard it might be to rank.
It’s pretty easy to use, even for beginners.
Desbloquea su potencial con nuestro tutorial de Ubersuggest.
Principales ventajas
- Interfaz muy fácil de usar.
- Existen opciones de pago único.
- Ofrece datos completos sobre palabras clave.
- Investigación sólida de palabras clave.
- Auditoría del sitio web para soluciones rápidas.
Precios
- Individual ($120/De por vida)
- Negocios ($200/De por vida)
- Empresa ($400/De por vida)
Pros
Contras
5. Moz (⭐️3.75)
Moz helps you explore keywords and see how hard it is to rank for them.
It also shows you what words your site already ranks for.
Plus, it gives you tips to make your content better.
Desbloquea su potencial con nuestro tutorial de Moz.
Nuestra opinión
Impulse su SEO Más de 500.000 profesionales del marketing confían en Moz. Usuarios como Tinuiti vieron un aumento de 1,143% en el ranking de palabras clave. Listo para utilizar Moz ¿como un experto? Haga clic para empezar a mejorar su SEO hoy mismo.
Principales ventajas
- Autoridad de dominio estándar del sector.
- Gran énfasis en el análisis de enlaces.
- Ofrece informes detallados de rastreo de sitios.
- Explorador de palabras clave.
- Link Explorer para datos de backlinks.
Precios
Todos los planes se facturado anualmente.
- Starter ($39/mes)
- Estándar ($79/mes)
- Medio ($143/mes)
- Grande ($239/mes)
Pros
Contras
6. Content Raptor (⭐️3.50)
Content Raptor helps you make your existing content better for SEO.
It gives you tips on what to add to your articles.
It also connects with Google Search Console for real-time insights.
Libere su potencial con nuestro Tutorial de Content Raptor.
Principales ventajas
- Excelente para la optimización de contenidos.
- Se integra con Google Search Console.
- Proporciona una puntuación de cobertura de entidad única.
- Motor de optimización de contenidos.
- Seguimiento diario de palabras clave.
Precios
- Gratis ($0)
- Pro ($47/mes)
- Empresa (póngase en contacto con ellos para precios personalizados)
Pros
Contras
7. SE Ranking (⭐️3.50)
SE Ranking is an all-in-one SEO tool.
It helps you track your keyword rankings and see what your competitors are up to.
It’s also great for checking your backlinks and making sure your website is healthy.
Libere su potencial con nuestro Tutorial de clasificación SE.
Principales ventajas
- Seguimiento preciso del rango de palabras clave.
- Sólidas características de investigación competitiva.
- Ofrece informes de marca blanca.
- Auditorías exhaustivas de sitios web.
- Seguimiento y análisis de backlinks.
Precios
SE Ranking ofrece una variedad de planes de precios para adaptarse a sus necesidades y presupuesto (Facturación anual)
- Imprescindible: $52,00/mes. 1 puesto de gestor, 5 proyectos, Rank Tracker.
- Pro: $95,20/mes. 3 puestos de Manager, 30 proyectos, análisis On-page y SERP, métrica Share of voice.
- Empresa: $207,20/mes. 5 puestos de Gestor, proyectos ilimitados, maximizar el alcance de los datos, formación de equipos, Data Insights.
Pros
Contras
8. Ranktracker (⭐️3.50)
Ranktracker focuses on showing you where your website ranks in search results.
You can track your keywords over time and see how your competitors are doing.
It’s good for seeing your progress.
Desbloquea su potencial con nuestro tutorial de Ranktracker.
Principales ventajas
- Seguimiento preciso de la posición de las palabras clave.
- Supervisa más de 43.000 ciudades para el SEO local.
- Ofrece palabras clave sugeridas por la IA.
- Actualizaciones diarias del ranking de palabras clave.
- Seguimiento de las características de las SERP (fragmentos, vídeos).
Precios
Todos los planes se facturado anualmente.
- Inicio: $14,00/mes
- Datos dobles: $34,41/mes
- Datos cuádruples: $63,58/mes
- Datos hexadecimales: $121,91/mes
Pros
Contras
9. Raven Tools (⭐️3.25)
Raven Tools is an all-around marketing platform.
It helps with SEO audits, tracking rankings, and finding keywords.
It can also help you keep an eye on your competitors and manage social media.
Unlock its potential with our Raven Tools tutorial.
Principales ventajas
- Strong focus on customizable reports.
- Integrates many marketing channels.
- Offers a real-time social stream.
- SEO auditing and analysis.
