


Luchando por elegir lo correcto Herramienta de SEO? No estás solo.
Choosing the wrong tool can waste your time, money, and slow down your website’s growth.
This can lead to missed opportunities and falling behind competitors.
But what if you could easily compare these top tools side-by-side?
This article will break down SEMrush vs SE Ranking, showing you exactly what each offers, so you can pick the best fit for your.
Descripción general
We’ve spent countless hours diving deep into both SEMrush and SE Ranking.
Putting their features to the test across various real-world scenarios.
This hands-on experience has allowed us to gather the insights needed to provide you with a detailed and unbiased comparison.

Semrush delivers an impressive array of tools to supercharge your SEO efforts.
Precios: 14-day free trial available. Plan starts at $117/month.
Características principales:
- Investigación de palabras clave
- Análisis de la competencia
- Auditoría del sitio

¡Más de 5000 agencias en todo el mundo confían en SE Ranking! Impulsa tu SEO con SE Ranking.
Precios: Prueba gratuita de 14 días. Planes desde $52 al mes.
Características principales:
- Herramienta integral de auditoría de sitios
- Monitoreo y análisis de backlinks
- Información sobre la competencia
¿Qué es SEMrush?
So, what exactly is SEMrush? Think of it as your all-in-one toolkit for digital marketing.
It’s designed to help you with everything from finding the right keywords to keeping an eye on your competitors.
Also, explore our favorite SEMrush alternatives…

Beneficios clave
- Una gama muy amplia de herramientas de marketing.
- Ofrece un excelente análisis competitivo.
- Proporciona un enfoque holístico al SEO.
- Amplia investigación de palabras clave.
- Capacidades detalladas de auditoría del sitio.
Precios
Todos los planes se cumplirán facturado anualmente.
- Plan Pro ($117.33/mes): Análisis de la competencia, investigación de palabras clave y auditoría de sitios web.
- Plan Gurú ($208.33/mes): Kit de herramientas de marketing de contenidos y datos históricos.
- Plan de Negocios ($416.66/mes): Share of Voice, límites extendidos, acceso API, PLA y análisis.

Ventajas
Contras
¿Qué es SE Ranking?
¿Y qué hay de SE Ranking? Esta herramienta es conocida por ser una opción potente y a la vez más económica.
It’s perfect if you need solid SEO features without breaking the bank.
It covers all the SEO essentials like keyword research, competitor analysis, and website revisión de cuentas.
Además, explora nuestras alternativas favoritas de SE Ranking…

Beneficios clave
- Seguimiento preciso del ranking de palabras clave.
- Fuertes características de investigación competitiva.
- Ofrece informes de marca blanca.
- Auditorías integrales de sitios web.
- Monitoreo y análisis de backlinks.
Precios
SE Ranking ofrece una variedad de planes de precios que se adaptan a sus necesidades y presupuesto (Facturado anualmente)
- Esencial: $52.00/mes. 1 puesto de gerente, 5 proyectos, Rank Tracker.
- Pro: $95,20/mes. 3 puestos de gerente, 30 proyectos, análisis en página y SERP, métrica de participación de voz.
- Negocio: $207,20/mes. 5 puestos de gerente, proyectos ilimitados, maximización del alcance de los datos, capacitación en equipo, información sobre los datos.

