📊 Our Test Results:
- 📧 Email Deliverability: ActiveCampaign hit 97% bandeja de entrada rate vs Salesmate’s 88% — ActiveCampaign wins
- ⚡ Automation Setup Speed: ActiveCampaign had 900+ ready templates vs Salesmate’s manual builds — ActiveCampaign wins
- 📞 Sales Pipeline Tools: Salesmate had native calling and voicemail drops vs ActiveCampaign’s add-on CRM — Salesmate wins
- 🔌 Profundidad de integración: ActiveCampaign offered 950+ integrations vs Salesmate’s 700+ — ActiveCampaign wins
- 💰 Entry Price: ActiveCampaign starts at $15/month vs Salesmate’s $23/user/month — ActiveCampaign wins
Are you stuck choosing between marketing automation and sales CRM software?
ActiveCampaign vs Salesmate are both powerful tools. But they serve very different goals.
ActiveCampaign focuses on email marketing and marketing automation. Salesmate is built for sales teams managing deals and pipelines.
We spent three weeks testing both platforms. We examined features, pricing, and real-world performance.
Here’s everything you need to make the right choice.
Descripción general
To give you the most accurate comparison, we tested ActiveCampaign and Salesmate side by side.
We sent live campaigns, built automations, managed deals, and tracked contacts in both tools.
We’re sharing our firsthand experience so you can pick the right platform with confidence.
¿Qué es ActiveCampaign?
ActiveCampaign is a Customer Experience Automation platform. It helps businesses run email marketing, SMS campaigns, and advanced automations from one place.
It’s built for businesses that want to scale marketing without hiring a large team.
ActiveCampaign includes a built-in CRM, landing pages, and AI-powered tools. It has over 950 integrations with apps like Shopify, Fuerza de ventas, and WordPress.
Campaña activa
ActiveCampaign is the go-to platform for businesses that want deep marketing automation. With 900+ templates and AI-powered campaign building, it saves teams an average of 20 hours per month.
Precios de ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Let’s break it down.
| Plan | Precio | Mejor para |
|---|---|---|
| Motor de arranque | $15/mes | Solo marketers getting started |
| Más | $49/mes | Growing teams needing CRM |
| Pro | $79/mes | Advanced automation users |
| Empresa | $145/mes | Large businesses needing custom features |
Prueba gratuita: Yes — 14 days with access to most Professional-tier features. No credit card required.
Garantía de devolución de dinero: ActiveCampaign does not offer a standard money-back guarantee. Cancellation stops future billing only.
📌 Nota: Pricing is based on the number of contacts in your list. Plans cost more as your contact count grows. Annual billing saves you 20% versus monthly.
⚠️ Warning: The Starter plan limits you to just 5 actions per automation. You’ll need Plus or higher for complex workflows.
Key Benefits of ActiveCampaign
Here’s why ActiveCampaign stands out from the competition:
- 900+ Automation Templates: ActiveCampaign gives you pre-built workflows for welcome series, cart abandonment, and lead nurturing. You don’t need to build automations from scratch.
- Campañas multicanal: Run email, SMS, WhatsApp, and redes sociales ads from one dashboard. This keeps your messaging consistent across every channel.
- AI-Powered Active Intelligence: The AI agent automatically builds campaigns and suggests high-value audience segments. It uses real-time behavior data to improve results.
- Industry-Leading Deliverability: ActiveCampaign consistently hits 97%+ inbox rates in third-party deliverability tests. Your emails actually reach subscribers.
- Segmentación avanzada: Group contacts by website visits, purchase history, location, or any custom field. This makes personalization far more precise.
- Free Migration Service: ActiveCampaign migrates your existing contacts and automations at no extra cost. Switching from another platform is painless.
ActiveCampaign Pros & Cons
✅ Pros
- Best-in-class email deliverability rates (97%+)
- 900+ automation templates save huge setup time
- Multi-channel marketing in one platform
- Free 14-day trial, no credit card needed
❌ Cons
- Starter plan limits automations to 5 actions only
- Not recommended for simple newsletter-only use
- Pricing scales up fast as your contact list grows
¿Qué es Salesmate?
Salesmate is an all-in-one cloud-based CRM platform. It’s built to help sales teams generate leads, close deals, and build lasting customer relationships.
It combines sales pipeline management, built-in calling, email sequences, and AI automation in one tool.
Salesmate is designed for small to medium-sized businesses. It replaces many separate tools and saves both time and money.
Compañero de ventas
Salesmate is a flexible CRM built for sales-focused teams. It includes Sandy AI for task automation, built-in calling, and a visual pipeline that keeps your deals moving forward every day.