- Backlink analysis (Majestic data).
Precios
- Small Biz ($39/mes)
- Inicio ($79/mes)
- Crecer ($139/mes)
- Thrive ($249/mes)
- Plomo ($399/mes)
Pros
Contras
¿Qué hay que tener en cuenta al elegir una herramienta de búsqueda de palabras clave?
- Accurate Search Volume: Shows how many people search each month.
- Keyword Difficulty Score: Tells you how tough it is to rank.
- Search Intent Analysis: Helps understand why people search for specific terms.
- Competitor Insights: Reveals keywords your rivals are using.
- Long-Tail Keyword Ideas: Find less competitive, specific phrases.
- SERP Features Data: Shows if featured snippets are possible.
- Opciones de filtrado: Easily narrow down your results.
- Interfaz fácil de usar: The tool features a clear & intuitive interface, making it very easy to navigate and understand.
- Cost-Effectiveness: Fits your budget, whether you’re looking for free or paid options.
- Regular Data Updates: Ensures you’re working with current information.
How Can Keyword Research Tools Boost Your SEO?
Keyword research tools are your secret weapon for getting more people to visit your website.
They help you find great keyword suggestions and related keywords that real people are searching for.
This means you can create content that truly matches what your audience wants.
These seo tools show you important key metrics like monthly search volume.
This tells you how many times a month people search for a certain phrase.
By finding target keywords with good search volume and lower competition, you can improve your website’s chances of ranking higher.
Tools like a keyword explorer tool or a free keyword tool can help you generate keyword ideas.
Even for google ads campaigns, understanding keyword research data is key.
This helps you build a strong keyword strategy, whether you use a free keyword tool or a paid one, and even if you link your google ads account.
Guía del comprador
We wanted to find the best tools out there. Here’s how we looked at each one:
Al hacer nuestra investigación para encontrar el mejor producto, determinamos utilizando estos factores:
- Precios: How much did each product cost, including details on any free keyword research tool options or free plan limitations.
- Características: What were the best features of each platform o software? We looked at how well they generated keyword suggestions, provided related keywords, offered a keyword magic tool, connected to google keyword planner or the google ads platform para paid search campaigns, provided keyword search volume y exact search volumes, helped identify keyword opportunities, allowed for building a keyword list, showed search volume data, supported organic keyword research, included serp analysis, found long tail keyword variations, assessed keyword competition, helped identify seed keyword options, showed average monthly searches, allowed unlimited searches, and assisted with more in depth research para content marketing y paid search. We also checked for keyword data, key metrics, and how they handled high volume keywords, niche keywords, relevant keywords, and the most relevant keywords.
- Aspectos negativos: What was missing or difficult to use in each product?
- Support or refund: Do they offer a community, support, or refund policy? We also considered how well they helped analyze rango de los competidores y group keywords, and if they provided insights into transactional keywords for a broader seo strategy for a given keyword o website url. We also checked for integration with google trends.
Conclusión
So, there you have it! We’ve talked about the top 9 best keyword research tools out there.
We also looked at what makes a good tool and how they can help your SEO.
These tools offer important keyword metrics and access to the largest keyword database to help you.
You can even find options for free searches to get started.
Understanding which keywords have high search volume is key to getting more eyes on your content.
We’ve gone through all the details to help you make a smart choice.
Our goal is to help you get more visitors to your site and grow your online presence.
Trust our guide to help you pick the perfect tool for your needs.
Preguntas frecuentes
What is keyword research?
Keyword research is finding words and phrases people type into search engines. It helps you understand what the audience wants. This way, you can create content that appears when they search, attracting more visitors to your website.
Why is keyword research important for SEO?
It’s extremely important for SEO because it enables you to target the right audience. By knowing what people search for, you can make content that answers their questions. This allows the website to rank higher in search results, driving more organic traffic.
How do I choose the best keyword research tool?
Look for tools that show accurate search volume and keyword difficulty. Additionally, verify if they provide competitor insights and assistance with long-tail keywords. A user-friendly interface and a good support system are also key factors to consider.
Can I do keyword research for free?
Yes, you can start with some free tools like Google Keyword Planner. While paid tools offer more in-depth data and features, free options are great for beginners. They help you get a basic understanding of keywords and start your SEO journey.
How often should I do keyword research?
Keyword research isn’t a one-time thing. Search trends change, so it’s essential to revisit your keywords regularly. Doing it every few months or when planning new content helps you stay updated and maintain a strong SEO.
Spanish 
English 
Chinese 
German 
French 
Arabic