Mailshake vs Woodpecker: The Ultimate Showdown in 2025

Choosing the right tool for your cold email campaigns can feel like a battle.

You’re busy, and you need something that works.

Two of the biggest names you’ve probably heard are Mailshake and Woodpecker.

But which one comes out on top?

In this showdown, we’ll break down the key differences between Mailshake vs Woodpecker.

No more guesswork, just the facts to help you conquer your outreach goals.

Mailshake vs Woodpecker: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Mailshake and Woodpecker.

We dove deep into their features, sent out real email campaigns, and analyzed the results.

This hands-on experience gives you a clear picture of what each tool offers.

What is Mailshake?

Want to warm up your cold emails? Mailshake is your go-to tool. It helps you create highly personalized email outreach campaigns.

Think of it as your friendly automated assistant. It helps you connect with prospects without sounding like a robot.

Mailshake focuses on building relationships and increasing engagement.

It’s known for its simple interface and powerful features.

You can easily create email sequences, track your results, and even A/B test different messages to see what works best.

Also, explore our favourite Mailshake alternatives…

What is Woodpecker?

Do you want to send emails that get responses? Woodpecker is your new best friend. 

It helps you create cold email campaigns that stand out.

Think of it as a personal assistant for your outreach.

It even sends follow-up emails automatically, so you don’t have to! How cool is that?

Also, explore our favourite Woodpecker alternatives…

Feature Comparison

Both Mailshake and Woodpecker are well-known cold email software platforms designed to help sales teams and businesses automate their outreach.

This comparison will detail their respective strengths and features to help you make an informed decision for your sales engagement platform needs.

1. Primary Function

• Mailshake: Mailshake is a multi-channel sales engagement platform that helps sales reps send personalized cold emails, cold calls, and social media messages. It is a provider automated email sequences and is built to help sales teams manage their entire sales process in one place.
• Woodpecker: Woodpecker is a cold email software platform with a primary focus on cold outreach and email deliverability. Its key features are designed to ensure your email campaign reaches the inbox, with a strong emphasis on automation and follow ups.

2. Data Finder and Prospecting

• Mailshake: Mailshake has a data finder feature that helps users find prospects. Mailshake’s data finder allows you to search for contacts by job title, company, and location, providing a useful way to build your list.
• Woodpecker: Woodpecker does not have a native data finder like Mailshake. The platform focuses on the outreach process itself, assuming you have already gathered your leads. You need to upload your contact list to the woodpecker account before starting your first campaign.

3. Personalization

• Mailshake: Mailshake allows you to send personalized cold emails at scale using custom fields and variables. It also allows for custom images and dynamic content to make your outreach feel more personal.
• Woodpecker: Woodpecker excels at personalization, allowing users to send personalized cold emails using dynamic snippets. Its email campaign builder is designed to make your messages feel one-on-one, even when sent at scale.

4. Multichannel Outreach

• Mailshake: Mailshake offers robust multi-channel capabilities, including email, phone, and social media. A standout feature is the unlimited free dialer minutes for cold calling, which is a major benefit for sales teams who rely on phone outreach.
• Woodpecker: Woodpecker’s primary strength is email. While it offers an add-on for linkedin automation, its core cold outreach and sales engagement platform features are centered around email.

5. Email Deliverability and Warm-up

• Mailshake: Mailshake provides an email domain setup assistant and an advanced warm up and deliverability feature to help ensure your cold email campaigns land in the inbox. It helps with the technical setup to boost your sender reputation.
• Woodpecker: Woodpecker is a cold email software with excellent warm up and deliverability features. It includes a free warm-up, and its key features are designed to mimic human sending behavior to ensure a high email deliverability rate.

6. Integrations

• Mailshake: Mailshake has a strong reputation for integrating with other sales software and all major leading crms. This allows sales teams to easily connect Mailshake to their existing tech stack.
• Woodpecker: Woodpecker also offers integrations with popular CRMs, but some mail accounts may require a more hands-on setup to fully integrate with the woodpecker account.