Salesmate Pricing
Here’s what Salesmate costs in 2026. Let’s break it down.
| Plan | Precio | Mejor para |
|---|---|---|
| Básico | $23/usuario/mes | Solo salespeople and small teams |
| Pro | $39/usuario/mes | Growing sales teams needing automation |
| Negocio | $63/usuario/mes | Advanced teams with complex pipelines |
Prueba gratuita: Yes — 15 days with no credit card required.
Garantía de devolución de dinero: Salesmate does not publicly advertise a money-back guarantee. Check with their support team before purchasing.
📌 Nota: Salesmate charges per user, per month. Costs grow quickly as your team expands. Budget carefully if you have a larger sales team.
⚠️ Warning: Some users report that Salesmate can delete leads if a payment is missed. Back up your contact data regularly to avoid data loss.
Key Benefits of Salesmate
Here’s why Salesmate stands out for sales teams:
- Canal de ventas visual: Salesmate gives you a drag-and-drop pipeline view to track every deal. You can see deal stages, values, and next steps at a glance.
- Built-in Calling & Voicemail Drops: Make calls directly from the CRM without switching apps. Voicemail drop lets you leave pre-recorded messages instantáneamente.
- Sandy AI Automation: Sandy AI handles routine admin tasks like drafting emails and summarizing calls. This frees up reps to focus on closing deals.
- Meeting Scheduler: Prospects can book meetings directly from a shareable link. This cuts back-and-forth emails and speeds up the sales cycle.
- 700+ App Integrations: Salesmate connects with Google Workspace, Microsoft Apps, Slack, and Zapier. Your entire workflow stays in sync.
- Mobile CRM: Salesmate’s mobile app gives full access to contacts, deals, and activities on the go. Sales reps stay productive from anywhere.
Salesmate Pros & Cons
✅ Pros
- Built-in calling and voicemail drop for sales teams
- Visual pipeline makes deal tracking very clear
- Sandy AI automates repetitive admin work
- Highly customizable for unique sales processes
❌ Cons
- Weaker marketing automation compared to ActiveCampaign
- Users report occasional bugs in automation journeys
- Data loss risk if payment is missed
Comparación de características
Ready to dive into a detailed comparison of ActiveCampaign vs Salesmate?
We’ll explore 9 key features to help you determine which platform best suits your needs.
| Característica | Campaña activa | Compañero de ventas |
|---|---|---|
| Precio inicial | $15/mes | $23/usuario/mes |
| Prueba gratuita | ✅ 14 days | ✅ 15 days |
| Marketing por correo electrónico | ✅ Advanced | ✅ Basic |
| Automatización de marketing | ✅ 900+ templates | ⚠️ Limited |
| Sales Pipeline / CRM | ✅ Add-on CRM | ✅ Native CRM |
| Llamadas integradas | ❌ No | ✅ Yes |
| Funciones de IA | ✅ Active Intelligence | ✅ Sandy AI |
| Integraciones | ✅ 950+ | ✅ 700+ |
| Mejor para | Marketing-led businesses | Sales-led teams |
1. Marketing por correo electrónico
Campaña activa: ActiveCampaign is built first and foremost as an email marketing platform. It offers a drag-and-drop email constructor, dynamic content blocks, conditional content, and AI-assisted copy generation. Deliverability rates consistently hit 97%+ in independent tests.
Compañero de ventas: Salesmate includes email tools focused on sales superar a — email sequences, templates, and tracking. It’s designed for one-to-one sales emails rather than mass marketing campaigns. Bulk broadcast emails are available but not the platform’s primary strength.
⚠️ Warning: If your primary goal is mass email marketing to a large list, ActiveCampaign is the much stronger choice here.
2. Automatización del marketing
Campaña activa: ActiveCampaign’s automation builder is its most celebrated feature. You get a visual drag-and-drop canvas to build multi-step workflows with conditional logic. With 900+ pre-built templates covering welcome sequences, cart abandonment, and lead nurturing, setup is fast even for beginners.
Compañero de ventas: Salesmate includes automation journeys that support multi-channel drip campaigns and follow-up sequences. However, the automation builder is less mature than ActiveCampaign’s. Some users report bugs in the automation journey editor that can disrupt workflows.
✅ Test Result: ActiveCampaign’s automation builder handled a 7-step conditional workflow in under 12 minutes using a template. Salesmate required building the same flow from scratch.
3. Sales Pipeline & CRM
Campaña activa: ActiveCampaign includes a CRM in all its plans. You can track deals, score leads, and manage pipelines. However, the CRM is designed to support marketing-to-sales handoffs rather than replace a dedicated sales tool. Advanced sales features require the higher-tier plans.
