Apollo vs Hunter io: Boost Your Sales in 2025?

por | Last updated Aug 2, 2025

Winner
Apollo
4.8
  • Best B2B Lead Database
  • Precise Prospecting (65+ filters)
  • Website Visitor Tracking
  • Follow-Up Sequence Builder
  • Intent Signal And Scores
  • Free plan available
  • Paid Plans from $49/month
Runner Up
Best section img 6
3.5
  • B2B Lead Database
  • Email Verifier
  • Automated Cold Email Outreach
  • Intent Signal
  • Email Finder
  • Free plan available
  • Paid Plans from $49/month
apollo vs hunter io

Tired of digging through endless spreadsheets and struggling to find the right leads?

Sales intelligence tools like Apollo and Hunter.io can be a game-changer.

They automate tasks, provide valuable insights, and help you close more deals.

In this guide, we’ll compare Apollo vs Hunter io head-to-head, examining their key features, pricing, and strengths to help you choose the perfect tool to boost your sales.

Overview

To give you the most accurate comparison, we’ve rigorously tested both Apollo and Hunter io, examining their features, ease of use, and overall value.

This hands-on experience allows us to provide real-world insights and help you make an informed decision.

apollo.io
4.8out of 5

Are you intrigued by Apollo’s robust feature set? Explore its potential for your next project! Visit the Apollo website to learn more.

Pricing: It has a free plan. The premium plan starts at $49/month.

Key Features:

  • Caching
  • State Management
  • Extensive Community Support
hunter io CTA
3.5out of 5

Want to find anyone’s email address in seconds? ✨ Hunter.io has over 100 million email addresses.

Pricing: Free plan is available. The premium plan starts at $49/month.

Key Features:

  • Domain Search
  • Email verification
  • Chrome extension

What is Apollo?

Ever wish you had a superpower for finding leads and closing deals?

That’s what Apollo is like. It’s a sales intelligence platform with tools to help you find the right contacts, connect with them, and ultimately grow your business.

Think of it as your all-in-one sales command center.

Also, explore our favorite Apollo alternatives

apollo homepage

Our Take

apollo cta

Apollo is highly rated for its extensive database and powerful features. However, the platform’s complexity and potentially high cost may be barriers for some users.

Key Benefits

  • Access a database of over 250 million contacts with verified email addresses.
  • Use advanced filters to find the ideal customers.
  • Automate your outreach with personalized sequences and follow-ups.
  • Track your progress with detailed analytics & reporting.
  • Integrates with popular CRM and sales automation tools.

Pricing

Apollo has a free plan and three paid plans:

  • Free: Unlimited email credits.
  • Basic: $49 per month for 900 mobile credits/year.
  • Professional: $79 per month for 1200 mobile credits/year.
  • Organization: $119 per month for 2400 mobile credits/year.
apollo pricing

Pros

  • Massive contact database.
  • Advanced filtering options.
  • Excellent automation features.
  • Provides valuable insights.

Cons

  • It can be expensive for large teams.
  • The interface can be overwhelming.
  • Credit usage can be confusing.

What is Hunter io?

Need to find someone’s email address? Hunter.io is your go-to tool.

It’s a simple but powerful email-finding platform that helps you quickly locate and verify email addresses for any professional contact.

No more guessing or digging through outdated websites. Hunter.io does the heavy lifting for you.

Also, explore our favorite Hunter io alternatives

hunter io homepage

Our Take

hunter io CTA

Hunter IO is a solid choice for finding and verifying email addresses. Its biggest strengths are its simplicity and accuracy. However, its limited outreach features and restrictive free plan may be drawbacks for some users.

Key Benefits

  • Find email addresses in seconds with high accuracy.
  • Verify email addresses to avoid bounces.
  • Send outreach campaigns with personalized emails.
  • Integrates with popular CRM and email marketing tools.
  • Free plan available for small-scale needs.

Pricing

Hunter offers a free plan & three paid plans:

  • Free: 25 searches per month.
  • Starter: $34 per month for 500 searches per month.
  • Growth: $104 per month for 5000 searches per month.
  • Scale: 209 per month for 50,000 searches per month.
  • Enterprise: Custom Pricing.
hunter pricing

Pros

  • High Accuracy.
  • Powerful domain search.
  • Helpful support options.
  • Integrates with other tools.
  • Integrations and Extensions

Cons

  • Limited outreach features.
  • The free plan is restrictive.
  • Not as many integrations.