Ventajas
Contras
Comparación de características
Semrush is the most established all-in-one seo platform, offering comprehensive features for online marketing, backlink analysis, and competitive research.
SE Ranking is an intuitive seo platform trusted by over a million agency and in house teams, known for its affordable keyword rank tracker and robust seo toolkit.
This comparison explores their core seo strategies and local seo capabilities for digital marketing and tech optimization.
1. Core Platform Focus and Feature Breadth
- Semrush: Functions as an all-in-one platform providing a vast suite of seo tools for content, advertising, and market research, positioning it as a leading solution for complex digital marketing strategies.
- Clasificación SE: Is an intuitive seo platform trusted by over a million agency and in house teams globally. It offers a robust seo toolkit that provides all the essential seo related tools needed for seo pros to implement effective strategies.
2. Keyword Research and Discovery
- Semrush: Excels with its proprietary keyword magic tool, which provides massive keyword ideas and filtering capabilities, along with highly detailed datos on search volume and intent for precise keyword research.
- Clasificación SE: Provides strong keyword research capabilities. Se ranking covers keyword research, analysis of related keywords, and traffic estimates efficiently, rivaling the breadth of other seo tools for identifying target keywords.
3. Rank Tracking and Position Tracking
- Semrush: Includes a highly reliable position tracking tool and rank tracker that tracks keyword rankings across various regions and dispositivos. This robust rank tracker is vital for measuring seo strategies performance.
- Clasificación SE: Offers a widely praised keyword rank tracker and position tracking feature known for its accuracy and affordability. This tool is often cited by seo pros as a main reason to choose the se ranking platform.
4. Site Audit and Technical SEO
- Semrush: Provides an advanced site audit tool that offers detailed reports on technical seo issues, core web vitals, and overall site health, which is vital for complex tech optimization and adherence to search engine algorithms.
- Clasificación SE: The website audit tool is a comprehensive feature, providing detailed reports on technical seo issues and on page optimization, essential for seo pros to implement effective strategies and ensure site health.
5. Competitive and Gap Analysis
- Semrush: Excels at providing comprehensive competitive insights, including the keyword gap tool and serp analysis for any domain across the search engine results pages. It helps seo pros reverse engineer competitor seo strategies and online marketing campaigns.
- Clasificación SE: Offers strong competitive research features, including gap analysis that helps agency and in house teams identify missing target keywords and compare their seo strategies against rivals.
6. Content Optimization Tools
- Semrush: Provides the seo writing assistant and on page seo inspector to help online marketing teams create high-ranking content. It integrates content marketing tools seamlessly, making it a powerful solution for content strategy.
- Clasificación SE: Offers an on page seo checker and content optimization features to help users optimize existing content. Se ranking covers keyword density and internal linking, supporting content marketing tools.
7. Gestión de redes sociales
- Semrush: Offers dedicated social media management tools and social media marketing features, allowing users to track and schedule posts, analyze engagement, and integrate social media performance with google analytics data.
- Clasificación SE: Provides social media management tools focused on basic features like posting and scheduling, but the primary focus of the se ranking platform is the robust seo toolkit for organic search.
8. Local SEO Focus
- Semrush: Offers strong local seo features, including localized rank tracking and negocio listing management, as part of its extensive suite of seo tools.
- Clasificación SE: Provides dedicated local seo tools that allow seo pros to monitor keyword rank tracker performance in specific geographical locations, making it ideal for implementing effective strategies for pequeñas empresas.
9. Integration and Data Sources
- Semrush: It integrates seamlessly with google analytics & google search console for traffic verification and advanced seo data collection, making it the preferred tool for many online marketing agencies.
- Clasificación SE: Also integrates with google analytics and google search console, leveraging external data to enhance the performance of its robust seo toolkit and help in house teams monitor progress.
10. Pricing and Target User
- Semrush: The pricing reflects its standing as a comprehensive seo platform for large seo agencies, over a million agency teams, and enterprise users. The semrush review often notes its high value and feature depth.
- Clasificación SE: The se ranking’s pricing policy is generally more affordable and accessible, making it an intuitive seo platform trusted by small businesses, trabajadores autónomos, and in house teams who need a robust seo toolkit without the premium price tag.
¿Qué buscar en una herramienta de investigación de palabras clave?
- Tamaño de la base de datos: ¿Tiene una base de datos de palabras clave amplia y actualizada?
- Exactitud de los datos: ¿Son confiables el volumen de búsqueda y la dificultad de las palabras clave?
- Conjunto de características: ¿Ofrece sugerencias de palabras clave, agrupamiento y análisis de intenciones?
- Información sobre la competencia: ¿Puede analizar palabras clave para las que se posicionan sus competidores?
- Facilidad de uso: ¿La interfaz es intuitiva y fácil de navegar?
- Integración: ¿Funciona bien con otras herramientas de solución SEO que utilizas?
- Estructura de precios: ¿El costo se ajusta a las características ofrecidas y a su presupuesto?
Veredicto final
After thorough testing, our pick is SE Ranking. Why?
It offers excellent value, providing all the essential SEO features like accurate seguimiento de rango.
Solid backlink analysis without the higher cost of a tool like SEMrush.
It’s also much easier to use.
While SEMrush is great for big agencies.
SE Ranking is perfect for most businesses and marketers looking for an effective.
Trust our hands-on experience to help you choose wisely.