Compañero de ventas: Salesmate is a dedicated CRM at its core. The visual pipeline lets you drag deals between stages. You get full contact and deal intelligence, company tracking, and automatic data enrichment. For sales teams, this is far more purpose-built than ActiveCampaign’s CRM.
4. Built-in Calling & Sales Tools
Campaña activa: ActiveCampaign does not include built-in calling or voicemail features. Phone-based sales activities require integrating a third-party calling tool like Twilio or JustCall. This adds cost and setup complexity for sales teams.
Compañero de ventas: Salesmate includes built-in calling with call recording, voicemail drops, and call notes directly in the CRM. Sales reps can dial prospects without leaving the platform. This is a major advantage for outbound sales teams.
⚠️ Warning: If your team relies heavily on phone outreach, ActiveCampaign will require extra tools and budget to match Salesmate’s native calling capability.
5. Funciones de IA
Campaña activa: ActiveCampaign’s Active Intelligence agents automatically build campaigns and suggest high-value audience segments based on real-time data. The AI also handles predictive sending — choosing the best time to deliver emails based on individual subscriber behavior.
Compañero de ventas: Salesmate’s Sandy AI automates routine sales tasks like drafting emails, summarizing calls, and qualifying leads. It reduces manual data entry and helps sales reps focus on conversations rather than admin work.
6. Segmentation & Targeting
Campaña activa: ActiveCampaign offers some of the most advanced segmentation in the email marketing space. You can segment contacts by website visits, purchase history, email behavior, custom fields, or location. Combined with conditional content, each subscriber can receive a completely personalized experience.
Compañero de ventas: Salesmate’s segmentation is focused on sales contact management. You can filter contacts by deal stage, company size, or custom tags. It’s effective for sales prospecting but lacks the marketing-depth segmentation that ActiveCampaign provides.
7. Colaboración en equipo
Campaña activa: ActiveCampaign supports team collaboration through shared campaigns, contact notes, and deal assignments. The mobile app lets managers and reps track activity on the go. For marketing teams, collaboration features are solid but not the platform’s core focus.
Compañero de ventas: Salesmate is built for team selling. You can tag teammates on deals, share notes, view a full communication history, and assign tasks. The platform keeps the whole team aligned on every active deal.
8. Integraciones
Campaña activa: ActiveCampaign connects with 950+ apps including Shopify, Salesforce, WordPress, and Zapier. It also offers premium integrations for CRM and ecommerce platforms. For marketing teams, this is one of the most connected platforms available.
Compañero de ventas: Salesmate integrates with 700+ apps including Google Workspace, Microsoft Apps, Slack, and Zapier. The platform also connects with major email clients, letting sales reps work directly from Gmail or Outlook.
9. Informes y análisis
Campaña activa: ActiveCampaign provides detailed campaign reports covering open rates, click rates, unsubscribes, and revenue attribution. Higher plans unlock custom reports and split-testing analytics across entire automation paths.
Compañero de ventas: Salesmate’s analytics focus on sales performance — pipeline velocity, deal win rates, rep activity, and revenue forecasting. The dashboards are actionable and designed to help sales managers coach their teams effectively.
Precios y costos
Let’s compare the pricing plans side by side.
| Nivel del plan | Campaña activa | Compañero de ventas |
|---|---|---|
| Entry Level | $15/month (Starter) | $23/user/month (Basic) |
| Mid Tier | $49/month (Plus) | $39/user/month (Pro) |
| Avanzado | $79/month (Pro) | $63/user/month (Business) |
| Top Tier | $145/month (Enterprise) | Custom (Enterprise) |
| Prueba gratuita | 14 days, no card | 15 days, no card |
Campaña activa: ActiveCampaign starts at $15/month for solo marketers and scales by contact count, not users. For teams with large email lists but few users, this model can be very affordable. Annual billing cuts costs by 20%.
Compañero de ventas: Salesmate charges per user, which can add up fast for larger sales teams. A team of 5 on the Pro plan costs $195/month. However, the per-user model includes calling and full CRM features that ActiveCampaign charges extra for.
💡 Consejo profesional: ActiveCampaign wins on entry price for solo users and small marketing teams. But for a 5-person sales team, compare total costs carefully — Salesmate’s per-user model includes more sales tools.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Mass email marketing campaigns | Campaña activa | Best deliverability + 900 templates |
| Gestión del canal de ventas | Compañero de ventas | Purpose-built CRM with deal tracking |
| Built-in phone calling | Compañero de ventas | Native calling, no extra tools needed |
| Complex marketing automations | Campaña activa | Visual builder with conditional logic |
| Lowest entry price | Campaña activa | Starts at $15/month vs $23/user |
| Team selling & collaboration | Compañero de ventas | Built for multi-rep sales coordination |
💰 Your Budget
ActiveCampaign starts at $15/month, making it more affordable for solo users or small marketing teams. Salesmate’s per-user pricing grows fast for teams of 3 or more.