7. User Interface and Ease of Use

• Mailshake: Mailshake has a clean and intuitive user interface that is easy to navigate, especially for beginners. The user interface makes it simple to set up a first campaign.
• Woodpecker: Woodpecker also has a very clean and modern user interface that is highly praised for its simplicity. The platform is designed to make it easy for users to get started with their email campaign and follow ups.

8. Team and Client Management

• Mailshake: Mailshake is built to support sales teams of all sizes. You can add sales reps and manage their permissions, but it’s not specifically built for agencies managing multiple clients in the way Woodpecker is.
• Woodpecker: Woodpecker has an “Agency Panel” add-on that is specifically designed for agencies to manage multiple clients. This allows you to handle more clients from a single dashboard, with each active clients having their own space for campaigns and reporting.

9. Automation and Workflow

• Mailshake: Mailshake is a provider automated email sequences, enabling sales teams to set up follow ups and triggers based on prospect behavior. This helps with sales engagement by ensuring a consistent and timely outreach process.
• Woodpecker: Woodpecker’s cold email software provides a robust provider automated email sequences for email campaign automation. It allows for conditional follow ups and automation features to optimize the outreach process.

10. Pricing and Trial

• Mailshake: Mailshake’s pricing is structured in tiers, with each tier adding more key features. It does not offer a free trial in the traditional sense, but has a generous refund policy.
• Woodpecker: Woodpecker offers a free trial so you can test all the features before committing to a paid plan. This makes it a great option for those who want to experience the user interface and functionality before making a purchase.

11. Other Key Features

• Mailshake: Other key features include unlimited free dialer minutes, a data finder, and a lead catcher. It’s an all-in-one sales engagement platform that makes it easy to add multiple mailboxes.
• Woodpecker: Other woodpecker’s features include an agency panel for multiple clients, a domain audit tool, and a centralized inbox. It’s a cold email software with advanced tools for deliverability and personalization, but it can be challenging for users who trouble uploading leads correctly.

What to Look For When Choosing a Cold Email Tool?

• Deliverability: This is non-negotiable. Your tool should prioritize getting your emails into the inbox. Look for features like email warm-up, sender reputation management, and spam testing.
• Ease of Use: You don’t want to spend hours figuring out how to use the software. Choose a tool with an intuitive interface & straightforward navigation.
• Integrations: Does the tool integrate with the existing CRM, email provider, or other essential business tools? Seamless integrations can save you time and streamline your workflow.
• Support: Problems happen. Ensure the tool offers reliable customer support via email, chat, or phone.
• Pricing: Consider your budget and the number of emails you must send. Look for a tool that offers flexible pricing to match your needs.
• Unique Features: Some tools offer unique features, such as AI personalization, advanced analytics, or multi-channel outreach. Consider which features are most important to your cold email strategy.

Final Verdict (Our Pick)

In the ultimate showdown of Woodpecker vs Mailshake, both platforms have proven to be powerful contenders in the realm of cold email outreach.

Comparing Mailshake and Woodpecker, we see they both offer robust features such as email automation, personalization.

And deliverability tools to streamline your cold email automation efforts and maximize your chances of success.

Mailshake may have a slight advantage with its extensive integrations and built-in email warm-up tools, which are essential for effective cold mailing.

Whereas Woodpecker, with its user-friendly interface and intuitive design, may be the preferred Mailshake alternative for beginners or those seeking a simpler approach to sending cold emails.

Ultimately, the best choice between Woodpecker or Mailshake depends on your unique needs and preferences.

Consider your business email volume, desired level of automation, and pricing structure when making your decision.

Do you need a platform that allows you to automate their email sequences effortlessly? Both platforms excel in this area. 

Are you looking for advanced features like Mailshake offers, or do you prefer a more streamlined experience like what Woodpecker provides?

By carefully considering the features, Woodpecker reviews, and your specific requirements, you can confidently choose the platform that will best support your cold email outreach goals.

more of Mailshake

More of Woodpecker

Frequently Asked Questions