¿Estás haciendo malabares con tu redes sociales ¿Y te sientes abrumado/a?
It can be tough to keep up with all your accounts.
You’re probably wondering if there’s an easier way, right?
Two popular options you might have heard about are Buffer vs Sprinklr.
Pero, ¿cuál es la mejor para usted?
Let’s take a look at what each offers and help you decide.
Descripción general
We’ve spent time exploring both Buffer and Sprinklr, digging into their features and how they work day-to-day.
Our hands-on testing involved scheduling posts, analyzing results, and trying out different tools to see which one truly shines for social media management.
Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial
Precios: It has a free plan. Paid plan starts at $5/month
Características principales:
- Intuitive Scheduling
- Herramientas de compromiso
- Análisis e informes
¿Quieres una visión unificada de tus clientes? Sprinklr ayuda a las marcas a gestionar más de 30 mil millones de conversaciones con clientes cada año.
Precios: Ofrece una prueba gratuita. El plan de pago comienza en $249 al mes.
Características principales:
- Plataforma unificada de gestión de la experiencia del cliente (CXM)
- Información basada en inteligencia artificial
- Automatización avanzada
¿Qué es Buffer?
So, you’re curious about Buffer?
Think of it as a friendly helper for your social media.
Está diseñado para hacer scheduling posts super easy and keep your online presence consistent without a lot of fuss.
Además, explora nuestros favoritos Alternativas al búfer…
Beneficios clave
- Gestiona hasta 300 perfiles sociales.
- Opciones de marca blanca para agencias.
- Obtenga un 12% más de interacción con análisis.
- Asignar tareas a más de 80 miembros del equipo.
- Automatice el contenido con colas inteligentes.
Precios
- Gratis: $0/mes.
- Elementos esenciales: $5/mes por canal
- Equipo: $10/mes por canal
Ventajas
Contras
¿Qué es Sprinklr?
It’s an enterprise-level platform. Handles customer experience.
Think of vast social listening.
It manages multi-channel marketing. It’s built for big negocio.
Además, explora nuestros favoritos Alternativas a Sprinklr…
此外，它还可以帮助您轻松处理客户评论。
ActiveCampaign es una excelente opción para empresas que desean aprovechar el verdadero poder del email marketing y la automatización. Sin embargo, debido a su complejidad, puede que no sea la mejor opción para principiantes.
Beneficios clave
- Obtén la imagen completa. Sprinklr reúne a todos tus clientes datos juntos en un mismo lugar.
- Trabaja de forma más inteligente, no más ardua. Automatice las tareas y libere el tiempo de su equipo.
- Toma decisiones basadas en datos. Descubra información valiosa con análisis impulsados por IA.
- Protege tu marca. Monitorea las redes sociales para detectar posibles crisis.
- Mejora tus resultados. Impulsa las ventas y mejora la satisfacción del cliente.
Precios
- Solución de gestión de redes sociales: $249/mes, Publicador omnicanal, Calendario multizona horaria, Sprinklr AI+ para la creación de contenido.
- Solución de SMM y servicio al cliente: $299/mes, Ofrezca atención al cliente en más de 15 canales, chatbots impulsados por IA y gemelo digital, bandeja de entrada omnicanal.
- Solución personalizada de gestión de redes sociales: Precios personalizados.
Ventajas
Contras
Comparación de características
For a social media manager, choosing between Buffer and Sprinklr is a decision between two different types of tools.
This Feature Comparison breaks down how the streamlined, affordable nature of Buffer contrasts with the comprehensive, enterprise-level platform of Sprinklr.
1. Plataforma unificada y experiencia del cliente
- Buffer: This social media management tool focuses on providing a simple, all-in-one platform for scheduling and analytics. It is not designed to be a unified platform for all customer facing functions, but rather a tool to help with social media marketing.
- Rociador: It is a leading enterprise software company that provides a unified platform for customer experience management. Sprinklr works to connect all customer facing functions and social media accounts, helping global brands deliver happier customers by making great customer experiences a reality.
2. Supported Platforms and Scalability
- Buffer: Its free plan allows you to connect up to three channels. The platform is highly scalable, but the cost increases with additional channels or users. Its support for multiple platforms is designed for the typical needs of a pequeña empresa.
- Rociador: It supports a massive number of social media channels and platforms. Its modular approach allows global brands to select the solutions they need, and it is built to manage thousands of social accounts with ease.
