Feeling overwhelmed by the sheer number of social media management tools out there?
You’re not alone! Choosing the right one can be a real headache.
In this corner, we have Hootsuite, the seasoned veteran, and in the other, the rising star, Plann.
Both promise to streamline your redes sociales efforts and boost your online presence. But which one comes out on top in 2024?
Let’s compare Hootsuite vs Plann and dive deep into their features, pricing, & ease of use to help you make the best decision for your needs.
Hootsuite vs Plann Overview
To give you the most accurate comparison, we’ve spent weeks testing both Hootsuite and Plann.
We dug deep into their features, explored their pricing plans, and even created and scheduled posts across various social media platforms.
This hands-on experience provides a real-world perspective on which platform might be your perfect match.
Want to save time and boost your social media game? Hootsuite can help you manage all the accounts in one place, schedule posts in advance, & track your performance.
Precios: It has a free plan. Paid plan Starts at $99/month
Características principales:
- Bulk Scheduling
- Curación de contenidos
- Analítica
Want to elevate your Instagram game without breaking the bank? Plann offers powerful visual planning tools, hashtag strategies, and in-depth analytics.
Precios: Dispone de un plan gratuito. El plan de pago empieza en $15/mes.
Características principales:
- Visual Content Planner
- Hashtag Strategy Tools
- Instagram Analytics
What is Hootsuite?
Hootsuite is that reliable friend who’s always got your back when it comes to social media.
It’s your command center for scheduling posts, tracking performance, and managing your team, all in one platform.
Need to manage all your social media in one place? It has powerful tools for scheduling, listening, and tracking your results. See why businesses love Hootsuite.
Beneficios clave
- Manage 30+ social networks: Connect all your accounts.
- Schedule unlimited posts: Plan your content.
- Colabora con tu equipo: Assign tasks and stay organized.
- Track your results: Monitor your key metrics.
- Access a library of resources: Improve your strategy.
Precios
- Professional ($99/month): Unlimited post scheduling, Best time to post recommendations, Competitive benchmarking tool.
- Team ($249/month): for three users with 20 social accounts.
- Enterprise Custom: Start with five users and 50 social accounts.
Ventajas
Contras
What is Plann?
Plann is like your creative best friend who helps you bring your Instagram vision to life.
It’s all about visual planning, stunning content, and making your feed truly shine.
Plann’s user base exceeds 500,000. See firsthand how Plann simplifies your social media scheduling & elevates your strategy. Give it a try.
Beneficios clave
- Visual content calendar: Plan your grid like a pro.
- Hashtag strategy tools: Find the best hashtags for your posts.
- Instagram analytics: Track your growth and engagement.
- Content collaboration: Trabaje sin problemas con su equipo.
- Social Starters: Get pre-written subtítulos and post ideas.
Precios
- Gratis: Basic features to get you started.
- Power User: $15/month (1 brand and 1 user)
- Build: $30/month (2 brand and 2 users)
- Crece: $75/month (5 brand and 4 users)
Ventajas
Contras
Hootsuite vs Plann Feature Comparison
Let’s break down the key features of these two popular social media management tools and see how they stack up against each other.
Supported Social Media Channels
- Hootsuite: Connects with 30+ social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. It even supports your Google Negocio Profile.
- Plann: Primarily focuses on Instagram, with support for Pinterest, Facebook, and TikTok gradually rolling out.
Verdict: Hootsuite wins for supporting a wider range of social media accounts.
Scheduling and Publishing
- Hootsuite: This robust social media scheduling tool lets you schedule unlimited social media posts across multiple social media accounts. You can bulk upload content, set specific posting times, and easily manage your content calendar.
- Plann: Offers a visually driven scheduler with a drop feature to easily arrange social posts on your Instagram feed. It also provides helpful tools for planning Instagram Stories.
Verdict: Hootsuite is better for managing multiple social media channels, while Plann excels at visual planning for Instagram.
Content Planning and Strategy
- Hootsuite: Provides a content library for organizing your assets and a planner for scheduling your posts. You can simply curate content from other sources.
- Plann: Offers a unique visual planner to map out your Instagram grid and ensure your content looks cohesive. It also includes hashtag strategy tools and content prompts.
Verdict: Plann takes the lead with its visual planning tools and strategic features, especially for Instagram.
Análisis e informes
- Hootsuite: Provides in-depth analytics for tracking your social media presence across various platforms. You can monitor key metrics like engagement, reach, and follower growth and generate custom reports.
- Plann: Offers basic Instagram analytics to track your performance and understand your audience.
Verdict: Hootsuite provides more comprehensive and detailed analytics across multiple platforms.
Funciones de colaboración
- Hootsuite: Designed for teams, with collaboration features that allow you to assign tasks, approve workflows, and manage permissions.
- Plann: Offers basic collaboration tools for teams to work together on content planning and scheduling.
Verdict: Hootsuite offers more robust collaboration features for social media managers working in teams.
Facilidad de uso
- Hootsuite: The interface can feel a bit clunky and overwhelming, especially for beginners.
- Plann: Boasts a user-friendly interface with a focus on visual planning, making it easy to learn and navigate.
Verdict: Plann is more intuitive and user-friendly, particularly for those who are visually oriented.
Precios
- Hootsuite: Starts at $99/month for a basic plan.
- Plann: Offers a free plan and paid plans starting at $15/month.
Verdict: Plann offers more affordable options, making it accessible to individuals and small businesses.
What to Look for in a Social Media Scheduling Tool?
- Your social media goals: What do you want to achieve with social media? Are you focused on growing your audience, driving traffic, or increasing brand awareness?
- The platforms you use: Do you need a tool that supports all your social networks, or are you primarily focused on one or two?
- Su presupuesto: How much are you willing to spend on a social media scheduling tool?
- Sus conocimientos técnicos: How comfortable are you with using new software? Some tools are more complex than others.
- The size of your team: Do you need a tool that supports collaboration and workflow management?
- Visual planning needs: Is it important for you to visually plan and preview your content before it goes live?
- Análisis y reportando requirements: How important is it to track your social media performance & generate reports?
- Atención al cliente: Do you need access to reliable customer support if you have questions or run into problems?
Veredicto final (nuestra elección)
Choosing the right social media management tool totally depends on your specific needs and priorities.
If you’re primarily focused on Instagram and want a visual, user-friendly platform with affordable pricing, Plann is the clear winner.
However, if you need to manage multiple social networks and require advanced features like detailed analytics and team collaboration, Hootsuite is the more powerful choice.
Ultimately, the best way to decide is to try both tools & see which one fits your workflow & helps you achieve your social media goals.
We’ve given you the insights; now it’s time to take action!
Preguntas frecuentes
Can I use Hootsuite and Plann together?
Absolutely! They can complement each other. Use Plann for visual planning and hashtag strategies on Instagram and Hootsuite to manage different social networks and access in-depth analytics.
Is there a free trial available for Hootsuite and Plann?
Hootsuite offers a limited free plan, but its full features require a paid subscription. Plann has a free plan with basic features, allowing you to test it out before upgrading.
¿Qué herramienta es mejor para los principiantes?
Plann’s user-friendly interface and focus on visual planning make it easier to learn for beginners, especially those new to social media scheduling.
Can I schedule Instagram Reels with these tools?
Yes, both Hootsuite and Plann allow you to schedule and publish Instagram Reels, streamlining your content creation process.
Which tool is best for managing multiple social media accounts?
Hootsuite is the better choice for managing multiple accounts across various platforms, thanks to its wider range of supported channels and advanced features.
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