Running a business is challenging. You’re juggling clients, projects, and a million other things.
Marketing often falls by the wayside, even though it’s crucial for growth.
That’s where marketing automation tools like GoHighLevel and HubSpot come in.
They can be absolute game-changers, freeing up your time and making your marketing way more efficient.
But which one is right for your business?
In this post, we’ll break down the key differences between GoHighLevel vs HubSpot.
You can choose the best tool to automate your marketing and beyond.
Overview
We’ve spent weeks testing both GoHighLevel and HubSpot to give you the most accurate comparison.
We’ve explored their features, ease of use, and pricing plans so that you can make an informed decision.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s free tools today, or explore their paid plans for advanced features!
Pricing: It has a free plan. The premium plan starts at $15/month.
Key Features:
- CRM
- Marketing Automation
- Analytics & Reporting
What is GoHighLevel?
Ever wished for a single tool to handle all your marketing?
That’s GoHighLevel in a nutshell. It’s an all-in-one platform designed specifically for marketing agencies and businesses.
Think of it as your marketing command center.
You can automate tasks, manage clients, and track results in one place. Pretty neat, right?
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is HubSpot?
HubSpot is like the Swiss Army knife of marketing tools.
It’s a giant in the industry, known for its powerful CRM and comprehensive marketing features.
Think of it as your one-stop shop for attracting, engaging, and delighting customers.
HubSpot has everything from email marketing and social media management to sales automation and customer service.
Also, explore our favorite Hubspot alternatives…
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Free Tools: Free for up to two users.
- Marketing Hub Starter: $15/seat/month.
- Starter Customer Platform: $15/seat/month.
- Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
Pros
Cons
Feature Comparison
Let’s dive into the nitty-gritty and compare the core features of GoHighLevel and HubSpot.
This side-by-side look will help you see which platform aligns best with your marketing efforts and business needs.
1. Customer Relationship Management (CRM)
Both platforms offer robust CRMs to help you manage your customer relationships.
However, they have some key differences:
- GoHighLevel: This solid CRM has features like contact management, pipeline tracking, and appointment scheduling. It’s perfect for visualizing sales processes and tracking sales performance.
- HubSpot: Offers a more comprehensive CRM with advanced features like lead scoring, email tracking, and deal forecasting. Its free CRM is incredibly popular, making it a great starting point for businesses.
2. Marketing Automation
Both GoHighLevel and HubSpot excel at marketing automation, enabling users to streamline their marketing efforts.
- GoHighLevel: offers a vast range of automation tools, including email marketing, SMS marketing, and social media scheduling. It’s solid at automating workflows and campaigns, saving time and increasing efficiency.
- HubSpot: Provides a more extensive suite of automation features, including inbound marketing tools, lead nurturing campaigns, and advanced segmentation options. It’s known for its user-friendly interface and powerful automation capabilities.
3. Social Media Management
- GoHighLevel: Allows you to connect your social media platforms and schedule posts. It also provides tools for social listening and engagement.
- HubSpot: Offers a more robust social media management suite with features like social listening, content scheduling, and performance tracking. You can also manage social media ads directly within HubSpot.
4. Website Builder
- GoHighLevel: This package includes a website builder with drag-and-drop functionality and basic templates. It’s a decent option for creating a simple website, but may only be suitable for some projects.
- HubSpot: This company doesn’t offer a full-fledged website builder but provides landing page creation tools and CMS (Content Management System) features for more advanced website development.
5. Customer Support
- GoHighLevel: Provides 24/7 support through chat and email. They also have a helpful knowledge base and community forum.
- HubSpot offers excellent customer support with various options, including phone, email, and chat. It also has a vast library of educational resources, including blog posts, courses, and certifications.
6. Analytics and Reporting
- GoHighLevel offers basic reporting and analytics dashboards to track marketing performance. You can monitor key metrics like website visitors, lead generation, and conversion rates.
- HubSpot: Provides more in-depth analytics and reporting features. You can create custom reports, track campaign performance, and analyze customer behavior in detail.
What to look for when choosing HubSpot?
- Budget: HubSpot pricing can be a significant investment, so consider if their plans fit your budget.
- Features: Do you need an all-in-one solution for sales, marketing, and service?
- Ease of use: Look for an intuitive interface that your team will actually use.
- Support: Check the availability and quality of their support team.
- Integrations: HubSpot offers extensive integrations, so ensure it connects with your existing tools.
- Scalability: The platform should be able to grow with your business.
- Sales tools: Evaluate their pipeline management and sales tools.
- Lead nurturing: The platform should allow you to effectively nurture leads and track engagement.
- Information access: Can you easily access relevant information and reports to make informed decisions?
Final Verdict
Choosing between GoHighLevel and HubSpot takes a lot of work.
Both are potent platforms with a lot to offer. For us, HubSpot edges out GoHighLevel. Why?
It’s a trustworthy, all-in-one platform with a massive range of features.
You get everything from a free CRM to advanced automation and detailed reporting. Plus, HubSpot’s support is top-notch.
They have tons of educational resources and can even manage support tickets.
GoHighLevel is still a great option, especially for agencies and businesses on a tighter budget.
Ultimately, the best choice depended on your specific needs and priorities.
We’ve given you the facts. Now it’s your turn to decide!
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of Hubspot
Here’s a brief comparison of Hubspot with these software solutions:
- HubSpot vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
- Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
- Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
- Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
- Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
- Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
- Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
- Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
- Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
- Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
- Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
- Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
- Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
- Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.
Frequently Asked Questions
Is GoHighLevel or HubSpot better for beginners?
GoHighLevel is generally easier to learn and use, making it a good choice for beginners. HubSpot offers more advanced features, but its learning curve can be steeper.
Can I use GoHighLevel and HubSpot together?
Yes, you can integrate GoHighLevel with HubSpot using third-party tools like Zapier. This allows you to connect the two platforms and share data between them.
Which platform is better for small businesses?
GoHighLevel’s lower pricing and agency-focused features make it a good option for small businesses and solopreneurs. HubSpot’s free tools are also a good starting point for small companies with limited budgets.
Which platform offers better customer support?
Both platforms offer excellent customer support. GoHighLevel provides 24/7 support via chat and email, while HubSpot offers phone support in addition to chat and email.
What if I need to manage support tickets?
HubSpot includes a service hub that managers use to manage support, automate customer service, and track customer satisfaction. GoHighLevel does not have a dedicated service hub, but its features can be used to manage customer communication and support requests.
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