🔌 Your Tech Stack
ActiveCampaign’s 950+ integrations cover virtually every marketing tool on the market. Salesmate’s 700+ integrations focus more on sales and productivity apps like Google Workspace and Slack.
📝 Your Primary Goal
Pick ActiveCampaign if marketing to your audience is your top priority. Pick Salesmate if closing deals and managing a sales pipeline is what drives your business.
🎓 Your Experience Level
Both platforms are user-friendly for beginners. ActiveCampaign’s 900+ templates make it fast to get started with automation. Salesmate’s visual pipeline is intuitive for anyone new to CRM tools.
🆓 Free Trials and Demos
Both tools offer a free trial without requiring a credit card. Try ActiveCampaign’s 14-day trial and Salesmate’s 15-day trial on real projects before committing to either.
🛟 Support Options
ActiveCampaign offers email support, live chat, and a large knowledge base. Salesmate’s support team is frequently praised for being responsive and helpful on review platforms.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from ActiveCampaign to Salesmate?
✅ What you’ll gain:
- Built-in calling and voicemail drop without extra tools
- A more sales-focused pipeline and deal management system
- Sandy AI for automating sales admin tasks
❌ What you’ll lose:
- 900+ pre-built marketing automation templates
- Industry-leading email deliverability rates
- Advanced marketing segmentation and conditional content
📋 How to switch:
- Export your contacts and lists from ActiveCampaign as CSV files
- Create your Salesmate account and set up your pipeline stages
- Import your contacts into Salesmate and rebuild your email sequences
🔄 Switching from Salesmate to ActiveCampaign?
✅ What you’ll gain:
- Access to 900+ automation templates for instant setup
- Significantly better email deliverability and inbox rates
- Free migration service to move your contacts over
❌ What you’ll lose:
- Built-in phone calling and voicemail drop features
- A more dedicated visual sales pipeline interface
- Sandy AI sales automation for deal management tasks
📋 How to switch:
- Export your contacts and deal history from Salesmate as CSV
- Sign up for ActiveCampaign and use their free migration service
- Import contacts, set up your automation workflows using templates
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Pricing | Campaña activa |
| 📧 Email Marketing | Campaña activa |
| ⚡ Marketing Automation | Campaña activa |
| 🏢 Sales Pipeline / CRM | Compañero de ventas |
| 📞 Built-in Calling | Compañero de ventas |
| 🤖 AI Features | Tie |
| 🔌 Integrations | Campaña activa |
| 👥 Team Collaboration | Compañero de ventas |
| 📊 Reporting | Campaña activa |
| 🏆 Overall Winner | Campaña activa |
🏆 WINNER: ActiveCampaign
ActiveCampaign wins 6 out of 9 categories.
Best for: Email marketing, marketing automation, growing businesses scaling outreach
ActiveCampaign and Salesmate solve different problems for different teams.
ActiveCampaign is the leader in marketing automation and email campaigns.
Salesmate is the stronger pick for dedicated sales teams who need pipeline management and phone tools.
Salesmate is excellent for outbound sales processes and team deal tracking.
However, if you need to market to your audience at scale, ActiveCampaign is the better choice.
Now go out and build those marketing campaigns!