3. Análisis e informes
- Buffer: The buffer review shows that it is praised for its streamlined and detailed analytics. The buffer account dashboard provides a clean overview of social media performance, but it may lack the in-depth customization needed for large-scale social media campaigns.
- Rociador: It offers highly advanced and customizable analytics. It provides a full view of customer datos from every modern channel, helping global brands make data-driven decisions and track social media roi.
4. Social Listening and Monitoring
- Buffer: Its engagement tools are more focused on direct interactions. The platform has very limited social media monitoring and social listening capabilities, which may require you to use other, third-party tools to fill this gap.
- Rociador: This is one of the key features of Sprinklr. It offers robust social media monitoring and social listening capabilities, leveraging advanced ai to analyze sentiment and trends across a vast number of online sources, including review sites.
5. Publishing and Scheduling
- Buffer: The social media scheduling tool is a core strength. It’s a simple, reliable platform for scheduling social media posts to your social accounts. It provides basic publishing tools that are easy to learn and use.
- Rociador: It offers a highly advanced publishing and schedule content system, with workflows for approvals and a global editorial calendar. It is designed to help a social media manager and their marketing agencies manage content for a large number of social media platforms.
6. Collaboration and Team Features
- Buffer: It offers collaboration tools and allows for a generous number of unlimited users on some plans, making it a cost effective solution for a team. The buffer support is excellent and available to assist with team setup.
- Rociador: It is designed to un silo teams and streamline workflows for large organizations. It provides a dedicated space for every team to collaborate, with extensive user roles and permissions.
7. Customer Care and Engagement
- Buffer: Its engagement tools help you manage and respond to customer interactions from various social media channels. The platform is easy to use for managing all your incoming messages and comments.
- Rociador: It excels in customer care. Its unified CXM approach helps teams manage conversations from every modern channel, making it an ideal social media management tool for providing proactive support and maintaining happier customers.
8. Público objetivo
- Buffer: This social media scheduling tool for social media account is perfect for pequeñas empresas, creators, and marketing agencies that prioritize simplicity and affordability. The free plan is a great way to get started.
- Rociador: It is the choice for a leading enterprise software company and large organizations. Its extensive features, advanced ai, and custom pricing are designed for the complex needs of global brands.
9. Management Scope
- Buffer: The platform is a great tool for a social media manager to handle a core set of tasks, from social media scheduling tools to analytics. It helps you manage your social media strategy with basic publishing tools and a reliable queue.
- Rociador: It is a comprehensive social media management tool that can handle everything from social listening to customer care and make customers happier. The platform is a robust solution for a social media manager who needs a single tool to manage all their social media campaigns.
What to look for in a Social Media Manager?
- Compatibilidad de plataformas: Does it support all the platforms and social channels you need? How smoothly does it handle each one?
- Analytics Depth: Can it track the metrics you care about? Does it offer actionable insights?
- Automatización 你是否觉得自己需要同时管理太多社交媒体账户？这时候，Hootsuite 就能派上用场了。 How much can it automate for you? Does it have an easy-to-use automation?
- Escalabilidad: Can it grow with your business? Does it handle the increased volume?
- Facilidad de uso: Is it easy for your team (human experiences) to use? How long is the learning curve?
- Atención al cliente: How good is their customer service? Are they quick to resolve issues?
Veredicto final
So, which one should you pick? It really depends on what you need.
If you just want an easy way to schedule posts and see how they do, Buffer is probably your best bet.
It’s simple to use and won’t cost you a lot.
But, if you have a big company and need lots of fancy tools to track everything and work with a big team, Sprinklr can do more.
We looked closely at both and think most people will like how easy Buffer is to use.
We’ve tried these tools ourselves, so we know what we’re talking about.
Pick the one that fits how you use social media!
Más de Buffer
- Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
- Buffer vs Metricool: Buffer: programación sencilla. Metricool - análisis más sólidos, información sobre la competencia.
- Buffer vs Socialpilot: Buffer - programación básica. Piloto social - más prestaciones por el precio.
- Buffer vs. Sendible: Buffer: diseño sencillo y limpio. Enviable - funciones más amplias (escucha, análisis).
- Buffer vs Content Studio: Buffer: programación sencilla. Estudio de contenido - descubrimiento de contenidos, IA.
- Buffer vs Heropost: Buffer - programación directa. Heropost - Contenidos de IA, información sobre la competencia.
- Buffer vs Agorapulse: Buffer: programación sencilla. Agorapulse – unified inbox, listening.