More of SEMrush
Here’s how Semrush stacks up against other popular SEO tools, highlighting their key features:
- Semrush vs Content Raptor: Content Raptor focuses on AI-powered content optimization and entity coverage.
- Semrush vs Surfer SEO: Surfer SEO is strong for on-page content optimization based on SERP analysis.
- Semrush frente a Moz: Moz provides user-friendly SEO essentials and a strong Domain Authority metric.
- Semrush vs SE Ranking: SE Ranking offers accurate rank tracking and comprehensive SEO tools at a lower cost.
- Semrush vs SpyFu: SpyFu specializes in competitor PPC insights and historical ad data.
- Semrush frente a Similarweb: Similarweb provides deep market intelligence and website traffic analytics.
- Semrush vs Raven Herramientas: Raven Tools offers robust reporting and integrates various marketing data.
- Semrush frente a Mangools: Mangools provides simple, user-friendly SEO tools, especially for keyword research.
- Semrush vs Ranktracker: Ranktracker focuses heavily on precise rank tracking and local SEO.
- Semrush vs Ahrefs: Comprehensive SEO and marketing toolkit vs. industry-leading backlink analysis.
Más de SE Ranking
A continuación se muestra cómo SE Ranking se compara con otras herramientas de SEO populares, destacando sus características más destacadas:
- Clasificación SE frente a Content Raptor: Se centra en la optimización de contenido de IA, mientras que SE Ranking es una suite de SEO más amplia.
- Clasificación SE vs Surfer: Especializado en la optimización de contenido en la página; SE Ranking es todo en uno.
- Clasificación SE vs Moz: Proporciona métricas de autoridad de dominio sólidas, mientras que SE Ranking tiene una base de datos de palabras clave más grande.
- Clasificación SE frente a Ubersuggest: Una herramienta de palabras clave compatible con el nivel gratuito; SE Ranking es una solución paga más completa.
- Clasificación SE frente a SpyFu: Se especializa en estrategias de palabras clave y anuncios PPC de la competencia, a diferencia del enfoque más amplio de SE Ranking.
- Clasificación SE frente a Similarweb: Ideal para análisis web generales; SE Ranking se centra en la gestión de campañas de SEO.
- Clasificación SE vs. Raven Tools: Ofrece informes de clientes integrados; SE Ranking proporciona un conjunto completo de funciones de SEO.
- Clasificación SE vs. Mangools: SE Ranking es una plataforma más conocida por su investigación de palabras clave fácil de usar.
- Clasificación SE frente a Ranktracker: Se centra en el seguimiento de clasificación hiperprecisa; SE Ranking ofrece un conjunto de herramientas de SEO más amplio.
- Clasificación SE vs Ahrefs: Suite de SEO completa, asequible y fácil de usar; Ahrefs se destaca en la profundidad de los vínculos de retroceso.
Preguntas frecuentes
Is SE Ranking a good alternative to SEMrush?
Yes, SE Ranking is an excellent alternative, especially for budget-conscious users. It offers a strong suite of SEO tools for keyword research, rank tracking, and site audits, making it a powerful SEO solution for many.
Which tool is better for beginners, SEMrush or SE Ranking?
SE Ranking is generally better for beginners due to its more intuitive interface and lower learning curve. While SEMrush is powerful, its vast features can be overwhelming for new users.
Can both tools do backlink analysis?
Yes, both SEMrush and SE Ranking offer robust backlink analysis features. They help you monitor your link profile, find new opportunities, and analyze competitor backlinks effectively.
Do they both offer keyword research tool features?
Absolutely. Both platforms excel as a keyword research tool. You can find new keyword suggestions, analyze search volume, keyword difficulty, and build a comprehensive keyword list with either SE Ranking or SEMrush.
Which one is more affordable for small businesses?
SE Ranking is significantly more affordable for small businesses, with plans starting at a much lower price point than SEMrush provides. It delivers great value without compromising on essential SEO capabilities.