Feature Comparison

This comparison pits Apollo.io, a robust sales intelligence platform, against Hunter.io, a specialized email lookup tool.

Both are essential for lead generation and outreach efforts, but cater to slightly different business needs.

1. Core Focus & Value Proposition

  • Apollo.io: A comprehensive sales intelligence and engagement platform offering a vast database of contact data, prospecting tools, and built-in automated email campaigns. It’s designed for full-funnel sales outreach to potential clients.
  • Hunter.io: Primarily known as an email lookup tool and email verifier tool. Its main value is to quickly find and verify email addresses for link building outreach and initial contact, helping small businesses save time.

2. Email Finder & Database Size

  • Apollo.io: Boasts one of the largest B2B databases with millions of verified email addresses, phone numbers, and rich contact info. Its apollo chrome extension allows real-time data extraction from LinkedIn and company websites.
  • Hunter.io: Specializes in finding business email addresses associated with a company name or specific domain. The hunter chrome extension and domain search feature are popular ways to find all the email addresses from a company website.

3. Email Verification & Accuracy

  • Apollo.io: Claims high accuracy rates (often cited at 95%+) for its contact data, which includes verified email addresses. It provides robust email verifier tool capabilities.
  • Hunter.io: Highly regarded for its email verifier tool and confidence score system, aiming to provide the most accurate data for verified emails and reduce bounces. Hunter reviews often highlight its accuracy for email searches.

4. Chrome Extension

  • Apollo.io: The apollo chrome extension is a powerful tool that works on LinkedIn profiles and company websites, instantly surfacing contact details, phone numbers, and other contact data.
  • Hunter.io: The hunter chrome extension allows users to instantly find all the email addresses found on a specific domain when Browse a company website, making it a simple solution for finding email addresses related to a site. You can access Hunter directly from the chrome web store.
Apollo Email Finder

5. Outreach & Campaigns

  • Apollo.io: Features a full-fledged campaigns tool for sending automated email campaigns, setting up follow up sequences, and tracking performance. It supports a wide range of outreach efforts.
  • Hunter.io: Offers a “Campaigns” feature that allows users to send cold email campaigns with personalization and follow up sequences. While simpler than Apollo’s, it’s effective for focused email marketing efforts.

6. Data Types & Enrichment

  • Apollo.io: Provides comprehensive contact details, including job titles, phone numbers, social media profiles, and intent data, making it easier to qualify potential clients and create custom attributes.
  • Hunter.io: Primarily focuses on email addresses related to a company name or specific domain. It also helps to guess email addresses based on common patterns but offers less extensive contact data beyond emails.

7. Integrations & Workflow

  • Apollo.io: Offers extensive CRM integrations (Salesforce, HubSpot, etc.), a powerful API, and integrations with Google Calendar to streamline outreach process and log emails.
  • Hunter.io: Integrates well with Google Sheets add on, CRMs, and other tools. Its powerful API allows developers to embed its email finding and verification features into custom workflows, helping to save time.

8. Pricing & Free Plan

  • Apollo.io: Has a free plan with limited credits for searches and email sends. Its paid plans are tiered based on search volume and more advanced features, offering higher search volumes for larger businesses.
  • Hunter.io: Offers a free version with a set number of email searches and verifications per month. Its pricing plans scale up based on the number of email searches and email verifier tool credits, often more appealing to small businesses due to hunter’s pricing.
hunter io api key

9. Bulk Operations

  • Apollo.io: Supports bulk tasks for finding and enriching contact data for an entire list of prospects. Users can upload a CSV file for bulk processing.
  • Hunter.io: Known for its bulk tasks functionality, allowing users to search for all the email addresses on a specific domain or verify an entire list of emails from a CSV file.

10. Ease of Use & Learning Curve

  • Apollo.io: Being a more comprehensive platform, it has more features, which can lead to a steeper learning curve, especially for small businesses new to sales engagement tools.
  • Hunter.io: Generally considered a simple solution with an intuitive user interface, making it easy to find email addresses and perform a domain search quickly, even for new users.