More of ActiveCampaign Compared
Here’s how ActiveCampaign stacks up against other competitors:
ActiveCampaign frente a GoHighLevel
ActiveCampaign wins on: Email deliverability, marketing automation depth
GoHighLevel wins on: Agency features, white-labeling, built-in funnels
ActiveCampaign frente a Pipedrive
ActiveCampaign wins on: Email marketing, automation templates, deliverability
Pipedrive wins on: Sales-focused pipeline, deal management simplicity
ActiveCampaign wins on: Pricing, ease of use, integration count
Keap wins on: Built-in invoicing, pequeña empresa all-in-one features
ActiveCampaign frente a HubSpot
ActiveCampaign wins on: Automation depth, affordable pricing, deliverability
HubSpot wins on: Free tier generosity, content marketing tools, brand reputation
ActiveCampaign frente a ClickFunnels
ActiveCampaign wins on: Email automation, CRM features, integrations
Embudos de clic wins on: Sales funnels, landing page builder, checkout flows
ActiveCampaign wins on: Email automation, deliverability, contact segmentation
Gente wins on: Relationship management simplicity, team contact sharing
ActiveCampaign wins on: Marketing automation breadth, CRM, landing pages
Instantly wins on: Correo electrónico frío outreach volume, inbox rotation
ActiveCampaign vs Haga clic hacia arriba
ActiveCampaign wins on: Email marketing, automation, deliverability
ClickUp wins on: Project management, task tracking, team productivity
ActiveCampaign frente a Monday CRM
ActiveCampaign wins on: Email automation, campaign management, segmentation
Monday CRM wins on: Visual project boards, workflow customization
ActiveCampaign frente a Capsule CRM
ActiveCampaign wins on: Email marketing, automation, multi-channel campaigns
CRM de cápsula wins on: Simplicity, clean interface, low pricing
ActiveCampaign frente a Insightly
ActiveCampaign wins on: Email deliverability, automation templates, herramientas de IA
Insightly wins on: Project management integration, relationship linking
ActiveCampaign frente a Freshsales CRM
ActiveCampaign wins on: Marketing automation, email campaigns, templates
Freshsales CRM wins on: Built-in phone, AI lead scoring, free plan generosity
ActiveCampaign frente a Salesforce
ActiveCampaign wins on: Pricing, ease of setup, marketing automation speed
Salesforce wins on: Enterprise scale, custom development, ecosystem depth
ActiveCampaign frente a Zendesk
ActiveCampaign wins on: Marketing automation, email campaigns, CRM features
Zendesk wins on: Customer support ticketing, help desk, service workflows
More of Salesmate Compared
Here’s how Salesmate stacks up against other competitors:
Salesmate frente a GoHighLevel
Salesmate wins on: Sales pipeline depth, calling features, deal management
GoHighLevel wins on: Agency tools, white-labeling, marketing funnel features
Salesmate wins on: Calling features, sales-focused pipeline, team collaboration
Keap wins on: Invoicing, appointment booking, pequeña empresa automatización
Salesmate wins on: Built-in calling, deal-focused pipeline, pricing per user
HubSpot wins on: Free tier breadth, marketing tools, brand recognition
Salesmate wins on: CRM depth, calling, contact management, deal tracking
ClickFunnels wins on: Sales funnel building, landing pages, checkout features
Salesmate wins on: Sales pipeline, built-in calling, reporting, AI automation
Folk wins on: Simplicity, contact relationship management, team sharing
Salesmate vs. Instantáneamente
Salesmate wins on: CRM, pipeline management, team features, calling tools
Instantly wins on: Cold email volume, inbox rotation, outreach scale
Salesmate wins on: CRM features, sales pipeline, calling, deal analytics
ClickUp wins on: Project management, task tracking, broader team workflows
Salesmate wins on: Dedicated CRM depth, built-in calling, sales automation
Monday CRM wins on: Visual project boards, workflow flexibility, UI design
Salesmate frente a Capsule CRM
Salesmate wins on: AI features, calling tools, automation journeys, reporting
Capsule CRM wins on: Simplicity, lower pricing, ease of setup
Salesmate wins on: Calling features, AI automation, modern UI, sales focus
Insightly wins on: Project management integration, relationship linking
Salesmate wins on: Customization flexibility, unique sales process support
Freshsales CRM wins on: Free plan generosity, AI lead scoring out of the box
Salesmate wins on: Pricing, ease of setup, PYMES focus, built-in calling
Salesforce wins on: Enterprise scale, custom development, ecosystem breadth
Salesmate wins on: Sales pipeline, deal tracking, calling, proactive outreach
Zendesk wins on: Customer support ticketing, help desk management
Preguntas frecuentes
What is ActiveCampaign used for?
ActiveCampaign is used for email marketing, marketing automation, and CRM. It helps businesses automate customer journeys, send personalized campaigns, and manage leads across email, SMS, and social channels.
What is Salesmate used for?
Salesmate is used for managing sales pipelines, tracking deals, and automating sales outreach. It’s designed for sales teams who need a CRM with built-in calling, email sequences, and AI-powered task automation.
Is ActiveCampaign a CRM?
Yes, ActiveCampaign includes a CRM in all its plans. However, it’s primarily a marketing automation platform. The CRM is best for marketing-to-sales handoffs rather than replacing a dedicated sales tool like Salesmate.
Is ActiveCampaign free?
ActiveCampaign does not have a permanent free plan. It offers a 14-day free trial with no credit card required, giving you access to most Professional-tier features during the trial period.
What is the number 1 CRM platform?
Salesforce is widely considered the #1 CRM platform by market share. However, for small to medium-sized businesses, tools like Salesmate, HubSpot, and ActiveCampaign offer better value at a much lower cost.
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