- Buffer frente a Zoho Social: Buffer ofrece una programación sencilla. Zoho Social ofrece más funciones y es rentable (Zoho).
- Buffer vs Sprinklr: Buffer - programación básica (pequeñas empresas). Rociador - nivel empresarial.
- Buffer vs. Later: Buffer - programación para muchas plataformas. Más tarde - contenidos visuales (Instagram).
- Buffer vs Loomly: Buffer: un sencillo calendario de programación. Loomly - calendario de contenidos, trabajo en equipo.
- Buffer vs Blaze: (Información limitada: el punto fuerte de Buffer es la sencillez para programar).
- Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
- Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.
Más de Sprinklr
Aquí tenéis una breve comparación de Sprinklr con otras alternativas, destacando su enfoque empresarial:
- Sprinklr vs Sprout Social: Sprout Social es una herramienta empresarial integral conocida por su interfaz fácil de usar y su sólida bandeja de entrada social.
- Sprinklr vs Metricool: Sprinklr – plataforma empresarial compleja; Metricool – análisis más sencillo (PYME).
- Sprinklr frente a Socialpilot: Sprinklr – escalabilidad empresarial; Socialpilot – programación eficiente (PYME/agencia).
- Sprinklr vs Sendible: Sprinklr – CXM amplio (empresarial); Sendible – gestión de clientes (agencia).
- Sprinklr vs Content Studio: Sprinklr – nivel empresarial; Content Studio – contenido/IA (PYME).
- Sprinklr vs Heropost: Sprinklr – plataforma empresarial; Heropost – inteligencia artificial/inteligencia de la competencia (PYME).
- Sprinklr vs Agorapulse: Sprinklr – CXM escalable; Agorapulse – todo en uno (PYME).
- Sprinklr vs Zoho Social: Sprinklr – potencia empresarial; Zoho Social – rentable (PYME, Zoho).
- Sprinklr vs Buffer: Sprinklr – solución integral para empresas; Buffer – programación sencilla (para pequeñas empresas).
- Sprinklr vs Later: Sprinklr – empresa de amplio alcance; Later – contenido visual (PYME/creadores).
- Sprinklr vs Loomly: Sprinklr – gestión de redes sociales empresariales; Loomly – contenido/equipo (PYME).
- Sprinklr contra Blaze: (Información limitada – La fortaleza de Sprinklr: CXM empresarial integral.)
- Sprinklr vs Hootsuite: Hootsuite es una plataforma integral y consolidada, conocida por su panel de control completo y multicanal.
- Sprinklr vs Planable: Planable es una herramienta que prioriza la colaboración, con especial atención a la aprobación del contenido visual y la retroalimentación del cliente.
Preguntas frecuentes
What is the main difference between Buffer and Sprinklr?
The main difference lies in their target audience and complexity. Buffer is designed for individuals and smaller teams seeking straightforward scheduling and basic analytics. Sprinklr is a more comprehensive platform built for larger enterprises needing advanced features like social listening, robust analytics, and extensive collaboration tools. Think of Buffer as simple and user-friendly, while Sprinklr offers powerful but more intricate functionality.
Which social media management tool is easier to use?
Generally, Buffer is considered easier to use. Its interface is clean, intuitive, and simple to navigate, making it quick to learn for beginners. Sprinklr, with its wide array of features, can have a steeper learning curve as users need time to understand and utilize its various functionalities effectively. If ease of use is your priority, Buffer likely has the edge.
Is Buffer a good alternative to Sprinklr for small businesses?
Yes, Buffer can be a good alternative to Sprinklr for many small businesses. It provides essential social media management tools like scheduling, basic analytics, and team collaboration at a more affordable price point. Small businesses that don’t require the advanced features of Sprinklr can find Buffer to be a cost-effective and efficient solution for managing their social media presence.
Which platform offers better analytics and reporting?
Sprinklr typically offers more in-depth and comprehensive analytics and reportando capabilities. It allows for detailed tracking of various metrics, sentiment analysis, and the creation of custom reports. While Buffer provides useful analytics to understand post performance, Sprinklr’s features are generally more robust and designed for enterprise-level analysis of social media data.
Can I manage multiple social media profiles with both tools?
Yes, both Buffer and Sprinklr allow you to manage multiple social media profiles across various platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. However, the number of profiles you can manage and the features available may vary depending on the specific pricing plan you choose with each platform. Both offer the ability to centralize your social media management efforts.
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