11. Specialized Features

  • Apollo.io: Offers sales intelligence features like buyer intent data and a built-in CRM for managing potential clients. It can log emails and calls directly within the platform.
  • Hunter.io: Known for its domain search feature that provides a detailed breakdown of all the email addresses related to a company name, along with sources where they were found. It’s often used for link building and specific link building outreach needs.

What to Look For When Choosing a Cold Outreach Tool?

  • Your Budget: Both platforms offer free trials and tiered pricing. Consider your needs and the number of contacts you’ll need to reach each month.
  • Team Size: Are you a solopreneur, a small team, or a large enterprise? Ensure the platform scales to meet your needs and offers the right collaboration tools.
  • Specific Features: Do you need a advanced features like A/B testing, detailed analytics, or integrations with other tools?
  • Ease of Use: Both platforms are user-friendly, but consider your team’s technical skills and how quickly they can learn them.
  • Customer Support: Look for a responsive and helpful platform in case you encounter any issues.
  • Data Accuracy: Accurate data is crucial. Consider the platform’s data verification methods and how often it updates its information.
  • Integrations: Does the platform need to integrate with your CRM, marketing automation tools, or other software?
  • Free Trial: Use free trials to test both platforms and see which fits your workflow best.

Final Verdict

So, who wins the Apollo.io vs Hunter.io battle? It depends on your specific needs.

Apollo provides an all-in-one sales intelligence platform with unlimited email credits and features for sales intelligence, including email outreach and sales and marketing tools.

But, if you focus on email and need the best tool for finding and verifying professional email addresses, Hunter.io specializes in that.

We’ve tested both Apollo and Hunter.io extensively.

This Apollo.io vs Hunter.io comparison helped us understand their strengths.

Apollo boasts strong sales intelligence capabilities and enables you to find and verify email addresses quickly.

Hunter is a cloud-based email finder tool that makes Hunter io the best alternative for accurate email addresses.

Ultimately, the best fit depends on your needs. Do you need an all-in-one sales intelligence platform like Apollo? 

More of Apollo

Here’s a comparison of Apollo with its alternatives, highlighting their unique strengths:

  • Apollo vs Snov IO: Apollo provides an extensive B2B database and multi-channel sales engagement. Snov IO emphasizes email finding, verification, and automated email drip campaigns.
  • Apollo vs Instantly: Apollo offers a vast lead database and comprehensive sales intelligence. Instantly focuses on lightning-fast email deliverability and unlimited warm-up capabilities.
  • Apollo vs Hunter IO: Apollo is an all-in-one platform for lead generation and outreach automation. Hunter IO specializes in finding and verifying professional email addresses.
  • Apollo vs Reply IO: Apollo offers a large database and robust sales intelligence with outreach. Reply IO provides advanced AI-powered email automation and multi-channel sequences.
  • Apollo vs UpLead: Apollo integrates lead data with outreach automation. UpLead focuses on delivering highly accurate, verified B2B contact information.
  • Apollo vs Mailshake: Apollo combines lead prospecting with automated email sequences. Mailshake excels in personalized cold email outreach and deliverability optimization.
  • Apollo vs Lemlist: Apollo boasts a massive contact database and comprehensive sales engagement. Lemlist focuses on hyper-personalized cold emails with unique visual elements.
  • Apollo vs Woodpecker: Apollo provides a large database and multi-channel outreach. Woodpecker is a dedicated cold email automation tool focused on deliverability.
  • Apollo vs Smartlead: Apollo offers a broad sales intelligence platform with outreach capabilities. Smartlead emphasizes scalable cold email campaigns with advanced deliverability features.
  • Apollo vs Saleshandy: Apollo delivers extensive lead data and integrated outreach. Saleshandy offers email tracking, automation, and a unified inbox for outreach.
  • Apollo vs Klenty: Apollo provides a comprehensive sales engagement platform, including a dialer. Klenty specializes in automating sales cadences and CRM integrations for outreach.
  • Apollo vs Warmbox: Apollo’s broader platform includes a basic warm-up. Warmbox is a specialized tool dedicated to advanced email warm-up and sender reputation.
  • Apollo vs Maildoso: Apollo offers a comprehensive lead database with integrated outreach. Maildoso focuses on maximizing email deliverability and unlimited mailboxes.
  • Apollo vs Manyreach: Apollo provides a rich B2B database and broad sales engagement tools. Manyreach focuses on highly scalable email campaigns with deliverability features.
  • Apollo vs Warmy: Apollo is a comprehensive sales intelligence platform with outreach. Warmy is a dedicated email warm-up and deliverability monitoring service.

More of Hunter IO

Here’s a comparison of Hunter IO with its alternatives, highlighting their unique strengths:

  • Hunter IO vs Snov IO: Hunter IO specializes in email finding and verification. Snov IO offers a broader sales automation suite, including email campaigns and a CRM.
  • Hunter IO vs Instantly: Hunter IO excels in finding and verifying email addresses. Instantly focuses on maximizing email deliverability with warm-up and advanced campaign features.
  • Hunter IO vs Apollo: Hunter IO primarily focuses on email finding and verification. Apollo provides a comprehensive sales intelligence platform with a large B2B database and outreach tools.
  • Hunter IO vs Reply IO: Hunter IO is adept at email discovery and validation. Reply IO offers a full sales engagement platform with multi-channel outreach and automation.
  • Hunter IO vs UpLead: Hunter IO is a direct email finder and verifier. UpLead provides a vast database of verified B2B contacts and emphasizes data accuracy.
  • Hunter IO vs Mailshake: Hunter IO specializes in email finding. Mailshake is designed for automating and personalizing email outreach campaigns.
  • Hunter IO vs Lemlist: Hunter IO excels at email finding and verification. Lemlist offers advanced personalization, multi-channel outreach, and email warm-up features.
  • Hunter IO vs Woodpecker: Hunter IO efficiently finds and verifies emails. Woodpecker is a dedicated cold email tool with automation, follow-ups, and warm-up features.
  • Hunter IO vs Smartlead: Hunter IO is focused on email finding. Smartlead is a robust cold email outreach platform with unlimited warm-ups and deliverability features.
  • Hunter IO vs Saleshandy: Hunter IO provides email finding and basic campaigns. Saleshandy offers more advanced email automation and deliverability features for outreach.
  • Hunter IO vs Klenty: Hunter IO focuses on discovering and verifying emails. Klenty is a sales engagement platform for managing multi-channel outreach sequences and CRM integration.
  • Hunter IO vs Warmbox: Hunter IO helps find and verify emails for outreach. Warmbox is a specialized tool solely focused on warming up email accounts to improve deliverability.
  • Hunter IO vs Maildoso: Hunter IO offers email finding and basic campaign sending. Maildoso provides high-volume email sending with advanced deliverability features and warm-up.
  • Hunter IO vs Manyreach: Hunter IO is for email finding and verification. Manyreach is an AI-powered cold email platform focused on scalable outreach and deliverability.
  • Hunter IO vs Warmy: Hunter IO helps locate and validate emails. Warmy is a dedicated email warm-up tool designed to boost sender reputation and inbox placement.

Frequently Asked Questions

Is Hunter better than Apollo?

It depends on your needs! Hunter.io focuses on email, making Hunter.io the ideal email verifier. Hunter.io provides tools for finding and verifying professional email addresses and improving email deliverability.

What is the best alternative to Apollo?

Hunter is an excellent alternative to Apollo.io if you need an email finder tool. Compare them to see which fits you best. The decision between Hunter and Apollo.io often comes down to whether you need an all-in-one sales intelligence platform or a tool that specializes in finding accurate email addresses to use with email clients.

How does Apollo compare to Hunter io in terms of pricing?

Both platforms offer free trials and tiered pricing. Apollo.io offers custom pricing based on specific needs, while Hunter.io’s pricing is based on the number of email requests. Compare Apollo.io and Hunter.io to see which fits your budget.

Can I use Hunter io and Apollo for cold email campaigns?

Yes! Both tools provide email information that can be used for cold email campaigns. Hunter.io specializes in finding accurate email addresses to reduce email bounces. Apollo.io enables you to build lists and automate outreach.

Does Hunter offer sales intelligence features like Apollo?

Hunter.io focuses primarily on email finding and verifying professional email addresses. Apollo.io provides a broader range of sales intelligence capabilities, including lead scoring, engagement tracking, and analytics. This is a key difference in the Hunter vs Apollo.io comparison.

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